• International Journal of Costume and Fashion
• /
• v.5 no.1
• /
• pp.42-58
• /
• 2005

This study examines the color image of the early 20th century and compares the work of designers' who represented fashion and trend at that time with cinema costume which made after 1990's. This shows the relationship and differences between the color of the past which is presented through designer's works and present which is visualized through cinema costume. The result of this study shows that the color which is reproduced through cinema costume is decided according to the story, time period, scenery space and character of the film rather than being a genuine attempt at reviving the color of the past time period. The color is exaggerated or limited to manipulate the effects of character and story creating a stronger impression to the audience.

• Fashion & Textile Research Journal
• /
• v.13 no.6
• /
• pp.917-925
• /
• 2011

Flagship store opening is one of the most frequently reported retail news in which it is widely used to promote a new store opening. The purpose of this study was to explore the flagship stores on media reports. Flagship store cases were collected from the news article database of the largest internet portal in Korea. A total of 210 cases were collected and content-analyzed. Though various business types of flagship stores were observed, most were in fashion. The most common characteristic of the flagship cases was the location of the prime sites in a metropolitan city. Global luxury and designer fashion brands met most characteristics, but many flagship stores were not more than a brand-owned store. The flagship store term is emphasized with dramatic expressions and various promotional events for media interests and in turn for marketing communication effect.

• Fashion & Textile Research Journal
• /
• v.11 no.2
• /
• pp.359-362
• /
• 2009

This study investigates the behavior of water vapor permeability of a layered system to find out a comfortable combination of a layered system for outdoor activities and examines the water vapor permeability of various types of outdoor clothing fabrics. The layered system includes the base layer such as sportswool and polyester/cotton fabrics, the middle layer such as single and double sided fleece fabrics, and the shell layer such as polyurethane-coated, PTFE-laminated and microfiber fabrics in this experiment. Results show that the layered system was applied, it was working together as a whole having some influence on each other layer, though every layer offered varying degree of water vapor permeability. Water vapor permeability of layered system exactly followed the same trend as the shell layer, which is all vapor permeable water repellent fabrics as a single layer. The rate of water vapor transfer through a layered system is mainly related to the type of vapor permeable water repellent fabrics used for the shell layer.

• Fashion & Textile Research Journal
• /
• v.6 no.6
• /
• pp.699-706
• /
• 2004

In today's fashion industry, directions for new products and high value added of fashion goods, product changes according to cycles, the shortening of life cycles, added value, planned obsolescence, and presentation is focused on fashion trends that will be selected by many consumers at the point of selling time. Therefore fashion information poses great importance and its weight is growing bigger everyday. Fashion information recognized to be important is reflected practically in the prediction of fashion changes in the fashion industry; especially, it is the first stage of the merchandising process that is the course of new product development. Presently, with some differences according to the size and specialized area of a firm, domestic fashion menufacturers obtain information from sales data of competing brands and their own, market information, consumer information based on primary data, shared fashion trend information given by domestic fashion information providing companies. Firms can not produce differentiated images and product concepts using such shared information. Although the types, importance and reflection of used information vary according to merchandising processes, all experts engaging in the merchandising of fashion products use the same shared information.

• Textile Coloration and Finishing
• /
• v.13 no.1
• /
• pp.32-37
• /
• 2001

Silk fabric was sputter-treated with Au, Cu, SUS, and Ti using poly(vinyl alcohol) (PVA) as a binder, and its changes in color, antielectrostatic property, airpermearbility, and rubbing fastness were investigated. Sputter-treated silk fabric had a natural color of metal target, which was deepened by treatment of PVA solution. The rubbing fastness of thin metal layer formed by sputtering was improved by PVA treatment. Au had highest rubbing fastness among the metal targets. In addition, PVA treatment posterior to sputtering resulted In higher rubbing fastness than the other treatment method. However, a reverse trend was found in antielectrostatic property. Air permeability of the sputter-treated silk fabric was improved by PVA treatment, which was highest when sputtering was conducted prior to PVA treatment.

• Proceedings of the Korean Fiber Society Conference
• /
• 1998.10a
• /
• pp.207-210
• /
• 1998

Among the common textile fibers, wool has excellent wrinkle recovery. However, absorbed moisture plasticizes the structure and increases the rate of stress relaxation during wear deformation. Therefore, the wrinkle recovery of wool deteriorates under very high-humidity conditions and is of particular concern in men's lightweight suits, where the trend is toward wool fabrics of lightweight and bright color in which the wrinkles are emphasized. (omitted)

• Journal of Fashion Business
• /
• v.18 no.4
• /
• pp.45-65
• /
• 2014

The importance of the cultural identity of each country is emphasized among the new cultural paradigm of the 21st century. Leading world-wide trends, overseas licensed fashion magazines have expressed characteristics close to the culture and lifestyle of each country at the same time. The goal of this study was focused on finding out the differences and similarities between overseas licensed fashion magazine, or if the content would be compared to the aesthetic characteristics and criteria of the country they were published in. To accomplish this, we extracted the color, material and modifier from the scripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 for comparative analysis of the aspects of color, fabrics and modifier between Japan and Korea. There were common but also unique characteristics, as the issues of VOGUE KOREA and VOGUE JAPAN published during the research period had modifier to fit each season and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashion culture. In case of Korea, maximal with colorful and decorative image is especially strong, while in Japan the soft and gentle feminine image was rather strong.

• Fashion & Textile Research Journal
• /
• v.9 no.4
• /
• pp.401-408
• /
• 2007

The study aims to examine consumer awareness of green fashion products and demographic characteristics by subdividing environmentally conscious consumers of such products in the current domestic fashion market. It then compares the result with the characteristics of environmentally conscious consumers studied by 1999 in order to understand the trend of the consumer group in the fashion market and to promote the use of green fashion products. Marketing strategies for green fashion products suggested by the study are as follows: First, fashion firms are required to develop and publicize shops selling recycled or second-hand clothing that environmentally conscious consumers show constant interest. For instance, clothing patterns may be developed to enable consumers to make their kids' clothing easily at home, and various garments made from recycled materials may stimulate environmentally conscious consumers' desire to buy. Particularly, advanced technologies should be developed and publicized to manufacture garments that can excel existing ones made of normal materials in their features in order to satisfy consumers' interest in clothing made from recycled PET bottles. In addition, various natural dyes should be developed to decrease water pollution. Second, it seems imperative to develop clothing made of recycled knitted apparel that attracts consumers' interest more than ever, fashionable multi-purpose clothing, and environmentally friendly materials. As the use of natural fur or leather can cause the endangerment of wild animals and the destruction of the ecosystem, synthetic fur or leather may be used to develop sophisticated products with the same texture as real ones to attract environmentally conscious consumers' interest.

• Fashion & Textile Research Journal
• /
• v.7 no.3
• /
• pp.283-290
• /
• 2005

The purpose of this study was to investigate the shopping condition of Dongdaemoon Shoppingmall. A depth interview was administered to eight consumers aged 10s through 30s who had shopping experiences at Dongdaemoon Shoppingmall. The contents of interview were about the reasons of preference for Dongdaemoon Shoppingmall, the merchandise categories purchased, assortment, price, shopping environment, and service offered by Dongdaemoon Shoppingmall. The results of this study were as follows: The reasons of consumers' Dongdaemoon Shoppingmall preference were reasonable price, variety of merchandise assortment, easy catch of fashion trend, entertainment place, and opening hour at nighttime. The mainly purchased items were casual and fashionable clothes. Children's wear was mainly bought item by housewives too. The unique design, similar merchandises sold at department stores and new style in early adoption of fashion cycle were perceived as positive aspects, but copied merchandises and large quantity of same merchandise as negative aspects. The fixed price system was not trusted by consumers. Consumers' complaints about shopping condition were crowded pathways and shopping booths, the lacks of facilities such as fitting room, toilet, lounge area, sales persons' service, and difficulty of using credit cards. From these results, some implications for marketing strategies and practices might be suggested. In order to improve the design variety of merchandises, marketers and apparel manufacturers should make efforts by managing merchandise planning, production, selling, and promotion cooperatively. Fixed price system, acceptance of credit cards, and merchandise return/exchange service should be improved. The training the salespersons was the most important and basic step and easy way to get to successful business.

• Fashion & Textile Research Journal
• /
• v.16 no.2
• /
• pp.245-254
• /
• 2014

The purpose of this study was to describe 20's to 30's men's fashion lifestyle and develop clusters in grooming related variables. We also tried to interpret profile of clusters, and determine the difference between different level of grooming clusters in appearance care behaviors, and clothing behaviors such as clothing selection, preference of clothing image and design in men's wear. Data was obtained using the survey methods by convenience sampling. Frequency analysis, factor analysis, cluster analysis, chi-square test, and t-test were used for analysis using SPSS 18.0. The result of factor analysis of men's lifestyle show that 5 factors are extracted. Two different clusters were formed after the K-means cluster analysis. We realized that the level of grooming activity is significantly associated with the young men's major expenditure item, and beauty/care items, and the reason for exercise. The level of grooming was strongly associated with clothing selection behaviors. In addition, there is a significant difference in preferred image between two different grooming groups. In the feminine image, HG group favored more than LG group. The preferred design was associated with the degree of grooming as well. Unique and stylish top and bottom styles such as cargo, hiphop, and boots cut were favored more by HG group than LG group. We suggest that we can do market segmentation by the degree of the grooming activity, considering the current men's taste and trend to extend market share.