• 패션비즈니스
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• 제6권6호
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• pp.105-111
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• 2002

E-business has been regarded as new type of marketing channels and has been growing rapidly. The purpose of this study was to investigate textile sensibility depending on consumers' purchase experience of apparel product in e-business. The analyses of 202 questionnaires were conducted by frequency, mean, and standard deviation, and t-test using SPSS 10.0. Computer setting environment was 1280$\times$1024 resolution with 96 DPI (dots per inch) for this experiment. The results of this research were as follows: Melton (flat axis), habutae (thin axis), suede (wet axis), and terry (rustic axis) showed that there were no significant differences in textile sensibility regarding purchasing experience in the cyber apparel store. But oxford (hard axis) showed that purchasing experience group perceived less modern and smooth textile sensibility than no purchasing experience group. In case of linen (dry axis), purchasing experience group showed less modern textile sensibility. In case of muslin (soft axis), purchasing experience group had more flat and less soft textile sensibility than no purchasing experience group. In case of homespun (thick axis), purchasing experience group perceived less modern textile sensibility than no purchasing experience group.

• 한국의상디자인학회지
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• 제3권2호
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• pp.87-106
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• 2001

This study is to measure and evaluate the sensibility image for textile color and pattern design of woman's golfwear. Four-group colors and four patterns classified by a pracical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 150 women screened by sensibility test for individual preference analysis based on the ages. Each subject is answered by a face-to-face interview method to improve survey's accuracy. For statistical results there are significant differences in treatment means of sensibility measurements according to the ages. Sensibility image for textile color and pattern design is significantly different according to individual character based on ages. In summary, this paper has proposed the sensibility image scale for textile color and pattern design of women's golfwears to satisfy individual sensibility according to ages. The results of this study can be effectively applied to develop textile color and pattern design based on human sensibility.

• 한국의류산업학회지
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• 제11권1호
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• pp.6-13
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• 2009

The purpose of this study is to analyze the sensibility of the compound fashion image of contemporary fashion. The specific objectives were to analyze 1)the structure of meaning about fashion sensibility on 2)the difference of fashion sensibility by categories on 3)the difference of fashion sensibility by demographical aspects on 4)the consumer sensibility on the compound fashion image. For collecting data 55 stimulus and questionnaire which consisted of bi-polar 21 pairs adjective scale were contributed 675. The results were summarized as following : 1. Factors of fashion sensibility consist of estheticism, activeness, personality and feminity. And the meaning of fashion sensibility is young and personalty. 2. The man/woman and the past/present are highly estimated personality, the main/subcultural is activeness and the local/global is feminity of fashion sensibilities. 3. gender and age have high difference of the compound fashion image so they are important variance for fashion sensibilities. 4. Preference, purchase and quality are highly influenced by estheticism, pleasure is influenced by personality. The results of this study will be utilized in the clothing design for accepting customers' specific fashion sensibility about compound fashion image.

• 감성과학
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• 제9권1호
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• pp.19-26
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• 2006

본 연구에서는 향기섬유제품에 대한 향기감성반응이 제품에 대한 태도와 구매의도에 미치는 영향에 관한 연구모형을 제시하고 530명의 소비자를 대상으로 온라인 설문을 실시하여 연구모형에 대한 성별비교를 하였다. 연구결과에서 제시된 연구모형은 남녀 간에 유의한 차이를 보였다. 여성의 경우 향기섬유제품에 대한 태도에 영향을 미치는 감성반응은 유쾌성, 자극성, 친숙성, 적합성으로 나타났으며, 남성의 경우 유쾌성만이 태도에 영향을 미치는 요인으로 나타났다. 또한 남녀모두에서 향기의 유쾌성이 향기섬유제품에 있어 가장 중요한 요인이었으며 남성은 향기섬유제품에 대하여 더 높은 구매의도를 보였다.

• 한국의상디자인학회지
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• 제2권2호
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• pp.155-171
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• 2000

This study is to measure and evaluate the sensibility image for textile pattern design based on the generation. Ten patterns classified by a practical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 200 women screened by sensibility test for individual character analysis based on the generation. Each subject is answered by a face-to-face interview method to improve survey's accuracy, For statistical test about differences in treatment means, SAS package is used and analyzed through ANOVA, significance probability and mean, In summary, this paper has proposed the sensibility image scale for apparel pattern design to satisfy individual sensibility, The results of this study can be effectively applied to develop textile pattern design based on human sensibility.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제9권5호
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• pp.541-550
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• 2003

소재 개발의 프로세스가 고객 중심으로 다변화 되어가는 생활 환경 속에서 소비자의 감성과 선호도를 파악하는 것은 제품 판매 전략의 중요한 성공요소가 되고 있다. 본 연구에서는 사용자의 감성과 선호도를 중심으로 소재를 개발하는 방법의 하나로 협력적 필터링 개인화 기법을 응용하여 패션 디자인 추천 시스템(FDRS)을 제안한다. Textile 기반의 협력적 필터링 개인화 기술에서, 사용자들간의 유사도 가중치를 계산하기 위해서 피어슨 상판 계수(Pearson Correlation Coefficient)를 사용한다. 소재에 대한 사용자의 감성이나 선호도에 대한 Textile의 대표 감성 형용사를 추출함으로써 소재 개발을 위한 감성 형용사 데이타베이스를 구축한다. 패션 디자인 추천 시스템(FDRS)은 구축된 감성 형용사 데이타베이스를 기반으로 성향이 비슷한 사용자에게 Textile 디자인을 추천한다. 패션 디자인 추천 시스템으로 개발하여 시스템의 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

• 한국의류산업학회지
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• 제2권3호
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• pp.198-204
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• 2000

This study aimed to analyze the characteristics of domestic textile designs for miss and madam apparel and to find out the trend sensibility felt by young female judge according to the product year and apparel target age. Textile designs of 170 pictures of 1999 and 1994-1995 were collected at 4 shopping malls and from consumers, and results are as follows; As the sources of textile design were 'nature', 'imagination', and 'combination' used in the order of frequence, but the sources appeared more diverse in 1999 than in 1994-1995. The interpretation techniques expressed most often were 'stylized', 'geometry', and the mast frequent arrangements were 'all over', and the second was '4-way' in 19941995, '2-way' in 1999, that is, the arrangement were different according to product year. The trend sensibility were varying to the target age and product year.1999 apparel products were felt more 'sophisticated', 'contemporary', and 'sporty' if they were the textile designs for miss, while 1994-1995 products were more 'sophisticated', 'contemparary', and 'sporty' if for madam.

• 패션비즈니스
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• 제6권3호
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• pp.52-59
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• 2002

Companies desire to increase total profits. Consumer's buying behavior depends on the nature of the product just like look, touch, and feel of fabric in apparel shopping on-line with Quick Response based mass-customization. The purpose of this study is to investigate the consumer's texture sensibility from textile image under on-line environment in order to give the direction for marketing strategy in apparel ebusiness. Total 8 kinds of textile swatches representing each of 8 texture-sensibility-axes were selected for this research on the basis of finding in previous studies. The analyses of 60 questionnaires were conducted by frequency, mean, and standard deviation using SPSS 10.0. The results of this research were as follows: Under on-line environment, consumers recognized Homespun as natural, strong, and warm texture sensibility, but not as glossy, and transparent. Oxford was recognized by consumers as refreshing, and plain texture. Consumers recognized Muslin as flat and refreshing, Melton not as transparent but as warm, strong, dense, and natural, Habutae as thin, transparent, refreshing, flat, glossy, and soft, Linen as sandy, Suede not as transparent but as strong, and warm, and Terry as warm, and dense.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2002년도 춘계학술대회 논문집
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• pp.348-352
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• 2002

본 연구는 18개의 감정어휘와 25쌍의 감성어휘를 사용하여 부산71역 거주 남녀 970명을 대상으로 현대패션에 대한 감정과 감성을 평가하여 구성요인과 의미의 차원을 밝히고, 감정경험과 감성과의 관계를 의복디자인의 조형적 특성으로 분석한 것이다. 본 연구 결과는 구매행동과 구매욕구에 실질적으로 영향을 미치는 감정경험에 대한 실증적 자료로서 의의가 있으며 디자인 기획시 그 활용도를 기대해 볼 수 있을 것이다.

• 한국의상디자인학회지
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• 제3권1호
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• pp.15-31
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• 2001

Textile fabrication affected by consumer and selected by fashion designer. The textile fabrication has been made not only by introducing the newly developed fiber but also by modifying the existing textile materials to impart sensibility to them. Consumers choose but to their sensibility of textile material and fashion trend. On purpose in this research is find out have influence on textile image. Wool fabrics have been in use from early age in northern Europe. Recognition of the role of the morphological structure, surface properties, chemical composition, acid-base characteristics in the chemical treatment of wool led to quantum advances in the fields of setting, shrink-resisting, chemical modification, and internal fiber cross-linking. Mechanical finishing to develop the handle, drape, and surface characteristics of the fabric is at least as important as chemical or wet finishing. Result showed that to have variety sensibility and trend theme in wool fabrics are tweed, venetian, serge, gabardine and melton.