• 한국의류산업학회지
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• 제19권4호
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• pp.434-447
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• 2017

This study investigated the effects of influencing factors on the sales volume of apparel products. Based on previous studies, weekend effect, discount rate, and meteorological factors including daily average temperature, rainfall, sea level pressure, and fine dust were selected as independent variables to calculate their effects on sales quantity of apparel products. The daily sales data during 2015 - 2016 were collected from casual brands and outdoor brands which "A" apparel manufacturing company had operated. The actual data of "A" company were analyzed using SAS(R) 9.4 and SAS(R) Enterprise Miner 14.1. The results of this study were as follows: First, the influencing factors on total sales volume of apparel products were proved to be the weekend effect, discount rate, and fine dust. Second, the analysis of influencing factors on sales volume of apparel products according to season showed: 1) In casual brands, the average temperature had a significant influence on the sales volume of spring/summer products, and the sea level pressure affected the sales volume of summer/fall/winter products significantly. 2) In outdoor brands, the average temperature and the fine dust had a significant influence on the sales volume of all season's products. The sea level pressure affected the sales volume of summer/fall/ winter products significantly. The weekend effect and the discount effect affected the sales volume of apparel products partly. Third, the effect of rainfall was not proven significant, which was different from the results of past studies.

• 한국의류산업학회지
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• 제18권2호
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• pp.167-175
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• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

• 한국의류산업학회지
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• 제12권1호
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• pp.86-93
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• 2010

The purpose of this study was to develop torso pattern of Middle-aged obese women by using the virtual twin and 3D virtual garment simulation system. The results were as follows; 1. By using 3D Virtual Garment Simulation, new torso pattern considered obese women was development. The basic numerical formula were as follows ; bust girth B/2+5, armhole depth B/6+5, front waist girth W/4+2+0.5, back waist girth W/4+1-0.5, front hip girth H/4+1+0.5, back hip girth H/4+2-0.5, chest width B/6+2.5, back width B/6+2.5 and back neck width B/20+2.5. 2. According to the results of the new torso pattern's appearance evaluation, it estimated more highly than existing pattern in silhouette and ease amount, confirming that new torso pattern is appropriate for the obese women. Also, new torso pattern was evaluated to allow proper space length of bust, waist, abdomen and hip. Virtual models production through 3D body scan data, pattern draft and virtual garment digital program were applied to prototypic design method so as to enhance the fitness of ready-made garments. This study is expected to serve as one of important basic data for ensuing studies that may utilize 3D Virtual Garment Simulation System with 2D patterns, and also for future 3D Pattern Production Program development.

• 한국의류산업학회지
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• 제12권3호
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• pp.347-353
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• 2010

The purpose of this study was to examine the appropriate surplus of clothing for a suitable basic bodice pattern of Male Sports Athletes by using the 3D virtual twin and virtual garment simulation system. The results were as follows; 1. By using 3D virtual twin and garment simulation, new bodice pattern considered male sports athletes was development. The basic numerical formula were as follows ; surplus of chest girth=9, surplus of back length=1, armhole depth=back length/4+13, half back width=chest girth/5+2.5, front chest width=chest girth/5+3. 2. Wearing test by 3D virtual garment simulation system was useful to evaluate wearing outline, surplus of clothes and garment space. Also it estimated more highly than existing pattern in silhouette and ease amount, confirming that new bodice pattern is appropriate for the male sports athletes. New bodice pattern was evaluated to allow proper space length of chest and waist. Virtual models production through 3D body scan data, pattern draft and virtual garment digital program were applied to prototypic design method so as to enhance the fitness of ready-made garments. This study is expected to serve as one of important basic data for ensuing studies that may utilize 3D Virtual Garment Simulation System with 2D patterns, and also for future 3D Pattern Production Program development.

• 한국의류산업학회지
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• 제15권3호
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• pp.423-429
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• 2013

This study helps out-size consumers purchase tops and improve the fitness of unde-weight women in their 20s-30s and by the establishment of a size system. The criteria for subjects in this study were those under 18.5($kg/m^2$) of the BMI; subsequently, a total of 233 females were enrolled. The results were: First, the nominal size for female adult formal dress suggested by the KS standard is suggested in 20 sections. The sections for underweight women are 7, (34 women who accounted for 14.59% out of 233 in total). The cover efficiency was 2.08% (which was very low). Second, tests showed that the average difference between the reference part body size of 7 sections for underweight women in the normal size section of bust cir.- hip cir.- height, and KS standard, waist cir. among reference sizes was rather small in the case of a nominal size for long height. Therefore, there is a significant difference with size in the KS standard and a sizing system proven improper for underweight woman. Third, the basic body sizes and reference body sizes were different due to the size system establishment according to measurements of underweight subjects. The research findings suggest that it is necessary to understand underweight types according to bust girth and hip girth sizes that represent basic sizes as well as to design patterns that consider the underweight body shape characteristics when women's tops are designed.

• 한국의류산업학회지
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• 제21권1호
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• pp.59-66
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• 2019

The purpose of this study was to develop slacks pattern of elderly women aged over 60s by using the virtual twin and 3D virtual garment simulation system. The results were as follows; first, By using 3D Virtual Garment Simulation, new slacks pattern considered elderly women was development. The basic numerical formula were as follows, front waist girth W/4+2+1.5, back waist girth W/4+1.5+0.5, front hip girth H/4+0.75, back hip girth H/4+1.5, front crotch extension H/16-0.5, back crotch extension H/8-1.3, front dart amount 2 and back dart amount 1.5. Second, according to the results of the new slacks pattern's appearance evaluation, it estimated more highly than existing pattern in silhouette and ease amount, confirming that new slacks pattern is appropriate for the elderly women. Also, new slacks pattern was evaluated to allow proper space length of waist, abdomen and hip. Virtual models production through 3D body scan data, pattern draft and virtual garment digital program were applied to prototypic design method so as to enhance the fitness of ready-made garments. The use of the virtual twin made it impossible to comprehend the appearances and ease correspondent to motions. In order to evaluate wearing fitness, therefore, the system should be improved so as to change arm positions and perform various motions.

• 한국의류학회지
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• 제32권11호
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• pp.1750-1759
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• 2008

The purpose of this study was to comparatively analyze the color characteristics of the Japanese ethnic look advanced by Japanese and western designers in comparison with the actual traditional colors of Japan. The data determining the traditional colors of Japan was collected through a critical apparatus examination of 250 colors and the color data of what determines Japanese ethnic look was collected through an analysis of the clothing appearing in four fashion collections -Paris, Milan, London, and New York- from the 2004 S/S collections to the 2008 F/W collections. For the analysis of these colors, Photoshop was used with an RGB value measuring under 300dpi resolutions. The RGB values were then converted to H V/C values through Munsell Conversion 8.0.3, and they were analyzed using Munsell's 40 Hue and PCCS. The results of this study are as follows: Japanese designers are expressing their own aesthetic theory by designing fashions in traditionally Japanese hues. However, neutral colors and low-chroma tones appear more often than traditional colors. This study illustrates how these designers use color to reflect their inside ideals being oversensitive traditonal ideals. In contrast, western designers reflect more contemporary trends through the use of hues that more clearly reveal their preconception of the colors of the Orient rather than actual traditional Japanese colors. Moreover, these foreign designers tend to approach fashion design by the means of shape rather than color. Japanese designers systematically analyze and apply their own culture to contemporary fashion design. Their efforts serve as a good reference model for research on traditional culture and fashion design.

• 한국의상디자인학회지
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• 제11권1호
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• pp.87-97
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• 2009

A technology in development called CACD (Computer Aided Clothing Design) can reproduce fashion shows by utilizing computers, and is of particular interest. Considering the growth potential of this area, the purpose of this study is to present the development potentials that CACD technology will bring to the fashion area and to promote the diversity of the fashion industry. This will be realized by identifying the current status of CACD and its reach in the field of Fashion, followed by an in-depth analysis of its application. The methodologies employed in this study are as follows; in-depth study of related literature, field research of business firms, and investigation on Internet data. For the systematic advance of CACD, the development of user-friendly programs for 3D clothing design is of the utmost priority. The four technologies that should be intensively developed to enhance the development of the clothing industry through the utilization and commercialization of CACD are as follows; First, technology capable of performing accurate three-dimension measurement of the human body is needed. Second, technology which realizes automatic pattern formation is needed. Third, the nature physical properties of the material and textile design when applied to pre-formed patterns must be expressed similarly to the real thing. Last of all, an integrative technology which can conduct fast and accurate clothing simulations must be developed.

• 복식문화연구
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• 제14권6호
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• pp.900-916
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• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• 패션비즈니스
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• 제7권6호
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• pp.85-91
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• 2003

Quick Response based Mass-Customization can be produced and distributed customized goods and services on mass basis in apparel e-business. Because consumers cannot touch and feel the apparel products in e-business, they tend to have the negative buying behavior. The purposes of this study were to analyze factors of texture image, and to investigate the differences of consumer sensibility on texture image of apparel products based on different marketing channels (on-line/off-line). Two types of questionnaires for on-line and off-line were used to assess consumer sensibility on apparel fabric. The 8 swatches were selected based on the previous literatures. 202 returned questionnaires for each type (on-line/off-line) were analyzed by t-test, mean and standard deviation with SPSS 10.0. The result of this study was showed that there were partially significant differences on consumer sensibility on texture image of apparel products between on-line and off-line. In case of corduroy, consumers perceived more high-class image under on-line than off-line. In case of taffeta, consumers perceived more thin and dense image under off-line (traditional marketing channel) than on-line (e-commerce). In case of denim, consumers perceived more thin and natural image under off-line than online. In case of organza, consumers perceived more natural image under on-line than off-line. In case of satin, consumers perceived more natural image under on-line than off-line. In case of chiffon, consumers perceived denser image under on-line than off-line. In case of velvet, consumers perceived thinner image, higher-class image, and more natural image of texture sensibility under on-line than off-line. In case of single jersey, consumers perceived higher-class image, and denser image of texture under on-line than off-line.