• 패션비즈니스
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• 제9권6호
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• pp.160-174
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• 2005

Despite the decrease in the number of children due to low birth rate, the domestic children's apparel market has been achieving steady growth as family income is rising thanks to more opportunities for working women, parents spend more on their children, and they prefer brand products that make their children look special. In addition, the market is suffering from hard competition as large enterprises have joined the race. The present study purposed to survey the children's apparel market in Korea, which is in a transitional period, and to contribute to the development of the market with Korean brands. For this purpose, we analyzed the characteristics of children's apparel brands in the 21st century based on the current state of the domestic children's apparel market and, based on the findings, forecasted the future trend of children's apparel brands, suggested improvements for expected problems, proposed standards for coping with changes such as diversification, high quality and differentiation in the children's apparel market, and provided consumers with information on how to purchase products. According to the result of analyzing the characteristics of children's apparel brands in the 21st century, brands are categorized largely into four types - life cultural brands, functional product brands, character brands and brands advancing to China. Life cultural brands equipped with all necessities for children are expanding, and with the deepening social problems of environmental pollution and the reduction of the child population, functional products made of environment-friendly materials are spreading widely, targeting infants and children. Furthermore, for extending age targets and diversifying products, children's apparel is using characters. The use of characters is expected to have a considerable effect on the growth of brands because children are more subjective as consumers than before and they are more easily persuaded with characters. Domestic children's apparel brands advancing to China have a high expectation of success in overcoming the limitation of the local market that has reached its peak and growing into global brands. Korean apparel makers are struggling to overcome the depressed domestic market, to recover consumers' consumption, to cope with market opening, to pursue high value of sensibility and to expand the seniors' market, etc. In this situation, future trends of children's apparel brands will be the expansion of family brands, brand totalization, quality price, niche market (pre-teen market), etc. In response to these trends, we made the following suggestions for improvement. 1. Children's apparel brands are evolving into family brands as well as into total brands through voluming. Today, however, apparel makers are advancing to the children's apparel market with the concept of adults' apparel and, as a result, children's apparel is merely adults' apparel of reduced size, having problems in design, color and materials. Thus, apparel makers must develop design considering the wide range of size and the characteristics of children's apparel, strengthen sourcing abilities to create revenues, and make thorough survey of customers to find common denominators between adults' apparel and children's apparel considering that characteristic that the target class is different from the buyer class. Furthermore, they must make active investments in human resources, develop outstanding products through advanced planning and design, and support marketing techniques and management systems to stores. 2. As the declining birth rate will continue to have a negative effect on the market, it may be difficult to expand the market size but there is still a margin for growth through high-sensibility and high-quality products. The competitiveness of brands is determined by their market shares. Accordingly, concepts should be specialized according to lifestyle, customers' diverse needs should be satisfied, and cross-coordination should be achieved within a brand. 3. Considering Korean parents who do not spare investment in their children despite shrinking consumption, functional products must be high value-added goods that can enhance efficiency. However, in the current situation of the infants' apparel industry where a textile manufacturer supply its products to multiple brands, it is difficult to develop unique products only based on materials. Thus, it is considered urgent to appeal to consumers not by relying on materials only but by finding methods of applying their own characters to children's dress.

• 한국의류산업학회지
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• 제21권6호
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• pp.708-716
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• 2019

This study explored Jeju natural resources with healing function and tried mixed dyeing of Ecklonia cava and onion shell to improve dyeing. The results showed that silk dyed with a mixture of Ecklonia cava powder and onion shells rather than Jeju's individually dyed silk had better color power to develop fashion products. In addition, all friction lightning bolts, dry cleaning and sweat mining levels were excellent as well as excellent UV protection rates. The three baenaet jeogori worn during a birth anniversary and four rest suits that infants and children can wear comfortably maintained the dyeing and functioning of Ecklonia cava and onion shell mixture that was proven through abnormal experiments. For the three baenaet jeogori and two rest suits, the company has developed a fashion product recognized for high value-added merchandise using a variegation dyeing method made in a handmade style for expressing a person's natural sensibility through dyeing fabrics. Based on the results of the above research, it is expected that various fashion product developments will be possible by dyeing a mixture of functional and colorful extracts of the drug and colorful dye.

• 한국의류산업학회지
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• 제20권2호
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• pp.128-142
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• 2018

This study explores newborn clothing with regard to clothing type, construction, textiles, design, size, and label placement. Related consumer complaints are also analyzed. Analysis of 50 newborn clothing items revealed six types of newborn clothing: baenaet jeogori, baenaet gown, bodysuit, one-piece, shirt and pants set, and pants. The baenaet jeogori was the most common type, and the most commonly used fasteners were ties and snaps. The following characteristics were commonly observed: front opening, long raglan sleeves, mitten cuffs, cotton fabric, white/ivory color, animal print, contrast hem, $appliqu{\acute{e}}$, and size 60. In-depth interviews of 12 mothers with children under 24 months revealed that the baenaet jeogori was the most unsatisfactory type; the shirt and pants set and bodysuit were preferred. Interviewees were dissatisfied with types of openings, expressing a preference for snaps and complaining about ties, too many snaps, metal snaps, and shoulder openings. Overly wide or narrow sleeves resulted in improper fit, and long sleeves made it difficult to dress the baby. Interviewees required diverse sleeve length options. They were dissatisfied with heavy fabric for hot and warm seasons, and with labels attached inside clothing or outside near the neckline. Mothers with particularly small or big babies complained about limited sizes. To improve current newborn clothing, additional items such as shirt and pants sets or individual pants, front opening clothing with few snaps, proper sleeve fit with diverse length options, lightweight fabric for hot and warm seasons, label placement that avoids skin irritation, and size segmentation are recommended.

• 대한가정학회지
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• 제42권12호
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• pp.253-264
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• 2004

The purpose of this study was to conduct research on consumers who seek to portray an image through their living atmosphere and clothing, and to survey the home fashion design preference of Korean women, aged in their 20s to 40s. We distributed questionnaires to 600 women. The reliable questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on ANOVA and Pearson correlations. We obtained the following results: 1. Women who are living in larger housing sought 'elegant', 'sophisticated', and 'gorgeous' images. There was a high correlation between the image sought through the surrounding environment and the image sought with clothing. Those who wanted an image of Korean traditional and classic living environment, also sought the same image in their clothing. 2. There was a significant difference in the preference of home fashion products among women seeking specific images in their living environment. In the preference of children's bed sheets and comforters, there was a significant difference in Korean traditional image. In addition, there was a significant difference in the preferred types of curtains in elegant, sophisticated, gorgeous and classic seeking images of environment. These results may be useful for the home fashion stylist or home fashion marketer.

• 복식
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• 제60권1호
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• pp.1-13
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• 2010

Recently population of figure skating is growing fast, so that the needs for girls figure skating wear of better quality and better fit is growing too. As the characteristics of figure skating require both strong stretching and grace movements, the skating wears should be designed to have sufficient extensibility and impressive effects through body movements. In order that the figure skating wear should be fit well by using right sizing systems. The purpose of this study is to find out how the figure skating wear specialists are using their sizing system. There were two separate comparative studies in this article. One is to compare girls' sizing system between countries such as USA, UK, Japan and Korea. This is to look into the characteristics of girls body measurements than adults or other ages. The other is to compare sizing systems of 88 figure skating wear specialists from 8 countries. As a results, it is suggested that there should be a practical sizing systems for figure skating wear, which uses common size code, measurements definition and size interval.

• 한국의류산업학회지
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• 제16권2호
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• pp.228-234
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• 2014

The purpose of this study is to analyze the differences in fashion attitudes between adolescents and the parents of adolescents. 562 adolescents and 163 parents' responses in South Korea are used for the analysis. Survey questionnaires specifically designed for the adolescents and parents are used to compare the differences of the two populations. The results suggest that adolescents and parents in South Korea have different evaluation values for adolescents' fashion goods and school uniforms. The Adolescents placed a premium on 'Comfort' and 'Design' for fashion goods and school uniforms. However, the parents placed a premium on 'Practicality' and 'Price' values for fashion goods and school uniforms. The school uniform items which were most accepted in Korean middle and high schools need the change in composition of items for four seasons. In purchasing behavior, the adolescents answered that they have more than one item of preferred fashion brand. The Korean adolescents prefer famous sportswear brand like Nike, Adidas and etc. The fashion market for adolescents in Korea is closely related with the parents in shopping behaviors. The comparison of the fashion attitude between parents and their children is more practical method for developing the adolescents' fashion items and young fashion market.

• 패션비즈니스
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• 제28권2호
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• pp.76-91
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• 2024

This study analyzed the colors used in the logos of infants' and children's clothing brands, comparing them based on brand type and the pursued image. A total of 34 brands with the highest recent sales rates were selected. Among these, 17 were large-sized enterprise brands found in department stores, and the other 17 were in-house production enterprise brands. All colors used in the logos of the selected brands were extracted from the brand logo images. In addition, the study classified the pursued images of the selected brands using emotional adjectives in order to assess variations in different color attributes of the logos according to the brand type and pursued image. The study found that in-house production enterprise brands used lighter and more varied colors compared to department store brands. For both brand types, reddish-to-yellowish hues were most commonly used. Brands projecting a 'cute' and 'gorgeous' image exhibited a greater array of colors in their logos, while brands with a 'neat', 'modern', and 'luxurious' image used less saturated colors. In terms of logo type, symbol logos used the most colors with a moderate level of lightness, while typographic logos used the fewest colors with a low level of lightness.

• 디지털융복합연구
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• 제11권12호
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• pp.793-801
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• 2013

최근 우리사회는 세계화의 조류와 경제발전을 위한 노동력 등의 확보를 위해 다수의 외국인이 우리나라로 들어오게 되면서 단일민족의 단일문화사회에서 다민족 다문화사회로 전이되어가고 있다. 이로 인해 언어가 다른 사람들로 구성된 다문화가족이 생겨나게 되고 이 자녀들은 서로 다른 이중 언어 환경에서 한국어 습득의 어려움과 사회적 부적응 현상을 겪고 있다. 이에 본인은 이 논문이 미술을 통한 여러 미술방법을 활용하여 다문화 자녀의 언어능력과 사회성 발달에 도움이 되고자 하는데 그 목적이 있다. 연구방법은 먼저 다문화가족의 실태와 선행 논문과 자료를 통한 미술이 가지고 있는 양질의 효과를 알아보고 분석하여 다문화 자녀의 언어와 사회성에 도움을 줄 수 있는 방안을 미술 활용을 통해 제시하고자 하였다. 그 결과 첫째, 언어의 극복을 위해 이중언어강사와 미술적 멀티미디어의 적극적인 활용이 교육적으로 필요하다. 둘째, 여러 다른 과목의 학습증진 효과를 위해 미술의 다양한 방법 활용이 필요하다. 셋째, 감정조절과 사회성을 기르기 위해 미술놀이와 미술체험활동을 교육에 적용시킨다. 넷째, 창의성과 사회성뿐만 아니라 공동체적 인성교육을 위해 미술 중심의 통합문화예술교육을 적극 활용한다는 방안이다.

• 대한가정학회지
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• 제20권3호
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• pp.85-102
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• 1982

The current employment status among young home economists and perspectives in occupations for prospective Home Economics graduates were explored in this study which utilized information from 17 to 21 colleges in Korea and colleges in the United States during the five years of 1977∼1981. The Home Economics content areas covered in this study were Clothing and Textiles, Foods and Nutrition, Housing and Interior Design, and Child Development and Family Life. The highest percentage of Korean graduates in Clothing and Textiles was employed either as teachers at the junior high school level or as designers in the clothing and textile industries. Quite a number of the graduates were engaged in further studies at the graduate level. Korean graduates with a master's degree were teaching at the college level and some had furthered their studies at the doctorate level either here or abroad. Koreans with a bachelor's degree in Foods and Nutrition held jobs as teachers in junior high school, dieticians at mass feeding institutions and hospitals, food scientists in food industries, and researchers in institutions. Those with a master's degree were teaching at the college level. Americans with a bachelor's degree worked as dieticians, supervisors in restaurants and institutions, extension workers, researchers at various facilities, teachers and clerks. Americans with a master's or doctorate degree were engaged in teaching at colleges or supervising at research or working as extension specialists. In general, Korean graduates were found to hold positions in less varied areas than their American counter-parts. Among forty-nine graduates those working in their professional field reported less sex discrimination that those working in other fields. The major area of employment in Housing and Interior Design or Home Management graduates in Korea was teaching while in the United States it was extension work, business, governmental work and teaching. It was suggested that in the future, career development in Korea be further explored to include extension service, research, social welfare, financial planning, business, free-lancing, funeral home, home-call, and correctional education. Interviews with executives from 6 business enterprises indicated that most of them were aware of the potential contribution home economists could make for their companies but they expressed a negative attitude towards women in general due to their short stay on the job. Jobs held by Child Development and Family Life majors with a bachelor's degree in Korea were mostly teaching positions in public, junior and senior high school. However, jobs such as nursery school teaching, working in clinical setting, business, and teaching at public, junior and senior high school predominated in the United states. Most Korean graduates with a master's degree were teaching in professional colleges while in the United Stated the job variation among the graduates was rather evenly distributed among teaching at college level, public and high school, nursery school and administration areas. Reports from 7 child development majors on the job indicated that they were paid less that secretarial workers. Only half of them were working in their major area and these expressed satisfaction with their work. Two thirds of the respondents indicated no sex discrimination. It was suggested that in the future Child Development and Family Life majors pursue employment in counseling, guidance, recreation, mass media, administration and outreach work as well as education, research and parent education in services for children, teen-agers, adults and families.