• Title/Summary/Keyword: telecommunication Industry

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A Study on the Analysis of Comparison of Churn Prediction Models in Mobile Telecommunication Services (이동통신서비스 해지고객 예측모형의 비교 분석에 관한 연구)

  • Kim, Choong-Nyoung;Chang, Nam-Sik;Kim, Jun-Woo
    • Asia pacific journal of information systems
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    • v.12 no.1
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    • pp.139-158
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    • 2002
  • As the telecommunication market becomes mature in Korea, severe competition has already begun on the market. While service providers struggled for the last couple of years to acquire as many new customers as possible, nowadays they are making more efforts on retaining the current customers. The churn management by analyzing customers' demographic and transactional data becomes one of the key customer retention strategies which most companies pursue. However, the customer data analysis has still remained at the basic level in the industry, even though it has considerable potential as a tool for understanding customer behavior. This paper develops several churn prediction models using data mining techniques such as logistic regression, decision trees, and neural networks. For model-building, real data were used which were collected from one of the major telecommunication companies in Korea. This paper explores various ways of comparing model performance, while the hit ratio was mainly focused in the previous research. The comparison criteria used in this study include gain ratio, Kolmogorov-Smirnov statistics, distribution of the predicted values, and explanation ability. This paper also suggest some guidance for model selection in applying data mining techniques.

Origins of Brand Image, Customer Satisfaction, and Loyalty toward Telecommunication Service: An Emerging Market Perspective

  • Hossain, Md. Alamgir;Kim, Min-Ho;Jahan, Nusrat;Min, Bo-Yeon
    • Asia-Pacific Journal of Business
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    • v.9 no.2
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    • pp.39-57
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    • 2018
  • As competition grows in the telecommunication service industry, understanding the origins of brand image and consumer behavioral intentions challenges practitioners to design an effective marketing strategy and branding plan. In this paper, brand image and behavioral relationships are investigated in Bangladesh, an emerging market that has a particular socio-cultural and economic context of one of the most densely populated countries of South Asia. This study employs confirmatory factor analysis and structural equation modeling to analyze the database. Empirical testing and the proposed model suggest that brand image is the prime determinant of consumer satisfaction and loyalty. The results highlight the importance of perceived value, perceived trust and price structure to project brand image and satisfaction. Additionally, confirmation exhibits a stronger total effect of brand image on customer loyalty. Empirical findings extensively contribute to the theoretical and managerial understanding of subscribers' attitudes toward telecommunication service in an emerging market context.

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Empirical Analysis of Substitution or Complementary Effect Between WiBro and Existing Telecommunication Service (와이브로서비스와 기존 정보통신서비스간의 대체/보완관계 실증분석)

  • Han Sang-Pil;Park Bong-Won;Ahn Jae-Hyeon;Kim Moon-Koo
    • Korean Management Science Review
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    • v.22 no.2
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    • pp.35-49
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    • 2005
  • When new services are introduced, interaction among existing and new services has to be considered. The interaction can be characterized by the substitution or complementary effect among services. This paper analyzes how the interaction among services affects the customers' subscription decision in telecommunication services industry. Based on a face-to-face in-depth survey from a sample of 1,200 respondents, a new wireless internet access service or WiBro is analyzed to identify the substitution/complementary effect in relation to the existing other telecommunication services. Additionally, the important factors explaining both customers' subscription and substitution decisions are identified. The analysis results indicate that males and students are more likely to subscribe WIBro service. Interestingly, family size positively affects the subscription decision. However, heavy users of on-line game are reluctant to subscribe WiBro service. Among the potential WiBro subscribers, the customers who are less satisfied with the existing fixed line broadband internet access service are more likely to stop subscribing the fixed line service, which implies substitution by a new service. We believe that the consideration of the interactions among services is essential to devise a winning strategy for the new services in the highly uncertain telecommunications business environment.

Introduction of Alternative Conformity Assessment System for New Radio, Telecommunication and Broadcasting Equipment Without Technical Requirement (융합 신기술을 채택한 방송통신기기의 대안적 적합성 평가체계 연구: 기술기준 부재의 경우를 중심으로)

  • Lee, Yong-Kyu;Han, Ju-Yeon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.2B
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    • pp.203-211
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    • 2009
  • In the area of the telecommunication industry, a few products have been developed before related technical regulation has been made. Government agency is forced to make a final decision on whether a requested product is sellable in the market only after the structure and function of requested product is tested. The introduction of a 'SDoC', and 'privatization of technical regulation' to our legal system could be a solution for minimizing the situation mentioned above. Both 'SDoC' and 'privatization of technical regulation' are systems which are capable of minimizing the appearance of products without technical regulations. Furthermore, 'Temporary approval system' would provide a government agency with administrative procedure for new product without technical regulation.

A Study on the Application of Thermoelectric Module to the Electric Telecommunication Equipment Cooling (열전소자를 이용한 전자 통신장비 냉각에 관한 연구)

  • Kim, Jong-Soo;Im, Yong-Bin;Kong, Sang-Un
    • Journal of Fisheries and Marine Sciences Education
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    • v.16 no.2
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    • pp.210-217
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    • 2004
  • Cooling technology has been a vital prerequisite for the rapid, if not explosive, growth of the electronic equipment industry. This has been especially true during the last 20 years with the advent of intergrated circuit chips and their applications in computers and related electronic products. The purpose of this study is to develop a telecommunication equipment cooling system using a thermoelectric module combined with cooling fan. Thermoelectric module is a device that can perform cooling only by input of electric power. In the present study, the cooling package using the thermoeletric module has been developed to improve the thermal performance. The cooling characteristics of the electronic chip was placed into the subrack and it can be rapidly assembled or disassembled in the equipment rack. As a preliminary experiment, the cooling performances between a conventional way using a cooling fin and a proposed method applying the thermoelectric module was comosed and analyzyed. The cooling performance at a simulated electronic component packaging a thermomodule operated well.

Lifeline Program Reform Trend in the US (미국의 통신요금 감면 제도 개편 동향)

  • Byun, J.H.;Cho, E.J.
    • Electronics and Telecommunications Trends
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    • v.37 no.4
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    • pp.19-27
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    • 2022
  • The coronavirus disease 2019 (COVID-19) pandemic has significantly changed the Lifeline Program, a telecommunications rate discount program for low-income Americans. As the reliance on online activities such as remote work, distance education, and online shopping grows because of the spread of COVID-19, there is a concern that the digital divide will widen among low-income households that struggle to access internet infrastructure due to the burden of access rates. Accordingly, the US Congress passed a bill to help lower the internet bill for low-income households using the government budget to close the digital divide. The Lifeline Program, which is a part of the universal service obligation, has been in charge of the telecommunications rate discount for low-income households. However, according to the new law, the internet rate discount program based on the government budget was implemented beginning in 2021. As the internet rate discount based on the government budget begins, the US telecommunication rate discount system is transitioning from a system in which telecommunication industry support was borne by operators to one in which public support from the government budget will play a significant role. In this paper, we will look at recent changes in the US telecommunications rate discount program and their implications.

A Study on Relationship between National Technology Licenses in ICT sectors and Job-Finding & Performance of Works (ICT 분야의 국가기술자격증의 취업 및 업무 수행 관련성에 관한 연구)

  • Yoo, Jae-Young;Choi, Seong-Jin;Lee, Yeong-Ju
    • Journal of Broadcast Engineering
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    • v.19 no.6
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    • pp.907-915
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    • 2014
  • This paper is to assess the influence of business field and qualification acquisition on job-getting and working business by conducting survey against the qualification holders of the national technology in the area of ICT industry. The result shows that respondents working in the ICT industry are 58.7% of samples. Their working business are shown as manufacturing area of broadcasting & telecommunication, telecommunication service, science/technology service, and media service. As for the value of qualification, the current working business area of respondents is more influential factor than the types of qualification. Workers of media service industry recognize the qualifications more useful in job-getting and job performance.

인도 소프트웨어산업의 혁신과 정부정책의 역할

  • 전황수;현창희
    • Journal of Technology Innovation
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    • v.9 no.2
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    • pp.120-139
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    • 2001
  • The purpose of this paper is to evaluate the Indian Software Industry and t government's industrial policy by analysing the characteristics of the software industry, authority, development process, social infrastructure, and public sector. The Information age is creating profound changes in the way we live and work. It is transforming all aspects of society, stimulating new opportunities. Over the past decade, India has deliberately prepared itself to meet the new challenges of the information age. India became an important player in shaping world software industry. Through the industrial policy, Indian government is focusing on 1) the development of software industry, 2) dramatic increase in IT scientists engineers, and the promotion of education institutes, 3) the establishment of the software technology Parks (STP), 4) the inducement of foreign direct investment, 5) extensive standardization, 6) the coordination of the law and system. India has liberalized finance and telecommunications system in an effort to bring in more business, and has revamped education curriculums to encourage more creativity among students. Government has played crucial role in bringing India one of advanced software nation by presenting the grand vision and sophisticated plan, liberalizing telecommunication market, and enhancing the efficiency of bureaucratic system.

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A study on the influence of service recovery activities on churning commodities (Focus on the Cable-TV Industry) (서비스 회복활동이 상품전환에 미치는 영향에 관한 연구 (케이블TV산업 중심으로))

  • Kyung, Seung Hyun;Cheong, Ki Ju
    • Journal of Service Research and Studies
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    • v.6 no.3
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    • pp.57-78
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    • 2016
  • The purpose of this research is to study how service recovery activities influence customers' commodity churning in the media telecommunication industry(CATV industry). Put it differently, we tried to identify this change of commodity churning rates by the stages of service failures, by which we intend to emphasize the importance of service recoveries. Korean media telecommunication market has already been saturated; customers tend to move to bigger major companies with better customer care increasingly. As once customers gone never returns, CRM functions are being reinforced over the time. We were able to have the following results. First, turning rates, for those experienced service failure, who were dissatisfied with service recovery activities are 2~5 times (monthly average turning rates are 1.3%) higher than those satisfied. Secondly, active service recovery activities at the customer's service request after experiencing service failure lowered churning rates significantly. The most effective timing is service recovery activities pre-recovery stage. Thirdly, reward activities after service recovery activities at the immediate recovery stage is more effective than service recovery at the arranged recovery schedule and reward activities after customer's expressing churning intension. The implications of this study are that firms should engage in service recovery activities at the time of identifying service failures, prior to customer's expressing churning intention, which means relatively lower ROI for the service recovery activities than the times of customers' expressing churning intention.

Next Generation Information Infrastructure and Database Service-Policy Frame and Market Development in Japan

  • Miyakawa, Takayasu
    • Proceedings of the Korea Database Society Conference
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    • 1994.09a
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    • pp.9-16
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    • 1994
  • Author outlines briefly developments of policies relating to telecommunication infrastructure and databases since latter half of 1970′s. There exist three phases. The first phase was from later 1970′s to 1985, which was an initial stage of electronic information service in Japan. In the second phase, 1985~1990, basic policy change made possible the privatization of telecommunication services and proliferation of database products and vendors, The third phase began in early 1990′s with downsizing in computer usage, wide-spreading information networks and rapid dissemination of personal computers. Then author describes offers on policy formation for "novel information infrastructure" and current situation concerning the "Internet" in Japan. Finally, tasks and problems for implementing new generation program for information infrastructure and database usage are pointed out, These are knowledge resource, cost, copyrights and cultural problems including language.

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