• 제목/요약/키워드: technology adoption model

검색결과 585건 처리시간 0.026초

인스턴트 메신저 : 합리적 행동이론의 실제 (Instant Messenger: Theory of Reasoned Action in Practice)

  • 이정우;한현정
    • 한국경영과학회지
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    • 제29권4호
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    • pp.159-173
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    • 2004
  • Instant Messenger is a communication tool which allows instant real-time connection between parties through Internet Compared to the most popular Internet communication tool. email. the messenger allows people to check network presence of other parties and to connect in real time among multiple parties. Mostly due to the convenience it provides. use of instant messengers has increased tremendously not only for personal purpose but also for business purpose. However. firms are agonizing about the real impact of instant messenger usage among employees. whether the impact is positive or negative in terms of the productivity, Applying the theory of reasoned action (TRA) and technology acceptance model (TAM). this study sets UP perceived ease of use. perceived usefulness and cultural orientation of individuals as antecedents of adoption and use of the messenger application, Also. the impacts of messenger usage are measured as task productivity and intimacy among colleagues. This study presents several findings about the instant messenger, First. perceived ease of use. and usefulness play important roles in raising the adoption level of instant messenger. Also. culture propensity also maintains strong influence towards the actual usage of the messenger. Among cultural variables. innovativeness, supportiveness and outcome orientation reveal strong positive impacts on adoption and use of the messenger. On the dependent side. use of instant messenger seems to have a strong direct impact on task productivity as well as indirect impact through intimacy. Implications are discussed.

Relationships Among Owner-Manager Characteristics, E-commerce Adoption and Performance of Small and Medium Enterprises (SMEs) in Malaysia

  • KOE, Wei-Loon;WULANDARI, Ririn
    • The Journal of Asian Finance, Economics and Business
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    • 제10권1호
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    • pp.101-109
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    • 2023
  • This study examined the relationships among owner-manager characteristics, e-commerce adoption, and performance of small and medium enterprises (SMEs) in Malaysia. Although the growth of e-commerce was encouraging in many countries, studies of e-commerce adoption among SMEs in developing countries such as Malaysia are insufficient. Furthermore, studies that investigated individual characteristics and e-commerce adoption are still low in number. This study specifically employed the technology-organization-environmental (TOE) framework to develop its research model. The sample was selected by using a non-probability judgmental sampling technique because the desired population frame was unavailable. A total of 111 owner-managers of SMEs were surveyed using online self-administered questionnaires. Subsequently, the data was analyzed through partial least square-structural equation modeling (PLS-SEM). The results revealed significant relationships between owner-manager characteristics and e-commerce adoption, as well as between e-commerce adoption and the performance of SMEs. The findings suggested that owner-manager characteristics played an important role in determining e-commerce adoption among SMEs. Moreover, e-commerce adoption was crucial in affecting the performance of SMEs. This paper provided new insights into factors affecting e-commerce adoption and firm performance. It could further benefit the government and SMEs in strategizing e-commerce adoption and development, especially in the era of Industrial Revolution 4.0 (IR 4.0) and the post-COVID-19 pandemic.

Determinants for the Adoption of Electronic Commerce by Small and Medium-Sized Enterprises: An Empirical Study in Indonesia

  • ASWAR, Khoirul;ERMAWATI, Ermawati;WIRMAN, Wirman;WIGUNA, Meilda;HARIYANI, Eka
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.333-339
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    • 2021
  • The study seeks to identify the determinants of the adoption of e-commerce by small and medium-sized enterprises (SMEs) in developing countries, in our case, in Indonesia. The aim of this study is to examine the factors influencing e-commerce adoption. This study uses the method of quantitative data collection based on a questionnaire survey of SMEs in Indonesia. The research relies on Regional Project stipulations regarding Business Development in Indonesia, to capture businesses with a range of 5 to 100 employees that are classified as SMEs. This study randomly chose 100 SMEs in Indonesia from the IndoNetwork database. Partial least square (PLS) structural model data processing was used for path coefficients analysis. Structural equation modeling is applied in this study to analyze the determinant factors on the e-commerce adoption. The study findings reveal that four factors, namely, perceived benefits, compatibility, technology readiness, and government support, significantly influence the adoption of e-commerce, whereas customer/supplier pressure does not have influence. So, this study concludes that perceived benefits, compatibility, technology readiness, and government support had a significant and positive relationship with e-commerce adoption. Meanwhile, customer/supplier pressure had no effect on the e-commerce adoption of by Indonesia SMEs.

개인사용자 중심의 클라우드서비스의 수용에 영향을 미치는 요인에 관한 연구:기술수용모형(TAM)과 저항을 중심으로 (A Study on the Factors Affecting the Adoption of Cloud Computing Service:Focused on the Technology Acceptance Model(TAM) and Resistance)

  • 박윤서;김용식
    • 한국IT서비스학회지
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    • 제12권4호
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    • pp.1-23
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    • 2013
  • This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model (TAM) with resistance variable, and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance, and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.

캐즘이론과 정보기술수용모형을 적용한 디지털 교과서 수용 연구 (A study on the digital textbook acceptance by application of Chasm Theory and Technology Acceptance Model)

  • 서순식;윤한기
    • 컴퓨터교육학회논문지
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    • 제14권4호
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    • pp.33-41
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    • 2011
  • 본 연구는 디지털 교과서를 수용하는데 영향을 미치는 변인들과 그 구조를 규명하고자 수행되었다. 교사들의 혁신성에 근거하여 디지털 교과서의 수용 전략을 수립하기위해서 캐즘 이론을 검토하고, 디지털 교과서 등 교수매체 수용의 의사결정을 설명하는 정보기술수용모형을 본 연구에 적용하였다. 캐즘이론과 정보기술수용 모형을 토대로 조사도구를 제작하였으며, 신뢰도 및 타당도 검증을 거쳐 혁신성, 지각된 유용성, 지각된 사용용이성, 사용의도 간의 인과적 관계 검증을 수행하였다. 구조방정식(SEM)을 사용하여 본 연구의 구조모형을 검증한 결과 지각된 사용용이성은 지각된 유용성에 직접적인 영향을 미쳤고, 사용의도에는 간접적인 영향을 미쳤으며, 지각된 유용성은 사용의도에 직접적인 영향을 미친 것으로 나타났다. 이러한 연구결과는 디지털 교과서 수용을 위한 전략 수립에 구체적인 시사점을 준다. 즉, 디지털 교과서의 일반학교 도입은 보다 신중하게 검토되어야 하며, 인터페이스의 개선과 같은 사용 용이성보다는 디지털교과서의 유용성에 초점을 맞추는 정책적 노력이 필요하다는 것이다.

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무선인터넷 서비스 이용 의도와 몰입에 영향을 미치는 요인 (Salient Factors of the Users' Intention and Commitment in Wireless Internet Service)

  • 강성수;이국용;이영수
    • 통상정보연구
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    • 제8권2호
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    • pp.3-35
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    • 2006
  • Until now, most of the studies about the internet service have focused mainly on the adoption of on-line(wired) internet services, while there have relatively been very few studies about the adoption and usage of wireless or mobile internet services. The generic model explaining the adoption behaviors of wireless internet services has not been made yet. Previous studies of that area is not so easy to find. The purposes of this paper are two-folds. The first is to find the factors affecting the users' intention and commitment behavior of mobile internet services. The second is to find the relative importance of the factors in users making decisions about users' usage intention and commitment behavior. In the theoretical part of this paper, the precedent studies concerning the technology acceptance model and the theories of on-line internet services adoption, the theories of the mobile internet services, are reviewed and analyzed.

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Determinants of E-invoice Adoption: Empirical Evidence from Vietnam

  • NGUYEN, Anh Huu;NGUYEN, Thao Phuong;DANG, Giang Tra Thi
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.311-321
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    • 2020
  • This paper aims to investigate the effect of the factors on the e-invoice at its infant stage of adoption in the context of Vietnam. Data were collected by using a questionnaire delivered to 318 participants who are managers and accountants of companies in Vietnam from June to September 2019. The statistical methods approaches are employed to address the research issues including Cronbach's Alpha testing, Explanatory Factor Analysis (EFA), and Confirmation Factor Analysis (CFA). Then, Structural Equation Modeling (SEM) is employed to assess the proposed hypotheses model of e-invoice adoption in Vietnam. The research findings showed that direct factors have a statistically significant impact on the e-invoice adoption towards behavior, and perceived behavioral control. Perceived usefulness and perceived ease-of-use positively affect attitude towards the behavior. These factors, in turn, are impacted by perceived compatibility. Based on the research results, some practicable suggestions are proposed in order to boost the number of Vietnamese enterprises voluntarily adopting e-invoice. This study indicates the important impacts of the user's attitude and perception about control ability on intention to use. In addition, some key intuitive recommendations were proposed aiming to improve the success of the e-invoice adoption of enterprises in the context of Vietnam.

A Human-Centric Approach for Smart Manufacturing Adoption: An Empirical Study

  • Ying PAN;Aidi AHMI;Raja Haslinda RAJA MOHD ALI
    • 유통과학연구
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    • 제22권1호
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    • pp.37-46
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    • 2024
  • Purpose: This study aims to address the overlooked micro-level aspects within Smart Manufacturing (SM) research, rectifying the misalignment in manufacturing firms' estimation of their technological adoption capabilities. Drawing upon the Social-Technical Systems (STS) theory, this paper utilises innovation capability as a mediating variable, constructing a human-centric organizational model to bridge this research gap. Research design, data and methodology: This study collected data from 233 Chinese manufacturing firms via online questionnaires. Introducing innovation capability as a mediating variable, it investigates the impact of social-technical system dimensions (work design, social subsystems, and technical subsystems) on SM adoption willingness. Smart PLS 4.0 was employed for data analysis, and Structural Equation Modelling (SEM) validated the theoretical model's assumptions. Results: In direct relationships, social subsystems, technical subsystems, and work design positively influence firms' innovation capabilities, which, in turn, positively impact SM adoption. However, innovation capability does not mediate the relationship between technical subsystems and SM adoption. Conclusions: This study focuses on the internal micro-level of organisational employees, constructing a human-centric framework that emphasises the interaction between organisations and technology. The study fills empirical gaps in Smart Manufacturing adoption, providing organisations with a means to examine the integration of employees and the organisational social-technical system.

한 · 중 데이터로 살펴본 직장 내 CCTV 도입 신뢰에 대한 일본 과거사의 점화효과 연구: 보안 취약성 지각의 조절된 매개 모형 (Understanding the Japanese History Problem on Trust in Technology Adoption of Workplace Surveillance Cameras: A Moderated Mediation Model in Korean and Chinese Context)

  • 최성원;장리팡;김미정;박종현
    • 아태비즈니스연구
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    • 제14권4호
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    • pp.49-65
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    • 2023
  • Purpose - In the Korean and Chinese social landscape, it is vital to appreciate the significance of the Japanese history problem. The current study investigated whether the perception of the Japanese history problem affects decisions regarding technology adoption in organizations by comparing South Korea and China. Design/methodology/approach - The study involved 305 Korean and 379 Chinese participants who responded to scenarios and surveys regarding the adoption of workplace surveillance cameras supplied by a Japanese company. Findings - Using a moderated mediation model based on protection motivation theory (PMT), we found that past experiences of privacy invasion significantly reduced trust in the adoption of surveillance cameras at work. This relationship was mediated by respondents' perceptions of security vulnerability. The current study, however, did not confirm any significant moderating effect of the Japanese history problem priming on trust in the adoption of workplace surveillance cameras. Research implications - This suggests that the Japanese history problem may have a limited impact on organizational technology adoption decisions, different from the political consumerism behavior driven by public anti-Japanese affectivity. The current study reaffirms the validity and applicability of PMT and provides both theoretical insights and practical recommendations.

A Study on Acceptance and Resistance of Smart TVs

  • Lee, Sung-Joon
    • International Journal of Contents
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    • 제8권3호
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    • pp.12-19
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    • 2012
  • This study investigated what factors affect consumers' decision making concerning the adoption of smart TVs. For this purpose, the integrated adoption model that consists of six major constructs from the diffusion of innovation theory (DIT), the technology acceptance model (TAM), and the model of innovation resistance(MIR) was employed. To collect data, an online survey was used. Data collected were analyzed with the structural equation model (SEM). Findings showed that the innovativeness has a positive influence on the both of perceived usefulness and perceived ease of use. It was also shown that both of perceived usefulness and perceived ease of use affect the intention to use smart TVs in a positive way. The innovation resistance has a negative influence on the intention to use. The mediating role of the innovation resistance was also found. The implications of these results are discussed.