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Factors Affecting Consumers' Acceptance of e-Commerce Consumer Credit Service: Multiple Group Path Analysis by Naver Shopping and Coupang (이커머스 후불결제(BNPL) 수용에 영향을 미치는 요인: 네이버쇼핑과 쿠팡 간 다중집단 비교)

  • Kim, Su Jin;Mo, Jeonghoon
    • The Journal of Society for e-Business Studies
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    • v.27 no.2
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    • pp.105-135
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    • 2022
  • As COVID-19 has led to a surge in e-commerce Buy Now Pay Later(BNPL) has become preferred choice among millennials. In Korea Coupang followed by Naver Pay offers a deferred payment, aiming to create customer lock-in effect, save credit card processing fee and lay the groundwork for entering into new financial services. However the literature related to the influential factors of customers' usage intention toward a deferred payment is scarce. For the study, a multi-group analysis was carried out to find differences between Naver shopping and Coupang. The results revealed that the important factors that affect a deferred payment adoption were compatibility, impulsive buying tendency in Naver shopping, whereas compatibility, relative advantage, additional value in Coupang(listed in order of most important). In addition, impulsive buying tendency had a positive effect on adoption intention in Naver shopping and on perceived risk in Coupang. The results imply that Naver shopping need to focus on managing delinquency while Coupang should provide sufficient information on how late fees and credit rating downgrade work and try not to make a deferred payment option stand out. In order to increase adoption rate it is recommendable to narrow down target segment of a deferred payment and expand it to a specialized vertical such as travel.

Artesunate inhibits collagen-induced human platelets aggregation through regulation of PI3K/Akt and MAPK pathway (PI3K/Akt 및 MAPK 기전 조절을 통한 Artesunate의 콜라겐 유도의 사람 혈소판 응집 억제효과)

  • Lee, Dong-Ha
    • Journal of Applied Biological Chemistry
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    • v.65 no.1
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    • pp.57-62
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    • 2022
  • Excessive activation and aggregation of platelets is a major cause of cardiovascular disease. Therefore, inhibition of platelet activation and aggregation is considered an attractive therapeutic target in preventing and treating cardiovascular diseases. In particular, strong platelet activation and aggregation by collagen secreted from the vascular endothelium are characteristic of vascular diseases. Artesunate is a compound extracted from the plant roots of Artemisia or Scopolia species, and has been reported to be effective in anticancer and Alzheimer's disease fields. However, the effect and mechanism of artesunate on collagen-induced platelet activation and aggregation have not been elucidated. In this study, the effect of artesunate on collagen-induced human platelet aggregation was confirmed and the mechanism of action of artesunate was clarified. Artesunate inhibited the phosphorylation of PI3K/Akt and Mitogen-activated protein kinases, which are phosphoproteins that are known to act in the signal transduction process when platelets are activated. In addition, artesunate decreased TXA2 production and decreased granule secretion in platelets such as ATP and serotonin release. As a result, artesunate strongly inhibited platelet aggregation induced by collagen, a strong aggregation inducer secreted from vascular endothelial cells, with an IC50 of 106.41 µM. These results suggest that artesunate has value as an effective antithrombotic agent for inhibiting the activation and aggregation of human platelets through vascular injury.

A Study on the Improvement of the Legal System for the Promotion of Opening and Utilization of Open Government Data - Focusing on cases of refusal to provide - (공공데이터의 개방·활용 촉진을 위한 법제도 개선방안 연구 - 공공데이터 제공거부 사례를 중심으로 -)

  • Kim Eun-Seon
    • Informatization Policy
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    • v.30 no.2
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    • pp.46-67
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    • 2023
  • There are criticisms that, despite the proactive government policy on open government data (hereinafter "open data"), certain highly demanded data remains restricted due to legal constraints. In this study, we aim to analyze the factors that limit the opening and utilization of open data, focusing on cases wherein requests for open data provision have been denied. We will explore possible approaches that are in harmony with the Open Data Law while examining the constitutional value of open data, considering the foundational Open Data Charter that underpins the government's data policy. We will also examine cases wherein requests for data provision have been denied for institutional reasons, with nearly half of these cases involving open data that includes personal information. It is necessary to explore the potential for improvement in these cases. Furthermore, considering the recent amendment to the Personal Information Protection Act, which allows for the processing of pseudonymous information without the consent of the data subject for limited purposes, it is an opportune time to consider the need for amending the Open Data Law to facilitate broader access and utilization of open data for the nation. Lastly, we will propose institutional improvement directions aligned with the opening and utilization of open data by examining the constraints of and need for improvement in the selected target laws.

Conservation Plan and Historic Site Designation Strategy of Celadon Kiln Site in Banam-ri, Gochang (고창 반암리 청자요지의 보존 방안과 사적 지정 전략)

  • SIN Mincheol
    • Korean Journal of Heritage: History & Science
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    • v.56 no.1
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    • pp.208-223
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    • 2023
  • This article was prepared for the purpose of reviewing maintenance plans and strategies for designating the celadon kiln site in Banam-ri, Gochang, a monument designated by the city and province as a historical site. Prior to the discussion, the high academic potential of this site, which is attracting attention as a main point of early celadon main point, was explained, and expectations for the future designation of the monument were reviewed. Next, the current status of preservation and maintenance plans of the celadon kiln site in Banam-ri, Gochang were examined. In particular, the current preservation situation was reviewed through an on-site survey on how the ruins, which have not been designated as a monument, should be maintained for historical designation in the future. Above all, it was argued that it was necessary to conduct excavation and literature surveys to clarify the characteristics of the ruins, investigate the surrounding areas, improve information facilities for visitors, and carry out promotion in connection with them. Finally, the definition of historical sites and the status of historical designation of ceramic kilns, along with the strategies necessary for designation, were presented. In particular, the examples of the existing historical designated celadon kiln site in Dotong-ri, Jinan, and Buncheong Kiln Site in Undae-ri, Goheung were reviewed, and three types of excavation surveys, literature surveys, and academic conferences were presented as the target directions for historical designation. The result of the excavation survey is the basis for suggesting that it has cultural property values with completeness, authenticity, and identity. The literature survey is the basis for supplementing the historical and cultural character of the remains that have not been revealed by excavation. The academic conference explained that it is an opportunity to understand the nature and value of cultural assets, such as the location of cultural assets, the status of relics, and events related to relics.

Study on the sampling inspection method for reliability assurance of lot (로트의 신뢰성 보증 샘플링검사 방식에 대한 연구)

  • Jaiwook Baik
    • Industry Promotion Research
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    • v.8 no.1
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    • pp.111-117
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    • 2023
  • Sampling inspection methods for quality control have been proposed a lot in the industry. However, the sampling inspection method for reliability, which is a quality over time, has been relatively less presented, and there are not many literatures that are clearly summarized. Therefore, this paper focuses on the reliability conformity test to verify that the reliability evaluation scale value of the target is satisfied during the reliability test. To this end, first, we look at the conditions that both consumers and producers can satisfy in terms of the OC curve and find out what sampling methods satisfy the desired level of producer risk and consumer risk. Next, two methods of the reliability sampling methods such as attribute and variable reliability sampling methods are examined. Specifically, the attribute reliability sampling method is a form of sampling plan where n samples are tested for a certain period of T hours and the lot is accepted if the number of failures is less than or equal to a certain number c. On the other hand, the variable reliability sampling method is a form of sampling plan where the lot is accepted if the reliability evaluation scale such as MTBF satisfies a certain standard. Both sampling plans may also use inspection tables.

Successful Positioning Strategy of KIA K5 - by understanding market needs - (기아자동차 K5의 포지셔닝 성공사례 - 변화하는 시장을 이해하고 주도하다 -)

  • Seo, Jiyoung;Lee, Doo-Hee;Lee, Jong-Ho;Jeon, Ki Heung
    • Asia Marketing Journal
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    • v.13 no.3
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    • pp.265-274
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    • 2011
  • The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was perceived as too innovative, the New SM5 was treated as an old car by the target customers of the mid-size car. While the two leading brands struggled to attract customers, KIA K5 found a new market space by identifying and focusing on the lucrative replace and up-grade demand segment and filling the gap between the current product category values and the emerging mid-size car category values. The K5 found the right values that customers need and successfully articulated the values to the customers. This case study illustrates that a successful positioning strategy can be effectively employed to attract customers in the saturated car manufacturing industry. This case can be summarized as the successful positioning strategy of KIA K5 is comprised of four primary pillars: design innovation, market analysis, STP (segmentation, targeting, and positioning), and launch strategy. The KIA K5 case study provides valuable insights and implications for many other companies that are planning to find a proper positioning strategy for their own business.

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A study on Korean welfare policy examined through Mokminsimseo (목민심서를 통해 한국적 복지정책에 대한 연구)

  • kim Bong wha
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.669-674
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    • 2023
  • This study examined the specific contents of social welfare policies of the Joseon Dynasty through the analysis of Mokminsimseo, Aemin Sixjo and Jinhwang Yukjo, and identified the connection between them and today's social welfare policies. As a result, In the Care of the People, it contained the basic contents of the Elderly Welfare Act and welfare services for the elderly, and in the Freedom, it included welfare policy services related to infants and children, and the value system of welfare for the disabled through government affairs. The policy direction was confirmed, and it was found that disaster relief calls for social integration in response to social crises and disasters. This also confirmed that major areas of social welfare policy such as family safety, income security, health policy, and social integration have been emphasized through social welfare policy indicators. In addition, through the analysis of Qinhwangyukjo, it was found that it contains not only the basic ideology and values of the social security system and social insurance system in terms of visa, scale, and power, but also the details of specific policy implementation. Today's social welfare policies and social service policies, which are equipped with social welfare facilities and are implementing systematic social welfare services for each target, were able to confirm their foundation through the Qinhwangyukjo. This confirms that the emphasis on social integration and income security is prominent in the Qinhwangyukjo through the social welfare policy indicators of the current policy system.

Comparison of the Tongue-Palate Pressure Patterns According to the Tongue Pressure in Community-Dwelling Older Adults

  • Min-Ji Jo;Soo-Min Kim;Seong-Chan Park;Hye-Jin Park;Yun-Seon Lee;Tae-Woo Kim;Ji-Seon Hong;Eui-Yeon Lee;Sung-Hoon Kim;Sun-Young Han
    • Journal of dental hygiene science
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    • v.23 no.4
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    • pp.320-329
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    • 2023
  • Background: Oral frailty has garnered considerable interest following its identification as a risk factor for physical frailty. The Korean oral frailty diagnosis criteria have emphasized the need for extensive research on oral frailty diagnostic items and interventions. Our study performed an in-depth analysis of the tongue-palate pressure patterns in healthy community-dwelling older adults. Methods: Of the 217 older adults aged ≥60 years who visited a senior center in Wonju, 205 participants who completed tongue pressure measurement were included in the final analysis. Pressure changes over time were recorded by instructing the participants to press their tongue against the hard palate with for 7 seconds per cycle. The participants were divided into the normal and abnormal tongue pressure (NTP and ATP, respectively) groups based on whether they achieved the target tongue pressure at least once; tongue pressure patterns were compared between the groups. Furthermore, the average time taken to achieve the standard tongue pressure value was calculated for the participants in the NTP group and used to evaluate the decrease in tongue pressure in the ATP group. Results: Among the 205 participants, 40.5% had ATP. The tongue pressure graph revealed a gentle and consistent incline that was maintained even after achieving standard tongue pressure in the NTP group. The graph was more extreme in the ATP group, and the changes in the pressure type varied across individuals; the tongue pressure was only 48.4%, 40.7%, 31.9%, and 22.6% of the NTP in the participants in their 60s, 70s, 80s, and ≥90s, respectively (p<0.05). Conclusion: Tongue pressure weakness was observed in 40.5% of the healthy community-dwelling older adults. Furthermore, ATP graphs were observed in the patients with tongue pressure weakness. Thus, activities improving the oral function in community-dwelling older adults and systematic oral rehabilitation programs should be devised to promote normal swallowing.

Discovering the Anti-cancer Effects of Ligusticum Chuanxiong through Network-based Pharmacology Analysis and Molecular Docking: An Inquiry into Natural Products (네트워크 기반 약리학 분석 및 분자 도킹을 통한 천궁의 항암 효과 예측: 천연물에 대한 탐구)

  • Do Kyung Han;Jee Won Shon;Eui Suk Sung;Youn Sook Kim;Won G. An
    • Journal of Life Science
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    • v.33 no.11
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    • pp.876-886
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    • 2023
  • In some cases of head and neck cancers (HNC), surgical interventions may result in the loss of organs and/or changes to their functions, thereby significantly affecting the patient's quality of life. As a result, the surgical treatment of HNC patients is often limited to specific cases, and alternative treatment modalities, such as chemotherapy, are considered. However, serious adverse effects caused by chemotherapy, such as severe nausea and vomiting, necessitate the need for the development of adjunctive methods to minimize patient suffering. Chuanxiong, Ligusticum chuanxiong (L. chuanxiong), is a natural herb used in Eastern medicine to treat cerebrovascular disorders and headaches. This study aimed to predict the effect and potential of L. chuanxiong as an auxiliary anticancer drug through network-based pharmacology and molecular docking analysis. The study results showed that 40 out of 41 genes of L. chuanxiong shared common targets of HNC and their proteins could be used to target HNC cells to prevent cancer progression. The results of the functional enrichment analysis confirmed that L. chuanxiong is associated with the neuroactive-ligand metabolism and neurotransmitter pathways, indicating its potential medicinal value as an adjuvant in HNC treatment. Lastly, our findings demonstrated that the active ingredient of L. chuanxiong, (Z)-Ligustilide, has the ATP binding site of heat shock protein 90, a protein known to promote the activation of cancer cells. These results suggest that L. chuanxiong is a promising candidate for developing auxiliary anticancer drugs, and further research could potentially lead to the discovery of newer and safer anti-cancer agents.

Quantitative Analysis of X-Ray Fluorescence for Understanding the Effect of Elevated Temperatures on Cement Pastes (XRF (X-ray fluorescence)를 활용한 고온환경에 노출된 시멘트 페이스트 분석의 이해)

  • Kil-Song Jeon;Young-Sun Heo
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.27 no.6
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    • pp.130-137
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    • 2023
  • By using XRF (X-ray fluorescence), this study investigates the variation of chemical properties in cement pastes at elevated temperatures. High-temperature conditions were prepared by using an electric furnace, planning a total of 11 target temperatures ranging from room temperature to 1000 ℃. A standard library of geo-quant basic was applied for the analysis of 12 elements in cement paste, including Ca, Si, Al, Fe, S, Mg, Ti, Sr, P, Mn, Zn and K. The results revealed that, as the temperature increased, the proportion of each element in the cement paste also increased. With the exception of a few elements present in extremely low amounts in the cement pastes, the variation in the composition ratio of most elements exhibited a strong correlation with temperature, with an R-squared value exceeding 0.98. In this study, cement pastes exposed to normal and high-temperature environments were compared. The authors established that the reasons for the different results in this comparison can be explained from the same perspective as when comparing raw cement with cement paste. Furthermore, this study discussed the potentially most dominant parameter when investigating the properties of cement paste using XRF.