• 제목/요약/키워드: tangibles

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SaaS(Software as a Service) 품질이 서비스 성과 및 충성도에 미치는 영향 (An Analysis of the SaaS Quality Impact on the Service Performance and Loyalty)

  • 김은홍;박영선;남경옥
    • 한국IT서비스학회지
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    • 제10권3호
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    • pp.127-147
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    • 2011
  • Business organizations today have sought management effectiveness and efficiency utilizing information technologies. In particular, small and medium-sized enterprises short of information resources tend to rely more on outsourcing for accomplishing their own information strategies. SaaS(Software as a Service) has recently become one of the powerful outsourcing alternatives. This study tries to identify the influence of the SaaS quality on the service performance and loyalty. A SaaS quality model is developed including tangibles, reliability, responsiveness, assurance, and empathy. Then they are hypothesized to have influence on the service performance defined as user satisfaction, individual performance, and organizational performance. Service performance is considered to have an impact on the loyalty to service. Findings from a survey to test hypotheses on the relationship among SaaS quality, performance and loyalty show these variables are significantly important to widespread adoption of SaaS.

서비스 품질요인이 고객만족에 미치는 영향에 관한 연구 - 주유소 서비스 품질을 중심으로 - (A Study on the influence of Service Quality Factors upon the Customer Satisfaction - Focus on Gas Station Service Quality -)

  • 김계수;박형권
    • 품질경영학회지
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    • 제28권3호
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    • pp.31-43
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    • 2000
  • The Service sector has increased dramatically in importance over the last decade, both internationally and in the Korea. Deregulation of services, growing competition, fluctuations in high quality demand, and the application of the Information Technologies are presenting a considerable challenge to service companies. In gas or oil companies are exposed to foreign competitions, price and promotion competition with other companies. Usually Service Quality includes five dimensions: Reliability, Responsiveness, Assurance, Empathy, and Tangibles. Customers use these five dimensions to form their judgements of service quality, which are based on a comparison between expected and perceived service. The intention of this thesis is to study on the effect of Service Quality upon the Customer Satisfaction in gas or oil station, based on SERVQUAL.

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Evaluation of 3PL Service Quality Using the AHP -An Application to Korean 3PL Service Providers-

  • So, Soon-Hoo;Cheong, Ki-Ju;Kim, Jae-Jon;Cho, Geon;Ryu, Il
    • 한국정보기술응용학회:학술대회논문집
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    • 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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    • pp.293-296
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    • 2005
  • This study applies the Analytic Hierarchy Process (AHP) to evaluate service quality of Third-Party Logistics (3PL) service providers. For this, we first conceptualize five dimensions of 3PL service quality (i.e. tangibles, reliability, responsiveness, assurance and empathy). We then apply the AHP method to determining the relative weights of five service quality dimensions and eventually selecting the best 3PL service provider. To implement this idea in practice, we conduct an empirical study on four companies providing 3PL services in Korea.

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인천국제공항의 화물운송서비스 이용자의 지각된 서비스품질에 관한 연구 (A Study on the Perceived Service Quality of Airport users of Incheon International Airport)

  • 최병권
    • 무역상무연구
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    • 제33권
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    • pp.167-190
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    • 2007
  • The aim of the study is to investigate the factors which decide an airport service quality and the differentiation of perception on the airport service quality between airport users and airport authority. For the purpose of this study, the determinants of airport service quality were factors analyzed on the basis of service marketing concept. In order to identify an airport service quality dimension, the writer conducted mail survey and individual interview from the Korean freight forwarders, the 3PL entities, integrators and the airport operation authority. The result of this study is summarized as follows. 1. The dimen measurement was confirmed as a superior method to dimension of service competitiveness.sions of airport service quality consist of five factors; tangibles, reliability, responsiveness, assurance, empathy. 2. There are notable differences in cognition of airport service quality between airport authority's perception and airport customer, and between airport customer's perception and expectation.

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카노모델을 활용한 고속철도 고객의 분류와 고객군별 고객만족 및 전환장벽에 관한 연구 : 항공기 및 고속버스 고객과의 비교 (A Study on the Classification of KTX Customers by the Kano Model and Customer Satisfaction and Switching Barriers : Comparing with the Airline and Express Bus Customers)

  • 유한주;송광석
    • 품질경영학회지
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    • 제33권3호
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    • pp.71-90
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    • 2005
  • New high-speed rail service, the Korea Train Express(KTX), has been beginning service in Korea. We measured the service quality of the Korea Train Express and comparatively analyzed the service quality of domestic flight and express buses which are means of long distance transportation. Furthermore, by using the Kano model, the perception level of the service of customers is not only segmented in groups but also switching barriers are derived. As a result, the customers by group have a difference in the level of their perception. While in both high-speed bullet train service and flights dimensions significantly affect the customer satisfaction and retention excluding a responsiveness dimension, in the Train Express four dimensions(Reliability, Responsiveness, Assurance, Tangibles) with the exception of Empathy which significantly affect the customer satisfaction and retention.

인터넷 쇼핑몰의 서비스품질이 소비자 만족에 미치는 영향 (Service Quality of Internet Shopping Mall and Consumer Satisfaction)

  • 정경수;박용재
    • 한국정보시스템학회지:정보시스템연구
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    • 제10권1호
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    • pp.173-195
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    • 2001
  • This study is to suggest plans that can make service quality and consumer satisfaction high in internet shopping mall , categorizing the determinants of service quality of Internet shopping mall and analysing determinants of service quality which can give much effect on consumer satisfaction. Using the survey method, the study gathered data from 115 consumers and students with purchasing experience on the web. The Cronbach alpha reliability coefficient was computed to assess the reliability of the responses to all instruments and factor analyses were performed to determine construct validity. Multiple regression was employed to test the hypotheses of this study. According to our findings, the determinants of service quality which influences consumer satisfaction are tangibles, responsiveness, problem solving and security. Several implications of the study are provided in the paper.

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인터넷 의류쇼핑몰의 서비스 품질과 구매의도의 영향 요인에 관한 연구 (The Determinant Factors on the Service Quality and Buying Intention of Internet Apparel Shopping Mall)

  • 류은정
    • 복식문화연구
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    • 제10권3호
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    • pp.261-269
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    • 2002
  • The purposes of this study were to investigate component of service quality and to determine significant factors on the service quality and buying intention of internet apparel shopping mall. The data were collected from 212 female adults using questionnaire. Using SPSS package, Cronbach's α, factor analysis, and multiple repression analysis were performed. The results could be summarized as follows. 1. The service quality of internet apparel shopping mall was perceived as reliability, advantage, responsibility, product assortment, tangibles, and rapidness. 2. For perceived risk, privacy risk, economic risk, delivery risk, size risk, and quality risk were investigated. The perceived risk except economic risk and web search ability had an effect on the service quality of internet apparel shopping mall. 3. The most of perceived risk, web search ability, and advantage of the service quality had an effect on the shopping intent of the internet apparel shopping mall. Based on the these results, marketing strategies were suggested.

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두부 전문 음식점의 서비스 품질이 고객 만족과 충성도에 미치는 영향에 관한 연구 - 서울.경기 지역을 중심으로 - (A Study on the Effects of Service Quality of Korean Tofu Restaurants on Customer Satisfaction and Loyalty - Focused on Seoul and Gyeonggi Area-)

  • 장대성;채규진;김민수
    • 한국조리학회지
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    • 제14권4호
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    • pp.269-282
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    • 2008
  • Quality is recognized as one of the key components of business strategies. In this respect, this study aims to investigate quality factors that influence customer satisfaction and loyalty in Korean Tofu restaurants and promote the quality improvement in their service operations. The experimental data were collected from the questionnaire answered by 130 customers in Seoul and Kyonggi area. They were statistically analyzed using SPSS Win.12.0. For statistical analysis, frequency, factor analysis, reliability analysis, and regression analyses were conducted. The results of the analyses show that two dimensions such as "empathy" and "IT use" influence the satisfaction of customers. "Empathy", "tangibles", "well-being food", and "customer satisfaction" were identified as critical factors influencing the loyalty of customers.

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항만물품공급업의 서비스품질요인이 관계지향성에 미치는 영향에 관한 실증연구 (An Empirical Study on the Service Quality Factors of Port Supply Industry on the Relationship Orientation)

  • 배백식;박남규
    • 수산해양교육연구
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    • 제24권2호
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    • pp.166-179
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    • 2012
  • This study shows how the service quality of port supply industry impacts with customer satisfaction and relationship orientation. Through previous research, service quality of port supply company is considered, at the same time, the key factor of service quality is divided into tangibles, reliability, responsiveness, assurance and empathy. Sample design is based on shipping companies which are registered in Korea Ship owners' Association and Korea Ship managers' Association from Aug. 8 through 26 in 2011. And total of 275 questionnaires are collected from shipping companies in Busan and Kyong nam. Result of this study would be utilized in marketing strategy for port supply industry. In the future research, based on analysis of port supply company's characteristics, the study for port supply industry which are perceived by customers could be conducted.

대학교 학생 식당의 서비스 품질, 메뉴 품질, 가격이 고객 만족에 미치는 영향 - 부산 지역을 중심으로 - (The Influences of Service Quality, Product Quality and Pricein University Foodservice on Customer Satisfaction)

  • 김광지;조용범
    • 한국조리학회지
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    • 제13권3호
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    • pp.127-136
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    • 2007
  • The purpose of this study was to elucidate the relationship of service quality, product quality, price and customer satisfaction. Data were collected from 214 customers at the university foodservice and analyzed with SPSS 14.0. The verified results in these research hypotheses are as follows. First, the relationship between the service quality and customer satisfaction shows that tangibles(t=2.444) and responsiveness(t=2.431) have significantly positive influence upon customer satisfaction. Second, it was indicated that product quality(t=12.711) also has significantly positive influence upon customer satisfaction. Third, price (t=0.051) has no positive effect on customer satisfaction. Managerial contributions, limitation, and future research directions are discussed at the end of the paper.

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