• Title/Summary/Keyword: take-out coffee shop

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A Study on making space planing of take-out coffee shops (테이크아웃(Take-out)커피 전문점의 유형별 공간 구성에 관한 연구)

  • Park Jae-Hee;Byun Lyang-Soun
    • Korean Institute of Interior Design Journal
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    • v.14 no.2 s.49
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    • pp.128-134
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    • 2005
  • This dissertation is about a study on the space planning of take-out coffee shops grouped by type. The classification is based primarily on stand-alone shop, which runs independently, and shop in shop, located inside of another shop with different industry. And its subdivision is characterize by 3 types: Combination type has not only space to enjoy coffee as we can usually see in conventional coffee shops, but also a counter where take-out coffee is served. Separation type has space for drinking coffee and an external booth for easy buy. Booth type is a booth itself or driving (cruising) booth. In conclusion, some take-out coffee shop are exampled and space analysis is made with analytic tools, such as people of preference, location evaluation, functional space division, dimension per person, and planning of traffic line.

A Study on the Choice Attributes and Customer Satisfaction of a Take-out Coffee Shop (테이크아웃 커피전문점의 선택속성과 고객만족에 관한 연구)

  • 김영옥
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.141-154
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    • 2003
  • The purpose of this study is to find customer satisfaction at take-out coffee shops by examining their choice attributes, and to find the operational suggestion of the shops by identifying relations between customer satisfaction and choice factors and by finding significant factors, in order to offer subsequential developments for take-out coffee shops. When it comes to choosing a take-out coffee shop, women are found to consider pleasantness, kindness, and warranty more than men do. By age, those in the thirties are found to think much of typicalness, pleasantness, and trust than people in any age do, while those under the twenties kindness. By job, it is found that office workers think typicalness, pleasantness to be important, while students trust The more customers are satisfied at trust and kindness, the more customers are willing to use the shop again. Thus, to make the better service of take-out coffee shops, it requires drastic, continuous training for employees, introduction of specific marketings, management of corporate brand images, manpower administration that will maximize profits with small members, continuous menu development, study of taste, stage preparation and standardized service quality techniques and know-how specific to a coffee shop that will lead customers to revisit the shop.

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A Study on Space Design Element Affecting the Marketing Strategies of Local Coffee Shop Chains (브랜드 커피 전문점의 마케팅 전략에 영향을 주는 공간 디자인 요소에 관한 연구)

  • Jung, Yoon-Hye;Pak, Sung-sine
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.75-82
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    • 2010
  • The aim of study is examining the marketing strategies and analyzes space design which is reflected marketing strategy and design elements by coffee shop chains. For the purpose, field survey and the questionnaire survey are conducted in coffee shop chains in Myeong-dong in Seoul. The results of the questionnaire survey are analyzed through SPSS 18.0 program and these results compare with the field survey. The result of analysis were as follows; 1) The company have to plan the coffee shop chains which were reflected by consumer opinion. 2) The coffee shop chains have to plan independent atmosphere space for take out consumers. 3) The coffee shop chains have to consider suitable design elements according to condition of lease, an area and position. 4) The coffee shop chains have to have design marketing strategies which were reflected by space, furniture, color and lighting. 5) Companies should communicate with consumers actively.

A study on spatial structural characteristics of self coffee shop - Per Busan, Gumi area Self Coffee Shop instance investigation in center - (셀프(Self) 커피전문점의 공간 구성적 특성에 관한 연구 - 부산, 구미지역 셀프 커피전문점의 사례조사를 중심으로 -)

  • Kong, Ji-Youn;Lee, Chang-No
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.93-98
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    • 2007
  • As coffee's taste and scent are emphasized, and interior atmosphere has changed along with sale of brand's own products, there are also epochal trend changes in interior. So, changes within the space should be focused onto open type self coffee shop, a new cultural space distinguishable from existing coffee shops. Therefore, in this study, the following results could be obtained by performing customer-centered, spatial structural characteristics research on 5 take-out coffee shops opened after 2005 that are practicing self service in Busan and Gyeongsangnam-do regions. In this study, it was shown in the above results that location of the entrance, kitchen, and condiment bar, area per person, size and positioning of furniture, area of windows and doors, etc have strong influences for self service which customers themselves carry their food. Therefore, in planning the interior of self coffee ship in the future, presentation of more effective and practical space based on this analysis will be required.

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The Effect of Take-out Coffee Shop Brand Personality on Customer Satisfaction and Brand Loyalty (테이크아웃 커피전문점 브랜드 개성이 고객만족 및 브랜드 충성도에 미치는 영향)

  • Kim, Kyung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.28 no.5
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    • pp.473-479
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    • 2013
  • This study identified the brand personality of domestic take-out coffee shops and examined its effects on customer satisfaction and brand loyalty. The research subjects were college students in Busan who visited a coffee house. Overall, four major empirical results were obtained. First, five factors of brand personality were identified: "energy", "competence", "familiarity", "reliability", and "sophistication". Second, all brand personality factors had significant effects on customer satisfaction, but "familiarity" (${\beta}$=0.429) and "reliability" (${\beta}$=0.381) appeared to have the greatest effects. Third, brand personality factors had significant effects on brand loyalty, with"reliability" (${\beta}$=0.447) appearing to have the greatest effect on brand loyalty. Fourth, customer satisfaction had a significant effect on consumer brand loyalty. These results show that brand personality can be an important means of marketing differentiation in an intense competitive coffee market atmosphereto increase customer satisfaction and build brand equity.

A study on the Dietary Culture Practice of the University Students at Campus Town in Pusan (부산지역 대학생들의 대학가 음식문화 실태조사 연구)

  • 신애숙;김경자
    • Journal of the East Asian Society of Dietary Life
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    • v.5 no.3
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    • pp.339-358
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    • 1995
  • The purpose of this study was to investigate a dietary life style of university student at campus towns and the actual condition of F&B(Food and Beverage) shop. This survey about the dietary was carried out with a variety of questionares about the life style. The subjects are 364 males and 278 females university students in Pusan area. The collected data were analyzed by SPSS Package Program. The summary of the results are as follows : The most of the subjects have a meal in-cam-pus restaurant with rice during daytime. In out-campus popular restaurant is a flouryfood restaurant and the most of subject used to go the restaurant to take a meal more than once for 2~3 days. Although a half of the subjects are satisfied with the restaurant in out-campus. Some of the subjects are unsatisfied with a price of food. A taste is the most popular criteria for selecting food in the restaurant and almost of the subjects take a meal in price 2000~2500won. Cchachangmyun is the most popular with the subject in the flouryfood restaurant, coffee is popular with the subject in the coffee shop. A half of the subjects used to go a hof house to drink, and beer is the most popular liquor with them. More than a half of the subject have a drinking at least more than once for a week in the drinking shop. A half of male subjects are able to drink more than 2,ooocc beer and more than a half of female subjects are able to drink more than 500cc beer. More than a half of the subjects want to new F&B shop to got a new experience.

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Moderating effect Switching Barrier on Coffee-shop customer Satisfaction and Loyalty (커피전문점에서 전환장벽을 고려한 고객만족과 충성의 관계)

  • Kim, Pan-Su;Han, Jang-Hyeop
    • Proceedings of the Safety Management and Science Conference
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    • 2011.11a
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    • pp.683-694
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    • 2011
  • This study analysed impact of service quality on customer satisfaction and loyalty in the take-out coffee shop. The switching barrier was also studied as a moderating effect. Particularly, this study focused on relationships between customer loyalty and switching barriers. A lot of previous studies interest only in customers satisfaction. This study also analysed relationships among service quality, customer satisfaction, switching barriers and brand loyalty. Eventually, service quality significantly affects customer satisfaction, moderating effects, brand loyalty and marketing performance. SERVQUAL model which was established by PZB (1988) was used as a service quality factors. The impact on customer satisfaction was analysed using multiple regression analysis. Simple regression analysis was used to find effects of customer satisfaction and customer loyalty. Additional factors of switching barriers was classified based on previous studies. Hierarchical multiple regression analysis was used to find factors of customer loyalty among switching barriers. In the result, we can find that the importance of tangibles, responsiveness in service quality factors and contract cost, search cost and continuous cost in moderating effects.

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Analysis of A Gas Explosion-Related State Compensation Case (가스폭발 사고와 관련된 국가배상 사례의 분석)

  • Lee, Euipyeong
    • Journal of the Society of Disaster Information
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    • v.16 no.1
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    • pp.44-59
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    • 2020
  • This study analyzed a gas explosion accident. A gas smell from a underground coffee shop in the two-story building was reported to 119. A fire brigade was turned out, turned off the main valve of LPG gas cylinder on the roof, and checked the turning off of middle valve in the coffee shop. The fire brigade required a gas supplier and gas installer who arrived at the spot to take safety actions. Gas explosion occurred seven minutes after the fire brigade was withdrawn and two people died and 21 people were injured. A court decided that because the causes for gas explosion were not found, compensation responsibility could not be charged with the gas supplier, the gas installer, or Korea Gas Safety Corporation. In this reason, the court judged that only the fire brigade who was withdrawn without taking safety actions shall compensate victims or bereaved families. Therefore, fire brigades who turn out after a 119 report of a gas leak should take safety actions such as escaping people or preventing people's access and ventilating and be withdrawn when there is no possibility of fire or explosion.

A Study on Effective Management & Administration System for Deluxe Hotel Kitchen in Seoul Area. (관공호텔 조리직무의 분업과 통합에 따른 문제점과 개선방안에 관한 연구)

  • 라영선
    • Culinary science and hospitality research
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    • v.1
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    • pp.57-89
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    • 1995
  • Despite prologed business stagnation of both international and domestic economy, hotel business as well as tourist industry has continuously been keeping growing, owing to increase of surplus income and world flowing population. During recent 4 years, growth rate of yearly mean in domestic hotels reached 9.9% and especially that of the superior class hotels 15.2%. In the composition of domestic tourist hotel's revenue, the earnings of guest rooms form 37.4%, on the other hand those of food & beverage 39.9%. This result is that our hotel business is concentrated on its interest in FOOD & BEVERAGE of which productivity per unit dimension can be increased to an unlimited extent and extent and superior class hotels strengthened in F&B are increasing in comparison with European or American hotels which are focused on guest rooms in their management. For value added rate of F&B is low as compared with increase of their earnings, they are interested in the management techniques which focus on rising the rate. As for the cost of Food & Beverage, personnel expenditure forms 36.5% and the direct materials 31.5%. Therefore how to manage personnel and materials costs which compose as much as 68% of total revenue will greatly affect net profit. We can say that an effective management technique in cost of Food & Beverage is one of the most important know-hows in hotel management. Especially management know-how for the Kitchen Department where the most of foods come out makes a great effects on various expenses, productivity and it is the achievement from hotel management. For the most of the hotel's top managers, they don't seriously take the fact that KITCHEN SYSTEM affects greatly total expenditure. This study starts from the point of recognizing the question of fundamental cause affecting tow largest cost elements incurred in Food & Beverage and trying to present an effective kitchen system. To settle the questions raised, I compared and analyzed productivity and cost of food & beverage and unit kitchen centered around superior class hotels in Seoul, which vary in Kitchen Systems. In order to attain the aforementioned study effectively purpose of this study, I compared Room-Service and Coffee-Shop Menu, flow of basic food in the kitchen, extent and result of division of labor and integration in the kitchen, scale of outlet kitchen, productivity, the turnover rate of food in store, food cost rate one another which all vary in Kitchen Systems. All these elements are compared and analyzed each other being divided into two main groups such as①. Main Production kitchen and Banquet Kitchen, and ②. coffee-shop kitchen and Room-service Kitchen. Therefore this study is to point out the problems in managing kitchens of superior class hotels which are different in systems. An effort was made to find out the better Kitchen System for superior deluxe hotels. I emphasize the followings on the proper scale of division of labor and integration of unit kitchen and a disposition plan for outlet kitchens of restaurant. First, KITCHEN SYSTEM as a sub-system of Hotel Management System is composed of sub-systems of outlet unit kitchen. Basic food materials are cooked and served for the guests while support kitchen and out restaurant kitchen interact organically each other. So Kitchen should be considered as a system composed of integrated sub-systems. Second, support and banquet kitchens should be integrated to be managed. And these unit kitchens have to be designed to be placed in the back of banquet rooms area. Third, coffee-shop kitchen and room-service kitchen should be integrated to be managed. Fourth, several unit business kitchens should be place on the same floor. Fifth, main production kitchens ought to be located near the loading duck, food store and large refrigerator. Sixth, considering the limits of supervision, duties should be adjusted as 12-20 cooks in two shifts a day for a sub-kitchen, and 18-30 cooks in three shifts a day so that labor division can be made. Last, I would like to two points for direction and task of future study. Firstly, I compare the effective income and increasing costs each other, which are incurred by increasing the use rate of the second processing materials for foods perched outside and through the results. I can find out the better points of the processing production and circulation system, and then I study this effects made on hotel kitchen system. Secondly, I can point out that more efficient kitchen system shall be established through comparing and analyzing the matter of amount of indirect costs and flow of food in different kitchen systems.

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