• 한국조리학회지
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• 제19권1호
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• pp.12-25
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• 2013

본 연구에서는 자원기반관점의 이론을 바탕으로 브랜드 다각화된 외식기업만을 대상으로 하여, 기업의 내부자원은 핵심역량과 자원공유로 발전되고, 이를 통해 기업은 우월한 경쟁우위전략을 선택하여 시너지 창출을 일으킨다는 구조적 관계의 가설을 설정하고, 실증분석을 통한 검증을 실시하였다. 이를 바탕으로 다각화 외식기업에서 3년 이상 근무한 직원 237명을 대상으로 하였으며, 가설검정을 위해 통계 패키지 SPSS 16.0과 AMOS 5.0을 활용하여 신뢰성과 타당성을 분석하였다. 분석 결과, 모형의 전체적합도는 $x^2$=179.797(df=83, p<0.001)의 수준에서 GFI=0.910, NFI=0.915, CFI=0.952, RMSEA=0.070 등으로 나타났다. 첫째, 무형적 자원 0.180(t=2.371, p<0.05), 유형적 자원 0.127(t=2.028, p<0.05), 인적 자원 0.263(t=2.542, p<0.05)은 자원공유에 유의한 영향관계가 있는 것으로 나타났다. 그리고 자원공유 0.264(t=3.158, p<0.001)는 시너지에 유의한 영향관계가 있는 것으로 나타났다. 또한 자원공유와 시너지 사이 시너지 실행 비용에 따른 조절효과도 있는 것으로 나타났다.

• 제어로봇시스템학회논문지
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• 제6권2호
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• pp.207-216
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• 2000

This paper introduces an effective system design method to develop a customer oriented product using a design optimization process and to select a set of critical design paramenters,. The process results in the development of a successful product satisfying customer needs and reducing development risk. The proposed scheme adopted a five step QFD(Quality Function Deployment) in order to extract design parameters from customer needs and evaluated their priority using risk factors for extracted design parameters. In this process we determine critical design parameters and allocate them to subsystem designers. Subsequently design engineers develop and test the product based on these parameters. These design parameters capture the characteristics of customer needs in terms of performance cost and schedule in the process of QFD, The subsequent risk management task ensures the minimum risk approach in the presence of design parameter uncertainty. An application of this approach was demonstrated in the development of weld quality monitoring system. Dominant design parameters affect linearity characteristics of weld defect feature vectors. Therefore it simplifies the algorithm for adopting pattern classification of feature vectors and improves the accuracy of recognition rate of weld defect and the real time response of the defect detection in the performance. Additionally the development cost decreases by using DSP board for low speed because of reducing CPU's load adopting algorithm in classifying weld defects. It also reduces the cost by using the single sensor to measure weld defects. Furthermore the synergy effect derived from the critical design parameters improves the detection rate of weld defects by 15% when compared with the implementation using the non-critical design parameters. It also result in 30% saving in development cost./ The overall results are close to 95% customer level showing the effectiveness of the proposed development approach.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1992년도 제2회 학술발표회
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• pp.97-118
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• 1992

To date, the implementation and adoption of new manufacturing technologies has been retarded despite their technical advances and strategic virtues such as flexibility and synergy effect. This phenomenon is partly attributable to the lack of commensurate development and widespread dissemination of adequate selection and justification procedures. Many strategically vital automation projects have been rejected and/or seemingly promising proposals have turned out to be fiascos since the justification process has been solely based on the traditional capital budgeting or engineering economy methods. As the degree of system automation/integration increases, a variety of benefit/cost attributes, both quantitative and qualitative, should be taken into account and more comprehensive and analytic justification methods should be applied in the justification process. This paper points out the distinct characteristics of advanced technologies and presents an illustrative set of procedures that can be used in the justification process. It outlines the algorithmic structure of each procedure and also describes the advantages/disadvantages of each procedure and the conditions under which it is most appropriate to employ. The selection of appropriate justification technique is situation-specific. In general, it is recommended that more complex and sophisticated procedures be used as the degree of integration increases. Nonetheless, traditional procedures may be used as well to make in-depth analyses of the local impact.

• Asia Marketing Journal
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• 제15권1호
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• pp.23-42
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• 2013

To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

• 해양환경안전학회지
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• 제23권5호
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• pp.462-472
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• 2017

주요 항로상에 침몰된 선박은 해상안전 및 해양환경 관점에서 많은 문제를 야기할 수 있다. 현재 침몰된 선박으로 인한 2차 해양오염사고를 예방하기 위해 침몰선박의 정보를 수집하고 있고, 위해도 평가를 실시한 후 각 평가 결과에 따라 침몰선박을 관리하고 있지만 아직도 개선방안에 대한 요구가 지속되고 있다. 침몰선박 관리체계의 개선방안 중 가장 중요한 것은 침몰선박 관리를 새로운 패러다임으로 전환하는 것이다. 즉, 침몰선박 관리는 모든 침몰선박 관리에서 3년 이내 침몰선박을 집중관리하는 새로운 패러다임으로 전환할 필요가 있다. 그리고 침몰선박에 대한 보고체계, 위해도 평가도구, 위해도 저감대책 실행, 위해도 저감대책 실행비용 산정기준 등에 대한 입법론적 개선이 필요하다. 또한 해양오염방제와 침몰선박 관리 주체간의 긴밀한 협력이 필요하다. 해양경찰청과 해양수산부간 업무구분과 분장이 애매하므로 양 부처 간의 협업이 요구된다. 아울러 항행안전 관리부서와 침몰선박 관리부서 간 긴밀한 협력이 필요하다. 해양환경관리법상의 위해도 평가결과를 해사안전법상 항행장애물의 위험성 결정시 활용하도록 함으로써 양 제도의 관계를 정립하고, 동시에 2가지 행정행위의 시너지효과를 거둘 수 있도록 할 필요가 있다.