• Hwankyungkyoyuk
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• v.22 no.1
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• pp.1-11
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• 2009

Environmental Literacy is needed to establish a sustainable society and can be very well developed through Outdoor Environmental Education(OEE). However, establishing OEE in Korea is a very difficult. Thus, it is very important to find out which factors influence the sustainability of OEE. The purpose of this study is to identify those factors. Participatory observation research and some interviews were used in "The Whale Class" of the University of Georgia in the United States. Major findings and recommendations were as follows: (1) OEEs give participants good experiences about the environment; (2) Program operators of OEEs are enthusiastic about education and environmental conservation; (3) Good educational practices such as cooperative education and participation in conversation foster learning; (4) Good organizations with guest lectures from various environmental fields would be beneficial; (5) Public information about environmental programs would be helpful; (6) Administrative support for those organizations connected to environmental programs would be useful; and (7) OEE provide reflection activities to foster Environmental Literacy.

• Korean Journal of Construction Engineering and Management
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• v.22 no.5
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• pp.17-28
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• 2021

The construction industry has challenges and opportunities for Sustainable Development Goals (SDGs). The task of the construction industry is to improve the quality of construction, which is particularly necessary for the Fragile State. The construction industry's primary role is to provide jobs and maintain and improve the construction environment that affects the quality of life. Using the Delphi method and EFA in this study, [Pre-Execution] and [Execution] were derived as risk areas that require intensive hedge when penetrating the construction market in fragile states. It was concluded that the risk hedge to the master plan for the business conditions and infrastructure is the most important.

• Korean Journal of Construction Engineering and Management
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• v.9 no.2
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• pp.117-124
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• 2008

Environment-indifferent developments have brought about a great deal of environmental pollution and a destruction of the ecosystem. The global interest in environmental pollution has emerged in accordance with the environmental regulations becoming ever stricter in the international society. Various attempts are being pitched in Korea such as the PERS (Prior Environmental Review System) and EIA (Environmental Impact Assessment) and they practice a significant impact on the construction industry. Recently, there have been cases where large-scale national development businesses are delayed and terminated or re-examined for their feasibility for not having reflected and analyzed the environmental factors of the natural and ecological environment. We must sustain the ecological functions and balance and minimize environmental pollution issues that can be caused by land developments and preserve the natural environment so to induce environmentally-friendly development businesses. Thus, this research paper proposes environmental review categories of the natural ecosystem sector that can be applied to all stages of construction businesses including master planning stages, basic planning and execution designing stage, construction stage, and maintenance stage. The environmental review categories proposed in this paper are expected to offer a great deal of support in terms of inducing environment-sustainable development to decision makers in the master plan stage, designers in the basic planning and execution designing stage, and construction managers in the construction and maintenance stages.

• Journal of Korean Society of Rural Planning
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• v.29 no.4
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• pp.201-210
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• 2023

The Agricultural Environmental Conservation Program is a useful system for creating sustainable agriculture and environmentally friendly and comfortable rural areas. However, there are still many problems and difficulties, such as the establishment of necessary activities and plans by the residents themselves, and improvements are required. The degree of importance and difficulties according to the implementation stage of each stakeholder was quantified and compared with each other, and the specific difficulties recognized by on-site support organizations were structurally analyzed. It was analyzed that the importance and difficulties of the project implementation stage for local government officials and the project implementation planning stage for on-site support organizations were very high, indicating that they perceived the most need for improvement. On the other hand, 21 specific problems and difficulties were derived based on the results of the literature survey and stakeholder interviews. As a result of the structural analysis using the DEMATEL method, the most influential factor was the low understanding of the project by residents, the most influential factor was the lack of collecting and reflecting residents' opinions, the most central factor was the lack of collecting and reflecting residents' opinions, and the most causal factor was the lack of education and promotion of the project. The results indicate that a more stable system can be established if continuous promotion and education, periodic meetings and discussions, active reflection of residents' opinions in project implementation plans, and simplification of implementation inspection and project cost execution through the implementation inspection platform are promoted. Despite the limitations, considering that no institutional analysis of agricultural environmental conservation programs has been conducted so far, the results of this study are expected to serve as a basis for the establishment of relevant policies in the future.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.1
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• pp.1-14
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• 2023

This study is a leading case of empirical analysis of whether, when corporate stakeholders (government, investors, customers, managers, employees) put pressure on companies for ESG management, it affects the introduction and implementation of ESG activities (environmental, social, governance) and affects business performance. As for the research method, a sustainability report was published, and a web survey of Korea Research Inc. was conducted from May 10 to May 20, 2022 targeting ESG management managers of 192 companies, and analyzed through the PLS structural equation model. As a result of the study, it was found that the introduction and execution of ESG is closely influenced by the pressure from the government, investors, managers, and employees, and in particular, the internal pressure of current managers and executives and employees has a great impact on the introduction and implementation of environmental, social, and governance activities. In particular, although external pressure also has some influence, it is practical to suggest that strong internal pressure is necessary for continuous activities and performance. And, methodologically, the main activity indicators of the GRI Reporting Guidelines, which are the most representative ESG management indicators, were developed as a questionnaire, and reliability, validity, and model fit were secured through comparison with indicators of multiple systems and expert reviews. The limitations of this study are that more in-depth analysis by industry or size is possible when ESG management is mature and sufficient samples are secured, and complex ESG pressure factor modeling is possible when more diverse stakeholders are added.

• Asia Marketing Journal
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• v.15 no.1
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.