• Asian Journal for Public Opinion Research
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• 제8권2호
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• pp.144-159
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• 2020

This paper investigated the impact of grit on sustainable behavior and emotional well-being. A questionnaire about grit, sustainable behavior, and emotional well-being was administered to 273 undergraduate students in South Korea. To examine the association between the variables, this study used two spell out (SEM) comparison models. The results show that grit is positively related to sustainable behavior and emotional well-being. The effect of grit on emotional well-being was mediated by sustainable behavior. The effect of grit is higher on sustainable behavior than emotional well-being. In addition, sustainable behavior has a positive relationship to emotional well-being. The results show that the grit has an important implication for sustainable environment education and individual well-being.

• 한국의류학회지
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• 제37권3호
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• pp.424-438
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• 2013

This study examines the value, knowledge and sustainable consumption behavior of fashion consumers. The study shows that universalism/harmony, security/benevolence, power, and tradition/faith have positive effects on buying/usage behavior; however, hedonism/wealth has a negative effect. Stimulation/self-direction and universalism/harmony positively influence boycott behavior; however, power has a negative influence. Universalism/harmony and politeness have positive impacts on care/disposing behavior. Consumer knowledge about fashion related environmental problems, labor practices, ethical issues and sustainable environment knowledge influence sustainable buying/usage behavior; in addition, knowledge about ethical issues and sustainable environmental problems positively influence boycott and care/disposing behavior. Moreover, there were significant differences in values, knowledge, and consumption behavior by age.

• 패션비즈니스
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• 제26권5호
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• pp.105-121
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• 2022

To improve the discrepancy between consumer attitude and actual consumption behavior despite the expansion of consumer perception of sustainable fashion, this study attempted to identify the factors influencing the purchase intention and behavior of sustainable fashion consumers. The extended theory of planned behavior, which adds prior knowledge and consumer inertia, was used to predict purchase intention and factors affecting purchase behavior for sustainable fashion, and to verify the influence of knowledge and inertia on consumers' attitudes, subjective norms, and perceived behavioral control. The results of this study were derived from SPSS and AMOS statistical analysis based on response data of 323 domestic male and female consumers, 20 years or older with experience in sustainable fashion consumption. The results showed that consumers' prior knowledge and inertia about sustainable fashion have a significant influence on their attitude toward sustainable fashion consumption, subjective norms, and perceived behavioral control. Implications were derived based on this quantitative verification. The higher the level of consumers' knowledge of sustainable fashion, the greater the impact on attitude, subjective norms, and perceived behavioral control, but inertia decreases the impact. Therefore, to grow consumers' knowledge, not only a shopping environment should be established but also inertia should be suppressed as much as possible through sustainable fashion marketing activities.

• Human Ecology Research
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• 제61권2호
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• pp.247-261
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• 2023

The purpose of this study was to examine the effect of consumer consumption behavior on sustainable consumption through social media and to verify the mediating effects of social connectedness on sustainable consumption. A survey comprising 222 men and women in their 20s and 30s was conducted in which their consumption expression behavior, sustainable consumption and social connectedness were measured. The results were analyzed using SPSS Process Macro Model 4 and it was found that consumers who shared a considerable amount of personal information on their lifestyle on social media as a means of self-expression exhibited a higher level of sustainable consumption. It also became apparent that the degree of consumption expression behavior had a positive effect on social connectedness and that social connectedness had a positive impact on sustainable consumption by mediating the degree of consumption-focused self-expression on social media. Based on these results, it was confirmed that social media can serve as a mechanism to lead consumers' consumption behavior beyond providing a basis for forming a human network. Implications for the impact of social media on consumption behavior were presented, and proposals for exploring the environment in which sustainable consumption can be activated were suggested, together with ways in which new media can be utilized. The findings from this study indicate that sharing consumption behavior and having a broad range of connections on social media can create an environment in which sustainable consumption is promoted.

• 경영과정보연구
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• 제20권
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• pp.33-60
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• 2007

This study is a study on the impact factor of the sustainable giving behavior on the non-profit organization. According the research by non-profit organization, the main factors of most individual donators was given by stimulating sympathy. Also, the donators of the non-profit organization wanted to get a certain convenience and benefit through their donation under the reciprocity. The present study is an attempt to develop a more through understanding of the potential and actual impact factors of the sustainable giving behavior on the non-profit organization. Expecially, it also consists of an effort to assess the impact factors of the sustainable giving behavior on the non-profit organization.

• 대한가정학회지
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• 제42권2호
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• pp.19-32
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• 2004

Not only consumers but also corporations need to use and develop sustainable consumption for environmental preservation these days. This research studied the level of environmental consciousness, knowledge of environmental problems and consumption behavior for environmentally sustainable home electrical goods. This study was conducted by survey method and the sample was 300 housewives aged 20-50 living in Seoul and urban areas in 2003. The consciousness for the environment and seriousness of theenvironmental problems were very high. Nevertheless, the level of consumption behavior for environmentally sustainable goods was lower than the consciousness. Of the total sample, 33% were aware of the ultrasonic-waves-sink, 73% of the non-detergent-wash machine, 50% of the vacuum-without-trash envelope, and only 17% of the micro-oven-zero air power. Over 50% of the sample wanted to buy these environmentally sustainable, home electrical goods, especially working housewives.

• 한국전자거래학회지
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• 제19권4호
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• pp.205-229
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• 2014

오늘날 지속가능성을 위한 사업 기회 창출을 위해 지속가능한 정보기술에 대한 수용이 사회적으로 미치는 영향에 대한 연구가 절실함에도 불구하고, 환경적 영향 요인 외의 여러 사회적 영향 요인들에 대한 연구는 많이 이루어지지 않았다. 본 연구에서는 지속가능한 웹 기술 환경에서 소비자의 친사회적 행동이 지속가능한 정보기술 수용에 미치는 요인들을 탐구한다. 그리고 지속가능한 정보기술 개념에 대한 이론적 근거는 사회적 교환 이론에 두었다. 이론적 근거를 토대로 지속가능한 웹 서비스 신기술에 대한 소비자들의 사용 의도를 실증적으로 검증하였다. 실증적 연구 결과, 소비자들은 자신들이 웹 기술 서비스의 사회적 책임성과 사회적 유용성을 고려하여 수용 선택을 하는 것으로 나타났다. 본 논문은 지속가능한 정보 기술의 수용에 있어서 해당 기술이 가진 사회적 특성과 영향력을 처음으로 실증적으로 검증한 연구이다. 아울러 지속가능한 정보기술의 초기 도입 단계 수용에서 기술의 사회 책임적 특성과 유용성을 인식하는데 있어 소비자의 친사회적 성향이 중요한 선행 요인으로 작용한다는 것을 본 연구를 통해 밝혔다.

• 복식문화연구
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• 제25권3호
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• pp.253-269
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• 2017

This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward used-fashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.

• 한국식품영양학회지
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• 제34권2호
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• pp.242-253
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• 2021

The purpose of this study was to investigate the sustainable practices of nutrition science teachers and dietitians working in school food service operations, and identify the social and psychological factors which affect the overall efficacy of the system. The research model was constructed based on the Extended Theory of Planned Behavior (ETPB) in order to analyze how individual motivation affects the sustainable practices of nutrition science teachers and dietitians. The data were collected through e-mail and postal mail from nutrition science teachers and dietitians all across Korea, and self-administered surveys were conducted. SPSS and AMOS programs were used for statistical analysis. First, the sustainable practices of nutrition science teachers and dietitians were analyzed in 6 different categories. Second, the significant pathways were 6 out of 9 in the ETPB model. Sustainable food service practices in school can contribute to the formation of more a sustainable culture, such as through the encouragement of more healthy eating habits, and higher level of environmental awareness and community awareness. The factors influencing these practices can be applied to the design of improvement programs aimed at increasing sustainable practices.

• Fashion, Industry and Education
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• 제14권1호
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• pp.18-30
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• 2016

This study explores whether consumers' sustainable luxury purchase (SLP), which refers to luxury consumers' conscientious purchase behavior of "buying luxury for its timeless style and durable quality that leads to extended product usage and less waste," leads to luxury consumer pleasure (LCP). Furthermore, the current study examines whether LCP leads to positive post-purchase behavior reflected by sustainable divestment intention (SDI) and repurchase intention (RI). In addition, by building on Coping Theory, we explore whether luxury consumer guilt (LCG) positively moderates the relationship between LCP and SDI. Our empirical findings of the SEM analysis based on 452 valid responses demonstrate the significant relationships between SLP and LCP, between LCP and SDI, and between LCP and RI. This implies the importance of SLP in creating a favorable consumer response, which further leads to consumers' intentions to make a sustainable divestment and to repurchase luxury. Furthermore, the critical moderating role LCG plays in the relationship between LCP and SDI was supported, stressing the importance of guilt as a trigger of consumers' sustainable divestment behavior.