• 제목/요약/키워드: survey by in-depth interview

검색결과 159건 처리시간 0.022초

소상인 디지털 전환 지원 정책에 관한 연구 (A Study on the Support Policy for Digital Transformation of Small Businesses)

  • 이철성;김영기;김승희
    • 유통과학연구
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    • 제16권2호
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    • pp.89-99
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    • 2018
  • Purpose - In this study, we discuss the current status and barriers of digital transformation focused on small businesses. More specifically, this study consists of two studies. The purpose of study 1 is to investigate the effect of digitization of small businesses on the sales of stores and the number of visiting customers. The purpose of Study 2 is to examine the status and obstacles of online channels use by small businesses. Research design, data, and methodology - In Study 1, we will examine the changes in sales and visitor numbers of stores that are rapidly adapting to digital transformation among small business. For this, we utilize the actual situation of store management survey conducted by the Small Enterprise and Market Service. Specifically, multiple regression equations were used to determine whether blogs and online shopping malls were operating, and the proportion of credit cards to sales as independent variables and sales and number of visiting customers as dependent variables. Next, in Study 2, we surveyed the 15 small business owners in the latest survey on the actual situation of store management survey conducted in 2015, and conducted an in-depth interview to examine the barriers to the use of online channels by small business. Results - As a result of study 1, it is found that the small business who run the blogs have higher sales and visits than the small business who do not. However, there is no difference in the sales and the number of visiting customers between the stores that operate the online shopping malls and those that do not. Second, the higher the proportion of credit cards, the higher the sales and the number of visiting customers. In study 2, we analyzed the barriers to the expansion of online channels by in-depth interviews. Interviews show that barriers to access to online channels are limited by search neutrality, high commission burden, and low bargaining power. These problems are caused by the insufficiency of small business compared to online and mobile portal and O2O platform vendors. Conclusions - This study suggests that small business who have difficulty in establishing direct online channels need digital transformation of small business. In addition, when using such an external platform, we have identified the problems that small business face.

다문화 가정을 위한 주거모델 연구 - 부여 지역 다문화가정의 주거만족도와 주거실태를 중심으로 - (An Analysis of the House Model for the Multicultural Families -Based on the Sensus for the Satisfaction and the Present Status of the Dwelling for the Multi-cultural Families in Pu-Yu Area)

  • 이찬용;김종환
    • 한국디지털건축인테리어학회논문집
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    • 제12권4호
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    • pp.29-37
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    • 2012
  • The main aim of the current research is to make the resources for the architectural planning available and usable from the investigation of the various dwelling needs in order for the multicultural family to make comfortable settlement. The members of multicultural families demand the various needs depending on their usage and identification of the dwelling space. The current research has conducted to define the solution to address the raised issue and unsatisfied factors from the dwelling that does not meet the multi-cultural families' demand, finding out from the survey/interview from the multicultural dwellers The methods to investigate is firstly to conduct the research based on the previous data with theological study, secondly, to perform the survey to the members of the multi-cultural families, and thirdly, to determine the satisfactory status and the requesting factors for the spaces by in-depth interview with selected members of multi-cultural families, using the diagram.

팟캐스트 콘텐츠 이용자 행태분석 및 유형 파악 (Analysis of Podcast User Behaviors and Classification of Users)

  • 강민정
    • 한국콘텐츠학회논문지
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    • 제22권3호
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    • pp.94-104
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    • 2022
  • AI스피커 시장의 확산과 인포테인먼트가 가능한 컨넥티드 카의 영향으로 오디오 콘텐츠 시장이 성장하면서 팟캐스트 플랫폼에 대한 수요가 증가하고 있다. 따라서 본 연구에서는 팟캐스트 콘텐츠 이용자들의 행태 및 유형을 구분하고자 하였다. 배경연구에서 팟캐스트 이용 동기와 사용자 유형을 고찰하고 설문 문항 작성 시 참고하였다. 설문 조사에서는 상황에 따라 선호하는 오디오 콘텐츠를 파악하고 심층 인터뷰에서는 오디오 서비스 사용행태를 파악하여 사용자 유형 및 인사이트를 도출하였다. 설문 결과 단독청취와 멀티태스킹 할 때 선호하는 콘텐츠의 차이는 거의 없었으나 시간대에 따른 선호콘텐츠의 차이는 통계적으로 유의하게 나타났다. 심층 인터뷰에서 사용자 유형을 3가지로 구분한 결과 공부 목적의 단독 청취, 이동 중에 유익한 정보 청취, 멀티태스킹 하며 가벼운 콘텐츠 청취하는 사용자로 구분되었다. 본 연구 결과는 오디오 콘텐츠 플랫폼의 사용자 경험 향상을 위한 디자인을 하는데 중요한 참고자료가 될 것이라 기대한다.

대구시 여고생의 교복변형에 대한 태도 분석 (The Analysis of Students' Attitude toward Uniform Transformation of Female Highschool Students)

  • 박효은;조현주
    • 한국가정과교육학회지
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    • 제19권2호
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    • pp.103-114
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    • 2007
  • 본 연구의 목적은 여자 고등학생의 교복변형에 대한 학생의 태도를 분석함으로써 청소년들의 교복변형행동에 영향을 미치는 요인을 파악하고, 청소년들에게 만족스러우면서도 유행흐름에 부합하는 교복을 제안할 수 있도록 기여하는데 있다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 학생의 교복착용에 대한 태도를 살펴본 결과, 교복착용에 대해서는 찬성하는 것으로 나타났으며, 찬성의 이유로는 또래집단과의 동질성을 들었다. 둘째, 교복만족에 대한 학생의 태도를 분석한 결과 대체로 만족이 불만족보다 높은 것으로 나타났으며, 특히 디자인에 대한 만족도가 높았다. 셋째, 교복변형경험을 묻는 질문에서 대부분의 학생이 교복변형 경험이 있는 것으로 분석되었으며, 교복 상의의 경우 주로 품과 길이를 줄여 입으며, 하의의 경우 스커트 길이를 늘이고 주름을 뜯어 늘여 입는 것으로 분석되었다. 넷째, 심층면접을 통해 교복변형의 원인을 조사한 결과, 크게 미적욕구 충족을 위한 변형, 유행을 따라가기 위한 변형, 맞음새를 위한 변형, 실용성을 위한 변형으로 분류되었으며, 미적욕구충족을 위해 변형한다는 의견이 가장 많았고, 맞음새를 위한 변형, 유행을 따르기 위한 변형 순으로 나타났다. 교복 디자인시 고려사항으로는 '맞음새'를 가장 많이 선택하였으며, '디자인', '활동성' 순이었다. 이상과 같이 각급 학교에서는 학생의 의견을 교복선정에 적극 활용하여 학생들의 교복변형을 줄이고, 학생뿐 아니라 교사 학부모들도 모두가 만족하는 교복을 만들기 위한 다각적인 노력이 필요하리라 여겨진다.

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교육 수요 조사를 통한 스마트 수산 양식 분야의 융합형 인재 양성 교육 프로그램 개발 방향 설정을 위한 탐색적 연구 (An exploratory study on establishment of a development direction on education training program for cultivating convergence human resources in smart aquaculture through a demand survey)

  • 권인영;김태호
    • 수산해양기술연구
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    • 제56권3호
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    • pp.265-276
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    • 2020
  • The objective of this study is to develop education programs for cultivating smart aquaculture experts through a education demand survey of industries, high school students, university (graduate) students and field workers. The industry demand analysis was conducted as an in-depth interview on representives from seven companies. Education demand surveys were conducted on 96 students and field workers in the Jeonnam region. Results on the demand survey were analyzed using frequency analysis and cross-analysis. The company representatives responded that they want to participated in internship and retraining programs to proactively secure manpowers with convergence capabilities about smart aquaculture. Seven companies preferred manpowers with basic competencies on ICT (Information and Communications Technologies) or aquaculture. The most respondents in the demand survey want to participate in the education program for experience on advanced technology, self-development and enhancement of work capability. On the other hand, some respondents said that the education is time-consuming and that the education program does not fit their level. Thus, the education program should be developed in a way to minimize the spatial and temporal limitations of education targets and to improve understanding of non-majors by reflecting the demands of human resources in the industrial field.

국내 의류상품개발과정에서 직종별 업무관여도 비교 - 테크니컬 디자인 업무 중심으로 - (Work Involvement Study of Each Job on Technical Design in Garment Development Process in South Korea)

  • 김보아;남윤자;이재일;윤미경
    • 한국의류산업학회지
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    • 제18권5호
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    • pp.658-667
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    • 2016
  • The purpose of this study is 1) to research how practitioners in fashion industry in South Korea perceive concepts of Technical Design/Designer, 2) to compare and analyze issues at work by occupation, 3) to research specific works in garment development process, and 4) to compare and analyze work involvement by occupation, type of a company and etc, and 5) to propose the role of Technical Designers in apparel companies in South Korea. There were two methods to conduct this study, which were in-depth interview and survey. Both methods were conducted to designers, merchandisers, pattern makers, technical designers, and production coordinators. Frequency analysis, ANOVA, Duncan test, and Factor analysis were performed to get results by using SPSS 18.0 program. The results are following. There were 50 works during garment development process from the result of in-depth interview, and 6 factors were obtained from the result of Factor analysis, which were 'Works about Sample in Sample Development Process', 'Works about Product's Pattern and Size Spec', 'Works about Development of Garment's Design', 'Works about Planning of Product Development and Management of Product in Stock', 'Works about Production Process', and 'Preparation Works for Sample Development'. In conclusion, technical designer in apparel companies in South Korea should be in charge of works about sample in sample development process and decision making of product' size spec, which is included in works about product's pattern and size spec. Also, they should complete technical package after product is developed by designers.

온·오프라인 환경에서 소비자 감정 반응의 추출 및 구조화: 혼합감정을 중심으로 (Structuralization of Consumer's Emotional Responses in Online and Offline Environments: Focusing on Mixed Emotions)

  • 이은경;전중옥
    • 아태비즈니스연구
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    • 제13권2호
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    • pp.197-207
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    • 2022
  • Purpose - This study reestablished the concept of mixed emotions experienced in online and offline shopping environments, and structuralized emotional responses which manifest mixed emotions in each channel, and developed a method of measuring overall mixed emotions in consideration of the asymmetry of emotions. Design/methodology/approach - This study conducted a focus in-depth interview based on phenomenological research and exploratory preliminary survey using questionnaires. In addition, a survey was conducted as a quantitative survey. Findings - Qualitative and quantitative researches were conducted to derive major emotional responses items which manifest mixed emotions in online and offline shopping environments and determine differential emotional structure in each channel. As a result, it was confirmed that mixed emotions consisted of 5 factors in each channel and 21 emotional responses. In addition, a method of measuring overall mixed emotions considering the asymmetric of emotions was developed to prove the difference in behavioral responses. Research implications or Originality - This study is meaningful in that it helps companies efficiently manage and understand customer responses to their products by classifying and systemizing the emotional responses experienced by consumers in online and offline purchase and consumption situations according to the purchase environment.

레저활동을 위한 액션캠 사용자 경험 디자인 연구 (A study on action cam user experience design for leisure activities)

  • 이용준;김승인
    • 디지털융복합연구
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    • 제19권2호
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    • pp.373-378
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    • 2021
  • 이 연구는 최근 증가하는 레저활동에서 사용되는 액션캠의 기능에 관한 사용자 경험 디자인 연구이다. 사용하기 편리하게 발전하는 동영상 플랫폼과 함께 액션캠의 시장규모도 함께 커지고 있다. 하지만, 어떤 기능의 품질이 사용자 경험을 높여 주는지에 관한 연구가 미비하다. 따라서 카노 모델(Kano Model)의 분석 방법과 심층 인터뷰를 실행하여 사용자 경험 요소에 따른 액션캠 기능을 분류하였고, 기능별로 만족도 조사를 진행하여 액션캠의 기능에 따른 품질의 정도가 사용자의 경험에 어떠한 영향을 미치는지 분석하였다. 연구 결과, 어떤 기능이 먼저 개선되어야 하고, 또한 어떤 기능이 지속적인 연구와 투자가 이루어져야 하는지를 알 수 있었다. 본 연구가 사용자 중심의 액션캠 개발 시 유용한 정보로 활용되기를 기대한다.

근골격계부담작업 유해요인조사 이행 실태 파악을 위한 심층 면담 조사 (An in-depth Interview Study to Examine the Performance Status of the Legal Risk Assessment of Musculoskeletal Disorders)

  • 정화식;기도형;이인석;박재희
    • 대한인간공학회지
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    • 제30권1호
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    • pp.275-283
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    • 2011
  • The purpose of this study is to investigate the performance status of the ligal examination of risk factors of musculoskeletal disorders(MSDs). The study was based on in-depth interviews with the persons in charge of the examination in 63 sampled companies, which are various in location, type of industry and size. The interviews were carried out based on detail questions as well as a predefined checklist. The main findings are as follows: 1) More than half of the companies did not properly comply with the laws in performing the examination of MSDs risk factors; 2) In about 60% of the companies, the examination has been carried out by their own persons; 3) 38% of the companies conducting the survey of musculoskeletal symptoms did not diagnosed musculoskeletal symptoms based on the survey; 4) Most companies performed the prevention activities for MSDs such as education/training, stretching, etc.; 5) It was revealed that the 11 high-risk tasks were not considered to be properly defined by the people in the industries, which results in some difficulties such as ambiguity in defining the 11 tasks and unit tasks; 6) The period of the examination of risk factors, classification of periodic and occupational examinations and legalization of employers' obligation for preventing MSDs are considered to be acceptable or desirable, while it was pointed out that regulations for the method of the risk assessment and the person who in charge of the examination need to be modified.

일상복 겸용의 애슬레저 바이크 웨어 디자인 개발 연구 (Design development of athleisure bike wear to be a casual daily wear)

  • 이달아;안인숙
    • 복식문화연구
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    • 제24권6호
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    • pp.788-802
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    • 2016
  • Sportswear transforms itself into a new fashion item to satisfy desires for beauty in addition to having functionality and movability for sports activities. Sportswear is not in fashion just temporarily but comes in various forms along with sociocultural phenomenon that put emphasis on well-being and leisure. This research aims to study the needs of the bikers who ride bicycles or cycles has become a popular outdoor activity, and give suggestions for high functional sports design that can satisfy the needs of the highly demanding taste of athletes. To understand the design development direction and design preference, practical consumer needs were derived through a survey analysis on bike wear purchasing satisfaction and actual wearing state by bike riders. For consumer needs analysis, focus group interview, in-depth interview and questionnaire method were used. Based on analysis of those researches, athleisure bike wears appropriate for urban sports activities were categorized into sports, life, fitness and leisure 4 styles for athleisure bike wear design development. It is believed that this study will contribute to in the category expansion of sports wear market and satisfy the consumer demands for functional and specialized casual bike wears as well as fashion factors optimized to life style of modern people.