• International Journal of Costume and Fashion
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• v.5 no.2
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• pp.68-77
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• 2005

In contemporary advertising market, one of main trends is to speak surrealistic visual language which provides 'enjoyable spectacles'. Specially, in the beginning of 21st century, there discovered more and more exhibitions and discourses about surrealism reinterpreted from the viewpoint of postmodernism. Surrealism as a creative style of expression based upon free association, has been a great inspiration for fashion ads for commercial communication as well as fashion design since its origin. However, there has been ignored the idea of analyzing surrealistic image expressed in fashion ads in spite of their flood. Accordingly, the purpose of this study is to grasp its cultural meaning through analyzing aesthetic characteristics of surrealistic image expressed in fashion ads. It will provide a better understanding of surrealistic image in fashion ads reflecting popular taste and preference directly as popular visual culture, focusing on post modern context. A case study of surrealistic fashion ads limits to TV or print commercials and digital ads as image ads stimulating visual expressions. The Results can be summarized as follows. Surrealism is an avant garde style which deconstructs the established meaning system as well as the existing formalistic order and then put them together in the frame of 'dream' and 'unconsciousness'. Defamiliarization questioning the whole edifice of representation can be adapted to. By means of paradox and metaphor, unfamiliar new visual world can be represented. The plastic characteristics of surrealistic image in fashion ads are founded as surrealistic styling of time and space, distortion of object by methods of automatism, depaysement, parody and trompe-l'oeil which bring about the deconstruction of gestalt. Aesthetic values of surrealistic fashion ads appear as dualistic representation, allegoric symbolism, fantastic romanticism. Ultimately they lead to marvelous. mysterious, humorous visual effects. Foster reinterpreted these effects of surrealism from Freud's 'Uncanny Concept'. 'Uncanny' means the phenomenon recurring to familiar being defamiliarized by repression. Surrealistic fashion ads strengthen this shocking effect more and more dramatically in company with our post modern needs for fantastic adventure and thrilling spectacle. It can be thought that surrealistic fashion ads reflects uncanny as an alternative which can relieve us of our stress and anxiety and which realize our potential desire in contemporary post industrial stage.

• The Research Journal of the Costume Culture
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• v.15 no.2 s.67
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• pp.352-367
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• 2007

Viktor and Rolf, despite their short career in the field, has been continuously giving a fresh impact on fashion design by grafting a surrealistic approach to their design works. As a basis of this study, we review the features of surrealistic drawing and the surrealistic features expressed in surrealistic clothes. The purpose of this study is to analyze the surrealistic features detected in the clothes designed by Viktor and Rolf on the basis of the above standard and review and predict the future trend in fashion. As for the research method, we review the previous researches and analyze the drawing works by some representative surrealistic artists, in particular, Schiaparelli's clothes in the 1930s, the clothes of surrealistic trend since 2000, and Viktor & Rolf's clothes. The result of the analysis is as follows. The surrealistic features of Viktor & Rolf clothes can be found in the movement of natural objects, the movement of everyday materials, the movement of clothing items, and visual illusion on clothes. As a whole, the surrealistic features clearly stood out in their clothes. High technology will rapidly change the modern society and we humans are likely to resort to something fresh or different as our emotion and feelings are getting tired and weary. Something that stimulates our feeling and emotion hidden behind our reason or logic will be reflected in design far more than something complex and functional. For this reason, as it reveals human imagination inherently, surrealism is expected to establish itself as a mega trend in the future.

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.628-643
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• 2015

This study is to assist in developing creative designs based on the humor available in the fashion world of Moschino. For the research method, this writing examined literature on humor and Moschino's fashion world and analyzed Moschino's fashion collection, show window, Maison Moschino, and collaborative products to conduct an empirical analysis of humor shown to the fashion media. The research results are as follows. The humor in Moschino's fashion appeared in the form of surrealistic humor with the depaysement technique, deconstructive wit in clothing, such as distortion, change, or exaggeration, and textual humor, including brand symbols, logos, and graffiti. Collection pieces indicated the brand's confirmative identity based on humor with the surrealistic depaysement technique and deconstructive wit through irregular phenomena, such as change, distortion, exaggeration, and illusion in clothing form. Additionally, such attributes added to Moschino's wit and humor in decorative costume components as graphic images, graffiti, and brand symbols, including smile, love, and reversal. The show window display delivered surprises and smiles through the production of surrealistic space borrowed from various objects. In particular, performance with surrealistic images helped to show the characteristics of parodic humor. Maison Moschino was a surrealistic space for the concept of the fairy tale and for practical experience, thus working as a communication channel for humor and emotion. Collaborative products also clearly reflected the identity of the designer's own humor, which showed scarcity value as well as differentiation.

• Korean Institute of Interior Design Journal
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• v.20 no.2
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• pp.55-63
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• 2011

This study aims to figure out diversity and complexity of modern design by analysing surrealistic characters of Jaime Hayon and Marcel Wanders design, who are working actively in diverse design fields including graphic design, product design, and space design. First fundamental theories of surrealism was reviewed, and structure for analysis was made by studying characters of design representation derived by surrealistic concepts. And then design projects in the fields of furniture and product design, interior space design, and project design that were performed by two designers after the year 2000 were analysed. Two designers assume critical attitudes in mass production of functional design which is made by only machines, and they have something in common pursuing creative and imaginative design by making unique artistic elements by using modern technology. In this way, they create surrealistic fantasy in their design. On the other hand Jaime Hayon and Marcel Wanders show interesting differences in modes of expression. Hayon creates unique and organic forms and characters based on his creative imagination, and he enjoys to express boldness and amusement. Wanders shows sophisticated and elegant duality by dramatic balance between intricate patterns and minimal forms. Both designers have important influences in modern design as creative leaders always pursuing new things and representing complex tendency of modern society.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.227-234
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• 2022

This study identified the characteristics of surrealistic art and examined the choreography method based on the representative work of choreographer William Forsythe. Forsyth developed into a ground breaking performing art through surrealistic characteristics and his own method, and sought to find a new body image based on this original choreographic approach. Through this, it was found that the destruction and dismantling of forms, which are surrealistic art characteristics, appeared as separate movements, space reconstruction, and special objects in the choreography method of Forsythe. Therefore, the purpose of this paper is to investigate the characteristics and forms of surrealism and to identify the surrealistic elements that appear in William Forsythe's.

• Korean Institute of Interior Design Journal
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• v.13 no.1
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• pp.46-53
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• 2004

This study has importance of that it verifies applicability of a new interpretation of surrealism to spatial design. Transcendental cognitive form of idealism, concept of time and space are premise of reality and surreality is finally condensed to the matter of time and space. Surrealistic techniques are automatic description, double association, montage and etc, and all of them are trials to approach to essence of images expressing unconsciousness through spatiotemporal changes of object. The purpose of this study is to find the surrealistic methods that can be applied to spatial design.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.10-11
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• 2003

• The Research Journal of the Costume Culture
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• v.28 no.5
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• pp.573-590
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• 2020

The purpose of this study was to develop contemporary Qipao design that emphasized creative feminine beauty with a unique sense beyond the concept of traditional Qipao design. This would be achieved using the expressive technique of human liberation from the oppression of the unconscious world a supported by surrealism. Using existing literature and previous research, surrealist expression technique used in fashion were investigated and analyzed. The results are as follows. First, the possibility of new and original design beyond existing surrealistic Qipao design was demonstrated through various realistic surrealism expression techniques, such as dépaysement, objet, and trompe-l'œil techniques. This occurred by exploring various unconscious world out of fixed ideas and through expression techniques of surrealistic fashion such as imagery of body parts, metaphorical expression of objects, and position deformation and illusion. Second, Qipao design that combined objet and attempted ordinary escape by combining isolated body parts (such as hands, eyes, and lips) within the composition combine with surrealistic expression enabled various and fun surrealistic fashion designs to emerge. Third, the metaphor of surreal lips and eyes (mainly used in works of this study) presented a unique and extraordinary combination of images in accessories and partial design that used the dépaysement technique. Thus, it was possible to expand surrealistic expression by including LED wire.

• International Journal of Costume and Fashion
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• v.11 no.2
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• pp.37-52
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• 2011

The purpose of this thesis is to study how Physical Distortion has been developed on the fashion from a surrealistic point of view and how it could be contributed to development of clothing design. This body distortion phenomenon has been started from primitivism times and it is still going on with various ways. Each era's distortion has been changed due to social cultural and environment matters. Especially influences of surrealism on the 20th century art transcended the limit of thought. Since appearance of surrealism 21th century fashion design has been opened up for new possibilities. There are no stereotypes no boundaries and our society is getting increasingly diversified. People in those society is longing to have another esthetic requirements. Also surrealistic physical distortion in the contemporary fashion has been produced unique design with new technology and new material. Physical distortion in fashion possess an infinite possibilities that could concoct the most amazing clothes. Also it has another strong potential that conducting us the way to produce design in novel ways. There is no doubt that surrealistic physical distortion in the contemporary fashion is absolute necessity to continue on evolution of clothing design.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.119-128
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• 2008

The surrealism art form comes from the world of unconsciousness. Based on its expression of the world of imaginary, it boldly demonstrates the arrangement and the forms of contradicted objects and the development of collage, montage, and protage techniques in the works which had a big influence on the growth of the modern art. The ideology and the modeling characteristics shown in the surrealism had various expressive forms and meanings in the modern compound expression and it grew out of the former standarlized forms and brought diversity and individuality based on the sensibility of the new avant-garde art form and showed great potential as it presented harmony in the multiple forms of art. The purpose of the research was to analyze the influences that were put on the surrealistic fashion art works and the works of the representative designer, Jean Paul Gotie. The characteristics of Jean Paul Gotie's surrealistic fashion comes from destruction, sexual image, and the mixture of heterogeneous. It is evident that the surrealistic fashion went beyond certain groups of avant-gardists' salvation of the world and were put to practice use, reaching out to the ordinary consumers. This was resulted from the revolutionary movement called, "anti-mode van fashion" led by Gotie. The surrealistic style will be led by various techniques and trends and developed through new characteristics in multiculture merged with various fashion styles.