• Journal of Fashion Business
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• v.19 no.2
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• pp.103-117
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• 2015

The purpose of this study was to examine the uniform image of Korean herbal cosmetic brands amongst Korean and Chinese consumers. This study would enable us to explore a BI strategy to enhance international competitiveness of Korean herbal cosmetics brands. The results were as follows. The key words of BI pursued by Sulwhasoo were dignified, novel, graceful, soft, gaily, natural, Korean, modern, and international. Korean people felt that the uniform was graceful and soft, which accorded with Sulwhasoo BI, but also it was trite and dingy, indicating a negative and opposing image. On the other hand, Chinese people felt that the uniform was dignified, novel, graceful, natural, modern, and international, indicating that it matched with Sulwhasoo BI. In The History of Whoo, the key words of BI pursued by the brand were precious, soft, gorgeous, gaily, and natural. The Koreans felt that the uniform was intelligent, and decent, but conversely, it was also austere and dingy, indicating a negative image. The Chinese felt that the uniform was common, hard, austere, dingy, and unnatural, indicating an opposing image to BI. Finally, a uniform design was developed to improve on its problems, establish The History of Whoo's brand identity, and its brand image. First of all, 'The Quintessence : noble passion' was set up as a developmental concept. The textiles, clothing, and accessories were designed using the symbolic elements from The History of Whoo as a motif. Uniforms were developed for spring, fall, and summer.

• Journal of the Korean Society of Costume
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• v.53 no.4
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• pp.163-176
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• 2003

Waist lined Coat with Pleats excavated from Byun-su(1447-1524) Tomb in Yangpyeong were very similar in size to the costume of Haeina Temple which is the oldest YosunChollik up to now YosunChollik was popularly worn in the Yuan Dynasty of China(원) and it is presumed to be flown into Korea in that period. In China, the coat with a straight collar was called ByeonseonOh , and one with a round collar was called ByeonseonOhja in the Yuan Dynasty. The excavated relics of Haeinsa Temple are almost same as ByeonseonOh. In the Myoung Dynasty(명), the coat with a straight collar was called YoseonOhja, and one with a round collar was called Round collar YoseonOhja . The Waist lined Coat with Pleats excavated in the Byunsu Tomb is same as YoseonOhja Attendants who is low in position and doctors used to wear the coat, which was spread to diverse classes by degrees. Later, even emperors and high ranking officials used to wear it as military uniforms. It was made of silk and summer cloth. As mentioned above, 1 examined its history carefully through Chinese documents and photographic materials on relics. In addition, with the authentic records of Korea and the excavated relics of the Byun-su Tomb, 1 analyzed its components. However, the analysis was very restricted because the relics to be compared with were few.

• Journal of Korean Home Economics Education Association
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• v.22 no.1
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• pp.137-148
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• 2010

The usage status of trousers as school uniform for girl's middle and high school students in Seoul and the perception on trousers as school uniform were analyzed. Students who wore 'skirts only' were the greatest and students who wore 'trousers only' were higher in the case of winter uniform than in summer uniform. The most popular reason to wear skirts was 'because most of their fellow students wore skirts' in both winter and summer. The main reason for wearing trousers was 'because it was easy to cope with changes in temperature' in winter and 'because it allowed more comfortable movements' in summer. Students who wore trousers were generally satisfied with wearing trousers as school uniforms. However, they showed a low degree of satisfaction about design and color of trousers. The students preferred slim and straight trousers, and black col or with beige and blue being the next color. Students in general had low level of recognition for the need to wear trousers. Students perceived trousers as being cold-proof and comfortable for physical activities. But they also perceived that trousers were not suitable for improving their appearances and expressing their characteristics. Especially, the students who wore trousers tended to think that trousers reduced their cares for their personal attire and that trousers were good for wearing after school, but the students who did not wear trousers were found to think contrary.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.67-85
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• 2010

School uniform has improved greatly in terms of fit, size, function, and design due to steep competition in the market and the strong interest of researcher, while little effort has been made for physical training uniform, so the objective of this study is to provide basic research data of the training uniform for the improvement of its design and fitness. For this purpose, 327 high school girls provided information on size and design of their uniform, level of satisfaction, the recognized ease in uniform. Most students wore the physical training uniform in another classes and the long sleeved shirt were the most popular one. They often used the uniform for the protection from cold and for comfortable activeness. For a long sleeved shirt, most students preferred raglan sleeve, zip-up collar, straight waist line, and ribbed sleeve cuffs and hem. For long pants, students preferred elastic waist band and ribbed pants cuffs. Currently, the short-sleeved shirt mostly had a shirts collar, ribbed hem, straight waist line with raglan sleeve, but students wanted a round neck and set-in sleeve. For overall level of satisfaction, students showed high satisfaction in terms of function and psychological effect, while aesthetic quality of the uniform was needed to be much improved. Most students evaluated that the circumference of uniforms properly fit or had a little ease, and students considered waist size the most suitable. The long pants length evaluated properly fit or a little long. Students accepted that the ease of summer uniform was more suitable than winter uniform's both at circumference and at length. Depending on students' height distribution, the length of long pants and short pants varied significantly.