• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.44-55
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• 2013

The main objectives of this study were to empirically examine the relationship between the preference of fashion styles of male college students and their individual taste in other areas including music styles and recreation types. Life style and values were also examined for their relationship with the fashion style preferences. Survey questionnaires were distributed to male college students in Seoul, Incheon and Gyeonggi-do during May and June of 2011, and a total of 256 responses were used in the final analysis. The results showed that there were three segments according to the fashion styles - 'modern-dandy', 'resistance style', 'no-individuality' groups - and there were significant differences between groups in terms of their preferred music styles and choice of recreational activities. Modern-dandy group preferred R&B, dance music and ballad, while resistance style group preferred hiphop, dance and reggae music. No-individuality group did not show any preference for a particular type of music. Both modern-dandy and resistance style groups liked sports, while resistance style group showed the lowest preference for hobby and culture. There were also significant differences in lifestyles and values according to the fashion styles of the three groups.

• Korean Journal of Human Ecology
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• v.13 no.1
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• pp.159-171
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• 2004

The purpose of this study was to compare the characteristic of Chanel style between modern and postmodern period. The documentary research method was used for this study. The modem period was limited from around 1920 through 1939 and the postmodern period from 1990 through present for this research. The results were summarized as follows: The characteristics of clothing style in modem period were 1) the preference of slim & straight body figure as ideal one and slim & straight clothing silhouette, 2) the high fashion image for the elite by simple & basic design, 3) the emphasis on the harmony by the unity, 4) the tendency of eliminating ornaments on clothing, 5) the discontinuation of traditional way of dress code & style, and 6) the modern style. The characteristics of clothing style in postmodern period were 1) the emphasis on erotic aspects of female body and sexy design, 2) the popularization of high fashion and certain social group's fashion, 3) the tendency of harmony by mix-match, 4) the preference of ornaments in clothing, 5) the preference of retro-fashion, and 6) the continuation of modem style.

• Journal of the Korean Society of Costume
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• v.48
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• pp.25-36
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• 1999

The purpose of the present research was to analyse for a sample of female collge students by Korean and American the preferred style of clothing with body cathexis. The respondents were 242 Korean and 145 American female volunteers aged 18 to 27 who were enrolled at Kwangju and Cathlic University of korean and Cornell University in the Unites States. The questionnaire was composed of three sections: body size body cathexis and the preferred style of clothing. Sixteen items of twenty-six items of the preferred style of clothing showed a significant difference between Korean and American. Korean students didn't like a bulky fabric and a bright color than American do. American students like a effect of accessories and clothing to emphasize my bust line and care about sleeve shape skirt length skirt shape than Korean do. Korean students were more dissatisfied with their body than American female students. There was a negative relationship between body cathexis and preference of tight skirt both Korean and American female students. There was a positive relationship among body cathexis and preference of outfit and preference of garment of polished silhouette by Korean female students a positive relationship among preference of fitted waist and design to emphasize bust line.

• Journal of the Korean Institute of Rural Architecture
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• v.12 no.4
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• pp.45-52
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• 2010

The study has effected checking the traditional Korean-style house condition in Farm village and the resident preference test in jeonnam area for examination propriety of development a traditional Korean-style house. Also, it was checked over the problem and improvement direction of new building the Korean style house. The resident wanted living in the traditional Korean-style house if it is compromised problem of living equipment and cost of building. First. Jeonnam area Korean style house must keep the 'ㅡ' type plan. Second, the plan must construct compact and effective plan with the main floored room as the center for prevention against an indiscreet plan space extend of outside. Third, it has must need suitable material and construction for applying traditional exterior with effect. Fourth, it has must need actualization plan for the cost of construction is 3,500,000/py for construction.

• Journal of the Korean Home Economics Association
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• v.40 no.3
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• pp.137-153
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• 2002

This research tried to examine how the love style is changed as the psychological tendency specifying individual personality types that other domestic and foreign researches have overlooked all this while. The subjects of this study were the college students and white and blue-collar employees. The instruments used in this study were the Love Attitude Scale and the MBTI (Myers-Briggs Type Indicator). When applying the MBTI and the Love Attitude Scale, 474 people were analyzed. To get the result, the data from the survey were processed by the statistical program, SPSS/PC$^+$. Specifically, the statistical methods employed in this study were frequency, percentile, mean, standard deviation, factor analysis and chi-square. The major findings are as follows: 1. The most frequent love style among single men and women in this study was the Eros (46.6%). The next frequent love style was the Storge (40.3%). The Ludus occupied the least portion (13.1%) among single men and women. 2. The personality types over 10% among 16 personality types of MBTI were ISTJ (Introverted Sensing Type) (19.4%), ESTJ (Extroverted Sensing Type) (13.1%), and ISTP (Introverted Thinking Type) (12.4%). 3. As a result of observing the relationship of the love stymie and the psychological tendency among single men and women, the love style was found to have relationship with TF preference (Judgement function) and JP preference (Life Style). However, there were no relationships with the love style and EI preference (focus of Energy), SN preference (Perception Function).

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.73-84
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• 2015

Analysis of design preference to Korean and Chinese casual style were made targeting Chinese female students in Korea. The following conclusion was derived from the result of final 300-copy survey data, using SPSS 18.0 program. The data were analyzed by frequency, t-test, chi-squre independence test, ANOVA and Scheffe test. Firstly, when comparing change of design preference before the stay in Korea with after the stay in Korea, the biggest change in their preference was character casual style, while the least change was easy casual wear. In terms of duration of stay in Korea, the biggest change was from the group of over 3 years, and in the order of the group of 1-3years, and then lastly less than 1 year, which suggests that the longer the duration of stay, the bigger the change. When comparing preferred clothing color before the stay in Korea with after the stay in Korea, both before and after the stay in Korea had the highest preference for achromatic colors. The frequency of change was mostly from achromatic color to other colors. In the preferred clothing pattern, 'plain' was their favorite one before the stay in Korea, while it turned to 'nature pattern' after the stay in Korea, followed by 'plain' one. In the textiles, the most preferred one was 'cotton', before and after the stay in Korea. However, their preference for cotton was lower after their stay in Korea than before the stay in Korea, and instead there was more preference for 'silk', 'synthetic fiber', and 'other' sources.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.86-100
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• 2005

The purpose of this study was to investigate lifestyle of male college students and their preference of casual wear style. A questionnaire consisted of 60 lifestyle items, 1 casual wear style-preference question and demographic variables was developed. Data were collected from questionnaires distributed to male college students of 7 universities located in the Daegu${\cdot}$Gyeongbuk area during August 2003. After eliminating incomplete questionnaires, 303 were analyzed by descriptive statistics, factor analysis, cluster analysis, one-way ANOVA, and $x^2-test$. As a result of factor analysis on lifestyle items, 8 factors were determined: consumption and fashion orientation, future preparation, social concern, a wide range of thought and experience, health orientation, independent spirit, masculinity, and family orientation. 4 groups were identified on the basis of these 8 factors and named as active pragmatic group, liberal empirical group, prospective self-supporting group, and social accommodative group. Their component ratio were $30.2\%,\;33.2\%,\;19.6\%,\;and\;16.9\%$ respectively. The most preferred casual wear style by male college students was determined as basic casual wear, followed by adult casual wear, fashionable casual wear, and sporty casual wear. Other than the most preferred style, basic casual wear, by every group, the preference of casual wear styles differed among 4 lifestyle groups.

• Journal of the Korean housing association
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• v.5 no.1
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• pp.17-27
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• 1994

The Purpose of this study is to classify the life styles of urban residents in apartments and to find out possible correlation with their preferences on interior ambience.The selected samples were 3,000 residents from Seoul, Pusan, Kwaungju and Cheonan, and 2,750 of them were analyzed.'The results can be summarized as follows.1.The life style patterns were classified into S types, namely organized type, decoration-oriented type, self expression type, practicality-oriented type and fashion-oriented type. 2. Interior image were classified into 4 types, namely characteristic image, contemporary image, classic image and rich image.3. The interior preference was correlated with the life style patterns, such as organizd type preferred to contemporary image, decoration-oriented type preferred to rich image, self expression type preferred to classic image and practicality-oriented type preferred to characteristic type.4. The patterns of life style and the interior preference differed significantly according to the size of apartment and the age of owner.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.3 s.31
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• pp.197-206
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• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

• Journal of the Korean Home Economics Association
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• v.47 no.10
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• pp.1-11
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• 2009

The purpose of this study was to explore differences in style preference, information source, and store selection behaviors of Korean and Chinese wedding dress shoppers. Data obtained from 141 Chinese and 143 Korean females were analyzed through descriptive analysis, t-test, cross-tabulation and factor analysis. Results for Chinese and Korean consumers depended on the marketer-driven information source as well as on the consumer-driven information source. Both groups considered the aesthetics of the wedding dress as the most important criterion for store selection. There were some differences between Chinese and Korean consumers in style preferences and store selection criteria. Chinese consumers liked a wider range of wedding dress styles compared to Korean consumers. Also, Chinese consumers regarded fashionability as more significant whereas Koreans considered economic benefits more importantly when selecting stores for a wedding dress.