• The Journal of Art Theory & Practice
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• no.10
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• pp.25-46
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• 2010

Street art operates within an already given visual order: the visuality of the modern city in which the regimentation of the image has become fully adaptive to-what Fredric Jameson termed-the logic of late capitalism. What is the relationship between street art and the hegemonic forms of the image dictated by the "city's rulers"? Does street art evoke an alternative kind of spectatorship? Can the unsolicited visual intervention in the life of the city open up an "optics" that resists the reifying patterns of the contemporary gaze? This paper follows Baudrillard's pioneering analysis of graffiti, arguing that the visuality of a certain kind of street images carries an important potential of challenging the hegemonic manner in which the contemporary image has come to dominate the field of vision.

• Journal of the Korean Institute of Rural Architecture
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• v.13 no.4
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• pp.83-90
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• 2011

The purpose of this study is to grasp the color situation of buildings on Urban Street, through the color image evaluation to research primary factors have an effect on color image preferences. A scope of this study is district of Sang Mu in Gwangju Metropolitan City. A method of study put out evaluation model after BIB test by photography, spot color. And performed Factorial Design, Multiple Regression Analysis through SD questionnaire. The result of this study show that color situation exceedingly used YR predominates, support, stress color, in the second place used predominate, support color is B, stress color is R. Luminosity showed middle luminosity 4.1~7.0, low freshness distribution. Color image was evaluated modern and cold image and appeared affirmative aspect clean, order, neat image and showed negative aspect stiff, flat image. And 'comfortableness', 'unification' had an effect on color image preferences The result of this study showed that color plan need to improve comfortableness, unification bring control into line color at building color image of urban street.

• Archives of design research
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• v.17 no.2
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• pp.135-146
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• 2004

The street landscape image is through complex experience of psychological factor by the visionary experience and physical factor by recognize a street's structure. Therefore, the need for analyz-ing and evaluating the psychological and physical aspect of street view was aroused, and how much it has an effect on the outcome. Above all, a definite street standard of a region in its characteristics was selected to analyze the street characteristics of a region (commercial, business, and complex area). A questionnaire was used to measure psychological information felt in a street area. As a result, the street image holds similar characteristics according to regional characteristics and the amenity and busy condition play a major role in having the effect. To know of the effect of street of a region that is known to cause the busy in a region, the discriminant analysis was made between the selected regions to analyze the difference. As a result, the difference of the width of street, ratio of widths of sidewalk and driveway, the ratio of height of a building and width of street, and the difference of tree-planting ratio were main factors which helped to feel more of the contrary of street in a region. Current research has helped to make more precise analysis and evaluation of all kinds of street images, and suggested different means of having more live image in a street region through physical factors. To create more the busy in a region, it is considered that analyzing the image of a street would be used more.

• KIEAE Journal
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• v.7 no.4
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• pp.31-38
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• 2007

Streetscape plays on important role in urban cities. Characteristics of streets is basically defined by the building facade, signs, plants and paving during the daytime. However at night, street receives a new appearance due to the shop light from the buildings, exterior lightings, signboards and street light, and it creates most of the image of the streets. This study aims to analyze the luminous environment and its subjective image of two different pedestrian's commercial streets. Insa-dong street and Myungdong street were chosen for the study. Horizontal illuminance and luminance on building surface, advertisement billboards and pedestrian road were measured. Thirty students were asked to rate the five scaled questionnaire on their subjective images of the streets. Statistical analysis including profile, correlation and T-test are conducted and some findings are discussed

• Archives of design research
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• v.19 no.4 s.66
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• pp.31-40
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• 2006

For a long time, we have been good at the static image, 'the country of calm morning' as reminding Korea. But, it became a chance that we were recognized newly and actively through the success of the Olympic games in 1988 and World cup games in 2002 all over the world. And foreigners' interest and expectation for Korea becomes much higher by these reasons. Moreover, the importance of our cultural industry, recognition for new cultural improvement have been changing step by step by the oriental trend in Asia in these days. So, this study intends to realize the Korean symbol with showing Korean Identity and its image's applying to the street furniture design through the making of special street which expresses well the Korean Image. There is a purpose of this study not to use as just street furniture but to make characterized Korean culture through showing examples which are based on Korean culture. The way of the improvement for the street furniture design using Korean image are these we analyze the character of Korean international image with the previous data for the change of Korean Image. We understand the symbol of changed Korean international Image, and extract the design elements. We analogize the shape, material and color image of the street furniture which is joined with both the Korean national image and formative traditional elements. At last, we formalize its symbolic image by applying to the street furniture according to the design improvement process with the analogized image. The formal study using Korean image makes more cleary the Korean Identity, and it doesn't influence only the actual change but also Korean cultural value equipment.

• Korean Institute of Interior Design Journal
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• v.20 no.1
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• pp.208-219
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• 2011

This study is intended to formulate the issues through the status analysis and image evaluation for each street on the basis of colors for the outdoor advertisements for part of street side in the oldest downtown for its construction year. Analysing the business type of the street side, it displays the identity of the fashion business area and the color status shown on the outdoor advertisement did not consider the harmony on the other business type and building improvements that it displays chaotic street views in overall. Status of color for the outdoor advertisement compared and analyzed for each street-side to be analyzed with high color contrast with the building structure and outdoor advertisements than the Street B side where there are many businesses of fashion sundries and fashion clothes to form more complicated street scenery visually for the Street A side. The color combination principle of building structure and outdoor advertisement was shown to be the factor for the contrasting unity and diversity. In order not to stimulate this visual confusion, the colors of outdoor advertisement has to be applied on the basis of the color guideline based on the color combination principle of outdoor advertisement and building structure to have the aesthetic harmony overall. As a result of analysis using the KJ method, the present image of the old downtown area was shown with the adjective vocabularies of "complicated", "out-dated", "chaotic", "disorganized", "dirty", "suffocating", and "unilateral", and its image to strive for would be in a total of 6 adjective vocabularies of "well-arranged", "young", "dynamic", "sophisticated", "personable" and "neat", and it has presented the basic foundation of color guideline of outdoor advertisement fit for its image.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1275-1287
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• 2006

This was to confirm the Web-SFAS and street Fashion trend 2005. Korea women's street fashion in 2005 S/S was analyzed by using the Web-SFAS(Street Fashion Analysis System) that was developed and completed in the earlier research. Total 270 women who were sensitive to the fashion were surveyed around in 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone is shown as follows: 1. The sequence of care with most interest in producing fashionable shape is in the order of clothes>accessory>hair style>make up>shoes, and it was found that the proper reason for visiting the commercial zone is to meet with friends than shopping. 2. Most preferred item for tops were shirts and T-shirts, while for bottoms were blue jeans of denim material in various colors and designs. The color had the clear winner in white color with the pink or yellow line of colors preferred in all commercial zones. The blue jeans and skirt items were the most dominant with the preference on the blue color. The color and image were diversely favored with light, natural, modern, elegance and warm images. 3. The semi-formal image was preferred in women's street fashion, 2005 S/S in Apgujeong-dong, Hapseong-dong, Myeong-dong, Hongik University area, Dongseong-ro, and the active comfort casual image was preferred by womens in Seo-myeon, Nampo-dong and Sangnam-dong. However the retro image were represented in Daehak-ro specially. The tendency of street fashion for women had the difference of their own trends for each commercial zone, rather then the regional differences for each city with the conspicuous preference of color for the items.

• Journal of the Korean Institute of Rural Architecture
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• v.14 no.2
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• pp.67-74
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• 2012

This study investigated that grasped the present state of high-rise apartment on Urban Street color, through the color image estimation effect of primary factor on color image preference. The range of study were high-rise apartment on Urban Street color of land for housing, Sangmu, Woonnam, Shinchang, Pungam, Ilgok, Moonheung district. The method of study put out a model of reference after photography a spot colorimeter BIB test. And the data analyzing was factor analysis, multi regression through Semantic Differential Method, questionnaire. The result of study, the present state of color was used predominate, support color is YR, Y, and stress color is YR, R. Predominate color showed distribution of high luminosity, low freshness and assistance, stress color is middle luminosity, low freshness. And effects of primary factor on color image preference were 'unification', 'comfortableness', 'sophistication'. The result of this study showed that need high luminosity color for comfortableness to improve of high-rise apartment on Urban Street color, harmony of color, harmony of vertical horizontality color scheme pattern, consult square rate of stress color.

• Journal of the Korean housing association
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• v.17 no.3
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• pp.123-131
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• 2006

This study examined types and color conditions of street views through relationship of high-storied apartment house to street components which has great visual influence on urban street view and requires harmony with street environment as background factor and conducted positive experiment with high-storied apartment houses located at housing site development districts in Gwangju Metropolitan City since 1990s in order to set applicable color ranges in designing external colors of high-storied apartment houses which became background of street view by types. Consequently, in image changes of four factors of main colors in classified street types, P, RP, R and YR colors showed high average values in naturalness, harmony and unity and GY, G, BG and B colors showed dichotomy with low average value, but image of personality showed generally low average value. RP, R and YR colors showed higher adaptability and GY, G and BG colors showed lower adaptability. It was confirmed that according to adaptability of main colors used in high-storied apartment houses by street types, there was difference of appropriate color range in street components and external colors of high-storied apartment houses by street types.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2004.11a
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• pp.233-238
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• 2004

This study extracted and analyzed physical components of street view with external streets at large-scaled apartment house complex of Sangmu Housing Site Development District in Gwangju, examined factors affecting the image of street view and visual perceptional characteristics by image, analyzed relationship between components of street view and visual preferences of image and aimed to provide basic materials needed for making external street view at apartment house complex of high Qualify.