• 미술이론과 현장
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• 제10호
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• pp.25-46
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• 2010

Street art operates within an already given visual order: the visuality of the modern city in which the regimentation of the image has become fully adaptive to-what Fredric Jameson termed-the logic of late capitalism. What is the relationship between street art and the hegemonic forms of the image dictated by the "city's rulers"? Does street art evoke an alternative kind of spectatorship? Can the unsolicited visual intervention in the life of the city open up an "optics" that resists the reifying patterns of the contemporary gaze? This paper follows Baudrillard's pioneering analysis of graffiti, arguing that the visuality of a certain kind of street images carries an important potential of challenging the hegemonic manner in which the contemporary image has come to dominate the field of vision.

• 한국농촌건축학회논문집
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• 제13권4호
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• pp.83-90
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• 2011

The purpose of this study is to grasp the color situation of buildings on Urban Street, through the color image evaluation to research primary factors have an effect on color image preferences. A scope of this study is district of Sang Mu in Gwangju Metropolitan City. A method of study put out evaluation model after BIB test by photography, spot color. And performed Factorial Design, Multiple Regression Analysis through SD questionnaire. The result of this study show that color situation exceedingly used YR predominates, support, stress color, in the second place used predominate, support color is B, stress color is R. Luminosity showed middle luminosity 4.1~7.0, low freshness distribution. Color image was evaluated modern and cold image and appeared affirmative aspect clean, order, neat image and showed negative aspect stiff, flat image. And 'comfortableness', 'unification' had an effect on color image preferences The result of this study showed that color plan need to improve comfortableness, unification bring control into line color at building color image of urban street.

• 디자인학연구
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• 제17권2호
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• pp.135-146
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• 2004

가로경관의 이미지는 가로공간 안에서 시각으로 느끼는 심리적인 인자와 물리적으로는 가로의 구조에 의해서 인지되는 인자의 복합적인 체험에 의한 것이다. 그러므로 가로경관의 이미지를 알아보기 위하여 가로를 구성하는 요소들 중에서 어떤 요소가 가로의 이미지를 만드는데 많은 영향을 주는지를 알아보기 위하여 가로공간을 심리적인 측면과 물리적인 측면에서 분석하고 평가하는 연구가 필요하게 되었다. 우선, 가로공간을 지역의 특성(상업지역, 업무지역, 복합지역)으로 나누어 분석하기 위해서 지역의 특성이 명확한 가로를 평가대상으로 선정하였다. 선정된 가로에서 느끼는 심리적 인자의 정보를 파악하기 위해서 설문방법을 사용하여 평가실험을 실시하였다 실험의 분석 결과, 가로경관의 이미지는 지역의 특성에 따라서 비슷한 성향을 갖고 있으며 가로의 이미지는 쾌적함과 번화함을 만드는 인자에 의해서 많은 영향을 받는다는 것을 인자분석의 결과로 알게 되었다. 인자분석에 의해서 구분된 가로의 이미지 중에서 번화함이 있는 가로와 번화함이 없는 가로의 집단은 가로의 물리적 구성요소 면에서 각각 어떤 차이가 있어서 상반된 이미지를 갖는지를 알아보기 위해 가로의 구성 요소를 중심으로 판별분석을 실시하여 두 집단 간의 차이를 알아보았다. 분석 결과 번화함이 있는 가로와 번화함이 없는 가로의 이미지는 물리적 구성요소 중에서 가로 폭, 보도 폭과 차도 폭의 비율, 건물의 높이와 가로 폭의 비율, 그리고 식재율 등의 차이가 가로의 이미지가 상반되게 느끼게 하는데 많은 영향을 미친다는 것을 알게 되었다. 이 연구는 어떤 종류의 가로라도 가로의 이미지를 보다 명확하게 분석하고 평가할 수 있게 하였으며, 번화한 이미지를 갖는 가로를 만들기 위한 물리적 인 요소의 구성방법도 알 수 있게 하였다. 이렇게 함으로써 지역의 활성화하기 위하여 가로의 이미지를 분석하고 번화함이 있는 가로를 조성하기 위한 자료를 만드는 방법으로 많이 활용될 것으로 사료된다.

• KIEAE Journal
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• 제7권4호
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• pp.31-38
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• 2007

Streetscape plays on important role in urban cities. Characteristics of streets is basically defined by the building facade, signs, plants and paving during the daytime. However at night, street receives a new appearance due to the shop light from the buildings, exterior lightings, signboards and street light, and it creates most of the image of the streets. This study aims to analyze the luminous environment and its subjective image of two different pedestrian's commercial streets. Insa-dong street and Myungdong street were chosen for the study. Horizontal illuminance and luminance on building surface, advertisement billboards and pedestrian road were measured. Thirty students were asked to rate the five scaled questionnaire on their subjective images of the streets. Statistical analysis including profile, correlation and T-test are conducted and some findings are discussed

• 디자인학연구
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• 제19권4호
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• pp.31-40
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• 2006

오랜 동안 우리는 한국의 이미지를 연상할 때'고요한 아침의나라'라는 정적인 이미지에 익숙해 왔다. 하지만 88서울올림픽과 2002 한 일 월드컵의 성공적인 개최로 국제사회에 비추어진 우리의 모습은 매우 역동적이었으며 우리나라를 새롭게 인식시키는 계기가 되었다. 그리고 이로 인해 한국을 찾는 외국인들로부터 한국에 대한 관심과 기대가 향상되고 있다. 또 최근 아시아 지역에 한류열풍이 불어 닥치면서 우리나라 문화산업의 중요성과 새로운 문화 개발에 대한 인식이 변화하고 있다. 따라서 본 연구는 시대 변화에 따른 한국의 정체성을 제고하고, 역동적인 코리아 이미지의 상징성을 환경시설물 디자인에 적용함으로서, 한국의 상징성을 표현하고 특성 있는 거리로 새롭게 인식될 수 있는 가로를 조성하여 이용자들로 하여금 국가의 상징성을 인식시키고자한다. 그리고 한국의 조형요소를 바탕으로 실제적인 디자인 사례를 제시함으로서 코리아 이미지를 이용한 환경시설물 디자인이 단지 환경시설물로서의 쓰임새가 아닌, 한국 정체성의 의미언어로서 새로운 역할을 하고, 특성화된 국가문화와 국가이미지 향상을 도모하는데 그 목적이 있다. 코리아 이미지를 이용한 환경시설물 디자인 개발 연구의 방법으로는 한국의 국가이미지 변화에 관한 선행 연구 자료를 바탕으로 한국의 대외적 국가이미지 특성을 분석한다. 그리고 한국의 변화된 국가이미지의 상징성을 파악하고 디자인 요소를 추출한다. 추출된 한국의 국가이미지와 한국의 전통적 조형요소를 접목한 환경시설물의 형태, 재질, 색채 이미지를 유추한다. 유추된 이미지를 바탕으로 디자인 개발 프로세스에 따라 환경시설물에 적용하여 국가이미지의 상징적 이미지를 형상화한다. 코리아 이미지를 이용한 형상화 연구는 한국의 정체성을 명확하게 하며, 도시환경을 구성하는 물리적인 요소에 의한 사용자의 행태적인 변화뿐만 아니라 한국의 문화적 가치향상에도 많은 영향을 주리라 본다.

• 한국실내디자인학회논문집
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• 제20권1호
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• pp.208-219
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• 2011

This study is intended to formulate the issues through the status analysis and image evaluation for each street on the basis of colors for the outdoor advertisements for part of street side in the oldest downtown for its construction year. Analysing the business type of the street side, it displays the identity of the fashion business area and the color status shown on the outdoor advertisement did not consider the harmony on the other business type and building improvements that it displays chaotic street views in overall. Status of color for the outdoor advertisement compared and analyzed for each street-side to be analyzed with high color contrast with the building structure and outdoor advertisements than the Street B side where there are many businesses of fashion sundries and fashion clothes to form more complicated street scenery visually for the Street A side. The color combination principle of building structure and outdoor advertisement was shown to be the factor for the contrasting unity and diversity. In order not to stimulate this visual confusion, the colors of outdoor advertisement has to be applied on the basis of the color guideline based on the color combination principle of outdoor advertisement and building structure to have the aesthetic harmony overall. As a result of analysis using the KJ method, the present image of the old downtown area was shown with the adjective vocabularies of "complicated", "out-dated", "chaotic", "disorganized", "dirty", "suffocating", and "unilateral", and its image to strive for would be in a total of 6 adjective vocabularies of "well-arranged", "young", "dynamic", "sophisticated", "personable" and "neat", and it has presented the basic foundation of color guideline of outdoor advertisement fit for its image.

• 한국의류학회지
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• 제30권8호
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• pp.1275-1287
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• 2006

This was to confirm the Web-SFAS and street Fashion trend 2005. Korea women's street fashion in 2005 S/S was analyzed by using the Web-SFAS(Street Fashion Analysis System) that was developed and completed in the earlier research. Total 270 women who were sensitive to the fashion were surveyed around in 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone is shown as follows: 1. The sequence of care with most interest in producing fashionable shape is in the order of clothes>accessory>hair style>make up>shoes, and it was found that the proper reason for visiting the commercial zone is to meet with friends than shopping. 2. Most preferred item for tops were shirts and T-shirts, while for bottoms were blue jeans of denim material in various colors and designs. The color had the clear winner in white color with the pink or yellow line of colors preferred in all commercial zones. The blue jeans and skirt items were the most dominant with the preference on the blue color. The color and image were diversely favored with light, natural, modern, elegance and warm images. 3. The semi-formal image was preferred in women's street fashion, 2005 S/S in Apgujeong-dong, Hapseong-dong, Myeong-dong, Hongik University area, Dongseong-ro, and the active comfort casual image was preferred by womens in Seo-myeon, Nampo-dong and Sangnam-dong. However the retro image were represented in Daehak-ro specially. The tendency of street fashion for women had the difference of their own trends for each commercial zone, rather then the regional differences for each city with the conspicuous preference of color for the items.

• 한국농촌건축학회논문집
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• 제14권2호
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• pp.67-74
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• 2012

This study investigated that grasped the present state of high-rise apartment on Urban Street color, through the color image estimation effect of primary factor on color image preference. The range of study were high-rise apartment on Urban Street color of land for housing, Sangmu, Woonnam, Shinchang, Pungam, Ilgok, Moonheung district. The method of study put out a model of reference after photography a spot colorimeter BIB test. And the data analyzing was factor analysis, multi regression through Semantic Differential Method, questionnaire. The result of study, the present state of color was used predominate, support color is YR, Y, and stress color is YR, R. Predominate color showed distribution of high luminosity, low freshness and assistance, stress color is middle luminosity, low freshness. And effects of primary factor on color image preference were 'unification', 'comfortableness', 'sophistication'. The result of this study showed that need high luminosity color for comfortableness to improve of high-rise apartment on Urban Street color, harmony of color, harmony of vertical horizontality color scheme pattern, consult square rate of stress color.

• 한국주거학회논문집
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• 제17권3호
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• pp.123-131
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• 2006

This study examined types and color conditions of street views through relationship of high-storied apartment house to street components which has great visual influence on urban street view and requires harmony with street environment as background factor and conducted positive experiment with high-storied apartment houses located at housing site development districts in Gwangju Metropolitan City since 1990s in order to set applicable color ranges in designing external colors of high-storied apartment houses which became background of street view by types. Consequently, in image changes of four factors of main colors in classified street types, P, RP, R and YR colors showed high average values in naturalness, harmony and unity and GY, G, BG and B colors showed dichotomy with low average value, but image of personality showed generally low average value. RP, R and YR colors showed higher adaptability and GY, G and BG colors showed lower adaptability. It was confirmed that according to adaptability of main colors used in high-storied apartment houses by street types, there was difference of appropriate color range in street components and external colors of high-storied apartment houses by street types.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2004년도 추계학술대회 논문집
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• pp.233-238
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• 2004

This study extracted and analyzed physical components of street view with external streets at large-scaled apartment house complex of Sangmu Housing Site Development District in Gwangju, examined factors affecting the image of street view and visual perceptional characteristics by image, analyzed relationship between components of street view and visual preferences of image and aimed to provide basic materials needed for making external street view at apartment house complex of high Qualify.