• Asia Marketing Journal
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• v.17 no.2
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• pp.97-125
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• 2015

In this study, we tried to evaluate the relative importance and find out the differences in consumer perceptions regarding service recovery strategies and the service provider in the distribution industry by using AHP (Analytic Hierarchy Process) analysis method. Therefore in this study, we tried to systematize various recovery strategies which were considered very important during service failure process in the distribution industry and analyze the relative importance for each recovery strategy. We set hierarchy composed of four items of monetary, action-oriented, psychological, and assured level as primary selection criteria and a total of 16 items(indemnity, refund, gift, gift certificate, prompt resolution, exchange, manager support, explanation, apology, empathy, acknowledge, kindness, assortment, after service, manage subcontractor, manage employee) as secondary selection criteria. We tried to take one step further from the service sector and study service recovery strategies specialized in distributor services. This study suggests various implications about service recovery strategies of distributors. First, this study can provide practical implications - e.g. service recovery efforts should be applied differently depending on service channels. There is a perceptual difference with respect to the importance of the types of service recovery strategies between service provider and final customer. Second, we can find theoretical implications in terms of identifying the priorities through hierarchy design of new recovery strategies and comparison of each element from the classifications of the current fractional recovery strategies. We hope to help service providers to build more efficient recovery strategy system based on the results of this study.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.1
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• pp.79-86
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• 2017

This research focused on deciding optimal manufacturing WIP (Work-In-Process) limit for a small production system. Reducing WIP leads to stable capacity, better manufacturing flow and decrease inventory. WIP is the one of the important issue, since it can affect manufacturing area, like productivity and line efficiency and bottlenecks in manufacturing process. Several approaches implemented in this research. First, two strategies applied to decide WIP limit. One is roulette wheel selection and the other one is elite strategy. Second, for each strategy, JIT (Just In Time), CONWIP (Constant WIP), Gated Max WIP System and CWIPL (Critical WIP Loops) system applied to find a best material flow mechanism. Therefore, pull control system is preferred to control production line efficiently. In the production line, the WIP limit has been decided based on mathematical models or expert's decision. However, due to the complexity of the process or increase of the variables, it is difficult to obtain optimal WIP limit. To obtain an optimal WIP limit, GA applied in each material control system. When evaluating the performance of the result, fitness function is used by reflecting WIP parameter. Elite strategy showed better performance than roulette wheel selection when evaluating fitness value. Elite strategy reach to the optimal WIP limit faster than roulette wheel selection and generation time is short. For this reason, this study proposes a fast and reliable method for determining the WIP level by applying genetic algorithm to pull system based production process. This research showed that this method could be applied to a more complex production system.

• Journal of Korean Society for Quality Management
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• v.41 no.1
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• pp.109-118
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• 2013

Purpose: Given the several proper models for given mixture components-process variables experimental data, we propose a strategy to find the optimal condition in which the performance of the responses is well-behaved under those models. Methods: Given the mixture experimental data with process variables, first we choose the reasonable starting models among the class of admissible product models based on the model selection criteria and then, search for the candidate models that are the subset models of the starting model by the sequential variable selection method or all possible regressions procedure. Good candidate models are screened by the evaluation of model selection criteria and checking the residual plots for the validity of the model assumption. Results: We propose a strategy to find the optimal condition in which the performance of the responses is well-behaved under those good candidate models by adopting the optimization methods developed in multiple responses surface methodology. Conclusion: A strategy is proposed to find the optimal condition in which the performance of the responses is well-behaved under those proper combined models. This strategy to find the optimal condition is illustrated with the example in this paper.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.47-56
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• 2022

The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

• IEIE Transactions on Smart Processing and Computing
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• v.3 no.4
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• pp.234-239
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• 2014

This paper presents an empirical study on selecting a small amount of useful unlabeled data to improve the classification accuracy of semi-supervised learning algorithms. In particular, a hybrid method of unifying the simply recycled selection method and the incrementally-reinforced selection method was considered and evaluated empirically. The experimental results, which were obtained from well-known benchmark data sets using semi-supervised support vector machines, demonstrated that the hybrid method works better than the traditional ones in terms of the classification accuracy.

• Journal of Information Technology Applications and Management
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• v.19 no.3
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• pp.19-30
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• 2012

Material selection is a complex problem in the design and development of products for diverse engineering applications. This paper is aimed to present a fuzzy decision making approach to deal with the material selection in engineering design problems. A fuzzy multi criteria decision-making model is proposed for solving the material selection problem. The proposed model makes use of fuzzy TOPSIS (Technique for Order reference by Similarity to Ideal Solution) with trapezoidal numbers for evaluating the criteria and ranking the alternatives. And result is compared with fuzzy VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje in Serbian, means Multi criteria Optimisation and Compromise Solution) which is proposed by Jeya Girubha and Vinodh [2012]. The present paper is aimed to also improve literature of fuzzy decision making for material selection problem.

• Journal of Digital Convergence
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• v.3 no.2
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• pp.23-37
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• 2005

On the situation cooperating with business partners on the supply chain, systematic decision making process is a critical issue for them. The two major issues of purchasing strategy such as selecting vendors and managing them are important part of their overall business activities. This study mainly focus on the former issue of the vendor selection. Through the empirical study, analytical hierarchy process (AHP) method was applied to select vendors among supplier vendors based on four selection criteria such as the level of quality, product on management ability, delivery, and price. The results of study showed the main criteria of vender selection was the ability of quality management. The vender selected based on AHP and the current selection method was different, but implicitly projected the dilemma situation between quality and price which occurs in decision making process of real life.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.367-381
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• 2005

On the situation cooperating with business partners on the supply chain, systematic decision making process is a critical issue for them. The two major issues of purchasing strategy such as selecting vendors and managing them are important part of their overall business activities. This study mainly focus on the former issue of the vendor selection. Through the empirical study, analytical hierarchy process (AHP) method was applied to select vendors among supplier vendors based on four selection criteria such as the level of quality, product on management ability, delivery, and price. The results of study showed the main criteria of vender selection was the ability of quality management. The vender selected based on AHP and the current selection method was different, but implicitly projected the dilemma situation between quality and price which occurs in decision making process of real life.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.578-585
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• 2011

Nowadays, wireless local area networks are widely deployed so that stations can potentially associate with an access point. The AP selection strategy is one of the significant research areas for wireless local area networks. The selection strategy solves the relevant problem is which AP can be selected and associated with a station so that the efficient resource utilization can be obtained. Rather than merely choosing the AP with the strongest received signal strength, however, we calculate effective throughput for each neighboring AP and use it as a basis for AP selection. Referencing the throughput is better than referencing the signal strength only because the network may contain a severe load imbalance. We have performed computer simulations using OPNET modeler in order to verify the performance of the proposed scheme. The results show us that the proposed selection method outperforms that of the conventional one in terms of throughput and delay.

• Journal of Intelligence and Information Systems
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• v.20 no.2
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• pp.59-71
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• 2014

System trading is becoming more popular among Korean traders recently. System traders use automatic order systems based on the system generated buy and sell signals. These signals are generated from the predetermined entry and exit rules that were coded by system traders. Most researches on system trading have focused on designing profitable entry and exit rules using technical indicators. However, market conditions, strategy characteristics, and money management also have influences on the profitability of the system trading. Unexpected price deviations from the predetermined trading rules can incur large losses to system traders. Therefore, most professional traders use strategy portfolios rather than only one strategy. Building a good strategy portfolio is important because trading performance depends on strategy portfolios. Despite of the importance of designing strategy portfolio, rule of thumb methods have been used to select trading strategies. In this study, we propose a SVM-based strategy portfolio management system. SVM were introduced by Vapnik and is known to be effective for data mining area. It can build good portfolios within a very short period of time. Since SVM minimizes structural risks, it is best suitable for the futures trading market in which prices do not move exactly the same as the past. Our system trading strategies include moving-average cross system, MACD cross system, trend-following system, buy dips and sell rallies system, DMI system, Keltner channel system, Bollinger Bands system, and Fibonacci system. These strategies are well known and frequently being used by many professional traders. We program these strategies for generating automated system signals for entry and exit. We propose SVM-based strategies selection system and portfolio construction and order routing system. Strategies selection system is a portfolio training system. It generates training data and makes SVM model using optimal portfolio. We make $m{\times}n$ data matrix by dividing KOSPI 200 index futures data with a same period. Optimal strategy portfolio is derived from analyzing each strategy performance. SVM model is generated based on this data and optimal strategy portfolio. We use 80% of the data for training and the remaining 20% is used for testing the strategy. For training, we select two strategies which show the highest profit in the next day. Selection method 1 selects two strategies and method 2 selects maximum two strategies which show profit more than 0.1 point. We use one-against-all method which has fast processing time. We analyse the daily data of KOSPI 200 index futures contracts from January 1990 to November 2011. Price change rates for 50 days are used as SVM input data. The training period is from January 1990 to March 2007 and the test period is from March 2007 to November 2011. We suggest three benchmark strategies portfolio. BM1 holds two contracts of KOSPI 200 index futures for testing period. BM2 is constructed as two strategies which show the largest cumulative profit during 30 days before testing starts. BM3 has two strategies which show best profits during testing period. Trading cost include brokerage commission cost and slippage cost. The proposed strategy portfolio management system shows profit more than double of the benchmark portfolios. BM1 shows 103.44 point profit, BM2 shows 488.61 point profit, and BM3 shows 502.41 point profit after deducting trading cost. The best benchmark is the portfolio of the two best profit strategies during the test period. The proposed system 1 shows 706.22 point profit and proposed system 2 shows 768.95 point profit after deducting trading cost. The equity curves for the entire period show stable pattern. With higher profit, this suggests a good trading direction for system traders. We can make more stable and more profitable portfolios if we add money management module to the system.