• Title/Summary/Keyword: strategy direction

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A Study on a Solution For Growth of Beauty Salon Franchise - around an influence of a conflict upon a solidarity -

  • Lee, Joung-Ho;Chun, Tae-Yoo
    • International Journal of Costume and Fashion
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    • v.3
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    • pp.121-139
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    • 2003
  • A purpose of this study is to measure degree of solidarity and conflict of the beauty salon franchisees according to an influence strategy of franchiser and grasp characteristics revealed from managing a franchise system. This will also contribute to improving results of franchise systems and considering a direction for development. This study examined existing studies relevant with conflict and solidarity and analysed relativity between relevant variables and grasped the flow of studies and then set hypotheses in order to present a device for decreasing conflict within a franchise system of beauty shops and for increasing a solidarity and subsequently analysed samples and tested data. The data for this study are researched by sending questionnaires to beauty salons which participated in one of franchise systems and they are analyzed by various methods in a statistics. After studying some relevant theories, this study used the definition of the franchise system in beauty salons as an entity of a political-economy paradigm. A franchiser desires to influence member shops with an influence-strategy. Therefore member shops which perceived it go through a conflict and then such a process is revealed as making significant influence on solidarity. Beauty salon franchise exists by reciprocal confidence and transaction. If an opportunism gain in influence owing to an conflict intensification, there would be no steady formation of relationship. Therefore the head office should develop a member-shop-management-system by more scientific and more technical methods and prevent, in advance, member stores from seeking for negative opportunism.

New Convergence Business Models by Applying Cloud Service to Medical Industry (클라우드 서비스의 의료산업 적용을 통한 새로운 융합 비즈니스 모델)

  • Jeon, Hangoo;Kim, Jongchul;Seo, Kwang-Kyu
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.467-472
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    • 2013
  • Recently, the value of ICT-based medical devices, equipments, software and service development are is increased according to strengthening the convergence among ICT, medical technologies and services. This paper presents the new convergence business models by applying cloud service to medical industry. In order to develop the new convergence business models, we checked the validity and feasibility through analyzing the medical market environments such as medical data backup, medical regulation etc. and present the new convergence business models and the direction of commercial business models for customer acquisition, market expansion and competitiveness improvement. This study is to provide the guidelines for establishing the core capacity strengthening strategy and partnership cooperation strategy when we design a new convergence business models in various industrial fields.

Air Corridor Planning Strategy based on the Wind Field and Air Corridor Simulation - A Case Study of Pan-Gyo New Town Development Area - (바람통로 예측모델링을 통한 바람통로 계획전략 - 성남판교 신도시 개발지구를 중심으로 -)

  • 황기현;송영배
    • Journal of the Korean Institute of Landscape Architecture
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    • v.31 no.5
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    • pp.43-57
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    • 2003
  • This paper presents the air corridor planning strategy based on simulation with MUKLMO_3 (Micro-scale Urban Climate Model) to investigate the wind field and air corridor caused by the land-use change of the New Town Development Area in Pan-Gyo. In the first part, the most frequently observed wind field in the New Town Development Area was measured and used as an initial value to simulate a more realistic wind field and air corridor. Several experiments with different initial values of wind fields were carried out to investigate the wind field change affected by the New Town Development. The results show the features of the wind field of the neutral stability condition in the urban canopy layer with a high resolution near the ground. The wind speed is weakened at this level due to the New Town Development. It was found that the wind field and air corridor are influenced by the land-use change. After the development of the New Town, the speed of the wind field decreased and the main wind directions and air corridor changed. In this study, this model is found to be a useful tool for evaluating air corridor and change of wind field in speed and direction.

A Study on trend analysis of information & communications and standardization direction (정보통신 동향 분석 및 표준화 방향)

  • Min, Jae-Hong;Cho, Pyung-Dong;Hahm, Jin-Ho
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2011.05a
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    • pp.487-490
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    • 2011
  • As international standards of ICT were recently recognized as a essential strategy to penetrate into global markets in advance, the competition for international standardization among advanced countries and companies has been intensified. Also, the convergence of ICT and other industry as well as that of ICT and broadcasting has caused the expansion of range and importance in standardization. It is necessary to set up the strategy of standardization on essential technology and implement it systematically in order to take leading position in global market of IC in smart information society of the 21th century. Therefore, in this paper, I'll suggest constructive strategies of standardization through analyzing the trend and environment of IC standardization.

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Localization of the Rural Development Policy (농촌지역 개발정책의 지방화 방향)

  • Choi, Chan-Ho
    • Journal of Agricultural Extension & Community Development
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    • v.4 no.1
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    • pp.57-72
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    • 1997
  • Korean agriculture and rural sector has undergone a wide range of reform after the Uruguay Round. Major policy measure is to put finances of huge budget from tax payers since 1994 in preparation of the Rural Development Strategy and Reform Program. Both in the total amount and individual size of the subsidy and loan for eligible farmers and farmers group are large and drastically enormous than any other programs in the past. The strategy adopted was a bottom-up approach, Particularly in selecting the project with local autonomy. However, it has been still criticized as the form of centralized control of budget and decsion. In terms of the program effectiveness too, it is doubtful to judge that Korean agriculture is in a road to getting the international competetiveness as targeted. Since the local autonomy was started in 1995, the political structure has been settling in a way to be more locally institutionalized. Rural development policy, as the key point of economic and industrial dimension of local autonomy, should be initiated and practiced in real term by the local government. This paper, in this concern, in reviewing the past rural development prolicy and programs, discussed the necessary issues relevant to legal bases of land uses in Korea. Further, the direction of increasing local automous power of local government was discussed in the senses of budgetary control and decision. The power and budget should be allocated more to the rural development plans of local government in order to fulfilize integrated rural spatial development in this new era of globalization.

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A study on the trend change of Housing Cultural Center for cultural marketing (문화마케팅을 위한 주택문화관의 트렌드 변화에 관한 연구)

  • Yang, Young-Keun
    • Journal of The Korean Digital Architecture Interior Association
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    • v.9 no.1
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    • pp.11-18
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    • 2009
  • Recently major construction companies are building Housing Cultural Center instead of existing model house or housing gallery for accomplishing new marketing strategy. This Housing Cultural Center are different with existing model house or housing gallery on scale, spacial composition and operating program. And Background of differentiation is caused by change of housing market's environment, consumer's awareness level, service and marketing strategy. Because existing model house or housing gallery can not supply various consumer's needs and change of awareness level. Therefore, recent Housing Cultural Center is focused on cultural marketing for rapidly adjusting to new customer's need, including new customer acquisition and old customer retention. In accordance with this situation, it is very important to analyze out type and trend of Housing Cultural Center as facility for enlargement of cultural service and companies's social role for consumer. Therefore, the purpose of this study is an analysis about the trend of Housing Cultural Center as cultural space and a presentation of concept, function and direction when other construction companies build Housing Cultural Center hereafter.

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Study on the Establishment of Strategies for the Convention Marketing (컨벤션마케팅 정보 전략수립에 관한 연구)

  • Shin, Jae-Gi
    • The Journal of Information Technology
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    • v.5 no.3
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    • pp.157-168
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    • 2002
  • This study examined the present condition of convention of convention in Korea and the establishment of strategies for the convention marketing. It is defined as establishing a direction of decision-making for the achievement of efficiency in the convention activities and consists of the following steps; firstly, to set up a target market through the analysis of the convention market and the itemization of the market, and then to draw up a budget and adopt a strategy of convention marketing. Based on this plan of convention marketing, I think the 7P strategy variables such as product, price, passage, and promotion, as well as the participant, physical proof, and process of service assembling should be fixed to attain the target market, for the convention industry is a field of service industry.

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A Survey on the Housing Preferences of Elderly People (실버타운 선호도에 영향을 주는 요인에 관한 연구)

  • Moon, Ja
    • Journal of Korean Academy of Rural Health Nursing
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    • v.2 no.2
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    • pp.111-119
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    • 2007
  • Purpose: In this study consumers' preference for housing for elderly people was analyzed as well as the recognition by elders of silver town facilities, and their preference for service provided by silver town. The study was done to provide basic data for the development of silver town facilities that are low in cost and high in efficiency. Methods: A sample research was used in this study to analyze the understanding of old age, silver town, and service preference. Results: First, interest and intention to live in silver town was very positive, however low cost was also preferred and that is quite different to current silver towns of Korea. Second, women have more understanding of, requests for, and intention to move into silver town facilities than men. Women's demands for silver town facilities must be reflected in the development strategy of silver towns. Third, the most important part of activating silver town facilities is price strategy. Government political support is required in order to keep silver town move-in costs affordable. Fourth, silver towns must function as total service complex towns. Conclusion: This study is meaningful as efficient operation of silver town is suggested rather than facility degradation to achieve price reduction. This result is important to the development of silver towns based on consumer preference, as it suggests a development direction that is focused on securing differentiated services and programs.

A Numerical Study on the Flow Characteristics through an Industrial Safety Relief Valve (산업용 안전 릴리프밸브 유동특성에 관한 수치연구)

  • Kang, Sang-Mo;Lee, Bong-Hee
    • Journal of Advanced Marine Engineering and Technology
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    • v.33 no.5
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    • pp.696-704
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    • 2009
  • In this paper, the flow characteristics through an industrial safety relief valve used to protect the crankcase room in a large-sized marine engine have been numerically investigated using the moving-mesh strategy. With the room pressure higher than the cracking one, the spring-loaded disc becomes open and then the air in the room blows off into the atmosphere, resulting in the reduction of the room pressure and then the shutoff of the disc. Numerical simulations are performed on the compressible air flow through the relief valve (${\phi}160mm$) with the initial room pressure (0.11 bar or 0.12bar) higher than the cracking one (0.1 bar). The numerical method has been validated by comparing the results with the empirical ones. Results show that the disc motion and flow characteristics can be successfully simulated using the moving-mesh strategy and depend strongly on the spring stiffness and the flow passage shape. With increasing spring stiffness, the maximum disc displacement decreases and thus the total disc-opening time also decreases. In addition, the flow passage shape makes a significant effect on the velocity and direction of the flow.

A Methodology for Global ERP Implementation Based on GSI(Global Single Instance) and Its Application (GSI(Global Single Instance)기반의 Global ERP 구축 방법론 및 적용 사례)

  • Lee, Jae-Kwang;Cho, Min-Ho
    • Journal of Information Technology Services
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    • v.7 no.3
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    • pp.97-114
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    • 2008
  • Many companies have implemented ERP systems to enhance their process competitiveness. Since most ERP systems down to date are implemented and managed on each separated business-unit or company level, such systems run short of the consideration about global business processes and global system managements. In order to integrate a successful global ERP, it is essential to apply the well-systematic implementation methodology which considers global standardization and global IT requirements. It is, however, the actual circumstance that such well-structured methodologies for global ERP implementation are hardly shown not only from domestic site but from foreign one. This paper indicates the global ERP implementation guideline with integrated approach including; the standard process design for efficient execution of global business; the ERP implementation method considering global IT requirements; and, the management method for global system operation. GSI ERP methodology is composed of 3 Phase:Global Strategy Planning, Global Template Construction and Global Roll-Out. Phase1; Global Strategy Planning contains Environment Analysis, GSI direction and Implementation Plan. Phase2; Global Template Construction contains Business blueprint, GSI operation design and Global template implementation. Phase3; Global Roll-out contains local business analysis, local ERP implementation and Global ERP Operation.