• 수산경영론집
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• 제38권3호
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• pp.1-24
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• 2007

This study examines the relative competitive position of korean fisheries products market over period of 2001 to 2005 and selects strategic exported goods from its position provide against concluding FTA agreement with China and Japan. The portfolio approach is used to develope competitiveness-market share matrix. The position of each export countries on the competitiveness market share matrix will be in one of nine cells, with differing implications for their role in korean fisheries products market. Based the competitiveness market share matrix, each export countries are divided into first cell type, third cell type and ninth cell type and the items of ninth cell type are chosen as strategic exportable goods. The results of this study are summarized as follows: First, in the case of each country change aspect, China is trending to decrease quantity but shows number of item that increase gradually with high share still, and look trend that increase third cell type item too gradually, and in case of first cell type item is that competitive position is high more relatively than the Korea. In the case of Japan, ninth cell type item is falling gradually, and share does not show big change generally in case of first cell type item. Second, in the case of strategic exportable goods that analyze using domestic competitive position cell type and MCA with competitive position in domestic fisheries products market and export market, was appear by codfish(frozen), cuttle fish(frozen) etc. in case with China, and by mackerel(frozen), other sea bream(frozen), laver(dry), bathing(dry) etc. in case with Japan. And analyzed goods that have all export competitive advantages in both countries are roes of alaska pollack(frozen), other roes of fish(except frozen roes of alaska pollack), squid(frozen) etc.

• 한국산림과학회지
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• 제94권1호통권158호
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• pp.50-57
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• 2005

이 연구는 일본 중국 아세안과의 FTA체결에 대비하여 우리나라 임산물 시장에서 경쟁력 수준을 파악하고 이를 통해 수출전략품목을 도출하는데 목정이 있다. 이르 위해 1999~2003년간 수입점유율과 수출경쟁력을 이용한 경쟁위치모형을 도출하여 국가간, 품목간 경쟁력 수준을 9가지로 유형화하고 수출전략 품목을 도출하였다. 분석결과, 우리나라의 수출전략 품목은 단기임산물의 경우 송이, 밤, 감, 대추 등이며, 임산물의 경우 섬유판, 마루판, 합판 목재 등이 도출되었다.

• 경영과정보연구
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• 제36권3호
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• pp.17-35
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• 2017

본 연구는 기업의 전략적 위치 변화에 성과 피드백, 정당성 그리고 준거집단 성과의 영향을 살펴보고자 한다. 성과 피드백은 목표수준을 기준으로 기업의 성과를 평가한다는 것이다. 선행 연구는 이 이론을 바탕으로 위험감수, 연구개발비 변화 등 여러 기업의 행동을 밝혔다. 여기에서는 성과 피드백에 의한 기업의 전략적 위치 변화와 함께 기업을 둘러싼 환경적 요인인 정당성 그리고 준거집단 성과의 조절효과를 살펴 세 가지 가설을 제시하였다. 북미 원유 및 천연가스 산업을 분석하여 1997년부터 2010년까지 538개 기업을 관찰하여 가설을 검증한 결과 모두 지지되었다. 구체적인 결과는 다음과 같다. 첫째, 기업의 성과가 목표수준보다 낮아짐에 따라, 그 전략적 위치가 산업의 평균에서 더욱 멀어진다. 둘째, 산업의 밀도가 증가함에 따라, 기업의 성과가 목표수준보다 낮아짐에 따라 그 전략적 위치가 산업 평균에서 멀어지는 경향이 약해진다. 셋째, 준거집단의 성과가 하락하면, 기업의 성과가 목표수준보다 낮아짐에 따라 그 전략적 위치가 산업 평균에서 멀어지는 경향이 강해진다. 이 결과를 토대로 기업의 전략적 위치 변화를 이해하기 위한 시사점을 제시하였다.

• 품질경영학회지
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• 제38권1호
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• pp.10-19
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• 2010

The competitive strategies of the Korean manufacturing companies have changed from the "cost leadership" strategy in the early developing stage since 1960's to the "stuck in the middle" position since 1990's in the face of emerging new cost leaders as the Chinese companies. The data on the strategic contents of the Korean manufacturing companies show that their strategies are seeking the value innovation through not only quality improvement but also cost reduction altogether rather than selecting one on the trade-off relation between the both competitive dimensions. Their strategic actions seem to be seeking the operational efficiencies through all the value chain activities rather than the strategic effectiveness by selecting and focusing on the specific competitive dimension, which is considered as a typical strategic approach. Their strategy seems to be non-strategic in the general sense. But their non-strategically looking behaviors can be reasonable enough for their sandwiched competitive position between the global quality leaders and following cost leaders. This paper explains why their strategies can be right through the theoretical explanations by using the quality-price elasticity approaches for the consumer behaviors. We can call their strategic activities as the value innovation strategy.

• 통상정보연구
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• 제10권4호
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• pp.277-298
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• 2008

This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

• 한국항만경제학회지
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• 제22권1호
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• pp.151-173
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• 2006

This paper aims to explore the strategic roles of information and strategic planning capabilities for firms' performance, and to examine the direct and indirect relationships between information capability, strategic planning capability, logistics performance and competitive advantage. The present research adopts resource based theory (RBT) to explore the relationships between a firm's specific capability and its performance and employs structural equation modelling (SEM) in order to test the validation of the measurement models and examine the relationships between construct variables. The current empirical test was conducted using the data collected from logistics managers of 101 Korean electronics companies. The empirical research presents positive influential relationships between (1) information/planning formality capability and strategic planning capability; (2) strategic planning capability and logistics performance; (3) logistics performance and competitive advantage; and (4) competitive advantage and competitive position in the market.

• 경영과학
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• 제14권1호
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• pp.151-176
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• 1997

This study addresses strategic issues related to the question of" how can a supply chain become more competivity\ulcorner" We examine several cases of manufacturing supply chains. Results show that each constituent firm is required to maintain different manufacturing capabilities and to play different roles by its position (up/mid/down-stream) in a chain. Furthermore, there are patterns of required capabilities by the positions in a chain. These findings imply that the "position in a chain" should be treated as one of the strategic factors when discussing the buyer-seller relationship. It is also shown that different action programs are required for building different manufacturing capabilities of individual firms in a supply chain. Additionally, we argue that some programs need to be done simultaneously, by all the members of the chain, while some need to be carried out by only a small group or an individual firm. Finally, we propose a direction for a theoretical framework for analyzing supply chain structures and strategies.ures and strategies.

• 한국정보시스템학회지:정보시스템연구
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• 제22권1호
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• pp.89-116
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• 2013

The influence factors on the development of information technology(IT) infrastructure for knowledge management(KM) were not empirically investigated and identified. This study empirically examines the relationships among strategic performance measurement systems(SPMS), organizational learning, the strategic alignment of business strategy with information systems(IS) strategy, which is the necessary condition to provide the kinds of knowledge required for the successful realization of business strategy, and the active construction of IT infrastructure for KM. This study demonstrates that SPMS directly affects the organizational learning, with which the members of an organization acquire the types of knowledge about strategic goals or objectives and the ways attaining these goals, and indirectly influences the IS strategic alignment through organizational learning. Thus, the alignment between business strategy and IS strategy can be facilitated and activated by the adoption and implementation of SPMS. According to the results of this study, it is observed that the IS strategic alignment and organizational learning positively affect the activation of the development of KM IT infrastructure in a firm. The results of this study also shows that the construction of KM IT infrastructure, which supports the realization of KM activities, such as knowledge creation, transfer and sharing, can enhance the strategic position of a firm, and the intensified competitiveness of a firm can lead to the improvement of performance.

• 전기학회논문지
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• 제56권7호
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• pp.1199-1204
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• 2007

In a cost based pool market, the generation capacity can be used as strategic bids by generation companies (Gencos) with the cost functions open to the market. Competition using strategic capacities is modeled by Cournot and Perfect Competiton (PC) model, and transformed into two by two payoff matrix game with Gencos' decision variables of Cournot and PC model. The payoff matrices vary when capacity payments are given to Gencos in accordance with their capacity bids. Nash Equilibrium (NE) in the matrices also moves with capacity price changes. In order to maximize social welfare of the market, NE should locate in a certain position of the payoff matrices, which corresponds to a PC NE. A concept of a critical capacity price is proposed and calculated in this paper that is defined as a minimum capacity price leading to PC NE. The critical capacity price is verified to work as a tool for suppressing a strategic capacity withholding in simulations of a test system.

• 디자인학연구
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• 제11권1호
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• pp.89-98
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• 1998

광고는 비 대인적(非 對人的)인 환경에서 목표 소비자에게 정확한 컨셉트를 제공함으로써 설득을 목적으로 하는 활동이다. 본 연구는 광고현장에서 다양하게 사용되는 컨셉트의 개념을 명확히 하고 단계별 컨셉트의 추출과정을 정립함으로써 광고제작에 있어서 컨셉트의 중요성을 다시 한 번 강조하였다. 따라서 광고제작과정에 따른 프로덕트 컨셉트, 광고 컨셉트, 크리에이티브 컨셉트의 개념과 특성을 살펴보고, 이들 상호간의 유기적인 관계에 대하여 연구함으로써 광고에 있어서 컨셉트의 전략적 위치를 분명히 하고자 하였다. 또한 기존TV광고 중에서 일부를 선정하여 컨셉트 개발 사례를 살펴보고 비교하여 봄으로써 보다 체계적이고 효율적인 컨셉트를 추출할 수 있도록 하였다.