• 제목/요약/키워드: strategic implications

검색결과 767건 처리시간 0.035초

기업경쟁우위 분석의 개념적 모형개발

  • 이국철;전성현
    • 경영과학
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    • 제6권2호
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    • pp.73-88
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    • 1989
  • This paper presents a model for analyzing a firm's competitive position. The model utilizes M. Porter's Value Chain concept and develops a framework for analyzing a firm's cost structure and identifying the sources of a firm's competitive advantage. The paper first discusses the nature of a firm's competitive advantage and identifies different types of competitive advantage a firm can pursue. The paper then introduces the concepts of cost driver and its linkage as a new way of examining organizations, and develops a model for analyzng a firm's competitive advantage. Next, it illustrates detailed procedures of the model by applying it into a real world organization, and draws some strategic implications for the organization. Finally, the paper discusses the limitations of the research and suggest future related research.

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이동통신서비스의 기업능력, 경쟁전략 및 경쟁우위의 영향관계에 관한 탐색적 연구 (An Exploratory Study on the Relationship between Firm Capabilities, Competitive Strategies and Competitive Advantage of Mobile Telecommunication Services)

  • 김문구;박종현;박명철
    • 경영과학
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    • 제21권2호
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    • pp.235-252
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    • 2004
  • Recently domestic mobile carriers have been engaged in heated battles for survival as the market is now rapidly approaching its maturity phase. and the launch of 3G service combined with the introduction of mobile number portability is dramatically reshaping the market landscape. The mobile carriers may have to create and maintain their competitive advantage based on their core capabilities and differentiated strategies. which will lead continuous survival and profits of the firm. This paper investigated competitiveness factors among mobile carriers. and analyzed the relationships of firm capabilities. competitive strategies and competitive advantage. We found that core capabilities and competitive strategies affecting competitive advantage are different from each carrier. Finally. we discussed strategic implications for carriers to increase their competitiveness.

중국 ASP 시장 분석과 한국 기업의 진입 전략에 대한 시사점 (Analysis of Chinese ASP Market and Implications for Korean Firm's Chinese Market Entry Strategy)

  • 김대호;권순동
    • Journal of Information Technology Applications and Management
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    • 제13권1호
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    • pp.95-116
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    • 2006
  • Many SMEs have adopted ASP models which have brought various benefits to SMEs such as decreasing the total cost, using new IT technology, enhancing the maintenance, and implementing the information systems rapidly. Ministry of Information and Communication had implemented the ASP diffusion project for the ASP venders and SMEs between 2001 and 2003. As results of this project, various industries adopted the ASP applications of which the performance was enhanced, and then the competitiveness of the ASP vendors in Korea was increased. The purpose of this study is to make a strategy of the penetration into China market for ASP services which have competitive advantages. This study uses various research methods such as questionnaire survey, visiting SMEs in china and making interviews. This study shows the current status of Chines ASP market, the several cases of using ASP services, and questionnaire analyses(service recognition, service requirement and factors and infrastructure, business environment and supporting organizations etc) of ASP demand. And finally this study proposes several strategic considerations in entering China market and suggests several support policies for supporting Korean ASPs.

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지각된 위험과 지각된 편익이 구매의도에 미치는 영향 - 의료관광사업 중국잠재수요자 중심으로 (A Study on Purchase Intention Considering Perceived Risks and Perceived Benefits)

  • 이지은;추옥걸
    • 한국병원경영학회지
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    • 제20권1호
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    • pp.25-38
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    • 2015
  • China has a growing number of medical tourists to visit South Korea every year, with economic growth, and thus Korea's medical tourism is growing countries in the new growth engine industries and attracting attention. In this study, this time looking at the risks and benefits of medical tourism potential factors consumers feel the Chinese people for South Korea medical tourism, economic, based on existing research, functional, temporal, social, and psychological setting factors, risks and benefits conducted a study of the relationship between the purchase of your help. Risk factors identified through this study, we investigate expanding the overseas medical tourism market to visit Korea by managing the benefits and know the strategic implications that can achieve customer satisfaction by the service convenient for Chinese tourists.

Review of Theoretical Aspects on the Studies of Port Selection Criteria

  • Kim, Yul-Seong;Yur, Yun-Su;Shin, Chang-Hoon
    • 한국항해항만학회지
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    • 제33권2호
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    • pp.135-141
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    • 2009
  • The circumstances surrounding world ports have changed rapidly and port competition to attract cargoes has been increasing fiercely. Specifically, deploying large container vessels resulted fewer port visits and strategic alliance among liner shipping companies. Recently, many studies have worked for improving port competitiveness. However, these studies were limited to evaluation of only port competitiveness and few studies suggested strategies for reinforcing port competitiveness. Although implications of these previous studies are practically available to build policies for port, there have been very few academic studies such as identifying port competitiveness and port selection with related attributes for reasonable evaluation and analysis. Therefore, this study aims to classify the existing studies, which dealt with port selection problem, based on basic structure that was suggested by Murphy (1992). Furthermore, the conceptual definition will be carried out by comparison analysis in terms of time of study, type of data and methodology and decision factor of each study.

유연생산(柔軟生産) 시스템 (F.M.S.: Flexible Manufacturing Systems)의 경제성(經濟性) 평가(評價)에 대한 문헌(文獻) 고찰(考察) (A Literature Survey on Economic Justification of Flexible Manufacturing Systems)

  • 김성인;김승권;강석현;박태형
    • 대한산업공학회지
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    • 제13권2호
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    • pp.117-128
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    • 1987
  • A major problem in the adoption of advanced manufacturing systems such as F.M.S. (Flexible Manufacturing Systems) is the prerequisite economic justification process because of high investment needed for the acquisition and installation of F.M.S. While some of the benefits expected are readily quantifiable, others are very difficult or even impossible, using conventional method. Thus the investment in F.M.S. should be considered as a strategic decision rather than a tactical decision which concerns with only financial implications. In this paper we review papers on major justification techniques developed during thelast decade and identify the benefits of F.M.S. and describe the considerations in the justification of F.M.S. Also, we deal with the current and future research directions in justifying F.M.S.

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독도의 주권과 해양 경계 획정

  • 박성일
    • 해양환경안전학회:학술대회논문집
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    • 해양환경안전학회 2005년도 춘계학술발표회
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    • pp.53-61
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    • 2005
  • Dokdo, a group of 33 small and rocky Islets, in the East Sea have been administered by Korea for years since 1953 and are currently occupied by Korean Police Unit. Located about 217Km off the eastern border of Korea and 87Km east of UIleung Island in North Gyeongsang Province. Situated in the East Sea of Korea, Dokdo itself has valuable strategic implications for Korea as well as another countries such as Russia, Japan, U.SA etc. The first historical testimonies to Dokdo were in Korean documents referring to it as a part of an independent island district known as Ulleung Island(Usanguk), which was incorporated into Silla Kingdom in 512 A.D. in '1454 Sejong Authentic History'. Historically, since at least 1881, the island has been called Dokdo by Koreans, meaning 'Rock Island' or 'Lonely Island'. Also Korea, which regained a full sovereignty and have exercised it for decades continuously, keeps a small police detachment on the Island. That is, Dokdo is under effective control of Korea until today. Therefore Dokdo, which is a problem that is related to our territory and sovereignty, is clearly a cluster of Islands of Korea.

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정보시스템계획의 효과성에 영향을 미치는 요인에 관한 연구 (A Study on Factors Influencing Information Systems Planning's Effectiveness)

  • 정이상
    • 산업경영시스템학회지
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    • 제24권67호
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    • pp.37-48
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    • 2001
  • Information Systems Planning(ISP) has gained considerable interest among researchers and practioners in recent years because of the large investments that firms have made in IS and the increasingly strategic nature of the impact of information systems on organization performance. This study aims at analyzing IS process factors influencing ISP's effectiveness. The data collected were analyzed using statistical techniques if canonical correlation analysis. The following results were obtained. There was significant relationship between ISP process and ISP's effectiveness. Specially, business-led approach affects ISP problems. To conclude, the result of this study have practical implications that CEO or IS manager must consider IS process factors to improve ISP's effectiveness.

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KTX의 마케팅 전략과 성과에 관한 연구 (A study on Marketing Strategy and Performance of KTX)

  • 김천환
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2005년도 추계학술대회 논문집
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    • pp.1287-1292
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    • 2005
  • With opening of KTX, Korea Railway have carried out a variety of marketing strategies unprecedented, which have brought successful results for dramatical increasing passengers in KTX from 72 thousand passengers per day in 2004 to 85 thousand passengers per day in 2005. These marketing strategies for Korea Rail to use in increasing passengers for KTX are the following: special discount fare system for non-season to penetrate into transport market in the first time, fare system reform considering to customers' willing to pay, new item development by each specific market like contracting transport, YMS(Yield Management System) by stages, Home-ticket-and-e-ticket and tele-marketing service, and wide range covering sales network making it comfortable for users in KTX. This paper discusses these successful marketing strategies and its performance and finally suggests strategic implications for KTX growth.

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Determinants of the customer loyalty in the Korean 3G telecommunications market: The role of the customer's innovativeness

  • Lee, Dong-Joo;Kim, Myoung-Soo
    • 아태비즈니스연구
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    • 제6권1호
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    • pp.1-15
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    • 2015
  • In our study, we tried to develop and test a model that aids further understanding of the sources of customer loyalty in the 3G telecommunications service. In addition, as the 3G could be understood as an innovative telecommunications service, we assume that the impact of factors related service attributes affecting customer loyalty is moderated by the customer's innovativeness. We analyzed our research model using 3G service users' data in Korea. Our results will have significant strategic implications for firms in this highly competitive industry. Particularly, it can be useful for mobile carriers interested in customer retention management and supposed to deliver a new telecommunications service like the 4G service that is on the horizon.

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