• International Journal of Contents
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• 제6권4호
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• pp.90-100
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• 2010

As the reuse of content becomes a strategy for the entertainment industry, managerial insight on customers is needed to be cultivated in order to run a successful business. This study analyzes the impact of previous satisfaction on consumption intention for content in another medium. To do this, two data sets are collected: cases of movie-to-TV series and TV series-to-movie and analyze them using a structural equation modeling approach. The results of our analysis show that satisfied viewers of a movie tend to communicate their positive feelings via word-of-mouth communication and demonstrate repurchase intention of another medium afterward. However, satisfaction does not automatically lead to repurchase intention in another medium. While satisfied viewers of a TV series show a statistically positive repurchase intention for a movie, satisfied viewers of a movie do not show a direct repurchase intention for a TV series. This result demonstrates an asymmetric relationship between satisfaction and repurchase intention across media, and its strategic implications are further discussed.

• 한국경영과학회지
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• 제36권1호
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• pp.69-84
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• 2011

In this study, based on the principal-agent paradigm, we investigate a joint cost reduction activity in a buyer-supplier supply chain where a buyer motivates its operations department and a supplier to reduce the supply chain's production cost. We construct a benefit-sharing model based on the target cost scheme, a basic philosophy in practice which has not been explored in previous studies. The model also incorporates various supply chain issues such as the cooperation of multiple agents, the opportunity loss, and the degree of strategic relationship between the buyer and the supplier. Based on the analysis of the principal-agent model, we investigate the benefit-sharing rule to control agents' actions, and we also provide important managerial implications into supply chain practices via extensive comparative static analyses.

• 지식경영연구
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• 제15권2호
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• pp.147-164
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• 2014

This paper investigated the efficiency of automobile firms by using several non-parametric approaches. First, using Data Envelopment Analysis (DEA), the paper has investigated the critical factors that determine the relative efficiency of management performance in automobile companies. Second, we examined how the firm size impact on the difference of this efficiency by using Kruskl-Wallis Test. Third, by using Mann-whitney test, we also investigated the difference of the efficiency accoss existence of technological innovation activity. Finally, the paper explored the relationship between technological innovation and management efficiency by using logistic regression model. The findings of this study provided practical information for inefficient automobile firms to find benchmarking firms and strategic position to improve their efficiency. The result also provided theoretical and methodological implications for those who explore factors affecting management efficiencies. Future research directions with the limitation of the study are discussed.

• 기술혁신연구
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• 제11권2호
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• pp.91-121
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• 2003

The rapid development and diversification of technology require that firms should adjust and cope with a high degree of uncertainty regarding independent efforts in technology development. An alternative to these strategic responses is the R&D or technological collaborations among firms. There have been many researches on the reasons for and effects of these collaborative relationships; however, research examining the risks involved in the process of collaboration is lacking. The researches into essential prerequisites for successful technological collaborations have remained more or less premature despite of the increasing demand for interfirm R&D collaborations. In other words, the existing literature has mainly focused on the choice of collaborations, but has paid little attention to the processes of collaborations. This study tries to identify and integrate both success and risk factors affecting the decision making of whether collaborations are attempted or not and R&D collaboration processes. Finally, a model of interfirm collaborations is suggested and also practical implications for the firms which consider R&D collaboration with other firms are provided.

• 기술혁신연구
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• 제11권2호
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• pp.239-281
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• 2003

This study explored the patterns of activities and interactions among participants in the adoption process of a new system innovation, ADSL, in Korea, using an integrative framework of innovation system and strategic decision-making process for uncertainty reduction. An in-depth case analysis was undertaken to identify the adoption process of ADSL innovation, as a case in point, in conjunction with activities and interactions among related parties such as government, service providers, equipment suppliers, and content providers. The results of case analysis revealed that as the level of uncertainty in the adoption of ADSL innovation decreases, the focus of decision-making activities moves from scoping, to searching, to evaluating and to committing. Also this study found that at the early stage of ADSL adoption with higher level of uncertainty, government plays a pivotal role in coordination of related parties to participate in the innovation process, while service providers replaced this role at later stage of innovation with lower level of uncertainty. This study discussed theoretical and policy implications for the adoption of new system innovations with varying degrees of uncertainty.

• 영어어문교육
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• 제16권4호
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• pp.19-38
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• 2010

This study surveyed L2 learners' needs for different components of communicative competence. It aimed to determine what abilities the learners strongly need to achieve communicative competence in different learning contexts. It also examined gender differences in the learners' need for phonological competence. A total of 359 students participated in this study, divided into three learner groups: high school, vocational college, and university students. The data were collected via a questionnaire, which was based on Bachman's (1990) framework of language competence. The study drew some important findings: (a) The vocational trainees expressed a stronger need for illocutionary competence than the high school students and for sociolinguistic competence than the high school and the university groups; (b) The high school and the university groups equated grammatical, textual, illocutionary, and strategic competences in their needs with lesser attention to sociolinguistic competence; (c) To the high school and the university groups, pragmatic competence was assessed higher than organizational competence; (d) Female students showed greater sensitivity to pronunciation ability than did male students. On the basis of these results, pedagogical implications are discussed, along with some helpful suggestions.

• 복식문화연구
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• 제16권4호
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• pp.595-608
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• 2008

Although Korean apparel companies have transformed dramatically from contractors to sourcing companies thanks to the rapid growth of local market, relatively little work has been done identifying the determinants and the patterns of global sourcing activities of Korean companies. The purpose of this study was to outline a conceptual model that may be used to organize and guide global sourcing activities of Korean apparel manufacturers and retailers. The conceptual model identified four important factors, cost factor, strategic non-cost factor, firm's internal factor, and global factor, which affect global sourcing strategies and help predict how companies conduct various sourcing activities. The model also identified two sourcing patterns, outsourcing and intra-firm sourcing. In developing the model, literature review on how manufacturers and retailers in diverse areas including global apparel sourcing was conducted. Managerial implications and directions far future study were offered as well.

• 통상정보연구
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• 제8권4호
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• pp.89-104
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• 2006

Though weight manufacturing has in national gross production is decreasing, it has still a decisive role in economic growth of Korea, and foreign competitiveness of manufacturing has a great influence on our whole economy. Therefore, as this study speculates export competitiveness of manufacturing item by item, the results can be used for selection of strategic export-oriented products. The results of the analysis are summarized as follows: first, products that are found as competitive through analysis of trade specialization indexes are plastic, rubber, fabric, home electronic appliances, computers, communication equipment, automobiles and their spare parts. Second, electronic-electric industry such as semi-conduits, communication equipment, home electronics, computers was decided as advantageous through analysis of comparative advantages at present, while paper, print and publishing, and leather industries were classified as comparatively disadvantageous. Its political implications are presented as follows: Private corporations should develop more advanced technology and government should give more support to secure export competitiveness of manufacturing toward America. Governmental policies should be prepared to induce consistent and daring investment to technology-intensive products for export products with high-added value.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.167-184
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• 2009

New internet trend, such as Web 2.0, has brought about new roles of users and changes in the web ecosystem. In the age of information overload like nowadays, activities in the brand community sites help to make more reasonable decisions in choosing certain brands and products. In order to examine organizational strategic aspects of brand community, this study examine (1) what difference exists in user satisfaction according to the brand community types (the user-initiated type and the corporate-established type), and (2) which dimensions of service quality affect brand community users' satisfaction. Research findings show that types of brand community influence perceived user satisfaction, and tangibility, reliability, interactivity, and stability dimensions of service quality make a positive influence on user satisfaction as well. Practical implications for managing brand community sites in marketing perspectives are further discussed.

• Asia pacific journal of information systems
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• 제24권1호
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• pp.51-64
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• 2014

Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.