• Title/Summary/Keyword: strategic export

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A Study on the Investment Strategy of the IT R&D using Portfolio Analysis and AHP Method (포트폴리오 분석과 계층화분석기법(AHP)을 활용한 정부 IT분야 연구개발 투자 전략 연구)

  • Kim, Yun-Jong;Jung, Uk;Yim, Seong-Min;Jeong, Sang-Ki
    • Korean Management Science Review
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    • v.26 no.1
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    • pp.37-51
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    • 2009
  • Korean IT industry has been given much weight in national R&D management. A negative side of this fact is that Korean economy is likely to become vulnerable to a condition of the export business in certain items of IT industry which has a serious influence on the national economy. A customized investment strategy through the analysis of technology competitiveness and R&D status in each technology of IT field is required in order to rectify the structural vulnerability and pursue a continuous growth. In this research, a strategic direction to set up an efficient investment strategy is presented. In this process, it draws a portfolio analysis with two axes of technology level and technology life cycle. It also derives a priority order of the national investment considering the degree of technological impact, marketability, and adequacy of public support from AHP (Analytic Hierarchy Process) method by a survey of IT experts. A portfolio analysis in the prior stage helps the respondents in AHP become more familiar with the alternatives' characteristics so that their decision making process more corresponds with national R&D strategies.

An Empirical Study on the Performance and Success factors of Transformation from OEM Exporting companies to ODM (OEM 수출기업의 ODM 전환 성과와 성공요인에 관한 실증연구)

  • Kim, Gwi-Ok;Bae, Jung-Han
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.37
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    • pp.361-389
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    • 2008
  • The purpose of this study is to detect the factors which have an effect on transformation level and performance and to provide the ways of successful transformation and vitalization from OEM to ODM. This study was proceeded by an empirical analysis. A model and hypotheses were set up and they were verified through the empirical analysis. Those factors were divided into four, inner company factors, strategic factors, core competence factors and purchase determining factors. In the result of the model suitability analysis on the study model of relationship among 'influencing factors of ODM transformation - ODM transformation level-export performance', every factors, $X^2=912.067$, DF=261, p value=0.000, GFI=0.737, AGFI=0.620, NFI=0.786, IFI=0.837, CFI=0.834, Q value=3.495 were rather insufficient to be a good model, but they were good enough for the general analysis. Taking these accounts into consideration, this study suggests the following implications. First, making a plan and setting up strategies in advance are required. Second, financial plan has to be prepared. Third, trends in global markets have to be analyzed. Fourth, companies have to focus on developing new materials and products through R&D. Fifth, quality competitiveness and quality control systems are required.

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Korean Company's Market Strategy According to The Korea·China FTA (한·중 FTA 체결에 따른 한국기업의 시장 진출 전략)

  • LIM, Cheon-Hyeok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.72
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    • pp.161-183
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    • 2016
  • This study looked at the Korea enterprise in China market practices and strategies in accordance with the Korea China FTA macroscopically. And the systematic localization in the mid-to long-term decisions necessary for successful, it is important to the local economy by contributing to strategic social contribution activities also ensure the reliability of consumers. In addition to factors that may enjoy various benefits from an Korea China FTA strategy it is also needed to maximize the additional benefits of the FTA signed by Korea before. In particular, this strategy requires that the biggest benefits of FTA, that determine the tariff cuts by FTA partners to take advantage of it. In addition, the strategy that should be taken in advance to prevent any unnecessary risks through the recent rapid and thorough understanding of the appropriate response, Chinese, Chinese culture on O2O retail market. It is considered that the Korea China FTA requires multidimensional efforts with seeking a comprehensive and affordable countermeasures in order to act as an important factor for Korea market companies, government, companies and academia at the same time. In particular, the idea to carefully look at the various features with the Chinese consumer market will be a very important point.

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마케팅과 정보기술의 통합적 활용 효과에 관한 실증연구

  • 김상수;문준연
    • The Journal of Information Systems
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    • v.7 no.1
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    • pp.99-128
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    • 1998
  • The increasing importance of IT rose to the top of list of marketing managers' key concerns and IT has been used widely in performing various marketing activities and decisions. However, little was known about how to employ IT in various marketing activities and how to use IT as a strategic marketing means. Also, comprehensive empirical studies have rarely been conducted. This study examines the effectiveness of integrative use of marketing and IT. More specifically, this study attempts to identify the factors that influence the effectiveness of marketing information systems. The manufacturing firms listed in the Korean Stock Market were surveyed. the major findings of this study are as follows. First, the variables of organizational characteristics such as formalization of decision making cooperation between marketing function and IS function, and degree of decentralization were significantly related to the success of marketing information systems. The variables of user highly associated with the success of marketing information systems. Second, it was also found that the support capability of marketing information systems is the major factor of the effectiveness of marketing information systems. Third, the variables marketing function and IS function, and ratio of export sales to total sales were three variables such as marketing knowledge of marketing managers, cooperation were the main factors to affect the users' satisfaction with the information system. These results imply that, in order to increase the effectiveness of marketing information systems, a firm should enhance a cooperation between marketing function and IS function, diversify the support capability of IS, and strengthen the computer mind and computer knowledge of end-uses.

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A Small Study on Gravitation Analysis of the Port of Busan to the Import and Export Countries : Application of Gravity Model (부산항의 입출항국가에 대한 유인분석 소고 - 중력모형적용 -)

  • 박노경
    • Journal of Korea Port Economic Association
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    • v.19 no.1
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    • pp.23-41
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    • 2003
  • The purpose of this paper is to analyze the gravitation of ship's cargo tons of arriving and leaving port of Busan based on the gravity model empirically and experimentally and to suggest possible ways to expand the trade quantities(cargo tons) by identifying important factors determining the port of Busan's bilateral trade flows with foreign countries by using the 1995, and 2001 data. In this paper, new independent variables, such as land, populations, and the APEC and ASEAN memberships, and new dependent variable, such as the ship's cargo tons of arrival and leaving port of Busan were used for expanding the previous studies. Empirical analysis found that the port of Busan tends to trade more with countries in close proximity and the large size of economies. The fact that the port of Busan's trades more with APEC countries than with non-APEC countries is a clear empirical evidence of the growing importance of the regional trade agreement and strategic alliance with the ports of these member countries. The main policy implication based on the findings of this study is that GDP, distance, adjacency, and APEC membership which were the affecting variables to the bilateral trade with the port of Busan should be closely investigated for enhancing the trade quantities with those foreign countries.

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Paradigm Shift for the 21st Century of Knowledge Information Era and Measures for Activating Agricultural Extension Services (21 세기 지식정보화시대 패러다임 전환과 농촌지도사업 활력화 방안)

  • Kim, Jin-Goon;Park, Sung-Joon
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.279-288
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    • 2000
  • Agricultural extension services in Korea are faced with increasing demands for more efficient production and managerial technology according to globalization and free trade system. At the same time, three steps of organizational restructuring in 1998 and 1999 resulted in decreased number of organization and manpower, thus, resulting confusion in implementing extension services. To cope with the international and national challenges, Korean agricultural extension services should try paradigm shift including the followings; 1. To establish identity of agricultural extension services in Korea through making laws and regulations in terms of concept, roles, principles. implementation and methods. 2. To implement vitalizations plan through enhancement of national extension service such as food production. raising local specialty products for domestic consumption and producing strategic agricultural products for export. expanding capability of rural women, increasing opportunity for management consultation, supporting digital technology information, and promoting morale and capability of extension educators. 3. To reform agricultural extension system through adjusting the functions of extension service of the Rural Development Administration, regionalizing city and county extension center to provincial level, and changing the status of directors of extension centers from city /county to national government.

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A Study on Trade Structure after Korea and Colombia FTA (한·콜롬비아 FTA체결이후 교역구조 변화에 관한 연구)

  • Park, Chong-Suk
    • Asia-Pacific Journal of Business
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    • v.12 no.4
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    • pp.299-312
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    • 2021
  • Purpose - The purpose of this study is to analyze Trade Structure after Korea and Colombia FTA, and identify its problems and suggest measures that can be taken by the government and corporations to reinforce economic cooperation. Design/methodology/approach - To improve the level of contribution of the study, an empirical analysis is necessary. However, due to limited data access, the study will approach the topic of trade relations between Korea and Colombia with various statistics and literature. Findings - First, there is an urgent need for changes in import-export goods between Korea and Colombia, as trade is focused on specific items. Second, although foreign direct investment from Korea to the Colombia is centered in manufacturing and wholesale & retail, there should be different investment strategies by industries. Third, it is necessary to reinforce commercial cooperation. Research implications or Originality - The Free Trade Agreement between Korea and Colombia entered into force in 2016. Under the agreement, both countries will eliminated all tariffs within ten years after it takes effect. Reinforcing economic cooperation with Colombia is extremely important for Korea in terms of entering and dominating Colombian market. However, there is still a lack of research on the Colombia, and corporations that aim to enter Colombian market face difficulties due to lack of information. This study analyzes the recent trends of problems of trade between Korea and Colombia and suggests solutions for boosting trade to provide proper strategic guidelines for Korea that are planning to expand to Colombian market.

Prediction on Busan's Gross Product and Employment of Major Industry with Logistic Regression and Machine Learning Model (로지스틱 회귀모형과 머신러닝 모형을 활용한 주요산업의 부산 지역총생산 및 고용 효과 예측)

  • Chae-Deug Yi
    • Korea Trade Review
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    • v.47 no.2
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    • pp.69-88
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    • 2022
  • This paper aims to predict Busan's regional product and employment using the logistic regression models and machine learning models. The following are the main findings of the empirical analysis. First, the OLS regression model shows that the main industries such as electricity and electronics, machine and transport, and finance and insurance affect the Busan's income positively. Second, the binomial logistic regression models show that the Busan's strategic industries such as the future transport machinery, life-care, and smart marine industries contribute on the Busan's income in large order. Third, the multinomial logistic regression models show that the Korea's main industries such as the precise machinery, transport equipment, and machinery influence the Busan's economy positively. And Korea's exports and the depreciation can affect Busan's economy more positively at the higher employment level. Fourth, the voting ensemble model show the higher predictive power than artificial neural network model and support vector machine models. Furthermore, the gradient boosting model and the random forest show the higher predictive power than the voting model in large order.

Gemas: Enhancing the Distribution of Integrated Eco-Friendly Marketing Strategies towards Digital Transformation and Global Competitiveness

  • Diana AQMALA;Febrianur Ibnu Fitroh Sukono PUTRA
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.39-57
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    • 2024
  • Purpose: Various policies continue to be strengthened to develop Micro, Small and Medium Enterprises (MSMEs), which have a strategic role in the economy through the pillars of corporatization, capacity and financing to support strong and inclusive economic growth. Efforts to transform MSMEs marketing strategies are undertaken through eco-friendly digitalization to increase resilience and more productive and innovative capacity. Research design, data and methodology: This research is an exploratory qualitative approach taken to investigate the transformation of eco-friendly marketing strategies for MSMEs to increase competitiveness at the global level. The samples obtained were 425 MSMEs assisted by the DKI Jakarta, Bali, Java, Borneo, and Sumatera. The data collection technique used non-probability sampling (snowball sampling). Data is analyzed through collection, reduction, analysis, validity testing, presentation and conclusion. Results: This research shows the transformation of eco-friendly digital-based MSME marketing strategies occurred through four stages, namely production and institutional activities, expanding market share, digitalization and financing, and export market access. Conclusions: Eco-friendly digital transformation allows MSMEs competencies to be refined to improve business processes and business competitiveness at the international level. The contribution of this marketing strategy transformation is expanding MSMEs access to financial institutions (fintech), marketplaces, and QRIS (QR Code Indonesian Standard) digital payments.

Outlook of the Global Dairy Industry and Its Current Situation: V. Milk Production and Trade after 2020 (세계 낙농산업 동향: V. 2020년 이후 우유 생산 및 교역을 중심으로)

  • Subin Kim;Sejong Oh
    • Journal of Dairy Science and Biotechnology
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    • v.42 no.1
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    • pp.1-8
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    • 2024
  • The global dairy industry has faced substantial challenges because of the prolonged coronavirus of 2019 (COVID-19) pandemic since 2020 and the initiation of conflict between the Ukraine and Russia. In 2022, the overall milk production reached 936 million tons, reflecting a modest 1.1% increase in total global production. This indicates below-average growth for the second consecutive year because the supply to major export regions became more challenging owing to a significant increase in costs. In China, India, and Pakistan, total milk production increased markedly by 3.1% (average) because of buffalo milk production. In the near future, global milk production is expected to exhibit an average annual growth rate of 1.5%, exceeding that of other major agricultural products. Notably, the trade flow of dairy products is highly reactive to changes in the trade policy environment. Revisions to existing trade agreements or the introduction of new agreements can significantly impact the demand for dairy products and alter the trade patterns of the industry. Collectively, adaptability and strategic policy responses are critical in shaping the future development of this industry, and industry stakeholders worldwide should remain vigilant and prepare for these challenges.