• Journal of Korean Society for Quality Management
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• v.44 no.1
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• pp.181-198
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• 2016

Purpose: This paper explores the various ways of promoting innovative activities adopted by the companies for raising their competitive positions among the industry based on the previous studies. Methods: A number of successful and mediocre cases of industries were reviewed carefully, and then the customized innovative model was established. Key categories and core elements were first identified for establishing progressive corporate culture and validated with the case of a company with multiple business areas. Results: The key categories were identified as strategic, systematic, human resources, and cultural aspects. The resulting core elements were consistent with those of the case company. Conclusion: Analyzing diverse product groups and companies with different organization culture, the key categories and core elements were derived and validated for companies to win the competitive position in the industry.

• Korean Institute of Interior Design Journal
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• v.23 no.3
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• pp.193-203
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• 2014

In a rapidly changing market, the companies are applying a variety of elements for promoting sales for the inflow of consumers. For the elements of sales promotion, the tendency to apply the experiential marketing that provides a positive recognition centering on the customers, and in such tendency, the consumers places the values on the experience obtained from the spatial elements of sales promotion provided by the companies. As it is reflected on the life style of consumers, the drugstores applied with the experiential marketing as a mean of sales promotion is rapidly growing in the distribution market. In this study, the elements of sales promotion was picked out and 5 types of experience such as sense, feel, think, act, relate of Bernd H. Schmitt was investigated. The spatial composition of drugstores were classified into destination, assortment, convenience and occasion, and through self experienced visual research, the experiential marketing strategy applied to drugstores and the elements of sales promotion applied with experiential marketing was analyzed. The streets of Hongik University as a strategic point of beauty, by selecting four H&B stores which were recently opened, a future direction is proposed by conducting the case analysis on the elements of sales promotion of drugstores and the spatial composition of drugstores applied with experiential marketing. In conclusion, in overall space, the behavioral experiential elements are weak. The behavioral experiential elements are a marketing that induce the intuitive behavior added with expertise and considered difficult to be maintained. Although the consumers think that the biggest value of drugstores is 'free and convenient product test' but in the other hand, they tend to think most positively about the consulting of experts. Therefore, the space emphasized with expertise should be more highlighted but such space should consider the convenience of consumers.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.58-73
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• 2015

For the purpose of achieving ad novelty, certain types of ads are frequently created to gain consumers' attention leaving out some of the main creative elements which have generally been considered to be important in producing ad effectiveness. Given circumstance, this experimental study examines the effects of different sets of creative elements in TV advertising; specifically, the research manipulated a TV commercial containing different types of creative elements and explored the effects on attitude towards the ad and the brand. The results are summarized as follow: Fist, there is significant difference in both ad attitude and brand attitude between two groups. The group of people who watched a TV commercial including both product & non-product related elements showed higher mean attitude towards the ad. Second, the ad with both product & non-product elements led more favorable attitude towards the ad when brand familiarity is high. Finally, the group of male participants showed more favorable attitude towards the ad with both product & non-product related elements when brand familiarity is low. Findings from this study will be able to provide a valuable contribution to the strategic decision-making process as ad agencies look for the basis for consideration of creative strategy in TV advertising.

• Journal of The Korean Digital Architecture Interior Association
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• v.8 no.2
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• pp.47-56
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• 2008

The purpose of this study is to arrange the design elements and methods for sustainable community. After made the concept of sustainable community clear in the contemporary architecture and urban design, this study examines rural ecovillage, urban demonstration project, co-housing, new urbanism and urban village, and ecological township as the application modes of sustainable community. Through the cases of the application mode, the design elements for sustainable community were summarized as the followings: the symbiosis system with the nature, permaculture and edible landscape, identity, the technology for saving of resources and energy, the traffic system for the reduction of private motor use, mixed use development, and the housing with diversity. And the design methods for sustainable community were summarized as the followings: strategic planning, visioning, community action planning, workshops and charrette, environmental evaluation, and participation techniques.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1997.10a
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• pp.207-210
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• 1997

The drastic structural changes in telecommunications industry are imposing new strains on operators, regulators and customers. Many researchers have offered diverse frameworks for the changes from the perspectives of sociology, technology, and/or economics. However, there have been few attempts to document the competitive phenomena from management perspectives because of the technological complexities and dynamism in the fundamental transition of competition. In this study, we examine competitive environment in telecommunications industry, and identified five structural elements; telecom operator, competitors, regulation, suppliers, and customer demand. The suggested framework is used to provide a basis for explaining the changes in the characteristics of individual elements and the interactions among them. The dynamic industry-specific changes will be explained through an evolutionary model. We specify the characteristics of progressive stages and the determinants of the evolution. Changes are reviewed in terms of five criteria; regulations and competitions, value chain, technology, customers demand, and internal operations. The result of this study will be useful in analyzing and predicting industry structure and major participants' strategic behaviors and decision patterns. This study can alse be extended to other industries facing dynamic structural changes.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.229-238
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• 2007

This study was intended to point out the limit of existing digital content-centered studies, or approaches from the viewpoint of the supplier and in the aspect of business profit model and find ways to assess the quality of digital content, considering the characteristics of digital content. For this, the study is to apply value innovation strategy to digital content assessment, to analyze the applicability, and to propose a new and practical framework for digital content assessment method. To this end, this study selected the global No. 1 search service provider Google and local portal site Naver search service. The study on assessment factors by value innovation strategy was based on existing literature, while user-value elements in that respect were confined to information quality, interactivity, communication, interactive storytelling, and usability. This study objectified the relation with the value innovation strategic analysis, through qualitative and quantitative analyses on value elements of search service users.

• Journal of Multimedia Information System
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• v.2 no.3
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• pp.263-274
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• 2015

The subject of this work is the complex discrete systems simulation special features with the aid of dynamic graph models. The proposed simulation technique allows to determine the ways for tasks solutions in terms of discrete systems analysis and synthesis of various complication: one-dimensional and multidimensional, steady and unstable, with the pulse elements abnormal operating mode and others. Often complex control systems analysis and synthesis task solutions, via classical approach comes out to be insolvent, because of the computational problems. The application of graph models allows to perform clear and strict characterization and computer procedures automation. The optimal controls synthesis algorithm presented in this paper, transferring the discrete system from target initial state to target final state within the minimum time, allows to consider the zero initial conditions systems, with the initial potential energy, with the control actions limitations and complex pulse elements operating mode.

• Journal of the Korea Furniture Society
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• v.22 no.3
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• pp.183-189
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• 2011

This is a study on methods for designers of furniture and products to generate and develop design concept in consideration of design and existing conditions of the space when they design street furniture. In particular, in case when they participate in a process of designing new space, this study aims to reveal methods generating strategic elements and basic ideas for designing street furniture through cases study of projects by understanding and analyzing concept of overall space design and by extracting artistic elements for deployment of specific designs. First, Design DNA, which decides overall flow of design concept of street furniture, is extracted through analyses of basic concepts of space design. Next, by applying 3V Design Process, alternatives of the concept generation are suggested through methods of storytelling and design language under the two approach methods of verbalization stage and visualization stage. Also its methods were explored through suggestion of designs by developing each idea of the respective concepts into specific design vocabulary.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.4
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• pp.101-110
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• 2011

The change of digital convergence service environment converted the subject of design into user -centric one instead of developer-centric one, and changed the existing design environment focused on product development into the new user -centric design environment. Accordingly, GUI considering user's usability come to take big shares in those contents being used for multimedia equipments. However, as the present educational contents provide complex interface due to its design produced based on the existing e-learning system, they have many problems in that they don't consider user's usability. Thus this paper aimed to analyze actual examples through GUI elements of educational contents being used for multimedia equipments and attempt to suggest some directions for development. additionally, consider the various characteristics of digital convergence environment and educational contents, and try to set up strategic directions possible to utilize user'-centric interface elements more usefully and properly at the time to produce designs.

• Proceedings of the Korea Concrete Institute Conference
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• 2000.10b
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• pp.1291-1296
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• 2000

A basis for the direct use of data from nondestructive evaluation methods in bridge management systems is presented. Bridge management systems use integer-valued condition ratings to recognize conditions of bridge elements, to model progression of deterioration, and to determine repair needs. Data from nondestructive evaluation methods can inform management systems on the extent of damage, on the initiation of deterioration processes, and on the exposure of bridge elements to aggressive agents. In addition, data obtained through nondestructive evaluation methods allow the formation of models of specific deterioration process. The use of these data in bridge management systems requires redefinition of condition ratings together with the creation of procedures for automated interpretation of data. By these action, nondestructive evaluation methods are directly used to assign condition ratings, and condition ratings are made into terse form of NDE data that are compatible with present day bridge management systems. This paper reports work in progress to strategic use of nondestructive evaluation methods in bridge management system.