• 한국콘텐츠학회논문지
• /
• 제20권7호
• /
• pp.185-194
• /
• 2020

본 연구는 숏폼 동영상 기반의 브랜딩에 있어서 브랜드가 소비자들에게 제공하는 전략적 경험 디자인 요소를 사례를 통해 확인하였다. 숏폼 동영상 기반 브랜드의 감각, 감성, 인지, 행동, 관계 경험은 크리에이터가 차별화된 개성을 소셜 미디어 채널을 통해 표현하고 소비자들과 소통하고 상호작용하는 과정에서 구체화된 경험 요소들의 수행으로 제공된다. 李子柒(이자칠)의 미식 동영상은 동방미식생활가(東方美食生活家)로서의 브랜드 정체성을 동영상 속 음식의 시청각적 자극, 시각·언어적 아이덴티티와 제품 외관의 결합을 통한 인지적 강화, 전자매체에 의한 행동적 참여 유도를 통해 소비자들에게 제공하였다. 또한, 인적 요소를 활용한 정서적 유대감과 공동 브랜딩을 통한 책임감 공유로 감성, 관계 경험을 제공함으로써 강력한 브랜드 관계를 구축하였다. 이는 다양한 숏폼 동영상 콘텐츠 기반의 브랜딩 사례로 확장하여 전략적 브랜드 경험 디자인 요소들을 통한 브랜드 구축 전략에 유용한 접근 방법을 제시한다고 할 수 있을 것이다.

• 대한물리의학회지
• /
• 제18권3호
• /
• pp.121-133
• /
• 2023

PURPOSE: Computerization using ICF as a protocol can enhance the assessment, communication, and decision-making of various disciplines and cultures, individual functions, disabilities and health to promote communication and understanding among various professionals, organizations, and countries. The empirical foundation for these propositions was provided by delineating of six distinct computerization components. METHODS: This study analyzed 14 papers that combined the medical field and information technology to activate the ICF through computerization. From each of these papers, distinctive advantages were extracted to propose six computerization elements. The validity of these computerization elements was examined. These papers encompass various computerization elements, among which core elements were identified. In particular, six common core elements were extracted from these papers and assumed to be strategic computerization components for ICF activation. A heuristic methodology was employed to validate these components, representing IT technology maturity using four determining indices, which were then presented graphically for validation attempts. RESULTS: Four quantified indices were defined: reliability, cost-effectiveness, support and updates, and collaboration. Using these indices, this study identified elements that leverage existing IT technologies and require new development. The possibility of increasing utility was identified by applying computerization to ICF. CONCLUSION: This study examined the strategic elements of utilizing ICF by computerizing it using a protocol concept and discussed its potential for utilization. The potential to enhance the value of information in social, physical, and cultural contexts was presented by integrating various domains and data within the ICF framework.

• 무역상무연구
• /
• 제78권
• /
• pp.145-174
• /
• 2018

This study, focused on Official Development Assistance(ODA) as a solution to the global polarization and demonstrated how corporate social responsibility (CSR) plays a role in raising the performance of ODA. First, socio - economic value and profit - created by CSV activities have a significant effect on constructing an economic reciprocal relationship between donor countries and recipient countries. In addition, it has shown that it promotes the simultaneous development of companies and society through the strategic CSR model and consequently contributes to the achievement of ODA. Second, it suggests that the elements of the BOP model have a significant effect on improving the unreasonable wage system and unethical working conditions of developing countries. Furthermore, this suggests that improving the income of the poor can improve the performance of ODA. Third, this study reconstructed 'CSR Pyramid' of Carrol and newly devised CSRD theory. In the case of ODA to developing countries, economic, legal, ethical, and charitable responsibilities are set priorities. In this study, it is suggested that the priority should be flexibly set as economic ${\rightarrow}$ charitable ${\rightarrow}$ ethical ${\rightarrow}$ legal responsibility. This study reexamines the strategic CSR model in the international management field and conducted empirical analysis on CSV, BOP, CSRD model as the constituent elements. In addition, the strategic CSR model that has moved away from the traditional and old-fashioned perspectives still has room for development, and exploratory research to develop the model will continue to contribute to clarifying the concept and scope of CSR.

• 한국항해항만학회:학술대회논문집
• /
• 한국항해항만학회 2016년도 춘계학술대회
• /
• pp.217-218
• /
• 2016

국내 물류창고는 기업에 있어 재고관리 및 상품배송을 위한 전략적인 요충지로써 발전해 왔다. 물류창고는 역할에 따라 보관형 물류창고와 택배와 같은 통과형 물류창고, 이를 복합한 물류창고가 존재한다. 현재 국내 물류창고의 입지를 고려할 때 임대료 또는 지가와 같은 가격적인 요소와 물류적 기능을 동시에 고려하고 있다. 가격적인 요소의 경우 평가요소가 명확하나 물류적 기능에 대한 구체적인 평가요소는 현재 없는 실정이다. 본 연구에서는 국내의 보관형 물류창고 입지선택에 있어 물류적 기능을 고려한 입지요소들의 우선순위를 전문가 설문조사를 통해 추출하려 한다.

• 한국시뮬레이션학회:학술대회논문집
• /
• 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
• /
• pp.37-43
• /
• 2001

New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

• 가정∙방문간호학회지
• /
• 제30권1호
• /
• pp.69-83
• /
• 2023

Purpose: This study aimed to present Blue Ocean strategies by deriving the strategic elements of a visiting nursing center and conducting a survey on the importance and satisfaction of care clients. Methods: First, a FGI was conducted targeting the head of the visiting nursing center to derive its strategic elements. Subsequently, importance and satisfaction surveys on the derived strategy elements were analyzed, an IPA matrix was derived, and an as-is ERRC Blue Ocean strategy was established. Kano's Three-Factor Theory was used to derive a competitive position matrix and establish a to-be ERRC Blue Ocean strategy. The Blue Ocean Strategy for Visiting Nursing Center Management is presented in this study. Results: Four as raise factors were derived from combining the results of the as-is, to-be ERRC strategy element analysis: retention of competent nurses, education in medication management, maintenance of high customer satisfaction, and prompt handling of customer complaints. Additionally, the customer's health condition evaluation was derived. Conclusion: Blue Ocean Strategies can be used to analyze, derive, and establish management strategies in various nursing-related entrepreneurship fields.

• 한국유통학회지:유통연구
• /
• 제13권4호
• /
• pp.1-19
• /
• 2008

본 논문에서는 학습조직이론을 바탕으로 소매 노하우의 국제이전을 사례연구를 통하여 검토하였다. 연구의 대상으로서는 세계적인 편의점 체인인 7-Eleven을 선정하여 그 노하우가 어떻게 일본에 성공적으로 이전되었는지를 정성적으로 분석하였다. 분석결과 편의점 노하우의 국제이전에 있어서는 본질학습과 적응학습이 대단히 중요한 역할을 하였다. 본질학습의 내용으로는 편의점의 기본컨셉트와 점포운영 기본3원칙, 최저이익보증제도, 이익배분방식이 있었으며 적응학습의 내용으로는 출점방식과 점포규모, 점포입지, 상품구성 등과 같은 소매믹스가 있었다. 또한 적응학습에는 가설검증방식이라는 학습방법론이 사용되었으며 이 방식을 계속적으로 적용한 결과 경쟁기업이 모방하기 힘든 혁신을 이룩하였다. 다만 본질학습에서 학습한 내용이 적응학습에 원칙과 방향을 제시해 주었다. 이처럼 본질학습과 적응학습이 서로 맞물려 잘 이루어져야 소매 노하우의 국제이전은 성공할 수 있는 것이다.

• 유통과학연구
• /
• 제16권12호
• /
• pp.33-45
• /
• 2018

Purpose - This study analyzes how Hanssem, which ranks first in domestic market in the furniture industry, responds to the expansion of IKEA, a large overseas furniture maker, and investigates the recent strategic changes of Hanssem and IKEA. Research design, data, and methodology - As a research method, a general method of case studies, literature research, is carried out through academic research results, reports, articles, and statistics. In addition, methods such as field observation and interview with stakeholder were performed to collect in-depth understanding and information about the companies. Results - Along with its core competences, Hanssem has pursued strategic changes to compensate for its weaknesses. IKEA has also used a variety of strategies changes to match the situation in Korea. Conclusion - Both companies have properly balanced localization elements and standardization strategies that value the needs of local consumers. In particular, Hanssem has implemented various strategies based on its core competence in response to IKEA's strategy. In addition, Hanssem and IKEA are actively managing and have good performance not only in Korea but also in foreign markets.

• 무역상무연구
• /
• 제42권
• /
• pp.309-335
• /
• 2009

Over the last several years, regarding to the strategic items, the international community has seen governments make more formal commitments to adopt and implement effective export controls to counter the proliferation of weapons of mass destruction(WMD). United Nations Security Council Resolution 1540(that is "S/RES/1540") stands as the most important of these commitments. Many UN members already have export control laws and regulations in place to prevent the proliferation of weapons of mass destruction. Many members also participate in a variety of formal and informal international arrangements to coordinate their export control efforts. Nonetheless, each of these countries has its own unique legal framework for export controls. This generates considerable diversity in the construction of the specific national legal authorities. Over the last few years, however, a consensus over what constitutes the key elements of effective legal authorities for export controls has begun to emerge. Evidence for this development comes in the identification of best legal authorities or principles at several multilateral conferences on export controls.

• 한국산업정보학회논문지
• /
• 제11권2호
• /
• pp.103-116
• /
• 2006

본 연구는 파워 프로세스(Power Process)의 관점에서 기업의 전략무기가 될 수 있는 공급사슬관리의 효과적 구축방안을 제시하고자 한다. 이를 위해 본 연구는 파워 프로세스의 5가지 요소인 권력요소, 욕구, 가치, 환경, 관계성 등과 공급관리사슬의 전략 유형 및 기업의 제조성과의 관계를 살펴보는 실증조사를 실시하였다. 그 결과에 의하면 파워 프로세스의 5가지 요소의 상호작용이 활발한 유형의 SCM 전략이 다른 유형의 전략보다 제조성과가 높은 것으로 나타났다.