• 제목/요약/키워드: store property

검색결과 64건 처리시간 0.024초

A Study on Store Switching Behavior of College Students in On/Offline Apparel Store

  • Chung, Youngju
    • 패션비즈니스
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    • 제18권3호
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    • pp.1-13
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    • 2014
  • This study investigated the store switching behavior of fashion stores targeting college students. A random sample of college students completed a questionnaire that contained measurements of store property, relationship quality, switching intent of store, preference of on/offline store, purchase of brand/non-brand product and monthly clothing expenses. The factors extracted as switching behavior of on/offline fashion store are store property, relationship quality and switching intent of store. Dimensions of store switching behavior in online shopping mall is revealed to be composed of diversity/ easy to search, store reliability, home page layout, sales promotion, reliability, commitment and switching intent of store. Also those of offline store is revealed to be composed of store comfort/salespeople service, product diversity, store location, product price, reliability, commitment and switching intent of store. The significant differences were found between store switching behavior of college students by preference of on/offline store and purchase of national brand/non brand. It is expected that this results can be used as a basic material for further study and setting up the fashion retailing strategies in fashion store for selling non brand products.

한·중 대형마트 구매자 점포선택요인에 관한 비교연구 (A Study of the Effect of Store Selection factors on the Customer's Satisfaction and Revisit Intention)

  • 노정구;이지은;왕순순
    • 경영과정보연구
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    • 제33권5호
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    • pp.97-115
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    • 2014
  • 최근 한국과 중국의 대형마트시장의 경쟁이 치열해지면서 고객만족을 충족시키기 위해 점포속성, 제품속성, 서비스속성, 물리적 환경요인에 관한 연구가 이루어지고 있다. 이에 본 연구에서 한국과 중국 대형마트 구매자의 점포선택요인을 알아보고, 점포에 대한 고객만족과 재방문의도와의 영향관계를 분석하는 것을 목적으로 연구모형을 설계하였다. 또한 점포에 대한 중국과 한국의 고객만족과 재방문의도에 영향을 미치는 관계차이에 대해서도 알아보았다. 이에 따른 개념적 이해와 기존연구의 검토를 통해 가설을 설정하고 관련성 검증을 실시하였다. 실증분석을 위한 자료의 수집은 한국내 대형마트를 이용한 한국 소비자들과 중국내 대형마트를 이용한 중국인 소비자들 대상으로 자료를 수집하였으며 설정된 연구가설에 대해 구조방정식모형 분석을 통해 검증하였다.

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관계마케팅 요인이 백화점 애호도에 미치는 영향 (A Study on the Effects of the Factors of Relationship marketing on the Loyalty to Department Store)

  • 최영화;정진도
    • 한국산학기술학회논문지
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    • 제8권6호
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    • pp.1662-1672
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    • 2007
  • 본 연구는 유통기관과 고객과의 관계마케팅에 연구의 주안점을 두고, 유통산업이며 서비스산업인 대형백화점과 그 고객을 대상으로 대형 소매점인 백화점의 관계마케팅의 중요성을 강조하고 영향요인으로 서비스 제공자 특성, 점포 이미지 속성, 관계 지향적인 속성의 3가지 요인을, 고객과의 지속적인 관계를 유지하기 위한 관계의 질인 신뢰와 만족을 매개 요인으로 백화점 애호도를 조사하였다. 결과 첫째, 서비스 제공자 특성은 소비자 신뢰 및 만족에 영향을 미치는 것으로 조사되었다. 즉, 서비스 전달자 속성중 호감과 유능과 관련된 요인은 소비자에게 신뢰감을 형성하고 만족한 서비스를 형성하는 주요 요인인 것으로 밝혀졌다. 또한 점포 이미지 특성은 백화점에 대한 소비자 만족에 정(+)의 영향을 미쳤으며 관계 지향적 요인은 소비자의 신뢰에는 영향을 미치지 않는 반면, 만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계 질인소비자 신뢰와 만족은 백화점 애호도의 효과를 얻는데 많은 기여를 하는 것으로 조사되었으며, 그중 신뢰가 만족보다 백화점 애호도를 형성하는데 더 많은 영향력을 끼치는 요인임을 알 수 있었다.

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상가권리금의 결정요인에 관한 연구 (A Study on the Determinants of Goodwill's Road shop)

  • 임재현;정승영
    • 지적과 국토정보
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    • 제45권2호
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    • pp.191-201
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    • 2015
  • 이 연구는 서울시 상가권리금에 영향을 주는 요인을 제시하는 데 그 목적이 있다. 나아가 상가거래에 발생하는 상가권리금, 상가월세, 보증금을 사용하여 상가권리금과 상가임대료와의 인과성을 제시하고자 하였다. 이 연구결과를 요약하면 다음과 같다. 첫째, $m^2$당 상가권리금과 $m^2$당 상가월세의 상관관계 분석의 결과에 의하면, 상가권리금과 상가월세와의 관계는 높은 정(+)의 상관관계가 있다. 특히, 상가월세의 비중은 상가권리금을 추정할 때 가장 많은 영향을 주는 것으로 분석되었다. 또한 상가 거래에서 발생하는 상가권리금의 산정을 상가의 특성과 상가임대료를 사용하여 합리적으로 결정할 수 있다. 둘째, 상가월세와 상가보증금이 상가권리금의 판단 기준이 될 수 있다는 것을 보였다. 아울러, 상가매출이 높으면 상가임대료가 높게 형성되며 나아가 업종 및 상권의 특성, 상가임대료의 구성 비율에 따라 상가매매가격의 관계가 다르게 형성될 수 있다는 것을 보였다. 요약하면, 이 연구는 총임대료 대비 월세 비중은 $m^2$당 상가권리금을 결정하는 중요한 변수라는 것을 실증적으로 제시하였다.

Secure and Efficient Storage of Video Data in a CCTV Environment

  • Kim, Won-Bin;Lee, Im-Yeong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권6호
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    • pp.3238-3257
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    • 2019
  • Closed-circuit television (CCTV) technology continuously captures and stores video streams. Users are typically required by policy to store all the captured video for a certain period. Accordingly, increasing the number of CCTV operation cycles and photographing positions expands the amount of data to be stored. However, expanding the available storage space for video data incurs increased costs. In recent years, this problem has been addressed with cloud storage solutions, which enable multiple users and devices to access and store data simultaneously. However, because of the large amount of data to be stored, a vast storage space is required. Consequently, cloud storage administrators need a way to store data more efficiently. To save storage space, deduplication technology has been proposed to prevent duplicate storage of the same data. However, because cloud storage is hosted on remote servers, data encryption technology must be applied to address data exposure issues. Although deduplication techniques for encrypted data have been studied, there have been various security vulnerabilities. We attempted to solve this problem by addressing various issues such as poison attacks, property forgery, and ownership management while removing the redundant data and handling the data more securely.

인지·감성적 제품설계 지원을 위한 사용자 특성정보 메타데이터 구축 (Developing a User Property Metadata to Support Cognitive and Emotional Product Design)

  • 오규협;박광일;김희찬;김우주;이수홍;지용구;정재윤
    • 한국전자거래학회지
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    • 제21권4호
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    • pp.69-80
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    • 2016
  • 기술격차 감소로 인해 제품 차별화를 위한 인지 감성적 제품설계가 중요해지고 있다. 성별, 연령 등 다양한 사용자이 느끼는 감각(시각, 청각, 촉각 등), 인지(주의력, 기억력 등), 감성(심미성, 기능성 등)을 고려하기 위한 데이터베이스와 제품설계 가이드라인이 필요하다. 여러 실험으로부터 도출된 사용자 특성정보는 제품의 설계 및 평가 시 주요한 지표로 사용되고 있으며, 이를 저장할 통합적 인지 감성 데이터베이스를 구축하는 것이 필요하다. 본 연구에서는 인지 감성적 제품설계 지원을 위한 사용자 특성정보 메타데이터를 설계하고 프로토 타입 시스템으로 구축하였다. 감각, 인지, 감성에 관련된 기존 문헌들을 조사하고 분류하여 인지, 감성 유형별로 반영할 수 있도록 설계하였다. 제품설계/평가에 필요한 다양한 사용자 특성정보를 RDF 형식의 설계하였고, 설계된 메타데이터에 따라 인지, 감성에 관련된 사용자 특성정보를 저장할 수 있도록 프로토 타입 시스템을 구축하였다.

패션에 나타난 '스펙터클' 및 '스펙터클과 거리두기' (Spectacle and "Keeping Distance from Spectacle" in Fashion)

  • 박주희
    • 복식
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    • 제59권5호
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    • pp.83-100
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    • 2009
  • In the 'Society of the Spectacle', Guy Debord argued that modern life was dominated by the commodity form and the false desires it engendered. He predicted in 1967 that culture would become the driving force in the development of the economy by the end of the century, He was sure when culture becomes nothing more than a commodity, it must also become the star commodity of the spectacular society. Fashion, the starriest of star commodities with its seductive fantasy approaches to the viewers occluding the commercial reality. From this point, the spectacular property of the modern fashion can be found. This study starts on the notion that the modern fashion is on the center of capitalist consumer culture and is constructed by spectacle. On this premise, the purpose of this study is analysing the attribute of 'spectacle' and 'keeping distance £Tom spectacle' in modern fashion expressed in fashion show, fashion media and fashion store. The fashion houses in the 1990s that recognised the commercial value of shock and spectacle were eager to employ young spectacularly visible named designers. They generated the publicity necessary for sales of perfume, cosmetics, bags and diffusion range of clothes through the visible fashion show and fashion media. In the fashion show and fashion media, fashion goods as the commodity both flaunts and disguises its commercial nature in spectacle. The spectacle on the fashion store is the process turning the commodity into image to arouse viewer's higher interest. In the fashion store, the appearance of the commodity such as space, display, package is considered more importantly than its 'utility value'. Meanwhile, the study also covered the innovative trial to evade the ubiquitous 'spectacle' in fashion area.

에너지 저장용 고속회전기의 실험적 평가 (Experimental Evaluation of an Energy Storage Device with High Rotaional Speed)

  • 이준호
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2014년도 추계학술대회 논문집
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    • pp.193-196
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    • 2014
  • Experimantal evaluation of an energy storage device with high rotational speed to store regenerative energy which might be generated during the braking period of the trains is presented. The proposed ESS is small scale model and has 5kW output power, high rotational speed. In general railway trains generate regenerative energy for 10-20 sec when the train brakes and also high traction energy is needed for very short moment (10 sec) when the train increases the traction force. Considering such characteristics of the railway system energy storage device for the railway should have very fast response property. Among the various energy storage devices flywheel energy storage system has the fastest response property, which means that flywheel ESS is the most suitable for the railway system.

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편의점 PB상품속성이 브랜드신뢰와 구매의도에 미치는 영향에 관한 실증분석 (A Study on Brand Trust and Product Attribute of the Convenience Store)

  • 유창권;김기평;권찬미
    • 산경연구논집
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    • 제9권3호
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    • pp.81-87
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    • 2018
  • Purpose - The perception of the quality of the consumer's distributor's brand(PBs) is generally perceived to be lower than that of the manufacturer's brand(NB), although it is a critical factor in determining the success of PBs. Accordingly, this study examines the characteristics of the convenience store PB products and their correlation with brand trust and purchase intent in the consumers who have had experience purchasing the convenience store PBs to expand the sales variables. Further, this research shows that the marketing strategy is to increase the share of PBs by providing an empirical analysis on the effect of the product attribute factors on the sales volume associated with brand trust, purchase intent, and others. Research design, data, and methodology - The survey period of this study was approximately three weeks from December 1, 2017 to December 21, 2017. The study samples that were taken from 100 random people extracted. The statistical analysis was carried out with multiple regression analysis using the SPSS statistical package. Results - The analysis shows that the brand credibility and purchasing intention were statistically significant differences between the private convenience store private brand products. Specifically, brand trust showed a statistically significant relationship the brand images and quality levels, but the perceived value was not affected statistically. Although the intent of the purchase showed a statistically significant relationship the quality level and the perceived value, the brand image was not statistically significant in its relationship. Conclusions - Overall, it has been established that the perception value does not statistically affect brand trust for convenience store PB products, and that the brand image has no statistically significant effect on the purchase intent. These results are analyzed to be due to the influence of brand in convenience stores themselves rather than brand trust and purchase intentions that affect sales performance, which is the property of private brand food and beverage products, the perceived value of their products. Accordingly, the study found that not only did the marketing performance of the convenience store PB products be improved statistically, but also the cause of the product attributes that were not statistically significant was identified.

토양 물리성 측정을 위한 디지털 장치 개발(I) - 디지털 전단저항 측정장치 - (Development of a Digital Device for Measuring Soil Physical Properties (I) - Digital Shear Stress Sensor -)

  • 박준걸;이규승;조성찬;이동훈;장영창;노광모
    • Journal of Biosystems Engineering
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    • 제33권6호
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    • pp.416-422
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    • 2008
  • This study was performed to design and construct a digital soil shear stress sensor in order to replace the conventional devices for measuring soil shear property. The developed digital shear stress measuring device can store measured data with GPS position information as a vector format into a computer. Based on the experiments at various field conditions, the measuring characteristic of the device was quite similar to that of a conventional device, SR-2 that has been a major tool to measure the soil shear property. It was concluded that the digital shear stress measuring device was an effective and comprehensive sensor for measuring soil shear property.