• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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• pp.897-899
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• 2003

Recently, owing to the rapid progress of Telecommunication technology, the increase of wireless internet’s subscriber and diffusion of wireless device, LBS (Location Based Services) which take advantage of user's location information and receive information in concerning with user’s location to be essential services. Location Based Services are related the moving objects which change their locations through time. Therefore, to provide location-based services efficiently, it is required that an efficient system which could acquire, store, and query the large number of locations. In this paper, we design management system to insert and search a huge number of Moving Object based on Legacy Relational Database.

• 복식
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• 제49권
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• pp.125-136
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• 1999

The present study was conducted to analyze(1) if there are any differences in jean's brand royalty according to the age·sex·educational background and income of consumers (2) the criteria for store choice by jean's brand royalty of consumers (3) the use of information souces by jean's brand royalty of consumers. The research method employed was normative-descriptive survey and questionnaires were main instrument to gather research materials. The survey was implemented from July 1st 1998 to the schools and two colleges and those who work at a comuter-related company and at a trade company. The data gathered was analyzed by mean standard deviation t-test ANOVA and Duncan -multiple range test. The results are summarized as follows: (1) 58.6% of the respondents were categorized as the brand loyalty group that was bigger than the non-brand loyalty group (41.4%) People in their late 2-'s were inclined to have the highest brand loyalty for jeans People in university and above had relatively higher brand royalty than to people with a high school or lower (2) Brand royalty group paid more attention on the quality on the quality of the fabric use; the trands of the products: brand name of the product: the distance of the store location : and the comfortable atmosphere of the store. Pleasant and kind services of the salesperson was considered as more important factor for store selection by the non-brand royalty group than by brand royalty group. (3) Almost all the information sources were used more often by brand royalty group than non-brand royalty group. For both groups their own experiences is most important information sources. The results shows that consumers have high brand loyalty for jeans product and also have many differences not only in the usage of information sources but also in the store selection criteria accorrding to the level of jeans brand loyalty . Therefore those industries carrying jeans should these points on their marketing strategies.

• Asia Marketing Journal
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• 제14권3호
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• pp.7-26
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• 2012

The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the "Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the 'Korean style discount store'. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's effective crisis management teaches many important lessons and a few core lessons that apply to many companies. One such lesson is the importance of positioning which enabled E-mart to turn crises into opportunities. Granted, the strategy of positioning as the 'Korean style discount store', or 'Lowest price discount store' was possible due to overall support with cost reduction, development and management of their own system, an apprentice educate system, etc. based on an excellent selection of location of the store and efficient distribution systems. Still, the positioning strategy of E-mart was truly ground breaking in distancing itself from its competitors. The lessons from E-mart will help those companies currently in a stagnant situation or a crisis to turn their obstacles into great success.

• 한국유통학회지:유통연구
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• 제3권1호
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• pp.123-143
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• 1998

The aim of this paper is to investigate the women's apparel distribution channel in the well-known department stores located in the central Seoul area. Since the department store has its reputation, information and enormous buying power, it is the one of the major leading retails in the women's apparel industry. In doing so, the relationship between the channel members in terms of the level of dependence, power sources and perceived conflict and manifest conflict has been studied. Particularly, based on French and Raven's power sources, position source is added. It refers to a channel member's (Merchandizer in the department store) source over another based on the expection the former (Merchandizer in the department store) will be able to allocate the location and size of the store influencing the latter's sale and profit. The key informants are the merchandizers who work in the apparel companies contracting with major department stores. Finally, of the 284 questionnaires collected, 235 are usable. The hypotheses are tested through LISREL. The results of statistical analysis support that : Dependence has a positive effect on noncoercive bases of power. Coercive bases of power have a positive effect on manifest conflict as well as perceived conflict while noncoercive bases of power have a negative effect mainly on manifest conflict. Thus, the relation between the major department stores and the women's apparel companies in there seems to have bilateral dependence rather than highly unilateral dependence.

• 한국의상디자인학회지
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• 제16권3호
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• pp.117-133
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• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• 한국의류산업학회지
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• 제8권5호
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• pp.545-551
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• 2006

The purposes of this study were to examine the conceptual structure of shopping value, evaluative criteria of golf wear and store choice behavior, and to investigate the effect of shopping value and evaluative criteria of golf wear on store choice behavior. Data were obtained from 415 men and women aged 20-60 who had purchased golf wears living in Busan. The results of the study were as follows: Shopping value were composed of Hedonic shopping value and Utilitarian shopping value, and evaluative criteria of golf wear were consisted of Size/design.quality, Fitness/appropriateness of use, and Fashionability/brand. Stores choice behavior were composed of Atmosphere/salesperson, Diversity of product/service, Display/assortment, and convenience of location. Hedonic consumers tended to consider the price and display/assortment when they chose golf wear stores, and they were more likely to consider display/assortment mediated by fashionability/brand. But utilitarian consumers perceived less important diversity of product/service when they chose golf wear stores. Consumers who chose golf wear depending on fittness/design and quality patronaged stores offering diverse product/service.

• 유통과학연구
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• 제10권11호
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• pp.31-37
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• 2012

Purpose - This study was conducted under the assumption that brand A, a store of company Z of Pangyo, with a new store at Pangyo station is targeting the Bundang-gu area of the newly developed city of Seongnam. Research design, data, methodology - As a result of demand forecasting using geometric series models, an extrapolation of past trends provided the coefficient estimates, without utilizing regression analysis on a constant increase in children's wear, for which the population size and estimated parameter were required. Results - Demand forecasting on the basis of past trends indicates the likelihood that sales of discount stores in the Bundang area, where brand A currently has a presence, would fetch a higher estimated value than that of the average discount store in the country during 2015. If past trends persist, future sales of operational stores are likely to increase. Conclusions - In evaluating location using the simple weighting model, Seohyun Lotte Mart obtained a high rating amongst new stores in Pangyo, on the basis of accessibility, demand class, and existing stores. Therefore, when opening a new counter at a relevant store, a positive effect can be predicted.

• 한국인터넷방송통신학회논문지
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• 제15권6호
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• pp.31-35
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• 2015

효율적인 정보의 저장과 활용을 극대화하기 위한 IoE 서비스 프로세스를 상호연결, 데이터 수집, 저장, 체계화, 분석, 공유의 5단계로 분류한다. IoE 서비스 프로세스의 2가지 핵심 처리요소로서 유용한 지식을 안전하게 보호하는 것이 저장처리이고, 저장처리에서 유용한 지식을 이용하는 것을 활용처리라 한다. 이 처리과정에서 과거의 경험 자료를 기반으로 미래 활용을 대비할 수 있다는 중요한 사항을 선택할 수 있다. 과거의 경험은 체계화되고 보호된 처리자료이고 미래에 대비하는 것이 분석을 통한 공유된 활용처리다. 본 논문은 효율적인 정보 저장과 활용을 극대화하기 위하여 IoE 서비스 프로세스의 다양한 방안들을 제안하고 연구한다.

• 한국항행학회논문지
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• 제15권5호
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• pp.742-748
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• 2011

G-File은 사진촬영의 위치 좌표를 내장한 사진 파일을 이용하여 사용자에게 사진 속 이미지의 위치와 방향각 데이터를 이용한 파일을 말한다[1]. G-File은 사진 파일을 입력받아 저장하는 사진 파일 수신 수단과, 사진 파일을 사진 정보와 위치 정보로 분리하여 피사체의 위치 정보를 추출하는 위치 정보 분석 수단 및 위치 정보를 이용하여 지도상의 대응되는 좌표에 표시하는 위치 안내 수단을 포함하는 것을 특징으로 한다. 본 논문은, 이러한 G-File에 저장된 위치 정보에 대한 관리를 할 수 있는 알고리즘을 제안한다. 이 알고리즘은 G-File을 이용하는 사용자에게 정보를 관리하게 하고, G-File 관리에 편리함을 제공하기 위함이다.

• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2011년도 한국컴퓨터종합학술대회논문집 Vol.38 No.1(C)
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• pp.258-261
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• 2011

Living in the age of information people face problems related to information overload. Information is easy to produce, store and distribute through various communication channels, one of which is emails. With the appearance of the mobile devices, such as smart phones and tabs, people can have access to email inbox at any moment of time from everywhere. In this paper we present information extraction system with a specific goal of extracting meeting location from the announcement of seminar or conference. We apply a machine learning method (conditional random fields, CRF), train the system using annotated corpus of seminar and conference announcements and validate results by applying various extracted correction rules and patterns. Furthermore, we normalize extracted location, and reference using geo-coding databases, OpenStreetMap and Wikipedia resources to determine real geographical coordinates.