• 디지털산업정보학회논문지
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• 제17권4호
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• pp.109-120
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• 2021

Despite the growing online exposure of retailes, offline retail channels still outperform online channels in the total retail volume of some countries. There is much interest in the physical layout plans of retail stores to expand sales. Product placement that have a large impact on customer purchasing behavior at offline retailers influences customer movement and sales volume. But in many cases, each retailer relies on unsystematic and autonomous product placement. When multiple products are sold with one purchase, the customer's movement for shopping may be evaluated in terms of customer efficiency and additional impulse purchase. In this paper, the social network is applied to sales data of a retail store and the result is used for evaluation of product placement and customer path. The frequent sales product composition was identified using k-core from sales data in the form of shopping baskets. The location was checked for the identified compositions of products, the spatial variance was measured and the customer's path was identified. With these results, the store arrangement of products was evaluated with appropriate improvement directions. The analysis method of this paper can be an alternative analysis approach for better layout of retail stores.

• 웰빙융합연구
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• 제7권2호
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• pp.31-37
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• 2024

Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제12권10호
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• pp.437-444
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• 2023

현재 위치기반서비스는 우리의 일상생활에서 중요한 역할을 하고 있으며, 이에 따라 위치 정보의 수집과 이용이 급속하게 증가하고 있다. 위치기반 서비스가 발전하면서 사용자가 느끼는 편의성은 증대되었지만, 프라이버시 침해에 대한 불안 역시 증가하였다. 이에 본 논문에서는 사용자의 위치 기록을 안전하게 기록하고 관리할 수 있는 애플리케이션을 설계 및 구현한다. Room DB를 이용하여 수집한 개인 위치 정보를 위치기반서비스 사업자의 서버가 아닌 사용자 기기의 로컬 데이터베이스에 저장한다. 또한 사용자가 원할 때 기록을 시작하고 종료할 수 있게 하여 위치 정보에 관한 개인정보 보호 측면을 강화한다. 사용자가 본인의 위치 정보를 스스로 제어함으로써 이동 경로 기록에 관한 사용자의 불안감을 감소시킬 수 있다.

• 유통과학연구
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• 제2권2호
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• pp.33-60
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• 2004

본 연구에서는 소매업 변동에 관한 제 이론 검토와 입지 이론에서는 수요이론과 공급 이론에 대하여 두 이론이 부분적 적정성을 갖는 한편 양 이론이 동시적 고찰하지 못함에 따라 소매업태 입지 관련 적용에는 한계가 있다는 점을 지적하였다. 체인오퍼레이션의 의사결정 프로세스 분석을 통하여 새로운 체인 입지와 관련 문제점으로 공간 경쟁 효과와 시스템에 대한 매력효과를 검토하여 장단점을 복합적으로 반영하여 신규 출점 입지 의사결정을 하여야 한다는 것이다. 기존 선진 소매기업의 의사결정 기법을 통하여 국내 기업의 입지 의사결정에 기초 자료로 제공하고 실증 연구로서는 포화기 단계에 들어선 한국 할인점 시장(인천지역 T사의 기 출점)을 대상으로 의사결정단계의 일반 기준과 세부 기준을 제시를 통하여 AHP(Analytic Hierarchy Process) 계층 분석 방법으로 중요도를 평가하였다.

• 패션비즈니스
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• 제14권3호
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• pp.75-89
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• 2010

The purpose of this study is to provide information how to locate a apparel store based on target age, merchandise's type and price. Three trade areas in Seoul are chosen: Myeong-dong which is the biggest trade area in Korea; Kangnam station one of representative Kangnam trade areas; and Myeongil-Dong a neighborhood trade area. This study is mainly performed by analysing the locations of the stores in the given areas. The result shows that the main apparel stores in Myeong-dong are casual wear stores for young people with the range of mid-high price. The stores in Kangnam station trade area also sell the casual wear for young people but they are mostly mid-low priced. In the trade area of Myeongil-dong, however, there are various kinds of mid-priced apparel stores for residents of all ages. Apparel stores for formal wear, casual wear, and formal-casual wear tend to be located side by side. But other kinds do not. These results show that affinity is found in some types of apparel stores by the analysis of the next-door apparel stores.

• 한국가구학회지
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• 제18권4호
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• pp.296-306
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• 2007

As life style changes, the demand for stacking chairs are increasing as the use of event halls or outside furniture where people gather in crowd is increasing. Early stacking chairs were mainly made to pile up a great amount and store, but in modern days it also has a decorative purpose. Besides, the development of various new materials and applied technology of furniture manufacture, the structure and design of stacking chair is becoming more interesting. Basically, according to the structure of the leg, the form and method of piling up is decided. The structure of the leg means the location of the leg connected to the seat, and according to the location, it can be piled up as upper, front, or rotational type. Such is the way how stacking chairs are classified according to the location of the leg, with its basis; the structure of stacking chair is reviewed. Now, chair for piling up is overcoming its simple function, which aesthetic beauty or arrangement of color after piling up is being considered. Also, according to storing, moving, and the place of use, various designs are demanded. As people's interest in stacking chair is increasing, various research regarding design should continue.

• 대한안전경영과학회지
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• 제17권4호
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• pp.287-295
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• 2015

modern logistics are required to carry out functions such as timely adjustment and swift adaptation to changing patterns, and this leads to the emphasis on forming logistics parks. Logistics parks make profits using the efficiency of time and space. Such logistics parks play an important role in a corporation creating operating profits as well as acting as a method of alternative investment for individuals. Logistics parks no longer simply store materials, but have become a place that plays an important role in various areas of corporate and individual activities, and thus the analysis of the selection of the location of logistics parks and the related characteristics is extremely important. There are many existing studies on the selection of locations of logistics parks but work on the factors related to location selection by industry seem lacking. As such, in the course of this study we have used preceeding studies to draft a questionnaire on which selection factors affect the selection of logistics park location in different industries and conducted empirical analysis of the questionnaire results to uncover the factors that affect the selection of the locations of logistics parks in different industries.

• 한국통신학회논문지
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• 제38C권2호
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• pp.181-188
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• 2013

본 논문은 GPS 신호를 수신할 수 없는 대형선박의 내부에서 현재 위치를 정확하게 측정하기 위해서, GPS 신호를 대신하여 선박내부에 설치되어 있는 Wireless AP (Access Point)에서 발신되는 RSSI (Received signal strength indication)를 이용하였다. 선박내부에서 수신되는 RSSI 신호 중 신호세기가 가장 강한 3곳의 AP에서 발신되는 RSSI를 Friis 공식을 통해 거리로 환산 후, 삼각측량법을 통해 위치로 변환하였다. 그리고 AP에서 발신되는 신호에는 노이즈가 발생되기 때문에 신호세기가 불규칙하게 변함으로써 정확한 위치를 얻기 힘들다. 그래서 칼만필터를 통해 실시간으로 위치를 보정하고, 보정된 위치는 서버 DB에 저장된다.

• 융합경영연구
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• 제11권3호
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• pp.81-92
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• 2023

Purpose: The purpose of this study is to identify the determinants of store occupancy based on the rental characteristics of small and medium-sized enterprises (SMEs) renting buildings across the country, and to analyze the satisfaction level after opening. Research design, data and methodology: The study conducted an empirical survey through questionnaires targeting individual business owners, corporate representatives, and executives and employees nationwide, including Seoul, Gyeonggi, and other metropolitan areas and provincial cities. Results: In this study, the most important factor that SMEs consider when deciding whether to rent a commercial building or office is financial characteristics, followed by management characteristics, location characteristics, building characteristics, and facility characteristics. In addition, management characteristics were found to have the greatest impact on rental satisfaction of SMEs, followed by financial characteristics, building characteristics, and location characteristics in order. Conclusions: Since the lessor cannot immediately improve the location characteristics or building characteristics, in order to increase the rental satisfaction of small and medium-sized businesses in a relatively short period of time, it is necessary to improve managerial characteristics such as prompt civil complaint handling and clean management of the building. In addition, it is analyzed that if the factors that can reduce the burden on the tenants are found in advance and reflected in the financial characteristics, the satisfaction of the tenants can be increased.

• 정보처리학회논문지C
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• 제11C권3호
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• pp.387-394
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• 2004

개인 통신 서비스에서 주된 당면 문제중의 하나는 위치를 자주 이동하는 많은 이동 단말기들의 위치를 찾는 것이다. 이러한 시스템 연산을 위치 관리라 한다. 이 작업은 복잡한 신호처리 트래픽과 데이터베이스 질의를 요구한다. 위치 관리의 효율성을 향상시키기 위하여 다수의 정책들이 제안되었다. 제안된 정책들은 이동 단말기의 현재 위치를 저장하기 위하여 위치 레지스터 데이터베이스를 사용한다. 그러한 위치 데이터 베이스에 고장이 발생하면 위치 레지스터 데이터베이스의 고장에 대하여 취약하다. 이 논문에서는 위치 레지스터들의 고장을 허용하는 분산 홈 위치 레지스터를 갖는 결함 허용 포인터 포워딩 방법을 제안한다 제안하는 방법의 성능은 시뮬레이션로 분석적으로 평가하고, Biaz의 우회 포워딩 정책, 두 개 경로 포워딩 정책과 성능을 비교한다.