• 한국의류학회지
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• 제25권5호
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• pp.833-844
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• 2001

The purposes of this study were 1) to identify the effects of store image and stores entertainment environment image on attitude toward store and store patronage intention through emotions toward store, and 2) to identify the effects of sensation-seeking tendency, hedonic shopping orientation and shopping motives on store image, stores entertainment environment image, attitude toward store and store patronage intention. The data were collected from 416 female adolescents who visited stores located in Dongdaemoon, Seoul, via self-administered questionnaires, and were analyzed by frequency, factor analysis, multiple regression and path analysis. The results of this study were as follows : (1) According to path analysis, store image and stores entertainment environment image affected emotions toward store and attitude toward store, and affected store patronage intention through a mediator, emotions toward store. (2) Among the factors related to store images, stores entertainment environment image had the greatest effect on store patronage intention. (3) Sensation-seeking tendency, hudonic shopping orientation and shopping motives affected store image, stores entertainment environment image, emotions toward store and attitude toward store directly and indirectly through store image and stores entertainment environment image. (4) The most significant factor in explaining all these relations was hedonic shopping orientation.

• 한국의상디자인학회지
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• 제15권1호
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• pp.75-89
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• 2013

The purpose of this study is to verify the mediating effect of store benevolence for impact on store loyalty of store environment and store personality. For this study, data were collected through questionnaires. The survey ran from March to May, 2011, the total of 330 respondents was used in analysis. The subjects consisted of adults living in the Daegu and Gyeongsangbuk-do region, and convenience sampling. For statistical analysis, SPSS 19.0 were used to verify the study model. The major results of the study show that store benevolence may play a linkage role of store environment, store personality on store loyalty. The store benevolence variable has the effect of partial mediation. The analysis of relationship between the variables of store environment (convenience, information service accessibility, accessibility, variation) and the store type show significant differences store environment (convenience, information service and the store type). The analysis of relationship between the variables of store personality(warm, fun, sophisticated, forward-looking) and the store type show significant differences store personality (warm, fun, sophisticated, forward-looking) and store type. The analysis of relationship between the variables of store environment(convenience, information service accessibility, accessibility, variation), and the demographic variables show significant differences in store environment (information service accessibility) regarding only age. The analysis of relationship between the variables of store personality(warm, fun, sophisticated, forward-looking) and the demographic variable show significant differences in store personality(warm) regarding only age (accessibility, accessibility, variation).

• 한국의류학회지
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• 제28권8호
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• pp.1112-1120
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• 2004

The visual environment of the store is a very important factor to attract consumers into the store and make consumers purchase products. Therefore retailers should have concerns about store environments to differentiate their stores from other stores. Thus this study focused on visual environment of the store influencing consumer behavior. The concrete purpose of this study was to identify preferences of store environments and store types by consumer traits. First, the store choice criteria factors were examined and through the cluster analysis, several consumer groups were constructed. And then the visual environment factors of the store that consumers perceived important were identified and the visual environment factors of the store preferred by consumer groups were examined. Finally, store types preferred by consumer groups were examined. The findings of this study can assist store designers and retailers to set up a store environment or visual marketing strategies.

• 한국의류학회지
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• 제28권12호
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• pp.1617-1624
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• 2004

패션 점포의 비주얼(visual) 환경은 소비자를 점포로 이끌고, 최종적으로 구매를 유도하기 위해 매우 중요한 요소로 본 연구에서는 패션 점포를 방문하는 소비자들의 행동에 영향을 미치는 비주얼 환경 요소에 대하여 연구하였다. 먼저 소매 점포에서 점포의 비주얼 환경이 소비자들의 행동(점포에 머무르는 시간)에 미치는 영향을 조사하였고 다음 실제 점포의 비주얼 환경의 차원은 어떻게 구성되는지, 또 구성된 요소 별로 소비자특성에 따른 선호의 정도는 어떻게 다른지 살펴보았다. 그 결과 패션 점포의 비주얼 환경이 실제 소비자들의 패션 점포에서의 체류 시간에 영향을 줌을 확인하였다. 또 비주얼 환경의 요인으로써 디자인, 편리성, 상품 평가의 용이성, 분위기의 4가지 차원을 규명하였고, 소비자 특성에 따라 선호되는 요인이 특성 별로 다름을 확인하였다. 본 연구의 결과를 통해 소매 점포에서의 비주얼 환경의 중요성을 확인할 수 있고, 실제 점포의 비주얼 정책 수립과 점포 비주얼 환경의 개선에 도움을 줄 수 있을 것으로 생각된다.

• 유통과학연구
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• 제4권1호
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• pp.79-102
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• 2006

점포내 환경에 대한 중요성이 부각되고 그것이 점포선택기준에 미치는 영향력이 커짐에 따라 점포환경을 이미지제고와 고객접점만족도 향상전략 차원에서 관리하고자 하는 욕구가 생기고 있다. 소매점포 관리자들이 적절한 점포환경을 조성하여 소비자에게 쾌적하고 만족스러운 구매환경으로서의 점포분위기를 형성함으로써 소매성과를 향상시킬 수 있을 것이며, 자신의 점포를 찾을 것으로 예상되는 고객은 물론 경영자 및 종업원의 마음속에 명확하고 강력히 정립된 자신의 점포의 존립이유를 심어줄 수 있을 것이다. 또한 점포차별화 요소들 중에서 물리적 환경이 차지하는 비중이 나날이 커지고 있는 오늘날 타 점포와의 차별적 경쟁우위 수단으로 활용할 수 있을 것이다. 본 연구에서는 어떠한 점포환경요소가 점포선택기준에 영향을 미치며, 또한 점포선택기준이 점포가치, 점포애고의도에 영향을 미치는지를 실증분석 해 봄으로서 향후 패스트푸드점의 경쟁력 강화를 위한 시사점을 제시하고자 하였다.

• 대한가정학회지
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• 제46권6호
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• pp.1-11
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• 2008

The purpose of this study is to find the component factors and attributes of visual store environment and to suggest visual merchandising strategies which fit for fashion retail store in Korean traditional market. For the study, observation and in-depth interview were executed for consumers who had purchase experiences at Korean traditional market in city area. The results were as follows. First, the component factors of visual store environment for Korean traditional market were external factor, internal factor, and structural factor. Second, the attributes of visual store environment in Korean traditional market were approach convenience, cleanness, attractiveness, publicity, efficiency, and informativeness. On the basis of these six attributes, real states of fashion retail store in Korean traditional market were analyzed. This study has a meaning in confirming the possibility of differential approach method on the basis of the attributes of visual store environment in Korean traditional market.

• 유통과학연구
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• 제16권9호
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• pp.59-63
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• 2018

Purpose - It has already been proved that 'mood' as the physical environment of shopping affects consumers' main sensory channels such as sight, hearing, smell, touch. However, there is no consensus on how the olfactory cue influences the customers in the shopping environment. In this study, we examine the previous studies on how the olfactory cue affects the customers in the shopping environment and present a clear direction as a suggestion for progressive research. Research design, data, and methodology - It is not important to use a lot of unconditional fragrance, but it should be exposed to the environment that suits the proper fragrance. In recent years, meaningful research on store fragrance has been slowly increasing. As a result, studies on the fragrance effects of retail stores have been conducted to verify the relevance of fragrance suitability in stores and consumer spending scale. Results - The fragrance appropriate for each store can not be uniformly specified as any fragrance. This is because external variables such as time, season, temperature, lighting, density of shoppers, and music in the store also affect customer evaluation. For example, using an unsuitable fragrance may encourage customers to leave the store quickly by restraining impulsive purchases or by disturbing concentration. The store manager should also be interested in using fragrances that are proven and effective in the store environment, but they should also have the ability to easily manipulate and manage the fragrances very appropriately according to changes in the store environment. Store managers should observe consumer preferences and responses according to their goals and strategies, and then systematically manage and store information about the fragrance appropriate to the store. Conclusions - In the future, the fragrance marketing researcher needs to consider the spatial form and density of the customer. In practice, managers operating a retail store should check the most appropriate store density(congestion) according to the size and spatial characteristics of the store and maintain the ideal conditions. To do this, it is necessary to pay attention to how to select and control sensory elements such as fragrance(olfactory), music(auditory), and lighting(visual).

• Asian Journal of Business Environment
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• 제5권4호
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• pp.5-11
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• 2015

Purpose - The purpose of this research is to identify how idiocentric consumers and allocentric consumers respond to retail store environments and how such responses affect their consumer behaviors in a sustainable consumption setting. Method - Data were collected from 422 U.S. adult consumers via a web-based survey. Two store settings were created, perceptually related (eco-friendly clothing displayed with greenery)or perceptually-unrelated (eco-friendly clothing displayed without greenery), and consumers were asked to take the survey based on the given store setting. Results - Allocentric consumers perceived a product and its display environment were related whereas idiocentric consumers perceived the two were unrelated. Also, the former exhibited higher purchase intentions when the product and store environment were related (eco-friendly clothing displayed with greenery), but the latter did when the two were unrelated (eco-friendly clothing displayed without greenery). Conclusions - This research suggests that retailers should consider consumer self-concept at personal-level when implementing marketing strategies. This research also demonstrates that consumers are influenced by store environment in relation to their self-concept and that self-concept can be temporarily modified by various stimuli such as visual displays.

• 한국의류학회지
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• 제35권12호
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• pp.1497-1506
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• 2011

This study identifies the effect of customer-to-customer interactions on the preference of fashion purchase environment. An empirical study surveyed male and female consumers 25 years of age and older in Daegu, Korea, in August 2011. A total of 338 responses were analyzed using descriptive statistics and chi-square analysis of SPSS 19.0. The results identified the effects of the number, gender, age, attractiveness, and taste of other customers in fashion retail settings. In addition, differences in the effect of customer-to-customer interactions according to consumer attributes were also verified. The sample of this study preferred a shopping condition of many shoppers in the store, the same gender shoppers in the store, the same aged shoppers in the store, an attractive shopper in the store, and a shopper having the same taste in the store. Female consumers showed a preference for a store environment with many shoppers and the same gender shoppers to a store of no shoppers and different gender shoppers compared to male consumers. Aged consumers and fashion-involved consumers liked to shop with more attractive persons than less attractive persons. Fashion-innovative consumers wanted to enter a store where the other customers have similar tastes.

• 한국의류학회지
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• 제29권8호
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• pp.1196-1206
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• 2005

The purpose of this study was to identify the difference on the consumer's cognitive response, emotional and behavioral response in regard of the in-store shopping environment according to their apparel shopping orientation. The subjects of this study were consumers who finished shopping in the stores, and 300 questionnaires were completed. Data collected in this survey were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA and Duncan test as a post identification. The results were as follows; 1. A significant difference was found on cognitive responses in regard of the in-store environment, such as a store atmosphere, salespeople, the assortment of products, and the fashion of products, according to types of apparel shopping orientation. The hedonic shopping type tended to have the higher evaluation toward a store atmosphere and salespeople than did other types. 2. Results showed statistically significant differences on emotional responses such as the outward/inward pleasure and outward/inward displeasure of the in-store shopping environment according to apparel shopping orientation types. The outward pleasure was found most highly in the high involvement shopping type. 3. There were significant differences on behavioral responses of the in-store shopping environment, such as the shopping satisfaction, the store revisit intention, recommending to others, and the unexpected consumption, according to apparel shopping orientation types.