• Journal of the Korean Society of Costume
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• v.50
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• pp.119-128
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• 2000

this study was designed to discuss the pattern of Confucian funeral ceremony and its costumes in Chosun dynasty thereby exploring the ideas and symbolic meanings expressed on them. 1. Male's official mourning dresses were composed of Choieui symbolizing sadness Choisang(최상), Dukun Sangkwan Sujil Yojil Kyodai and mourning stick Female's official mourning dresses consisted of Daersoojangkon and Kaedoo which were of simple kinds as compared to those of males. Duration of wearing mourning dreses was the longest to the death of father husband and eldest son The forms of mouring dresses were one and the same irrespective of the noble and the mean which expressed the sameness of the sorrow full of losting blood relative. Symbol expressed on funeral ceremony costumes were something like "eldestson-oriented" "male-centered" "distinction of the sexes" and "principle of yin and yang" to reinforce vitality to the costumes. 2. In the other funeral ceremony costumes in a royal fami8ly were those Euijangsu in red and blue colors Yeosakon in purple and white colors. Bandsman in Danryung and Guards in Kukonbok Changeui and Hoeui with five colors while the generally of people woere white dress in the ceremony Hoeui with five colors symbolized the principle of Yin and Yang costumes of military uniforms the dignity of the royal family: white dresses grife symbolizing the dignity of a royal family and Confucian sorrow as well 3. Unlike the mouring dresses there were great differences relative to socio-ecpmpomic status in funeral goods for dercoration Soyeo and daeyeo Among the goods the instrument to drive out evil spirites symbolized shamanism the distinction of Soyeo and Daeyeo separation of body and soul; the sculpture of the Lord of Hades and messenger philosophy of buddhistic netherworld: the engraving of blue and yellow dragons in bier and Juksanma the principles of Yin and Yang : elaborate burial accesaries realistic viewpoint of the hereafter.

• Journal of the Korean Society of Costume
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• v.66 no.5
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• pp.99-112
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• 2016

The purpose of this study is to examine the higher value-added characteristics of tailored jacket designs, which are major items of French luxury brands, in an effort to raise the competitiveness of domestic fashion designs. The characteristics of the jacket designs from the 1940s to the 1970s, the golden age of Haute Couture, were examined. Based on this, the characteristics of the higher value-added expressions of the luxury brands were established by analyzing the tailored jacket designs that appeared in the Paris collection after 2010. The results are as follows: the characteristics were categorized into 'traditional value expression,' 'conceptual value expression,' 'retro value expression,' and 'creative value expression.' Traditional value was expressed as the representation of the styles inherent to the golden age of the Haute Couture houses, and the status of the luxury brands with history was represented by equally arranging the size and characteristics of the elements of the designs related to jacket silhouette. Conceptual value was reestablished as contemporary identity into which the traditional ideology of the houses and the present designers' sentiments were grafted by developing the designs with the theme containing the identity of the past Haute Couture houses. Retro value was utilized as the strategy to differentiate the luxury brands with long history from contemporary products. Creative value was expressed as tailored jackets with new concepts of shape variation and usage conversion by combining creative sentiments with the high quality techniques of Haute Couture and appears to be able to create a new consumption market of luxury brands in the global fashion market.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.155-166
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• 2007

The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.51-67
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• 2011

The purposes of this study were to segment male university students on the basis of benefit sought in clothing, and to investigate knitwear image preference and purchasing behaviors of each segmented market. The research method was a survey and subjects were 249 male university students in Daejeon and Chungnam province. The questionnaire consisted of measurement items for benefit sought in clothing, knitwear image preference, knitwear purchasing behaviors, and subject's demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and Scheffe test. The results were as follows. First, male university students were segmented into 6 consumer types (practicality pursuit, individuality pursuit, comport pursuit, brand pursuit, social status pursuit, and unconcern type) by benefit sought in clothing. Second, male university students generally preferred dandy image and causal image, however, brand pursuit type more preferred trendy image, and practicality pursuit type more preferred active image than other consumer types. Third, the segmented markets showed many differences on knitwear purchasing behaviors. On clothing selection criteria, practicality pursuit type considered resonable price as important, whereas brand pursuit type considered brand reputation. On fashion information source, individuality pursuit type considered store display and other people's clothing, while unconcern type considered advice from friend and family. On main purchasing place, individuality pursuit type more used speciality store with no brand, whereas brand pursuit type more used department store and brand store than other consumer types. The results of this study supported that benefit sought in clothing can be useful as an effective variable for market segmentation.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.167-177
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• 2011

As today the world has been globalized, each country and race has been trying its best to preserve and develop its own unique culture to have its identity. Same exertion has been added in the areas of fashion and textile such as developing traditional textile or fabrics and applying them to the materials of modem fashion. The Korean traditional gold foil is one of invaluable cultural heritages, and another means to elevate the wearer's social status, and its beauty and artistic quality is very excellent. So, in order to preserve and develop of the Korean traditional gold foil, the exertion of developing the gold foil into multi-purpose modem fashion material which is endurable and practical by using the image of Korean traditional gold foil should be done. The purposes of this study are to preserve Korean traditional gold foil, to develop Korean textile and fashion industry by utilizing Korean traditional gold foil images in modem fashion. The results are as follows: textile designs applied plant motives of Korean traditional gold foil were carried out, modem fashion materials of Korean traditional gold foil image were developed by Jacquard weave. They were to certify that those were registered on the register of the Korean of design registrations from commissioner the Korean Intellectual Property Office, and developed fabrics of Korean gold foil image were examined the utility for modern fashion materials through using them in the modem wearing, interior goods and fashion items.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.3
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• pp.245-260
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• 2016

This study explored cases of 3D printing utilization in domestic and overseas fashion industries, and presented utilization strategies for fashion design departments in universities in future by grasping characteristics of newly appearing distribution types through 3D printing. Cases of producing costumes using 3D printing in fashion industry comprised a bikini using the material of Nylon12 that continuum fashion demonstrated, innovative 3D costumes by Iris Van Herpen, Tweed Suit using the material that Chanel manufactured with 3D printing technology, but they were limited to experimental fashion works due to limitations of 3D printer material and printing size. On the other hand, in fashion accessories, with jewelry and shoes at the head of the list, MCM and Kipling also demonstrated bags using this technology, and Elvis Pompilio and Gabriela Ligenza demonstrated 3D printing hat products as well. Except the above, as in glasses and neckties utilizing 3D printing, owing to reduced limitations of time, size and material, 3D printing was found to be utilized in fashion accessories other than costumes. Recently there has been a new consumption and distribution structure coming up focusing on 3D printing technology. That is, in overseas countries, content platforms sharing products modeled by oneself has rapidly appeared, and in our country as well, funnypoly, a 3D content platform appeared in 2015. The appearance of these new types of distribution structures means that the common people can produce design contents, and we believe that it may bring about a change in the traditional way of distribution structure. To walk in step with this change, it is believed that it is necessary for fashion design departments to raise college faculty members who can educate 3D printing, develop curriculum to educate 3D printing, and develop experiential programs connected with middle and high schools.

• Journal of the Korean Society of Costume
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• v.16
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• pp.211-220
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• 1991

The purpose of this study is to examine the effect of the fashion shop display on the clothing purchase made by the sample of 369 adult women living in Seoul area. In this study, the interest and the effect of the display are investigated through such factors of demographic variables as each individual's age, educational career, vocation, average family income a month, and marriage status. And the relationship is also examined between the person's interest paid on the display and the clothing attitude related variables of fashion follow tendency, individuality, and the way of practical economy. An additional examinations are performed in the first reactive factor to be considered at the time of the clothing purchase, and the interrelation between the discontent after purchase and the effect of display before purchase. The major findings of this research, thus, can be summarized as following: 1. Demographic variables of women reflect differences in their interests toward display and accordingly the variety of the display effect as well. Less interest and effect are caused by the effort of display for the women in their senior age. However, a group of the character women and young college women pay relatively more attention to the display and give more effect to the purchase. The examination shows alsp that the unmarried and better-off and better-educated are more sensitive to the effect of the display. 2. The higher is the individuality and the fashion follow tendency, the stronger revealed the interest in the display, while the economic women have less interest in it. 3. The first factor considered at the time of purchase is not absolutely affected significantly by the degree of the display effect in real purchasing act. 4. The discontent after purchase is not related with how much the degree of display effects in the act of real purchase.

• Journal of the Korean Society of Costume
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• v.52 no.8
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• pp.41-54
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• 2002

This study discusses the beauty of the ideal body shown by fashion communication media, and explains how aesthetic aspects of, the body are being expressed in contemporary fashion. The beauty of the body may be considered as the beauty of sexual, controllable or consumable object. First. the most vigorously discussed point about the body is its sexual aspect, the most outstanding of which is the voluptuous and the androgynous beauty in contemporary fashion. Second, the body is an object which has been oppressed or controlled under the name of history. morality. and rationality. The things making us regard the body itself as an aesthetic object may be considered as dynamic and functional beauty Third, the sexual instinct and the body are fetishized as consumer goods, and women's bodies are presented as comsumer objects whose most parts could be restored to exchangeable value. The consumable beauty presented in contemporary fashion is the conspicuous beauty and the decadent beauty. So far, the various aspects of the beautiful body has been considered, based on the beauty of the ideal body shown by the fashion communication media. Man exists through on his body. but it is the embodied and formed body that serves as a means to manifest his social status and cultural ties. A natural body is reformed as a cultural phenomenon in various artificial ways. Popular culture has transmitted a series of new body image by creating and reproducing symbols and images, and has made the ideal body. Now there is not only one standard for the ideal beauty in our society. The standard of the beauty has changed continuously. There has been an aesthetic sense which can represent the times during the process of those changes. The various communication media have played a role of mirror reflecting those changes. The ideal body in contemporary times is no more an abstract media to express classical beauty, but an object directly affecting us, who are living in the crisis of subjectivity and identity.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.201-211
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• 2000

The purpose of this study is to pinpoint currently arising issues concerning cyber fashion mall by analysing present status and contents of its web design, management and planning within the limits o business to customer (B2C) commerce, and to suggest a direction for building an ideal fashion mall on the internet. As for the study method, conceptual definitions were given based on previous studies. And a positive study was implemented, in which the cases of 23 chosen cyber fashion malls among 60 or so domestic and foreign malls selling fashion products were found by internet search engines and analysed. Results of the case analysis of cyber fashion malls are as follows : 1) cybermall must provide customers with an integrated service as well as e-commerce. 2) various products assortment and price differentiation must be developed, 3) the techniques of graphics, coloring and texturing, and layout design must be adopted to process and express product information, 4) the legislative system is needed to deal with the security, and 5) design and management of customer oriented interface are needed to process and express product information matter of electronic payment and customer protection. Considering the issues in internet fashion cybermalls, are suggested the important factors that are necessary or web design, planning and management to build an ideal cyber fashion mall. These results will contribute to the development of fashion e-commerce.

• The Research Journal of the Costume Culture
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• v.18 no.3
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• pp.423-435
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• 2010

The purpose of this study was to observe the current consumption of bedding products, purchase behavior, and to compare between purchase criteria and degree of satisfaction after the purchase. Independent variables are age, consumer's knowledge and involvement about the bedding materials. This study can contribute for bedding product marketing strategies and design development. We used questionnaires that were distributed to 500 females aged in 20s to 50s, using stratified sampling method. Only 457 reliable questionnaires were selected for statistical analysis. Data were analyzed statistically through frequencies, paired t-test, ANOVA, Dunnett T3, Chi-test, using SPSS (Version 12.0). The results of this study are as follows. The types of bedroom was significantly associated with age variables. Women in 20's to 30's were using the mixture of Ondol and bed(chimdaie), while 40's to 50's women were using bed for all their rooms. The usage of filling material for the comforter(ibul) was significantly associated with the age group. 20's to 30's age group preferred synthetic fibers for the filling, while 40 to 50's women preferred cotton fibers. Generally, the most of people used quilted comforter and they used cotton material as filling materials of comforters. As to purchase behavior, the most frequent place of purchase was specialty store of bedding products, and the highest percentage of motivation for purchase was "deformation after the use/throwing away". Purchase motivation for bedding was related with the age variable and the clusters based on the knowledge of bedding materials. We analysed the comparison test purchase criteria and satisfaction. In all attributes except brand image, people evaluated lower in satisfaction after purchase than in criteria before purchase.