• Journal of the Korean Society of Costume
• /
• v.50 no.7
• /
• pp.59-74
• /
• 2000

The purposes of this study were to analyse the written clothing described in the magazine (Yea-Won) and then to review the characteristics of advertising and trends of fashion in Korea for last 10 years of 1955-1965 with a new approach to classify the images of fashion. The results of this study were as follows : 1. The characteristics of fashion advertising during this period indicated design appeals, pragmatic appeals, and image appeals. It also represented intermediate status of modern advertising and publication. 2. The trends of fashion market segmentation could be divided into four types: Fashion which considered seasons and time-place-occasion/ Fashion considered ages, occupations, and body conditions/ Fashion focused on materials/ Fashion with enlightenment, 3. The most frequently used colors were black. navy blue, white, and gray, however, it showed varieties from late 1964. Fashion materials used in clothing were kinds of wools, cottons, synthetic and combined materials. 4. Image appeals of fashion trends could be classified as Active-Country and Romantic-Elegance images.

• The Research Journal of the Costume Culture
• /
• v.11 no.3
• /
• pp.441-446
• /
• 2003

Water-insoluble chitosan with molecular weight of 2,000,000, 500,000, 80,000, and 40,000 and more than 90% of degree of deacetylation were used to test antibacterial activity of chitosan against a pathogenic bacteria, methicillin resistant Staphylococcus aureus(MRSA), which is being issued in the world. As experimental method, Agar plate Smear Method and Agar plate Contact Method were used. The moleculur weight of chitosan didn't exert significant influences on its antibacterial activity against MRSA but chitosan having molecular weight 40,000, 80,000 and 150,000 showed the excellent antibacterial activity. The antibacterial efHciency was excellent in applying it after chitosan was dissolved in acetic acid solution, while the antibacterial efficiency was not expressed nearly in case of applying after chitosan was dissolved in neutral water. Therefore, it is considered that chitosan can show the antibacterial efficiency only if a positive ion status of -NH₃/sup +/ is maintained. MIC of chitosan/acetic acid solution and cotton fabrics finished with chitosan/acetic acid solution showed in concentration of 0.05%.

• Journal of the Korean Home Economics Association
• /
• v.19 no.3
• /
• pp.1-9
• /
• 1981

The object of this study lies in reviewing of the western costume history in the light of the negative regulations concerning costumes and adornments. Readings related with the subject lead to the following findings; 1. the principal purpose of the sumptuary laws has relationship with the social stratification of the feudalism and the frequency of their occurrence is related with the formation of feudal system, its decline, the appearance of imperial regimes and the start of civil revolutions. 2. Sumptuary regulations spread westward with the flow of civilization, eg., in the sequence of Italy, swiss, France, Britain and new world. 3. Sumptuary laws are also found in abundance in the english colonies of America, and their object seems to be rather of the moral concern than class distinction of economical restriction.4. The reviewed sumptuary regulations are concerned with : A. Material gold or silver clothes, silks, ermine, marten or miniver furs, velvets, laces and embroies. B. Colors-Purple, scarlet and red. Other colors do not show consistent pattern of color-status symbol; C. Form-Length and width of headdresses, shoes, collars, trains or hoops. E. numbers of dresses allowed to be worn.

• Journal of the Korean Society of Costume
• /
• v.14
• /
• pp.185-198
• /
• 1990

The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using $X^2$-test, t-test, multiple regression analysis and discriminant analysis, The significance level was set at. 05. The major findings derived from analysis are as follows: 1. Fashion opinion leaders are generally come from families with higher income, more education and higher occupational status than followers. 2. Fashion opinion leaders are more likely to be exhibitionistic, self-confident, individualistic, risk taking and gregarious than followers. 3. Fashion opinion leaders are more exposed to impersonal communication media, especially to fashion magazines than followers. These findings imply an obvious usefulness for both manufacturers in the apparel industry as well as retailers to help them in the identification of their target market for the introduction and acceptance of fashion items.

• Journal of the Korean Society of Costume
• /
• v.44
• /
• pp.144-152
• /
• 1999

The purposes of this study are to 1) enforce the necessity of liturgical vestments though clarifying the symbolic meaning, function and ritual importance of Christian liturgical vestments of ministers, 2) figure out the process of changes and characteristics of Christian liturgical vestments of ministers. 3) clarify the liturgical year, symbolic patterns and colors of the liturgical vestments, and 4) study on the status of current liturgical vestments worn by protestant ministers. Based on the catholic and the protestant churches, the scope of the study was decided and the study was conducted along with research on documents and materials. The results are as follows: 1) The liturgical vestments of priests in the Old Testament era had to be worn by stipulated rules and, instructions to perform duties. 2) The liturgical vestment of the catholid church are very various in their kinds and has their unique origins and meanings. 3) The symbolic patterns, color and meanings used by liturgical years of christianity. 4) Design on the liturgical gown and stole of christian ministers.

• Journal of the Korean Society of Costume
• /
• v.50 no.6
• /
• pp.143-153
• /
• 2000

The purpose of this study was to find out the relationship among the frequency of perfume usage and perfume attitude. perfume consuming behaviors and demographies. The data were collected from 352 female college students using questionnaire. Three groups including Large amount users(30.1%), Medium amount users(33.8%), and Small amount users(36.1%) were identified by the frequency of perfume usage. The results were summarized as follows : 1. There were significant differences on perfume attitudes and perfume consuming behaviors among the three groups. The more they use perfume, the more they feel pleasure and self-confidence. Most subjects preferred overseas prestige and popular perfume. And they obtained perfume informations through magazine ads and article. 2. There were significant differences demographic characteristics among the three groups. The older and the higher social status frequently used perfume. This study will provide useful marketing data and implications for activation of domestic perfume market.

• International Journal of Costume and Fashion
• /
• v.14 no.2
• /
• pp.81-96
• /
• 2014

The meanings of colors vary with time and space. For the most important events in a person's life, such as wedding or funeral, people use color to symbolize their identities or roles. Traditionally, the colors of dress had indicated the wearer's age, class, or marital status in Korea. However, Korea's exposure to western cultures has affected in many dimensions of its modern history. Especially, influenced by social change, the traditional dress has undergone many modifications in forms, silhouettes, materials, and color. However, women's mourning dress has been maintained as a long lasting tradition and the use of white in mourning dress has been regarded as a norm until recently, while men have worn a regular black suit with a black tie. But, the shift from white to black in mourning dress has been observed in recent mourning practices. To examine this change of color in Korean traditional mourning dress, a historical approach utilizing multiple resources, such as interview, observations of events, documents, and archival records was applied.

• The Research Journal of the Costume Culture
• /
• v.9 no.2
• /
• pp.308-318
• /
• 2001

The purpose of this study is to investigate the clothing interest, the preference for clothing color, in men of their 20s and 30's. The data were obtained from questionnaires completed by 546 men in their 20's and 30s. The SPSS package was used for data analysis which includs factor analysis, t-test, x²-test, Scheffe test, and Cronbach's α to measure the reliability. This study shows the following results. 1. The interest for clothing color was related to individual factors. (age, marriage status, personality). 2. men in their 20's and 30's preferred neutral color, blue, yellow. 3. Men in their 20s and 30s liked monochromatic match in clothing color. 4. The preference for clothing color were appeared to be influenced by the age, personality, skin color.

• The Research Journal of the Costume Culture
• /
• v.2 no.2
• /
• pp.355-369
• /
• 1994

The purpose of this study was to investigate the relationship between the social values and selected clothing behavior variable for a group of working women in Kwang Ju, Chonnam, Korea. The findings of this study as follows: 1. The were differences in selective clothing variables according to their general characteristics; age, marital status, religion. 2. There were differences in selective clothing variables according to their occupational characteristics; type, length of employment, income. 3. A significant relationship was found between he social values and selected clothing behavior variables; There were significant relationship between the social trend and five clothing behavior variables; social approval, psychological dependence, satisfaction, comfort, interest. There ere significant relationship between the human relation and one clothing variables; management. There were significant relationship between the popularization and three clothing behavior variables; social approval, psychological dependence and management.

• The Research Journal of the Costume Culture
• /
• v.9 no.5
• /
• pp.783-797
• /
• 2001

This study examines the cultural meanings of underclothes advertisements through the analysis of advertisement messages appeared in women's magazines of Korea which are , and published between 1965 and 1999 mainly targeting the women at the age of 20s through 40s. The method of study is mainly qualitative with subsidiary citations from the results of content analysis. The advertisement messages identified in underclothes advertisements are 1) body care, 2) gender role, 3) commercialization of eroticism, 4) feminism, 5) men's social status and masculinity, 6) social issues of concern and ideologies of the time. Advertisements produce a new meaning through a dynamic mixture of the advertisement's visual and verbal factors. Such a new meaning then can become a part of culture and therefore we can obtain insights of a society culture by analyzing the advertisement messages of underclothes advertisements. Advertisements bring definite changes to the culture through long-term and implicit influences on the constituents of the culture.