• Journal of the Korean Society of Food Culture
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• v.10 no.5
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• pp.419-425
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• 1995

General views of 1,436 housewives respondents through the country on commercial kochujang (fermented hot pepper-soybean paste) were surveyed by questionnaires. The 65.0% of total respondents had experience of purchasing commercial kochujang on the market, mostly super market (43.0%) of respondents, and the respondents who has job and live in apartment purchased the commercial products more often than the others (80.5%). The reason for purchasing commercial products were convenience (36.1%) and short of time (13.0%). The critera for purchasing commercial product were previous experience (40.1%) and well known trademark (20.6%) and not for purchasing were concerning of noxiousness (29.2%) and inferior taste (25.0%). Respondents prefered glass packing (44.3%) and plastic bottle (20.2%) of 500 g pack for single usage (42.3%). The most important standards for kochujang taste were pungency (59.1%) and savory taste (28.6%). The problems indicated to commercial products were inferior taste (32.2%), especially too sweet (52.6%), and safety (20.6%).

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1179-1190
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• 2001

The purpose of this study was to segment adolescents according to shopping orientation and to clarify the different clothing behaviors among the segmented groups. The results may be useful for the marketer whose target is adolescents to make proper marketing strategies. The subjects for the final analysis were 436 adolescents who were living in Seoul and Pusan. The statistics used for analysis included factor analysis, cluster analysis, Cronbach $\alpha$, one-way ANOVA, Dancan multiple range test and chi-square using the SPSS program. The results were as follows. Adolescents were segmented to 4 groups(Shop Loyalty/Convenience Pursuit Group, Pleasure/Brand Loyalty Group, Low Shopping Involvement Group and Economic Group). And the four segmented groups were significantly different in clothing purchasing motives, clothing evaluation standards, shop evaluation standards, information preference and demographic variables such as sex, and monthly spending money.

• The Korean Journal of Food And Nutrition
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• v.20 no.2
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• pp.226-239
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• 2007

The purpose of this study was to identify the problems related to the purchasing processes of school foodservices that should be corrected for the food service safety, by examining the purchasing processes and the status of supplier selection. A questionnaire was given to 300 dietitians working at self-operated food services. Ninety-eight responses, excluding incomplete answers, were used for the statistical analysis. The survey consisted of three parts: the general characteristics of the school foodservice and dietitian, purchasing processes and supplier selection, and the purchase specifications. We found that 84% of the contract was made by informal purchasing, and the contract period was 6 months or one year. For supplier selection, problems related to the document screening systems were the superficiality of the content(45.7%) and the absence or lack of clarity of the appraisal criteria(34.8%). The important factors for the facility and equipment standards of suppliers were included unclear evaluation methods for content(41.1%) and inappropriate appraisal lists(21.1%), while unclear evaluation methods for content(41.9%) and absence or lack of clarity of the appraisal criteria(20.4%) were the problems pertaining to the supplier evaluation checklist. When using the Food Labeling Standards to select suppliers, confirmation of the sell-by date and the storage method had the highest score at 3.85 out of 5. For supplier selection, only 25% of the contract was made by using the purchase specifications. The levels of satisfaction of with Kimchi and rice cakes suppliers were significantly different according to employment type and educational background, respectively. Depending on working experiences, satisfaction was significantly different for the use of document screening, as a standard for the selection and management of suppliers, and for the facility and equipment standards of suppliers, The use of purchase specifications was different by employment type, while the use of purchase specifications for contracts was different by working experience. These results imply that the specialization of suppliers is necessary to unsure food safety. Therefore, the objective methods to evaluate the suppliers should be developed by the government, and appropriate education programs for dietitians should be prepared to enhance the utilization of purchase specifications.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.162-176
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• 2009

This study is to compare clothing purchasing behaviors between Korean and American college students, especially men. A theoretical study was reviewed, then the survey was performed. 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, $X^2$, and factor analysis. The result showed, first there were some differences in most of all the clothing Purchasing behaviors such as the reason for the purchases, the purchasing information source, the standard of selecting clothes and the standards of selecting stores. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs and the situation. The American college men were slightly higher than the Korean college men for both the need.situation and impulse motive. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the standard for store selection, the college men from both countries considered product service to be the most important. The American college men considered the convenient and store services to be more important than Korean college men. Regarding the standard fur clothes selection, the Korean college men considered the clothing that matched their personal styles to be the most important standard, however, the American college men considered the attractive from the opposite sex as the important standard.

• Journal of Fashion Business
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• v.20 no.4
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• pp.96-109
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• 2016

This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.5
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• pp.769-782
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• 1996

This study intends to contribute to developing an effective marketing strategy targeting women in their 40's and 50's by classifying them into social classes and analyzing their wearing and purchasing behavior. The subject of this study are 344 women in their 40's and 50's living in Seoul, and the model sampling is done by allotment sampling. Modified survey based on references and former studies is used, and SAS package is used for analysis. The results of data analysis are as follows: 1. Women in their 40's and 50's are classified into 3 social classes, and the most influencial factor in the classification of social class is found to be total monthly income. 2 Clothing image of which each social class wear are proven to be significantly different among 3 classes. However, specific garment styles they wear are proven not to be significantly different. 3. Clothing purchasing behavior factors such as informants, clothing selection standards, store selection standards, place of purchase, shopping time, frequency of purchase, price of purchase, and paying methods are proven to be significantly different among 3 social classes. 4. Marketing strategies for each social class are provided based on these results.

• Asia-Pacific Journal of Business
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• v.4 no.2
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• pp.31-40
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• 2013

This paper portrays the perception of buying behaviour, factors of product preferences and product switch-over among women consumers in Vellore district of Tamil Nadu. To conduct this study, 300 respondents from 20 village blocks of Vellore district were selected using stratified random sampling as the technique and descriptive sampling as the design. The study came out with interesting results and conclusions. It was found that more than half of the respondents were purchasing the product without a bill. It was also found that the respondents who repaired their product in the authorized service centre during warranty period did not continue the same after the warranty period and preferred nearby repair shops. It was further found that more than half of the respondents were checking expiry date and quality standards while purchasing a product. The study's scope was limited to women consumers at Vellore district. It could be used for further research in other aspects such as gender comparison in Vellore district and comparison with other districts of Tamil Nadu and other states of India. It was suggested that there is still a necessity to upgrade the standard of the people in many aspects like education, occupation and level of income, which shall help them to compete with the neighboring cities on living standards.

• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.45-60
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• 2001

The purpose of this research is to offer basic data for the study of men's suit by investigating purchase behavior and fit of men's ready-made suit for Koran adult men. The subjects were male who aged 25∼39 and resided in Seoul, Kyunggi and Chungnam regions. The results of the research are summarized as the following : 1. Male consumers purchase suit most frequency at department, specially stores. As the consumers grow older dependency on their spouses'opinion for purchase decision increases. The standards of purchasing are stated to e design, price and color. 2. the male consumers are generally knowledgeable about the current sizing system. Yet, the knowledge is confused with the pst and present systems. 3. When the male consumers purchase, they consider mainly for the fit of th d\\body part are shoulders for the jacket and waist, hip for the pants. 4. The attitude to toward the combination of sizes for the jacket is comparatively satisfaction than pants. Specially, most negative part of jacket is the length of sleeve.

• Fashion & Textile Research Journal
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• v.9 no.5
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• pp.545-552
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• 2007

This study aims at providing basic data for the beauty industry to establish more reasonable marketing plans for women in identifying their Lifestyles, observing and analyzing their purchase behavior for beauty service. Women were classified into four types: fashion appearance oriented type, sociable personality oriented type, brand oriented type, fashion indifferent type. The result of the differences between their lifestyles and purchase behavior for beaty service is as followed. Purchasing behaviors, such as motives of purchase beauty service, beauty service information search, beauty service estimation standards were made a difference in lifestyle types.

• The Research Journal of the Costume Culture
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• v.8 no.3
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• pp.339-348
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• 2000

The purpose of this research was to offer basic data for study of men's suits by investigating the buying conditions of men's suits. For data collection, a questionnaire was composed of a purchasing price, a purchasing place, the source of the information, the reason of the suit buying, a standard for choice, recognition of the ready-made suit's size and a number of suits they buy etc. The subjects of this research were male who aged 20∼59 and resided in Seoul and the capital region. The results of the research were summarized as the following : 1. Most of the men purchased a ready-made suit rather than a custom suit and a easy-order suit because of the convenience for buying. But the elder was tend to purchase a custom suit than the younger. And the reason of custom suit or easy-order suit buying was size for fitness. 2. It was usually done in a department store and an agency as a purchasing place. The men who resided in Seoul used a department store more than ones who resided in the capital region. Most of the men used bargain sale. The source of the information of suits came principally himself and a wife. Most of the men purchased the suits with their wives of themselves. The elder depended upon their wives for buying suit than the younger. The standards for buying the ready-made suit were color, style and price. The number of suit they buy in a year was 0.9 suits for S/F, 0.7 suits for winter, 0.4 suits for summer and 0.2 suits for combination. The main purchasing price was 150,000∼250,000 won. 3. Most of the consummer was to be satisfied a sense of wearing, color, design etc, but they ware not to be satisfied price, A/S, size etc for ready-made suits. And they usually didn't know the size of ready-made suits.