• The International Journal of Costume Culture
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• v.9 no.2
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• pp.149-159
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• 2006

The purpose of the study is to compare the clothing purchasing behaviors between Korean and American college women and to gather a basic data to establish a clothing marketing strategy and effective world marketing strategy in the fashion marketing. 1,150 questionaries were distributed to 3 universities in Korea and 3 universities America from March, 15 to 30 in 2006 and a total of 800 questionnaires, 466 from Korea and 334 from American, were utilized in the final analysis. The SPSS 12.0 was used to analyze the technical statistics like average and frequency, t-test, X$^2$, factor analysis and multi-variate analysis of variance.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.162-176
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• 2009

This study is to compare clothing purchasing behaviors between Korean and American college students, especially men. A theoretical study was reviewed, then the survey was performed. 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, $X^2$, and factor analysis. The result showed, first there were some differences in most of all the clothing Purchasing behaviors such as the reason for the purchases, the purchasing information source, the standard of selecting clothes and the standards of selecting stores. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs and the situation. The American college men were slightly higher than the Korean college men for both the need.situation and impulse motive. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the standard for store selection, the college men from both countries considered product service to be the most important. The American college men considered the convenient and store services to be more important than Korean college men. Regarding the standard fur clothes selection, the Korean college men considered the clothing that matched their personal styles to be the most important standard, however, the American college men considered the attractive from the opposite sex as the important standard.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.73-85
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• 2005

According to a rise in leisure time thanks to a five-day workweek system, the population of golf tends to rise day by day as exercise not extreme and doing together with nature, and as a sport with high concentration degree, by virtue of people who have an interest in health care and who strive to enjoy a leisure life. This study targeted the whole male and female golfers who reside in the areas of Seoul and Gyeonggi-do and are now playing golf, carried out sampling, and finally used 485 sheets for analyzing data. The study results were as follows; First, as a result of analyzing the whole lifestyle propensity depending on golfers' gender, it was shown that, as a result of making it type by factor, a male golfer was classified into shopping intention, fashion intention, family intention and tradition intention, and a female golfer was divided into shopping intention, fashion intention, family intention and man-and-woman equality intention. Second, as a result of analyzing a characteristic of gender depending on the standard of selecting goods, it showed the difference between genders as for the standard of selecting goods in case of purchasing golfwear, and it showed the difference in style/design, physique fitness, wearing of a famous golfer, convenience of laundry and management, and functionality, and male golfers were shown to select after seeing the clothes which a famous golfer did wear, compared to female golfers. Also, it could be seen that there was difference depending on the standard of selecting goods and the purchasing propensity in case of buying golfwear.

• Korean Journal of Human Ecology
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• v.6 no.2
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• pp.133-144
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• 1997

Clothing is considered as a means of self-projection in the childhood and children show clear preference on their own favorite clothing on which their latent identity is reflected. Changing sex-role identity, in particular, in the modern complex society specially affects the clothing behavior of children. The purpose of this study is to investigate the clothing behavior of children in conjunction with sen-role identity and home environment variables. This study will provide fundamental information on the clothing behavior in the childhood and be of help in selecting appropriate clothing in accordance with the variation of sex-role identity. Necessary information for this study was obtained through a questionaire. 'Bem sex-role identity inventory' was used to investigate the effect of sex-role identity and the clothing behavior was studied in conjunction with the factors of conformity, dependence, aesthetics and interest. The subjects of investigation are composed of three hundred male and female elementary school students in the 5th and 6th grades. For the statistical analysis of the collected data, percentage(%), mean value(M), standard deviation(SD) and Pearson's correlation coefficient were calculated and t-test, $x^2$-test, and Duncan's multiple range test were performed. The results form this study are as follows : 1. Sex-role identity shows a little difference according to gender, order of a birth and standard of living. This small difference is shown to be statistically insignificant. 2. In clothing behavior in connection with the sex-role identity, statistically significant trend was not found in typical sex-role identity group. However, clothing behavior in modernistic sex-role identity group exhibits statistically significant results in the factors of dependence, aesthetics and interest at the level of P<.001. 3. As concerns the clothing behavior in connection with gender, boy students show statistically more significant tendency in aesthetics and interest than girls do. However, boy students show statistically more significant tendency in aesthetics than girls do in connection with the standard of living. Although the clothing behavior associated with the level of parents education, mother's age and existence of mother's job shows a little difference in mean values, statistically significant trend was not detected. 4. Clothing behavior of the children shows a meaningful correlation between the factors. 5. Through 3-dimensional variables analysis, it is found that there is no mutual interaction between gender, sex-role identity and standard of living on the clothing behavior. The results from MCA supplementary analysis reveal that there is difference according to the gender, sex-role identity and standard of living.

• The Research Journal of the Costume Culture
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• v.25 no.2
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• pp.224-236
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• 2017

Kimono sleeves have continuously appeared in modern fashion as a design motif and this trend has become increasingly prevalent recently. However for research in the area of clothing composition for kimono sleeves in Korea, there has been a lack of development of master patterns based on basic data from the analysis of the standard body type of Korean people and finalized designs based on comparative experiments and analysis of pre-existing research Thus, there is no ideal master kimono sleeve pattern development research based on the examination of the results of the analysis of the standard body type of Korean people. Therefore by recognizing the importance of developing a master kimono sleeve pattern, this research aims to present a practical master kimono sleeve pattern for the standard body type of someone in their 30s. First, the four master patterns were collected and a dressing evaluation was conducted, and by selecting and improving one of these master designs, a final research master pattern was developed after a second dressing evaluation. Through this research, it was possible to design a master kimono sleeve pattern appropriate both externally and functionally for the standard body type of someone in their 30s, which has not been a consideration in previous research.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1593-1604
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• 2002

The purpose of the study were to find how the trend had an effect on a buying motivation, a selecting standard, a frequency of use, a purchase place of cosmetics, makeup and the distinctive quality of social strata of regarding a clothing shopping orientation. The subjects of investigation were the women in twenties who live in Seoul and Chonnam province. This study had been done from May to July 2001, and 660 questionnaires were used for analysis. The measuring tools used were the items of matters of preceding studies and developed ones by researchers on which questionnaires were prepared. Factor and cluster analysis and Duncan's multiple range test, ANOVA, x$^2$-test, frequency, and percentage as analysis methods were used through SPSS. The results of the study were as follows. The clothing shopping orientation divided five shopping orientations such as ostentatious style, enjoyable style, economical style, and prudent style, and an attachment style for special brands and shops. On the basis of this result, the groups 20's females were classified into low groups by the cluster analysis; economical shopping group, indifferent shopping group, conspicuous shopping group, and recreational shopping group. In the case of cosmetics purchasing motives, evaluation criteria of cosmetics, stores selection criteria were found according to shopping orientation subdivision, and there was the significant difference between the groups in frequency of use, a purchase place of cosmetics.

• Korean Journal of Human Ecology
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• v.10 no.1
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• pp.113-126
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• 2001

The purpose of this study was to investigate clothing behavior and ornaments wear of university students. The subject of this study consists of 241 college students who were attended in Kongju National University. SPSSWIN Program was utilized to calculated frequency(N), mean value(M) and standard deviation(SD) for statistical analysis. Differences among the populations were examined through T-test, F-test, $x^2$-test. The results of this study were as follow : 1. Clothing behavior of university students had significant difference according to sex, grade. In general, female students showed higher score than did male students in clothing interest, clothing conformity, self-estimation about clothing, clothing dependence, clothing aesthetic, clothing modesty, A first-year students had high tendency in clothing interest. 2. The wear of ornaments had significant difference according to variables. Buying the ornaments, most of students sot information in show window and emphasized on design. Male students wanted to have the ornaments of shoes, watch, hat & necklet, but female students wanted to have the ornaments of shoes, earring, necklet & hairpin. 3. Clothing behavior has Influenced university students' ornaments wear. The university students who appeared to be interested in clothes were apparently influenced by peers when selecting ornaments. Ornaments were usually bought in the department store, while belts were among the most popular choices. Students who stressed color when purchasing ornaments showed a high level of interest in and dependence on clothes. On the basic of these results, we can conclude that university students' taste in clothing behavior and use of ornaments wear depend on several different factors. Therefore, it is possible to outline the shift in clothing attitudes during adolescence. In order to understand university students' behaviour concerning clothes, much guidance and various studies on the subject are much recommended.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1530-1541
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• 2007

The purpose of this study is to establish a standard sizing system for Taekwondo uniforms. The sample utilized in the study consisted of 5,679 male and female subjects, obtained from Size Korea Project. Twenty three measurements were identified and selected as critical in the design and construction of Taekwondo uniforms. The results were as follows: First, it was determined that all brands used "height" as a key dimension of size designation. Two of brands added "chest girth" or "numeric numbers" to designate size in addition to "height". For example: 1) height/chest girth, 2) height/numeric number. The size pitches of all current Taekwondo uniforms in the market were 10cm of height for all brands. Second, the study showed male measurements were larger and longer than females, establishing that independent sizing specifications by sexes are needed. Third, in case of Taekwondo shirts, height and chest girth were selected as control dimensions. In case of pants, height and waist girth were selected as control dimensions. For selecting optimal sizing pitch, 2 different pitches of chest girth and waist girth(4cm pitch by KS and 8cm pitch by researchers) were compared, while height pitch was fixed at 10cm. Fourth, based on the analysis of the measurements(coverages and coverage efficiency rates), it was determined that 8cm pitches of chest and waist girth were efficient in both upper and lower Taekwondo uniforms. Fifth, subjects distribution counts and percentages were shown after analyzing coverage efficiency rates. Separate results are noted for the upper and lower Taekwondo uniforms. As previously mentioned, height pitches were 10cm and chest and waist pitches were 8cm. Finally, as a result of this research, key and referable measurements relevant to making Taekwondo uniforms were identified for male and female uniform. In case of Taekwondo shirts, 18 sizes were established for men, 16 sizes for women. Twenty five sizes for men and 20 sizes for women were presented in size tables for pants.

• Journal of Fashion Business
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• v.15 no.6
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• pp.134-147
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• 2011

This research was motivated to provide the Korean apparel companies doing business in China with some basic data useful to the development of their apparel commodities. As a result of selecting the standard or 'A' somatotype based on the body measurement data of the Chinese women in their early 20's and then, analyzing the correlated distribution and the most frequent intervals, it was found that 'height 160,' 'bust circumference 84' and 'waist circumference 66' were most prevalent. It was found that their average body measurements almost coincided with the standard '160A-84/66.' As discussed above, the researcher selected 13 women corresponding to '160A-84/66' in reference to 2008 body measurement data, and chose 6 women among them secondarily. Then, the researcher comparatively analyzed the direct measurement data and the 3D measurement ones, while analyzing the vertical/horizontal sagittal and Median plane section drawings, it was found that Subject 4 showed the most common somatotype data, while her upper body bent backwards reflected the population most properly.

• Journal of Korean Home Economics Education Association
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• v.13 no.1
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• pp.13-24
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• 2001

The purpose was to identify the middle and high school students'clothing gift purchasing behavior according to the consumption orientation. Self-administered questionnaires were distributed to 585 middle and high school students who had an experience of purchasing a clothing gift more than one time during recent one year in Chonbuk province from Mar. 6 to Mar. 15 2000. Frequency. percentage. mean. standard deviation. factor analysis. $\varkappa$$_2$-test. t-test. one way ANOVA were used for data analysis. Duncan's Multiple Range test was followed. The results of this study were as follows ; 1. The student's consumption orientation factors were consisted of plan, practicality. and pleasure. and they were divided into the practicality pursuit. the convenience pursuit. and the feeling pursuit. 2. The practicality pursuit considered practical aspects more. but considered external aspects of gifts less. gift purchasing frequencies was less. and selected cheaper gifts. The convenience pursuit considered practical aspects less. purchased gift more frequently. and selected ore expensive ones. The feeling pursuit considered practical aspects and external aspects of gift important. 3. Girls considered the external aspects of clothing gift more important than boys. and patronized the specialty store or discount outlet. The students in high schools or with more pocket money considered more criteria when selecting gifts. and selected more expensive ones. 4. Middle and high school students game and took gifts 1-3 times a year. and the common price rage was 10,000-30,000 won. Girls with more pocket money and in older ages selected more expensive gifts. On birthday or parents day. they used to select clothing as a gift more frequently. and the rank order of the favorite items were socks or stockings. handkerchiefs. and upper outer wears. They patronized specially store or opposite sexes.