• 한국콘텐츠학회논문지
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• 제8권6호
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• pp.204-212
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• 2008

본 연구는 2006년도 지상파 TV가 어떠한 스포츠중계방송 프로그램을 중심으로 편성하였는지 분석하고자 하였다. 이를 위해 KBS 1TV, 2TV와 MBC TV, SBS TV의 2006년도 공개 편성표를 대상으로 연구를 진행하였다. 연구결과로는 지상파 3사 모두 2006독일월드컵 방송 편성에 많은 비중을 둔 것으로 나타났으며, 또한 국가대항전 경기 위주의 편성이 이루어 진 것으로 조사되었다. 각 방송사별로는 SBS TV가 스포츠 프로그램에 대한 편성 비율이 제일 높은 것으로 나타난 반면, KBS TV는 제일 낮은 비율을 나타냈다. 2006년도 지상파 TV 스포츠 프로그램 편성에 나타난 특징은 독일월드컵을 중심으로 한 스포츠 메가 이벤트와 인기 프로스포츠 종목 중심으로 편성되었다.

• Journal of Sport and Applied Science
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• 제7권2호
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• pp.29-38
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• 2023

Purpose: The purpose of this study is to examine the structural relationship among relationship marketing, relationship quality, and behavioral intention toward children sports centers. Research design, data, and methodology: To achieve this purpose, this study employed a convenience sampling method via a questionnaire dissemination. A total of 427 responses were collected from the parents of six children sports centers. Among those, 21 responses were excluded as they were not completed, leaving 406 valid data. For hypotheses test, the collected data was computed in SPSS 27.0 and AMOS 27.0, and analyzed with frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling analysis. Results: First, relationship marketing had a positive influence on relationship quality. Second, relationship marketing had a positive influence on behavioral intention. Third, relationship quality had a positive influence on behavioral intention. Conclusions: Results showed that relationship marketing had a positive influence on relationship quality and behavioral intention. Moreover, relationship quality had a positive influence on behavioral intention. These findings indicate a positive function of relationship marketing in building psychological and behavioral outcomes in the context of children sport industry. Given this, implications of relationships among research variables were discussed.

• 수산해양교육연구
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• 제23권3호
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• pp.468-476
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• 2011

This research is to investigate the effects of exercise adherence due to the leisure satisfaction of marine sports participants. In this paper, we will provide a basic database to vitalize marine sports. In order to analyze the result, we conducted a survey targeting 326 participants from 2010 Busan metropolitan city marine sports. The following results are obtained after analyze the data using SPSS/PC+ Win. 15.0 with a correlation analysis and a multiple regression analysis. First, all of the sub-factors from leisure satisfaction and exercise adherence show a positive correlation after analyzing the relationship between the leisure satisfaction and the exercise adherence of marine sports participants. Second, after analyzing the effects of exercise adherence according to the leisure satisfaction of marine sports participants, the result showed that the egoistic satisfaction influences the exercise capacity. Therefore, the data shows that the psychological satisfaction affects exercise environment, exercise companion, exercise habits and exercise attention.

• 산경연구논집
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• 제15권5호
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• pp.39-46
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• 2024

Purpose: This study seeks to address the following research questions: (1) What are the fundamental principles of sports psychology that can be applied to business leadership? (2) How can these principles enhance business leadership effectiveness? As a result, the study may evaluate the necessity and benefits of incorporating sports psychology principles into business leadership practices. Research design, data and methodology: The data collection process in this study involved a systematic Literature review approach, following the prior literature analysis guidelines by numerous past studies. This methodical approach to selecting articles can be useful in synthesizing existing literature and can be referred to as Literature review and selection. Results: The literature analysis has indicated that there is much support for assumptions underpinning business leadership modules, which can be enhanced by applying sports psychology. This topic discusses the traits of self-positivity and mental toughness, goal perspective and interpersonal relationships within a team, and visualization in a sporting organization that can be implemented in business management to support organizational performance. Conclusions: All in all, it can be concluded that organizations must consider adopting Sports Psychology principles into their Leadership Development Programs. Psychological skills development training that includes mental toughness, goal setting, team cohesion,

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.222-230
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• 2023

The purpose of this study is to provide basic data on sports entertainment programs by collecting data on unstructured data generated by Naver and Google for SBS entertainment program 'Women Who Score Goal', which began regular broadcast in June 2021, and analyzing public perceptions through data mining, semantic matrix, and CONCOR analysis. Data collection was conducted using Textom, and 27,911 cases of data accumulated for 16 months from June 16, 2021 to October 15, 2022. For the collected data, 80 key keywords related to 'Kick a Goal' were derived through simple frequency and TF-IDF analysis through data mining. Semantic network analysis was conducted to analyze the relationship between the top 80 keywords analyzed through this process. The centrality was derived through the UCINET 6.0 program using NetDraw of UCINET 6.0, understanding the characteristics of the network, and visualizing the connection relationship between keywords to express it clearly. CONCOR analysis was conducted to derive a cluster of words with similar characteristics based on the semantic network. As a result of the analysis, it was analyzed as a 'program' cluster related to the broadcast content of 'Kick a Goal' and a 'Soccer' cluster, a sports event of 'Kick a Goal'. In addition to the scenes about the game of the cast, it was analyzed as an 'Everyday Life' cluster about training and daily life, and a cluster about 'Broadcast Manipulation' that disappointed viewers with manipulation of the game content.

• 수산해양교육연구
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• 제29권2호
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• pp.526-536
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• 2017

This study intended to understand similarity of image between games and position of image attribute perceived by consumers according to the games of marine sports using MDS (Multidimensional Scaling). Through the foregoing, this study aims to provide preliminary data for establishing marketing strategies for games of marine sports by accurately understanding images of marines sports perceived by consumers. For survey targets, this study selected students of K University located in Gyeonggi-do as a population, and extracted samples using convenience sampling out of non-probability sampling methods targeting 200 students who showed intention of participation in this study, and total 188 sheets of questionnaire were used as final data excepting 12 sheets that are filled up unfaithfully or considered unreliable. For data processing, this study conducted Frequency Analysis, Descriptive Statistical Analysis, Reliability Analysis, MDS (Multidimensional Scaling) and Multiple Regression Analysis, and study results show that water ski and wakeboard(.602) have the most similar image attribute, indicating that image attributes of scuba diving and water ski(2.031) are positioned farthest with each other. As for image attribute, image attribute of water ski has appearance and progressiveness, windsurfing has an image attribute of positive, scuba diving has an image attribute of negation, and marin rafting has an image attribute of friendliness.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.223-232
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• 2023

The purpose of this study is to determine the impact of social network sports community consciousness on loyalty and sports attitude. In order to achieve this research purpose, the population of the study was selected as adult men and women over the age of 20 who are active in the social network sports community in 2022. The sampling method used cluster random sampling to select a total of 300 people, 150 men and 150 women, as research subjects. The survey tool used was the questionnaire method, and the questionnaire whose reliability and validity had been verified in previous studies at home and abroad was used by requoting, modifying, or supplementing it to suit the purpose of this study. It was also structured on a 5-point scale. Frequency analysis, factor analysis, reliability analysis, simple regression analysis, and multiple regression analysis were performed on the collected data using the statistical program SPSS Windows 20.0 Version. The results obtained through this process are as follows. First, social network sports community consciousness was found to have a partial effect on loyalty. Second, social network sports community consciousness was found to have a partial effect on sports attitudes. Third, social network sports community loyalty was found to have a partial effect on sports attitudes. Considering these results, various activities such as decision-making process, relationship formation, and opinion expression of modern people are carried out by the O-line community. In addition, while in the past it was a format that led from offline activities to online activities, currently, there are more and more formats that lead from online activities to offline activities. Therefore, modern people's SNS sports community activities provide many experiences, which creates a sense of community and sports attitudes are formed based on this. This can be said to lead to loyal activities.

• 한국의류학회지
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• 제41권5호
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• pp.883-900
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• 2017

This study provides basic reference data to develop sports brassieres appropriate for women in their forties and fifties. The study focused on analyzing the exercise status, brassiere-wearing conditions, purchase conditions, preferred design and functionality by age as well as exercise strength based on 393 questionnaires. Middle-aged women favorite exercises included running, yoga and golfing; in addition the most important purpose to exercises was healthcare. The largest number of respondents exercised once to three times a week for 3 years or longer. The analysis on sports brassiere-wearing conditions by exercise strength showed that those who favor intense exercise tended to wear sports brassieres more frequently. In addition, many complained about breast-shaking and an unsatisfactory shape when they wore a sports brassiere. The analysis on purchase conditions showed that increased interest in intense sports led to more use of specialized sports shops. The analysis of the design and functionality preference showed that increased interest in intense sports increased interest in a body-wrapping sports brassiere design. The most frequently required functions also included the prevention of breast-shaking and a fixed brassiere-position.

• 동아시아경상학회지
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• 제10권4호
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• pp.29-38
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• 2022

Purpose - The present research aims to assess the meaningful association between the extension of sports leisure culture and the spread of wearable devices. The research will discuss the current utilization of wearable devices in sports leisure and the present and future application of wearable devices in sports perspectives. Research design, Data, and methodology - We have investigated and conducted the qualitative content analysis (QCA) to obtain the adequate textual dataset in the current literature and conducted an in-depth analysis of the incorporation of cloud computing in the leisure sports industry by focusing on the development of wearable technologies. Result - From the QCA, it is evident that there is a meaningful connection between the extension of sports leisure culture and the spread of wearable devices, figuring out four kinds of associations as follows: (1) Monitoring the Impact of Sporting Activities, (2) Benefits of Sensor Technology, (3) Reducing Sedentary Behaviors, and (4) Measuring Workload done in Sport Leisure. Conclusion - The present research concludes that wearable devices positively influence individuals to participate in sports and leisure activities. Various technologies are very effective in motivating individuals to adopt sports leisure culture mainly because there is a certain degree of satisfaction that individuals gain in seeing the level of physical activities.

• 한국콘텐츠학회논문지
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• 제22권3호
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• pp.285-295
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• 2022

본 연구의 목적은 2017년 12월에 시행된 '장애인건강권 및 의료접근성 보장에 관한 법률' 제15조 '재활운동 및 체육'의 시행에 앞서 장애인체육 현장에서 경험하고 있는 지도자 의견을 확인하여, 원활하고 체계적인 재활운동 및 체육 서비스를 제공하기 위한 기초자료를 마련하는 것이다. 연구방법으로 심층인터뷰를 실시하고 인터뷰 내용에 대한 질적 분석을 실시하였다. 심층인터뷰는 비구조화된 방법으로 장애인체육지도자가 프로그램을 운영하며 경험한 어려운 점, 재활운동 및 체육 시행을 위한 필요 사항 등에 대하여 자유롭게 의견을 제시할 수 있도록 하였다. 심층인터뷰 녹취자료를 필사하여 질적연구 방법 중 주제분석(thematic analysis) 방법을 통하여 의견을 코딩하였다. 분석 결과 최종 104개의 의견이 활용되었으며, 9개의 카테고리로 재활운동 및 체육의 목표, 전문 지도자 양성, 평가 항목과 지도에 필요한 교육지침, 프로그램 참여자와의 관계, 시설 활용, 효과, 제공 시기, 의사 역할 등으로 분류되었다.