• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2187-2197
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• 2013

The purpose of this study is to investigate the influence of guarantee advertising by three sports stars (Jisung Park, Doori Cha, and Tahwan Park) working for famous sport brand names such as Nike, Adidas, and Fila on the intention of purchasing. In the study, total 240 people of all ages but those who are under twenty are chosen to conduct a survey. The results of investigation is the followings. First, with the respect of gender and age there are statistically meaningful differences between sports stars' guarantee advertising and consumers' intention of purchasing sporting goods that result from demographical elements. Second, how the guarantee advertising of sports stars have an influence on consumer's intention of purchasing products results in the three sports stars in a different way. As for Jisung Park, the result represents that his athlete characteristics such as expertise, creditability and similarity have to do with consumers' intention of purchasing goods most. Third, as for Doori Cha, the result identifies that his creditability and similarity plays an important role for the consumers' intention of purchasing. Forth, as for Tahwan Park, similarity has some meaningful influence on the sport consumer's intention of purchasing. The fact that similarity plays an important role in common for the consumers' intention of purchasing is noteworthy to the researchers relating to the advertisement area.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.492-495
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• 2014

In this paper, IT and sports services, a study on the R&D strategy for convergence. The sports industry is based on the consumption of the population continues to increase participation in sport has increased due to the increase in leisure time and increase the income of the people. Differentiated and national income is expected to be $ 20,000 per period is the expansion of high-tech sports consumption in developing countries than developed countries and is active in a variety of sports goods of high consumption, you can feel the satisfaction of the convergence of high value enemy Sports Consumption the situation in and growing rapidly. In this paper, we conduct R&D Strategies for the integration of IT technology and services for the development of sports industry, sports. We hope that this helps the sport policy development and national sports industry overseas markets such as the development of the domestic sports industry achieve in this study was small.

• Proceedings of the Korean Society of Machine Tool Engineers Conference
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• 2002.04a
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• pp.649-654
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• 2002

In recent days the more use of CFRP composite is in the airplane, automobile, and sport goods , etc., the more necessity of research on it in this engineering. In this research, the CFRP composite specimen are fabricated by 48 CFRP plies with 8 orientation angles, and the specimens are drilled with 3 tools. The results are analyzed with consideration of cutting force, type of tools and fabrication condition. The specimens with each drilling conditions are also investigated with SEM. The optimal drilling conditions such as drill types and cutting fence with respect to the fabricating condition are studied.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2002.05a
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• pp.960-963
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• 2002

In recent days the more use of CFRP composite is in the airplane, automobile, and sport goods, etc., the more necessity of research on it in this engineering. In this research, the CFRP composite specimen are fabricated by 48 CFRP plies with 8 orientation angles, and the specimens are drilled with 3 tools. The results are analyzed with consideration of cutting force, type of tools and fabrication condition. The specimens with each drilling conditions are also investigated with SEM. The optimal drilling conditions such as drill types and cutting force with respect to the fabricating condition are studied.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2002.10a
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• pp.300-303
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• 2002

In recent days the more use of CFRP composite is in the airplane, and sport goods, etc., the mote necessity of research on it in this engineering. In this research, the CFRP composite specimen are fabricated by 48 CFRP plies with 6 orientation angles. and the specimens are drilled with 4tools The results are analyzed with consideration of cutting force, type of tools and fabrication condition. The specimens with each drilling conditions are also investigated with SEM. The optimal drilling conditions such as drill types and cutting force with respect to the fabricating condition are studied.

• Proceedings of the Korean Society of Machine Tool Engineers Conference
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• 2002.10a
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• pp.180-185
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• 2002

In recent days the more use of CFRP composite is in the airplane, automobile, and sport goods, etc., the more necessity of research on it in this engineering. In this research, the CFRP composite specimen are fabricated by 48 CFRP plies with 6 stacking sequences, and the specimens are drilled with 4 tools. The results are analyzed with consideration of cutting force, type of tools and fabrication condition. The specimens with each drilling conditions are also investigated with SEM. The optimal drilling conditions such as drill types and cutting force with respect to the fabricating condition are studied.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.75-88
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• 2007

Nowadays, geometrical form expressed on costume is recognizing as a part of modeling art, at the same time is working to develop it. Also the geometrical form is affording the coinciding lifestyle and sensitivity of customers keeping their pace. As a result, our study is researching on the geometrical form that is used in the pattern, silhouette, and detail of the costume to show the texture in sense of touch and the effect of optical illusion used in variable designs, in order to present the expansion our capability of infinite development included in the study of costume. Specially, geometrical form included in sports wear is very effective since the geometrical form includes short and simple beauty as well as practical design. Thus, this study is wishing to know if satisfying the practical and psychological urge of present human beings may be applied to the golf wear market, which is a type of sport that geometrical form is sent in the fastest way in domestic market. Also we are urged to know what type of design technique is the geometrical form nowadays used and changed to discriminate the artificial commerce and improve the identity of such unique brand. The source of this thesis is wishing to investigate the specialization and the most effective geometrical shape and preference of each type in domestic golf wear goods that applied geometrical goods in $2002{\sim}2006$ and analyze its way of expression.

• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.35-49
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• 2014

In cases of fashion businesses operating by consignment, base estimate on quantity of sales is the most essential part of merchandising. This study classified factors influential to sales into factors with systematic influence and factors with unsystematic influence. In order to find out influence of each factor on sales, non-linear regression was used with SPSS package on the basis of actual data on sales for 5 years for sport shoes brand. Major findings of this study are as follows. First, price level had significant negative(-) influence on sales. Second, price expectation effects had significant negative(-) influence on sales. Third, competitor's price effect showed significant negative(-) value. Fourth, day-of-the-week effect showed significant positive(+) effect. The theoretical marketing implications of this study are as follows. First, study on price leads to expansion of the researches from apparels to sport shoes. Field of study on price was enlarged through expansion of variable of study from price level and price expectation effect to promotion, day-of-the-week effect and rainfall effect. Second, quantitative scale of day-of-the-week effect was found and it could be confirmed that there was seasonal differences with day-of-the-week effect. Implications of above findings on marketing managers are as follows. First, it was found that an increase in competitiveness of brand power and a decline in absolute value of competitor's price effect can be realized when new product groups are developed to meet the unsatisfied needs in the market. Second, it was possible to find out the parameters scales of the price response function, making it possible to estimate sales for the next season, and in turn realize increase in rate of sales and profit rate. This research is based on the dynamic price response function, which is rare to find in the apparel business and it academic significance due to its expanding response model which was focused on price in conventional researches to non-systematic variables.

• Carbon letters
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• v.9 no.4
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• pp.324-339
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• 2008

The principal aims of the review paper are (1) to establish broad overview information, both qualitative and quantitative, relating to the world market for polyacrylonitrile (PAN) or pitch-based carbon fibers; and (2) to generate an effective analysis and break down of consumption by process route and eventual end-use. The review paper also designed specifically to provide subscribers with an accurate, independent, and realistic assessment of the current status and future perspective of the market for carbon fibers in the world. The world market for carbon fibers continues to grow rapidly, fuelled by new industrial end uses, such as sport and leisure goods, aerospace, automotive applications, civil engineering and infrastructure repair, and immerging applications in energy generation. Demands for properties of carbon fibers used in those applications include many things such as strength, toughness, fatigue property, corrosion resistance, heat resistance, etc., and these become to be higher level. On the other hand, demands for manufacturing technologies of carbon fibers become to be difficult with these demands for properties, and these are wide variety such as high efficiencies, high qualities, many functions, labor saving, and low cost. In this review paper, thus, the recent carbon fibers corresponded to these needs, and its latest manufacturing technologies as well as market prospects are described.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.243-244
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• 2013

본 연구의 목적은 온라인 스포츠용품 이용고객들을 대상으로 사회적 실재감, 웹사이트 명성, 상호작용성과 고객신뢰, 관계몰입 및 고객충성도와의 구조적관계를 규명하는 것이다. 이러한 연구목적을 달성하기 위하여 P, U광역시 및 K도에 소재한 5개 대학에서 편의표본추출법을 이용하여 최종 458명을 유효 표본으로 선정하였으며 본 연구의 자료로 이용하였다. 본 연구에서는 SPSS WIN 14.0 통계 패키지와 AMOS 7.0프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 확인적 요인분석, 구조방정식 모형분석을 실시하였다. 본 연구에서 얻은 결론은 다음과 같다. 첫째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 고객신뢰에 유의한 영향을 미친 것으로 나타났다. 둘째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 유의한 영향을 미친 것으로 나타났다. 셋째, 고객신뢰는 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다. 넷째, 관계몰입은 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다.