• Journal of Smart Tourism
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• v.1 no.3
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• pp.31-44
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• 2021

The emergence of the digital economy and easy accessibility to Web 2.0 tools has seen an expansion of the influencer ecosystem within the travel and tourism industry. Founded on the principles of reference groups and peer reference there is a growing trend amongst industry practitioners who are now opting to move away from many of the traditional approaches used to market their products and services and are instead taking advantage of the concept of e-word-of-mouth (eWOM). Whilst there is a growing body of academic literature addressing the notion of influencer marketing, there is little understanding of influencer marketers themselves. Consequentially, this study addresses this gap in the literature through the quantitative examination of those who promote products, services, or companies by distributing eWOM through their online digital channels and presence; otherwise known as travel influencers. A quantitative research approach involving an online survey yielded 255 responses from travel influencers. The research findings indicate that those who work in this field prefer not to be awarded the label "travel influencer," focusing instead on their specific method of influencing, such as blogging and vlogging or sharing Instagram updates. The research also demonstrates how the new influencers have a strong role in generating travel urge and desire. The research contributes to the wider body of academic literature and travel industry practitioners by establishing the general profile of influencers and their increasingly specialized role in tourism and hospitality marketing.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.493-495
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• 2021

Local festivals, an intangible tourism resource, contribute to the development of the local tourism industry by developing specialized products and tourism products to develop the region. With a very high interest in festivals in each of these regions, much attention is paid to data analysis on what issues and improvements will be made after the festival. In this study, for festivals in the Danyang-gun area, where many people visit every year among festivals in various regions, the issue of negative or positive relations is visually identified by collecting and analyzing unstructured data, which is an online medium, free from the difficulty of collecting commercial data This study was conducted to derive.

• Proceedings of the Korean DIstribution Association Conference
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• 2003.02a
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• pp.123-166
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• 2003

Marketing channel is recognized as one of the society systems which have the character of functional organization. These organizations are related to each other for specialized and cooperative work. Channel members in distribution channel are striving to accomplish exchange through reciprocal action. Thus channel members exercise their power to take better position in exchange. There will be struggling between members about satisfaction and conflict during this power exercise. Now a days, buyers use more harsh power as large retail firms are increasing. This phenomenon is occurring in the distribution channel. However, there will be different phenomenon in case of agricultural products. Not like industrial product suppliers, agricultural product suppliers have various supply channels and many agricultural products are seasonal. It has also unstable amount supplies. There should be differentiated marketing in agricultural products. Relatively weaker powered suppliers have to strengthen comparative factors and also have to be technically specialized through assessed experience in order to establish strong product sales chain. Making a brand of agricultural product would be also a good idea to increase the product comparability. Channel members need to be recognized their specialized functions in order to make balanced distribution channel. There have to be conversion of concept of relation between suppliers and buyers from subordinate relationship to cooperative relationship.

• Journal of Dairy Science and Biotechnology
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• v.34 no.4
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• pp.217-229
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• 2016

Goat milk production and processing is a dynamic and growing industry that is fundamental to the health of hundreds of millions of people worldwide and is recognized as an important contributor to many national economies. Goat milk has contributed significantly to the economic and nutritional quality of life in developing countries, particularly in the Mediterranean, the Middle East, Eastern Europe, and Latin America. Goat milk has played an important role in the health and nutrition of infants and the elderly, and is also known to be beneficial and therapeutic for people with milk allergies. The potential and value of the nutritional, health, and therapeutic effects of goat milk and specialized goat milk products are now attracting attention. Various products can be made from goat milk based on its chemical properties. In addition, special products such as hair, skin care, products, and cosmetics produced using goat milk have garnered more attention in recent years. Nevertheless, high quality products can only be made from good quality goat milk. Advanced technical treatments are necessary to produce high quality goat milk that meets consumer expectation of nutritional, hygienic, and good sensory products. Good taste has been a critical criterion when deciding to buy and consume goat milk and associated products. However, it may be possible to produce more value-added products that cater to the new trends in consumer needs and thus maintain economic sustainability of goat milk industry.

• International Journal of Human Ecology
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• v.13 no.2
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• pp.101-111
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• 2012

Children have become the target of intense and specialized food advertising efforts. This study examines the content of TV food advertising and discussed possible concerns from the perspective of children. A total of 102 ads were collected from two cable networks aimed at children. Most of the food ads used emotional appeals and did not provide information clues such as nutrition values. Ads with high sales pressure and celebrity endorsements appeared frequently and the ads for snack foods and high-carbohydrate bakery products were dominant. Understanding food ads can be a significant indicator to establish the orientation of consumer ad education and build educational programs appropriate for children. The issue that appears conspicuous in child targeted advertising and marketing is the childhood obesity and food advertising relation; subsequently, there is a need to evolve advertising that targets children into a positive educational information source.

• 제어로봇시스템학회:학술대회논문집
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• 2004.08a
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• pp.282-285
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• 2004

Every year, the last products from most important builders of high bandwidth digitizers are tested in our laboratory which is specialized in the design and the characterization of fast links used in large laser facility. The purpose of this article is to describe the series of tests conducted during the characterization of such digitizers. More particularly, it takes an interest in the metrology of instruments with more than 5 GHz of bandwidth. It presents the different methods used and the kind of conclusion that we can give after such study. Such metrology campaign which usually takes one month of work, allows us to observe the smallest details and characteristics that usually builders don't give in their tables specifications. After the campaign, a copy of our technical report is written and sends to the builder. This report can be used by the technical team to ameliorate the points we noted.

• Culinary science and hospitality research
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• v.6 no.2
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• pp.331-349
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• 2000

Patisseries and bread industries in Korea has been growing by the change of diet pattern of Koreans. Patisseries and bread now occupy 14.1% of the total food industry in Korea. In western countries, patisseries and bread are specialized by their products. In Korea, however, the two have not yetestabished their own business realm. It is, therefore, necessary to have academic definitions upon patisseries and bread since they require different materials and methods to produce. This study is to make the definitions on patisseries and bread to give the industry a clearer recognitn of the two. The study examines the common and distinctive of patisseries and bread in terms of history and cooking method.

• Convergence Security Journal
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• v.3 no.2
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• pp.57-65
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• 2003

A protection profile is the required specification document by consumer groups to specify what security purpose they would like to have in their specialized products. A protection profile assumption is the document that specifies consumer environment in the physical, artificial, network perspective and the contents of intended usage which include usage limitation, the value of latent asset, and additional applications for a TOE (Target of Evaluation). In this paper, we compare the assumptions of the NSA IDS PP and the IDS PP for government.

• The Pure and Applied Mathematics
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• v.19 no.1
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• pp.43-57
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• 2012

By simply splitting the hypergeometric Saran function $F_E$ into eight parts, we show how some useful and generalized relations between $F_E$ and Srivas- tava's hypergeometric function $F^{(3)}$ can be obtained. These main results are shown to be specialized to yield certain relations between functions $_0F_1$, $_1F_1$, $_0F_3$, ${\Psi}_2$, and their products including different combinations with different values of parameters and signs of variables.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.4
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• pp.810-816
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• 2011

The existing underwater acoustic communications modem is developing based on commercial products, so it is possible on functionality and performance of underwater acoustic communications modem implementation. But the production of development system is required to single platform system implementation at the system's size and cost. So this paper designs and implements the signal processing module as an important role to single hardware platform production of underwater acoustic communication modem by using TigerSHARC DSP processor.