• Acta Via Serica
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• 제9권1호
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• pp.139-160
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• 2024

This study delves into the concept of cultural hybridity, using the Great Mosque-Cathedral in Córdoba, Spain as a unique case study. This monumental site stands as a testament to the convergence of Islamic and Christian architecture and ideology, a phenomenon that is often discussed in modern contexts. However, this study takes a step further, examining cultural hybridity across historical epochs to reveal its persistent relevance in shaping social and cultural landscapes. Originally a mosque transformed into a Christian cathedral, the Great Mosque-Cathedral is a prime example of this phenomenon, reflecting continuous cultural, architectural, and ideological exchanges between the two religions. This paper meticulously analyzes how the structure's architectural elements embody these exchanges, such as its ornate mihrab and unique double-arched columns. By integrating theories of hybridity with a detailed architectural and historical analysis, the study argues that the mosque-cathedral is not merely a physical space but a dynamic medium through which cultural negotiations and adaptations are articulated. The findings underscore the complexity of cultural hybridity, challenging simplistic interpretations of cultural exchange and dominance, and highlighting the mosque-cathedral's role in ongoing debates about identity and heritage in contemporary society. This comprehensive examination contributes to academic discussions on hybridity and enhances our understanding of cultural resilience and transformation through architectural spaces.

• International Journal of Advanced Culture Technology
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• 제12권3호
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• pp.370-379
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• 2024

In this paper, we explore the historical development and revolutionary impact of music in mass media across various forms, including radio, television, film, and digital platforms. The evolution of music in mass media reflects significant technological and cultural shifts over the past century. From the early days of radio to the advent of digital streaming, music has played a crucial role in shaping the types of mass media. Early radio broadcasts in the 1920s relied on live performances and recordings to captivate audiences, establishing music as a central element of media content. The rise of television in the 1950s brought new opportunities for music integration, with theme songs, variety shows, and music videos becoming staples of TV programming. The film industry further revolutionized the use of music, with iconic scores enhancing cinematic storytelling and emotional depth. The digital revolution of the late 20th century introduced new formats and services, expanding access to music and transforming consumption patterns. Recently, streaming platforms and social media allow for personalized music experiences and direct artist-fan interactions. Through an analysis of technological advancements, this study highlights the integral role of music in enhancing narrative, evoking emotions, and creating cultural identities. We present our understanding of this evolution to provide insights into future trends and potential innovations in the integration of music with mass media, including the use of artificial intelligence and virtual reality to create immersive auditory experiences.

• 농촌지도와개발
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• 제10권1호
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• pp.15-29
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• 2003

The study uses agricultural knowledge system theory to explore how traditional knowledge applies to the linkage system of agricultural research and extension in rural Korea. By agricultural knowledge system we emphasize the dynamic networks of actors, processes of negotiation, and the diverse ways in which knowledge is constructed and performed. The knowledge systems reflect the idea that the boundaries between knowledge groups are not closed and that there could be considerable overlap between knowledge system. The results of this study are the following : First, we should know that some extension agents clearly value farmer knowledge and try to facilitate farmer-to-farmer communication. Extension plays a significant role in the knowledge-creation process and shaping communities because knowledge processes are embedded in social processes that involve aspects of power, authority, and legitimization. Third, the constructions of agricultural knowledge systems thus include social interactions, communication, and the diverse processes individuals employ create, use, and evaluate multiple types and sources of information through the linkage between agricultural colleges and Rural Development Administration (RDA), establishing the research institution of research and extension linkage, exchange research agent with extension agent, and bottom-up approach. Second, we should know that the focus of traditional knowledge development is rural community development as a community process. Nowadays the sessions of the Intergovernmental Committee of World Intellectual Property Organization (WIPO) cover two lines of inquiry, which are the use of existing standards of intellectual property for the protection of traditional knowledge and that of new legal standards, eventually in the from of sui generis mechanisms of protection.

• 한국조경학회지
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• 제30권6호
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• pp.26-37
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• 2003

Urban park are indispensable elements of contemporary cities. However, the structure and culture of contemporary cities is currently changing. There are prevalent discourses that Olmstedian parte are no longer relevant to our new societies and cultures. New kinds of parks have emerged with different forms and functions. In order to propose a new paradigm for parks in the 21st century, we need to look back to the origin of modem parks, which is to say, Olmstedian parte. This paper aims to trace the background of park movements in the 19th century America and to identify and describe Olmsted's idea of urban parks. In addition, the paper will clarify the limitations and reinterpret the meaning of Olmsted's idea of urban parks. One idea behind the development of urban parte was to mitigate urban problems such as public health, alcoholism violence and class conflicts in 19th century industrial cities. The aim of urban park was partially achieved at that time. However, those parse did not serve the use of diverse classes. Olmstedian parks were designed for passive and civilized recreation, and lower classes were more attracted by active theme parks and areas such as Coney Island and John Wood. The strengths of Olmsted's idea of urban parte can be outlined as follows: First, designing parte goes beyond shaping physical lands to embrace social reforms. This means that park designers should have a critical understanding of society and culture. Also, landscape designers should have a bold vision for the future. Without such a vision and social agenda, landscape architects cannot postulate alternative possibilities through engaging in new practices. Second, Olmsted successfully adapted British landscape aesthetic ideas such as the picturesque, the sublime and the beautiful into an American context. Finally, his vision and idea of urban parks show us that landscape architecture is not just technical work, but that it can create a locus to engage a new cultural praxis by inventing cultural products - parks.

• Journal of Contemporary Eastern Asia
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• 제18권2호
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• pp.16-32
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• 2019

Media manipulation of breaking news through article selection, ranking and tweaking of social media data and comment streams is a growing concern for society. We argue that the combination of human and machine curation on media portals marks a new period for news media and journalism. Although intermediary platforms routinely claim that they are merely the neutral technological platform which facilitates news and information flows, rejecting any criticisms that they are operating as de facto media organisations; instead, we argue for an alternative, more active interpretation of their roles. In this article we provide a contemporary account of the South Korean ('Korean') online news media ecology as an exemplar of how contemporary media technologies, and in particular portals and algorithmic recommender systems, perform a powerful role in shaping the kind of news and information that citizens access. By highlighting the key stakeholders and their positions within the production, publication and distribution of news media, we argue that the overall impact of the major portal platforms of Naver and Kakao is far more consequential than simply providing an entertaining media diet for consumers. These portals are central in designing how and which news is sourced, produced and then accessed by Korean citizens. From a regulatory perspective the provision of news on the portals can be a somewhat ambiguous and moving target, subject to soft and harder regulatory measures. While we investigate a specific case study of the South Korean experience, we also trace out connections with the larger global media ecology. We have relied on policy documents, stakeholder interviews and portal user 'walk throughs' to understand the changing role of news and its surfacing on a distinctive breed of media platforms.

• International Journal of Computer Science & Network Security
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• 제22권4호
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• pp.59-66
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• 2022

Students can successfully connect with one another thanks to the introduction of Web 2.0 and the tools and technology linked with it. The fact that rising digital tools are systematically influencing the education system is not a secret. The purpose of the research article efficiently evaluates the influence of incorporation of media in the activities of the scientific library of the higher education institution. The research Methodology is the Concepts, techniques, and procedures to effectively inculcate primary and secondary data to conduct the research effortlessly. It's worth noting that in this case, quantitative primary research was provided in the form of a survey. The researchers have proposed a survey in order to successfully instil a comprehensive view on the "incorporation of media in the operations of the scientific library of higher education institutions." As a result, fifty-one higher education institution principals were asked to attend this session. This is necessary to understand that they are both well-educated and cognizant of the impact of technology innovation on schooling. As a result, the researchers were able to gain a comprehensive view of this situation thanks to this survey. The results effectively showed that most of the participants believe that social media plays a vital role in shaping up higher education and at the same time they believe that the libraries of famous educational institutions must adapt as per the new educational trend so that teachers and students both can tap into its benefit.The practical significance of the result is manoeuvred by the efficient survey analysis and at the same time, peer-reviewed journals have been employed to put forward authentic information. Therefore, efficient insight regarding this topic has been gathered by the researchers.

• Asia pacific journal of information systems
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• 제34권2호
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• pp.518-540
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• 2024

Mobile technologies have enabled marketers to target consumers anywhere and anytime. However, as consumers react and respond differently depending on what situation they are in, there is an apparent need to determine when, where, and what kind of advertisement is most relevant to the consumer. This paper proposes a holistic approach to examine the response of consumers when faced with two types of contextual factors (environmental/spatial and social contexts) through the lens of the Mobile Advertising Effectiveness Framework. We focus on the contextual effects of perceived distance from the offline store and the effect of popularity cue indication. A scenario-based survey is conducted to investigate the effects of perceived distance and popularity cue on the users' attitudes, and ultimately on their response intentions, upon receipt of mobile ads. Results of the study confirm the hypotheses: first, mobile ads sent when users perceive the physical store to be in close proximity tend to evoke more positive attitudes and elicit better responses compared to when users perceive the store to be farther away. Additionally, ad messages indicating high popularity were found to be more appealing than those with low popularity. These empirical results underscore the pivotal role of context, encompassing both spatial context (proximity to offline stores) and social context (popularity cues), in shaping consumer attitudes and response intentions in mobile advertising. The findings of the study offer theoretical insights that underline the significance of holistic context-based approaches that in turn, marketers may use to design more effective mobile ad campaigns that may elicit better responses from consumers.

• 만화애니메이션 연구
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• 통권47호
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• pp.103-123
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• 2017

최근 다수한국화장품 브랜드에서 남성 BB Cream을 출시하는 등 화장품은 여성전용이 아니라 많은 남성도 사용하기 시작 하였다. 연예인 김기수는 여성 화장품 메이크업하는 프로그램을 진행하면서 많은 인기를 끌었다. 지금 현대사회에서 남성과 여성의 젠더 스테레오타입은 2차원대립성 성별 다문화로 발전하고 있다. 2016년 서울 강남역 화장실 살인사건을 시발점으로 사회에서 여성 혐오 인식에 대한 화제도 거론되기 시작 하였다. 이 사건으로 페미니즘운동이 다시 일어났고 사회적으로 젠더 문제에 대한 관심도 점차 높아졌으며 사람들은 사회 건설의 주요한 남녀평등화 문제를 인식하게 되었다. 이러한 사회현상을 통하여 대중들은 사회생활 중 스테레오타입의 속박에서 벗어나는 것을 희망하고 있고 애니메이션 광고도 남녀 젠더 스테레오타입이 남성에 치우쳐 있던것으로부터 변화되기 시작하면서 남녀 캐릭터 성별 다양화와 내용전환에 중점을 두고 있다는 것을 알 수 있었다. 애니메이션 광고가 번영하던 초기 광고들의 내용은 남성의 시각을 중심으로 스테레오타입화해서 캐릭터를 표현하였으며 남성 캐릭터를 미화하고 권력과 지위를 짊어지게 하였다. 광고 속 여성은 대부분 종속관계 역할을 맡았지만 페미니즘 운동이 부흥하면서 여성은 자아가치관과 사회평등성에 대해 욕구가 생겨나기 시작 하였다. 이런 현상들은 애니메이션 광고가 남녀 캐릭터를 디자인할 때 예전 전통을 깨뜨리고 스테레오타입이 변화된 새로운 남녀 캐릭터를 디자인하는데 영향을 주고 있다. 본 논문에서는 젠더 스테레오 타입의 네가지 요소를 바탕으로 60년대 Rosenkrantz,et al. 대학생을 대상으로 성별 정의 관념에 대한 조사를 연구방법론으로 사용하였다. 이를 바탕으로 애니메이션 광고 중에서 남녀 성별 표현을 조사한 결과 애니메이션 광고 중의 남녀 이미지 성별표현의 변화는 사회문화의 영향 하에 변화 된다는 것을 알 수 있다. 지금 변화하고 있는 사회 현상에 따라 애니메이션 광고도 대중 성향에 맞는 작품을 구성 한다면 더욱 쉽게 대중과 소비자들에게 받아들일 수 있고 인정을 받을 수 있을 것이다. 이러한 사회배경 속에서 새로운 사상과 양성에 관한 토론을 애니메이션 광고에 응용하여 남녀 캐릭터를 디자인 한다면 애니메이션 광고의 새로운 발전 방향을 개척 하는데 도움이 될 것인지 본 연구를 통해 알아보고자 한다.

• 기술혁신학회지
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• 제17권2호
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• pp.309-333
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• 2014

새로운 혁신활동에 대응하기 위해서는 혁신의 사회적 맥락과 사용자의 잠재적 니즈를 파악하여 기술과 사회를 동시에 구성하는 노력이 필요하다. 사용자 경험 활용, 사회 기술기획 등으로 표현되는 '수요 구체화' 활동이 효과적으로 이루어져야 새로운 궤적을 형성하는 탈추격 혁신을 수행할 수 있고 사회 문제를 해결할 수 있기 때문이다. 리빙랩(Living Lab)은 사용자가 혁신활동에 능동적으로 참여하는 "사용자 주도형 혁신" 모델로서 최근 유럽을 중심으로 부각되고 있다. 본 연구는 사용자 주도형 혁신모델로서 리빙랩의 이론적 논의와 주요 사례를 살펴보고 우리나라에서의 적용 가능성을 탐색하였다. 리빙랩은 특정 공간 또는 지역에서 최종 사용자들이 적극적으로 참여해 문제를 해결하는 개방형 혁신모델로 지역사회의 문제 해결력을 증대함과 동시에 새로운 사회 기술시스템을 구현하기 위한 선구적 활동이다. 더 나아가 리빙랩은 탈추격 혁신, 수요지향적 혁신, 지역혁신, 사회문제 해결형 혁신, 생태계 형성 지원, 사회 기술시스템 전환 등 최근에 등장하고 있는 혁신정책의 패러다임 변화를 반영한 정책 수단으로서 우리 사회의 변화를 탐색할 수 있는 기반이 된다.

• 동의생리병리학회지
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• 제21권5호
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• pp.1291-1296
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• 2007

The expressions of c-Fos and nitric oxide synthase (NOS) represent neuronal activity and play' a crucial role in the shaping of the development of brain. During the late pregnancy, stresses may influence neuronal activity of prenatal rats. In the present study, the effects of prenatal noise and music on the expressions of c-Fos and NOS in the hippocampus of rat pups were investigated. Exposure to the noise during pregnancy decreased c-Fos and NOS expressions in the hippocampus of rat pups, whereas exposure to music during pregnancy increased c-Fos and NOS expressions in the hippocampus of rat pups. The present results show that prenatal music stimulation may increase neuronal activity of rat offspring, whereas exposure to noise during pregnancy may reduce the neuronal activity of offspring. The present study suggests that prenatal stimuli including noise and music could affect the fetal brain development.