• 통상정보연구
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• 제15권3호
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• pp.155-173
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• 2013

1990년대부터 기업의 사회적 책임 (CSR)은 기업과 연구자에게 많은 관심을 끌기 시작했다. 소비자의 구매 행동은 직접적으로 기업의 재무 성과뿐만 아니라 회사의 미래 발전과도 관련이 있다. 많은 CSR에 관한 기존의 연구는 주로 기업의 관점에 초점을 맞추고 있다. 이 논문은 소비자, 기업, 국가 세 가지 측면에서 기업의 사회적 책임이 구매 의도에 미치는 영향을 분석하고자 한다. 본 연구는 중국에 있는 소비자의 구매 의도에 미치는 사회적 책임 활동의 영향을 분석하기 위해 삼성 브랜드를 이용하는 고객 및 이용할 의사가 있는 고객들을 대상으로 모집하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 기업의 사회적 책임 활동이 기업-소비자 동일시에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 기업의 명성과 원산지 이미지에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 기업의 사회적 책임 활동과 구매의도 간의 관계에 대한 조절 변수들 중에 기업-소비자 동일시는 기업의 명성과 원산지 이미지 보다 더 중요한 조절변수로 나타났다.

• 디지털융복합연구
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• 제10권2호
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• pp.133-140
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• 2012

본 연구는 기업의 윤리경영이 기업성과에 영향을 주고 있는지를 논리적으로 규명하고 이를 실증적으로 분석하였다. 윤리경영의 측정은 2004년부터 2009년까지 6년간 한국경제정의 연구소에서 발표된 윤리경영지수(KEJI지수)가 측정된 기업을 대상으로 분석하였다. 분석결과 첫째, 윤리경영은 기업성과인 ROA에 정(+)의 영향을 미치는 것으로 나타났는데 이는 윤리경영을 더 잘 수행하는 기업들이 더 좋은 경제적 성과를 거둔다는 기존연구결과를 지지하는 결과이다. 둘째, 윤리경영이 기업성과에 미치는 영향에 있어 기업 지배구조의 조절효과를 확인하였다. 이러한 연구결과를 통해 학문적으로는 윤리경영을 통한 명성효과(reputation effect)와 다시 이것이 기업성과에 영향을 주는 새로운 이론적 관점을 시사하고 있다고 볼 수 있을 것이다. 또한 실무적으로는 윤리경영을 강화하는 사회적 흐름에 대하여 비단, 사회적 활동만을 강화하는 것만이 아니라 그 배경의 윤리경영에 대한 중요성과 영향력을 인식하여 기업성과를 높이기 위해서는 윤리경영에 맞는 변화가 선행되어야 하는 점을 시사하고 있다.

• Asia pacific journal of information systems
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• 제30권3호
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• pp.568-589
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• 2020

Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

• KIEAE Journal
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• 제11권4호
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• pp.19-27
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• 2011

This study aims to find the determining factors for apartment rental prices by using Stepwise Multiple Regression Analysis. In the process, differences among the groups and multicollinearity and correlation between the variables are examined using analysis of variance(ANOVA), correlation analysis and factor analysis. The comprehensive analysis of reliability of the variable and comprehensivization ensure objectivity. For this analysis, the characteristics of the determining factors for apartment rental prices by sub-regions in Seoul are as follows : First, the housing supply rate appears center of the central and the southwest region is influenced by the cultural and ecological environment, convenience, the size of the complex and reputation of the developer. Second, the northeast region is generally influenced by the regional economy, housing size, the density of the complex, well-known construction companies and relevant variables of individual housing and the density of the complex, physical and social environment, reputation of the developer, local economy and housing size. Lastly, the southeast region appears to be influenced by the local economy, the density of the complex, housing size and the educational environment.

• 한국의류산업학회지
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• 제20권6호
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• pp.629-644
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• 2018

Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권3호
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• pp.1481-1501
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• 2019

In opportunistic network, the behavior of a node is autonomous and has social attributes such as selfishness.If a node wants to forward information to another node, it is bound to be limited by the node's own resources such as cache, power, and energy.Therefore, in the process of communication, some nodes do not help to forward information of other nodes because of their selfish behavior. This will lead to the inability to complete cooperation, greatly reduce the success rate of message transmission, increase network delay, and affect the overall network performance. This article proposes a hybrid incentive mechanism (Mim) based on the Reputation mechanism and the Credit mechanism.The selfishness model, energy model (The energy in the article exists in the form of electricity) and transaction model constitute our Mim mechanism. The Mim classifies the selfishness of nodes and constantly pay attention to changes in node energy, and manage the wealth of both sides of the node by introducing the Central Money Management Center. By calculating the selfishness of the node, the currency trading model is used to differentiate pricing of the node's services. Simulation results show that by using the Mim, the information delivery rate in the network and the fairness of node transactions are improved. At the same time, it also greatly increases the average life of the network.

• 공학교육연구
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• 제16권1호
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• pp.27-34
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• 2013

본 연구의 목적은 전공과 성별에 따른 대학생들의 직업가치관을 분석하기 위한 것이다. 연구 결과 얻어진 결론은 다음과 같다. 첫째, 공학계열과 사회과학계열 대학생들은 직업가치 중 성취와 몸과 마음의 여유를 매우 중시했다. 둘째, 대학생들은 성취, 직업안정, 심신의 여유, 금전적 보상, 인정 영역에 높은 가치를 부여했고, 내재적 가치 지향이 외재적 가치 지향보다 높게 나타났다. 셋째, 두 집단은 봉사, 지식 추구, 애국, 금전적 보상, 인정, 실내활동 영역에서 유의미한 차이를 보였다. 넷째, 성별에 따른 직업가치관 분석 결과 남학생은 심신의 여유, 성취, 직업 안정, 지식추구, 금전적 보상 순으로 높은 가치를 부여했다. 여학생은 금전적 보상, 심신의 여유, 성취, 직업 안정이 높게 나타났다. 다섯째, 봉사, 애국 등의 영역이 낮은 가치 수준에 머무르고 있는 것은 진로교육을 통해 지속적으로 개선해야 할 여지가 있다고 보아진다. 결론적으로 본 연구의 결과는 대학생들의 진로 탐색에 대한 지도와 조언을 위한 교육과정을 구성하고 운영하는 데 있어서 시사점을 줄 수 있을 것으로 기대된다.

• 산업경영시스템학회지
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• 제45권3호
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• pp.186-196
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• 2022

In recent years, ESG activities (Environment, Social and Governance) have been paid more and more attention by enterprises and their stakeholders in various countries. China is the largest developing country in the world. The ESG performance of Chinese listed enterprises helps to understand the shortcomings of their sustainable development ability and further enhance the firm value. Moreover, the interaction effect between green innovation investment and ESG activities is of great significance for enterprises to balance the resource allocation between the two factors in the future. Taking listed Chinese manufacturing companies from 2011 to 2020 as an example, this study investigates the influence of ESG activities on financial performance and non-financial performance, and tests the moderating role of green innovation. Our results show that: (1) ESG performance has a negative impact on financial performance; (2) ESG performance has a positive impact on non-financial performance; (3) Green innovation can positively adjust the negative impact of environmental activities on financial performance. However, it will enhance the negative impact of governance activities on financial performance. The interaction effect between green innovation and social activities on corporate financial performance is a substitution effect; (4) With the improvement of green innovation level, the positive impact of ESG overall performance and environmental performance on corporate reputation will also be suppressed.

• 한국정보시스템학회지:정보시스템연구
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• 제24권2호
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• pp.53-72
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• 2015

Purpose The purpose of this study was to investigate the factors affecting the users' stress and using reluctant intention to use social network service(SNS). This study especially focused on stress of SNSs' user. Because SNS has led to negative effects such as invasion of privacy, addiction and social overload recently. In addition, adverse effects of SNS had caused SNSs' user to feel stress and fatigue. Design/methodology/approach This study developed hypotheses to empirically examine the factors that affect SNS users' stress and using reluctant intention. In order to verify research hypotheses, this study collected data from 362 users who currently use the SNS in Korea. Further, we used the smartPLS analysis. Findings The results of this study are as follows; First, reputation perception, unwanted relation burden, privacy concern, information overload and interaction overload had a significant positive effect on SNS users' stress. But international influence had no significant positive effect on SNS users' stress. Second, SNS users' stress had a significant positive effect on using reluctant intention. The results of this study provides theoretical foundations on the research for dark side of SNS and implies that SNS providers are in need of exerting an effort to minimize the negative aspects.

• 지식경영연구
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• 제16권1호
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• pp.225-242
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• 2015

Cyberbullying, i.e., posting malicious comments online, has been identified as a critical issue in the online and social media context. It has become prevalent on a global scale, which happens across all ages. As a way to reduce and prevent cyberbullying, it is important to promote online prosocial behavior. In line with the concept of online prosocial behavior, we suggest posting benevolent comments against posting malicious comments as a new type of online prosocial behavior, which can combat cyberbullying and facilitate positive online culture. This study thus aims to analyze what motivates people to post benevolent comments in the online context. Based on interview methods, we extracted seven driving factors (self-presentation, pleasure, social contribution, emotional support, reputation, monetary reward, and reciprocity) and two inhibiting factors (social anxiety and effort) of posting benevolent comments online. This study has its theoretical contribution in exploring the motivation factors leading to the posting of benevolent comments by extending the concept of online prosocial behavior. It also has its practical implications by providing guidance for promoting prosocial behavior in the online context.