• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.241-249
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• 2021

The aim of the research is to evaluate the impact of social media marketing (with special reference to Facebook) on the brand preference of customers with regard to smart mobile phones. Since Facebook has become very popular today and a trend has arisen to use social media as a marketing tool, the researcher intended to evaluate the impact of social media marketing on brand preference, as the findings would provide valuable insight for future businesses. Social media as measured social media visibility, social media engagement, and social media influencewas the independent variableand brand preference was the dependent variable. The convenience sampling method was used where the sample was taken from a group of people easy to contact or to reach. A sample of 186 young males and females was selected. Factor loading and factor analysis were used to analyze the data and find the most influencing factors on brand preference. Reliability analysis, validity analysis, and regression analysiswere performed to analyze the data. The R² value is 0.320 implying that 32.00% of the variance in brand preference is explained by social media influence, social media engagement, and social media visibility. The findings show thatsocial media visibility, social media engagement, and social media influencehave a positive impact on brand preference.

• Journal of the Korean housing association
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• v.26 no.3
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• pp.33-43
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• 2015

According to aging society and social network society, the necessary of suitable alternative housing in the era has been increasing. The purpose of this research is to understand housing preference depended on the social relation of the elderly who lives in Beijing, China. The social relation was comprised of contact degree with child, contact degree with friend, contact degree with relative, degree of community participation, satisfaction with spouse and satisfaction with child. The housing preference was comprised of housing ownership, housing location, housing size and housing type. The survey was conducted on the elderly of 150 above fifties who lived in Beijing, China. For the result, the social relation was associated with the housing preference. Particularly, the relationship between the children was related to the housing ownership, housing location and housing size. The relationship between friends was related to the housing type. The level of community participation was related to the housing location. Social independence of the elderly, family cohesion, community attachment and adaption tendency were correlated with the housing preference. In conclusion, it was empirically identified that the social relation of the elderly had a relation with predicting housing preference. This result is expected to be useful in development of housing for the elderly in the future.

• Korean Journal of Childcare and Education
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• v.19 no.4
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• pp.1-27
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• 2023

Objective: This study designed an Augmented Reality-based intervention program for children with conflicted shyness and examined its effects on social avoidance motivation and preference for being with others. Methods: Sixteen six-year-old children were randomly assigned to either the experimental or control group. The experimental group participated in a six-week AR-based program. Both teachers and children rated social avoidance motivation and preference for being with others to evaluate the program's effectiveness. Data were analyzed using the Wilcoxon signed-rank test and the Mann-Whitney U test. Results: Social avoidance motivation decreased only for the experimental group. Conversely, the control group showed increased motivation scores as reported by the children. The preference for being with others increased in the experimental group based on teacher reports. For the control group, preference scores reported by teachers and children were maintained and decreased, respectively. Conclusion/Implications: This study highlights the effectiveness of the intervention in reducing social avoidance motivation and maintaining a preference for being with others in children experiencing conflicted shyness. Furthermore, the use of AR technology provided a psychologically safe environment for them to initiate social interactions without fear of negative evaluation, highlighting its potential as a primary intervention tool for this population.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.1-14
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• 2014

In social commerce, consumers can buy products at much cheaper price if the required minimum number of buyers are made. Social commerce has showed rapid growth as an innovative distribution system receiving highlights, however it is true that it hasn't been sufficiently studied. The purpose of the study for presents the direction of growth of the fashion industry with social commerce through qualitative studies. This study is to make a preference group of four people and a non-preference group of four people of social commerce users for the fashion items sold social commerce market and lastly proposes some improvements. The 'preference group' showed high familiarity and preference to social commerce; and they had the tendency of the pursuit of convenience and voluptuous shopping. The revisit of 'non-preference group' preferred open market and, had the tendency of economical shopping and, they are favorable to other categories of social commerce. The reasons of preference were that accessibility was good in fashion products purchasing behaviors in social commerce and, it was convenient and, price was good and new information on cheap and good products were provided; the reasons of non-preference were that the quality of the products and genuineness of articles are doubtful or, the price is not the lowest or, the carried over products were majority. In the perspective of the fashion products in social commerce they answered that it would be brighter but improvements are needed such as supplying exact information, the lowest price, diversified products and the subdivision of category.

• Journal of Families and Better Life
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• v.17 no.3
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• pp.33-46
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• 1999

The purpose of this stud was to investigate how the children's perceptions of interpersonal relations(parent, family and peers) and self are related to social preference. The subjects of this study were 625 children of 5th and 6th grade in 4 primary schools in Tajon. Social preference was highly correlated with perceptions of peer and of father. The direct path between boy's perceptions of parent/family and peer ratings of social preference was no longer significant whereas there was a significant path mediated by their perception of self. This suggests that boys and girls' peer representations were established for the role as mediators between parents/ family representations and peer ratings of social preference. In addition negative representations of self and others were found to be associated with increased social impairment and less positive status in the peer groups.

• The Journal of Industrial Distribution & Business
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• v.12 no.10
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• pp.7-17
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• 2021

Purpose: Studies on social exclusion from a sensory perspective are rather limited in state-of-the-art literature, especially in exploring the relationship between social exclusion and shape preference from a sensory marketing perspective. The present study aims to explore the effect of social exclusion on consumers' shape preference (angular vs. rounded) and the underlying mechanism. Research design, data and methodology: The relationship between social exclusion and consumers' shape preference was investigated in Study 1 using a one-way between-subject design (being excluded vs. being included), and the mediation effect of sense of control has been examined in Study 2 via a between-subjects design (being excluded vs. being included) ×2 (angular vs. rounded). Both studies were conducted on the Credamo data platform in China, and evaluated by one-way ANOVA. Results: The results showed socially excluded consumers prefer the product with angular design rather than socially included consumers, and this effect can be mediated by sense of control. Conclusions: This paper contributes academically for investigating the research area of the sense of control and explores the influence of the control needs of humans on consumer behaviors. Furthermore, it also clarifies new potential psychological role of shape preference - the recovery of the sense of control - to enrich the psychological mechanisms of shape preference.

• KDI Journal of Economic Policy
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• v.39 no.2
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• pp.75-98
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• 2017

This paper aims to estimate the social discount rate (SDR) rather than dig into its theoretical foundation. As SDRs can be derived by investigating both the rate of return on investment and the social time preference rate, we estimate the marginal productivity of both private and public capital and the time preference rate based on the Euler equation. In order to provide a single representative SDR, the weighted averages of the marginal productivity and time preference rate, whose weights are determined by the flow of funds data reflecting the social demand of funds, are presented. Based on the empirical results, we argue that the marginal productivity of private capital stands in the middle of the 3% range while that of public capital varies from 4.5% to 8.6%, with the time preference rate showing a decreasing trend from 3.2% in the early 2000s to 1.2% by around 2030. The single representative SDR or the weighted SDR is estimated to be approximately 3.0~4.5% and expected to continue its downward trend for the foreseeable future.

• Journal of Family Resource Management and Policy Review
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• v.10 no.3
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• pp.97-111
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• 2006

The objective of this research is to analyze how main social relation network of middle-aged women such as family, friends and neighbors, etc affects the preference for silver town. For this objective, structured questionnaires were distributed to 309 middle-aged women at the age of 40-59 years old living in Seoul and new cities of metropolitan area. Statistics such as ANOVA, Pearson Coefficient and Multiple Regression were adopted for statistical analysis. The main result of this research is as follows: First, housewives showed higher preference for silver town than people involved in other occupations. Second, though the relation of friends and neighbors among the social relation network of middle-aged women affected the preference for silver town, that of family did not affect significantly. The result of this research suggests that it is necessary to adopt policy considering the relation of friends and neighbors among the social relation network of middle-aged women so as to activate silver town.

• Journal of the Korean Home Economics Association
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• v.50 no.5
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• pp.67-77
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• 2012

The purpose of this study was to investigate the mediating and moderating effects of teacher-child relationships on children's social behavior and peer preference. The participants were 508 children and 28 head teachers of their classes. Teachers measured the children's social behavior and the teacher-child relationships. Peer preference was measured by peer nomination. The association between prosocial behavior and peer preference was partially mediated by teacher-child conflict. The association between withdrawal, aggression and peer preference was fully mediated by teacher-child conflict. The moderating effects of teacher-child conflict were found between prosocial behavior and peer preference. In addition, teacher-child conflict moderated the association between physical aggression and peer preference.

• Korean Journal of Child Studies
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• v.20 no.1
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• pp.223-238
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• 1999

Relationships between peer acceptance, peer victimization, and self-esteem in adolescents were examined in a sample of 392 eighth grade students(189 boys and 203 girls). Data were collected using questionnaires regarding peer acceptance(social preference and social status), peer victimization, and self-esteem of adolescents. High social preference was positively related to self-esteem. Social preference varied as a function of social status both in boys and in girls. Popular boys had higher self-esteem than neglected and rejected boys; popular girls had higher self-esteem than neglected girls, who had higher self-esteem than rejected girls. The more boys and girls were victimized by peers, the lower their self-esteem. The higher their social preference, the less they were victimized. Rejected boys and girls experienced peer victimization much more than either popular or neglected boys and girls.