• The Journal of Asian Finance, Economics and Business
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• v.4 no.3
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• pp.85-94
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• 2017

The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.6
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• pp.851-859
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• 2017

Today, with the advent and development of Social Network Service (SNS), various types of information that have been difficult to observe have been pouring out. Recently, Vertical Social Networking Service (SNS), a service that shares specific interests with users' Vertical Social Networking Service) is emerging as a major research area. Especially, various human, social and spatial characteristics can be observed through geolocation data and social data collected through mobile GPS, and it is used in various studies. In this study, we analyze the social data collected through the image - based vertical SNS Instagram, and measure the user 's experience based on the social media based on the user' s spatial context. Therefore, in this study, we investigate what types of spatial patterns exist between experiential elements of sharing experiences and geographical characteristics through social data, and examine a new model of shared experience structure through extracted data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.91-94
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• 2011

The LBSNS(Location-Based Social Networking Service) service has been well-received by researchers and end-users, such as Twitter. Location-Based service of Twitter is now structured that users could not subscribe the information of their interesting local area. Those who being following from someone tweet message included information of local area to them just for their own interesting. However, follower may receive that kind of tweet. In order to handle the problem, we propose filtering technique using spatial join. The first work for filtering technique is to add a location information to tweets and users. In this paper, location information is represented by MBR(Minimum Bounding Rectangle). Location information is divided into dynamic property and static property. Suppose that users are continuously moving, that means one of the dynamic property's example. At this time, a massive continous query could cause the problem in server. In this paper, we create Virtual Grid on Google Map for reducing frequency of query, and conclude that it is useful for server.

• Journal of Korea Multimedia Society
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• v.19 no.2
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• pp.308-315
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• 2016

With the advancement in the area of cloud storage services as well as a tremendous growth of social networking sites, permission for one web service to act on the behalf of another has become increasingly vital as social Internet services such as blogs, photo sharing, and social networks. With this increased cross-site media sharing, there is a upscale of security implications and hence the need to formulate security protocols and considerations. Recently, OAuth, a new protocol for establishing identity management standards across services, is provided as an alternative way to share the user names and passwords, and expose personal information to attacks against on-line data and identities. Moreover, OwnCloud provides an enterprise file synchronizing and sharing that is hosted on user's data center, on user's servers, using user's storage. We propose a secure Social Networking Site (SSN) access based on OAuth implementation by combining two novel concepts of OAuth and OwnCloud. Security analysis and performance evaluation are given to validate the proposed scheme.

• International Journal of Knowledge Content Development & Technology
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• v.6 no.1
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• pp.5-39
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• 2016

Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean's updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA's success. The theoretical and practical implications are discussed.

• Agribusiness and Information Management
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• v.1 no.2
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• pp.81-94
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• 2009

Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.8
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• pp.1407-1417
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• 2016

In this paper, we propose a multi-level content transmission mechanism for intelligent quality of service (QoS) in social networking services (SNSs). Because existing SNSs and related work send image content to a client with a single fixed mechanism, they cannot consistently support content accessibility according to different conditions of QoS factors such as network congestion and throughput. In the proposed image transmission mechanism, our communication middleware (CM) provides an SNS developer with three transmission modes so that an SNS server or client can dynamically change the quality of images if required. In each transmission mode, an SNS server can send images to a requesting client with original high quality, thumbnail quality, or send only text information. With varying qualities of downloaded images, an SNS developed on top of CM can provide users with consistent QoS for access to SNS content.

• Information and Communications Magazine
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• v.30 no.3
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• pp.60-66
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• 2013

본고에서는 현 주소 기반 네트워킹 프로토콜의 비효율성을 극복하기 위한 CCN(Content-Centric Networking) 기술이 SNS(Social Networking Service) 플랫폼 구축에 어떻게 활용될 수 있는 지를 살펴 봄으로써, CCN 기술의 유용성과 미래 확산 가능성에 대해 알아본다.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.261-269
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• 2012

The purpose of this study was to suggest policies that take advantage of social networking services in the field of social commerce. Presented it, in order for the concept of a social network service for the first time, were examined by four representative types of social network services, and analyzed the characteristics of each. Domestic current status and concepts presented and the addition of social commerce, and analyzed the characteristics of each type proposed six kinds. Utilizing social network services to the end, was to suggest measures that can be incorporated into the social commerce business. The results of this study suggested that the marketing implications for how social network services in the social commerce business that can be utilized in companies that will say that its worth.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.232-239
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• 2009

Emerging social networking services provide a new paradigm for human-to-human communication. However, these services are centralized and managed by single service provider. In this paper, we propose MicroPost, a decentralized event notification service architecture for social applications based on publish/subscribe model. In our design space, event brokers are structured as an overlay network which provides the substrate of distributed peer-to-peer lookup service for storing and retrieving subscriptions with hashed keys. Event clients interact with event brokers to publish or subscribe social messages over the wide-area network. Using XML standards, we present an efficient algorithm to forward events for rendezvous-based matching in this paper. In our design space, the cost of routing is O(${\omega}log_kN$), where N is the number of event brokers, ${\omega}$ is the number of meta-data obtained from event messages, and k is a constant, which is selected by our design, to divide the identifier space and to conquer the lookup of given key. Consequently, what we achieved is an asynchronous social messaging service architecture which is decentralized, efficient, scalable, and flexible.