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A Study on Knit Wear Buying Behavior according to Shopping Orientations (쇼핑성향에 따른 니트웨어 구매행동에 관한 연구)

  • Lee, Ok-Hee;Kim, Kyung-Hee;Choi, Mi-Hyoun
    • The Research Journal of the Costume Culture
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    • v.10 no.4
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    • pp.364-376
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    • 2002
  • The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of college female students. A questionnaire was developed to measure knit wear purchasing motives, fashion information sources of knit wear, evaluation criteria of knit wear product, and general clothing buying behavior. The questionnaire was administered to 505 college female students in Chonbuk and Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The results of the study were as follows: 1. The college female students were classified into fifth subdivisions by the cluster analysis; convenient shopping group, recreational shopping group, self-confident shopping group, those of Fashion-pursuit group, economic shopping group. 2. The knit wear purchasing motives of consumers were significantly different according to shopping orientation subdivision in social, personal, rational. 3. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in mass media information, information by marketer, mail order advertisements, information by consumer. 4. The evaluation criteria of knit wear product of consumers were significantly different depending on shopping orientation subdivision in esthetic, practicality, individual expression, external criterion. 5. In the case of dissatisfactory factors for wearing knit wear product, significant differences were found according to shopping orientation subdivision. 6. In the case of asking factors to the manufactures of knit wear product, significant differences were found according to shopping orientation subdivision.

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Digital persona in E-girl and E-boy fashion images (E-girl과 E-boy 패션 이미지에 나타난 디지털 페르소나)

  • Uh, Kyung Jin
    • The Research Journal of the Costume Culture
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    • v.28 no.5
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    • pp.692-704
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    • 2020
  • The aim of this study is to select MLMA and Noen Eubanks as representatives of Gen Z's unique subculture 'E-girl' and 'E-boy' to analyze fashion images and determine their meaning through the perspective of persona. To conduct this study, a literature review and case studies were combined and fashion images of E-girl and E-boy appearing on social media were analyzed to identify the personas they expressed. A case study of MLMA and Noen Eubanks' Instagram and TikTok account posts showed that grotesque, kitsch, and gender-related images stand out. The digital personae demonstrated by E-girl and E-boy fashion images were demonstrated to be a strange persona that reject perfect beauty and a playful persona escaping from reality and anxiety. Lastly persona of individual identity was shown to be formed. This study provides a basis for understanding and interpreting Gen Z's culture and aesthetics that will lead to future trends. Based on this study, I hope that various studies on E-girl and E-boy apparel will be conducted, and that by understanding the importance of E-girl and E-boy culture for Gen Z (which is paying attention to fashion trends), this can be used as a marketing strategy to consider their characteristics, with data used to inform design development.

A Comparative Study on the Clothing Behavior by a Type of Campus Wear -With an Emphasis for the Boy's and Girl's High School Students in Kwangju- (통학복 유형에 따른 의복행동에 관한 비교연구 -광주지역 남.여 고등학생을 중심으로-)

  • 유명의
    • Journal of the Korean Home Economics Association
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    • v.30 no.1
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    • pp.11-24
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    • 1992
  • The purpose of this study is to investigate the present states and preferences for a type of campus wear, the differences between the life-style variables and clothing behavior among school uniform students and non-uniform students, to explore variabels of the purchasing tendency in clothes of boys' and girls' high school students. The questionnaires were administered to samples of four boys' and girls' high schools respectively in Kwangju. The data from 522 respondants were analyzed in using Frequency and T-test. The results were as follows: 1. Most of schools are likely to take a school uniform system in the near future but students do not have favorable attitude against the system. 2. There were partly significant differences between the clothing behavior variables (boys : psychological dependence, comfort and atmosphere of the store, girls : downtown shopping) among school uniform students and non-uniform students. 3. There were partly significant differences between life-style variables(boys : leadership and social attitude, advertisement confidence, girls : price consciousness) among school uniform students and non-uniform students. 4. About 80% of the subject group planned their clothing purchase in advance, and their parents and friends influenced on clothing buying behaviors more then other fashion information sources, however, for the boy students the atmosphere of the store is most affecting variables. The store in which the subject group purchased clothing most frequently was a specialty fashion store. In clothing selection, aesthetic factors were showen as important factor and the most affecting mass media is TV.

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Perceived image of nurses on major and non-major students (간호대 학생과 일반대 학생이 지각하는 간호사 이미지)

  • Jeon, Eun-Ju;Noh, Young-Mi;Ryou, Soon-Mi;Oh, Su-Yeon;Park, Kum-Suk
    • Journal of the Korean Institute of Oriental Medical Informatics
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    • v.21 no.2
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    • pp.1-9
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    • 2015
  • Purpose: This study was conducted to investigate the perceived image of nurses on major and non-major students. Methods: The subjects were 120 nursing school students and 120 other university students in J province. The data was collected by using structured questionnaire. T-test, ANOVA were performed by SPSS/PC 20.0. Results: The score for image of nurses was as follows. special image($3.86{\pm}0.51$), traditional image($3.71{\pm}0.53$), individual image($3.53{\pm}0.85$), social image($3.43{\pm}0.58$), and grand mean($3.66{\pm}0.48$). Perceived image of nurses was significant difference between students of a major and non-major(t=6.390, p<.001). Conclusion: It is needed to monitoring of media for the improvement the perceived image of nurses and also nurses have to try to make an individual role model.

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Study on the Modern Expression and Aesthetic Symbolism in Films -Focusing on the film and (영화에 나타난 전통 복식의 현대적 표현과 미적 상징성에 관한 연구 -영화 <조선남녀상열지사-스캔들>과 <음란서생>을 중심으로-)

  • Lee, Un-Young;Lee, In-Seong
    • Journal of the Korean Society of Costume
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    • v.57 no.7
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    • pp.122-136
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    • 2007
  • All costumes used for dramatic effect delivers the character's individual data such as sex, age, social position, job, personality, and sense of values in the scene and leads the progress of drama as a media that describes psychological condition and image of the drama etc. symbolically. Therefore, it has a meaning of finding out the importance of film costume, recognizing the traditional culture through the expression and creativity limited to the age in expression, finding out the unique Korean beauty and succeeding it to the future generation. The film is the first costume drama in Korea, which is remake work of Lt;Les Liasions dangereuses, 1782> in the age of the King Jeongjo in Joseon Dynasty. And is comic costume drama that the story goes as a man of the noblest birth debuts as a filthy novel writer. Both films have remarkable grace, elegance and magnificence as having Joseon Dynasty on the background, and treats irregularities and dissipation hidden in the noble society that looks elegance on the surface. There are three aesthetic symbolism in films, naturalism neat beauty, traditionality expressed.

Consumer Perception of Halal Cosmetics : Insights from Twitter Text Mining (할랄 인증 화장품에 대한 소비자 인식: 트위터 텍스트 분석)

  • Choi, Yeong-Hyeon;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.22 no.4
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    • pp.481-494
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    • 2020
  • This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.

A Study on the Japanese University Students' Clothing Buying Behavior according to Their Lifestyle (일본 여대생의 라이프스타일과 의류구매행동에 관한 연구)

  • Lee, Ok-Hee;Kim, Jin-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.2
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    • pp.298-306
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    • 2005
  • The Main objective of this study was to investigate the relationship between lifestyle and clothing buying behavior of college female students in Japan. A questionnaire was developed to measure clothing urchasing motives, fashion information sources, evaluation criteria of clothing, store attribute and lifestyle, The questionnaire was administered to 131 female college students in Tokyo of Japan. the data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The results of the study were as follows : 1. The female college students were classified into fourth subdivisions by the cluster analysis; rational group, economic group, progressive group, fashion-oriented group. 2. The clothing purchasing motives o consumers were significantly different according to lifestyle subdivision in social, personal. 3. In the case of fshion information sources, significant differences were found according to lifestyle subdivision in mass media information, information by marketer, information by consumer. 4. The evaluation criteria of clothing were significantly different depending on lifestyle subdivision in esthetic, quality and management, external criterion. 5. The store attribute were significantly different depending on lifestyle subdivision in convenience, service and atmosphere of store.

A Survey of Sailors Knowledge, Attitudes and Preventive Behaviors about AIDS (선원들의 에이즈에 관한 지식, 태도 및 예방행위에 관한 조사연구)

  • 문정자;김재호
    • Journal of the Korean Institute of Navigation
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    • v.21 no.4
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    • pp.103-116
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    • 1997
  • This study was to assess Korean sailors' knowldege, attitudes and behaviors about AIDS. The subjects of this study were 379 safety-trainee sailors. Data were collected by self reporting on a questionnaire during February to March 1996. The results were as follows : The mean score on AIDS knowledge was 17.3 out of a possible maximum score of 24.0. With respect to diseas transmission , only 45.6-86.5percent of the sailors correctly indicated that causal contact does not lead to contraction AIDS. The younger, unmarried , and educated groups had a higher level of knowledge about AIDS. With respect t sailors' attitudes about ADIS, 85.2 percent of the sailors reported that the AIDS is as big a problem as the media suggested, and over half of the sailors(53.8%) reported that they are being afraid of getting AIDS. One attitude, which was most pervasive(903.1 percent agreeing) was that it is important for sailors to receive AIDS education as a part of social education classes. In attitudes , there was statistical significance by age group, marital statistical signifiacance by age group , marital status, and educational level. With respect to sailor's preventive behaviors about AIDS, the mean score was 7.1 out of a possible maximum score of 9.0. It was shown that the older age, married groups had a higher level of preventive behaviors about AIDS.

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A Profile of Non-Seekers of Health Information Among the United States Foreign-Born Population

  • Kim, Soojung;Huang, Hong;Yoon, JungWon
    • Journal of Information Science Theory and Practice
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    • v.8 no.1
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    • pp.68-78
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    • 2020
  • This study attempted to uncover the characteristics of health information non-seekers among the United States foreign-born population and identify potential predictors of their non-seeking behavior. The trends of foreign-born health information nonseekers over the past twelve years were also examined. Statistical analysis was conducted with two sets of Health Information National Trends Survey (HINTS) data: HINTS 2 (2005) and HINTS 5 Cycle 1 (2017) datasets. It was found that foreign-born nonseekers differ from foreign-born seekers in terms of a variety of variables including education, income, English proficiency, the uses of Internet and social media, ownership of digital devices, ownership of health insurance, perceived health status, and level of trust in health information sources. Among them, education, Internet use, and trust in online health information were identified as predictors of the foreign-born population's non-seeking of health information. In addition, three variables - race/ethnicity, age, and place of accessing the Internet - which were significant factors in the 2005 dataset, were no longer significant in the 2017 dataset, implying the possible influence of smartphones that reduces Internet accessibility gaps among different racial/ethnic and age groups.

Identifying Mobile Owner based on Authorship Attribution using WhatsApp Conversation

  • Almezaini, Badr Mohammd;Khan, Muhammad Asif
    • International Journal of Computer Science & Network Security
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    • v.21 no.7
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    • pp.317-323
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    • 2021
  • Social media is increasingly becoming a part of our daily life for communicating each other. There are various tools and applications for communication and therefore, identity theft is a common issue among users of such application. A new style of identity theft occurs when cybercriminals break into WhatsApp account, pretend as real friends and demand money or blackmail emotionally. In order to prevent from such issues, data mining can be used for text classification (TC) in analysis authorship attribution (AA) to recognize original sender of the message. Arabic is one of the most spoken languages around the world with different variants. In this research, we built a machine learning model for mining and analyzing the Arabic messages to identify the author of the messages in Saudi dialect. Many points would be addressed regarding authorship attribution mining and analysis: collect Arabic messages in the Saudi dialect, filtration of the messages' tokens. The classification would use a cross-validation technique and different machine-learning algorithms (Naïve Baye, Support Vector Machine). Results of average accuracy for Naïve Baye and Support Vector Machine have been presented and suggestions for future work have been presented.