• International Journal of Contents
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• 제17권4호
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• pp.35-45
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• 2021

In this study, we analyzed the factors that affect public awareness campaigns on social media platforms and developed an integrated model for measuring the persuasiveness of environmental social media campaigns. A survey questionnaire was created and distributed on Facebook with the goal of reaching individuals in their 20s and 40s in Vietnam, and 395 valid replies were gathered. The findings showed that the STOPS was reconfirmed as a suitable theoretical framework for analyzing the public's behaviour intention to conduct information related to the issue of fine dust, especially on social media. Furthermore, it also showed that social media efficacy has a moderating effect on the relationship between public's situational recognition and informational behaviour intention. This suggested that through social media platforms, personal characteristics play a vital part in developing effective environmental campaigns. Implications for both theory and practice were discussed.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2009년도 추계학술발표대회 논문집
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• pp.72-76
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• 2009

Along with the heightening development of modern medical technology in the world, the economy and quality of lifestyle has contributed to the increase in the average lifespan. Therefore the issue to deal with the aging population is becoming an important social issue. As aging population becomes a serious social problem, the issue of supporting the senior citizens is confronted with a more difficult situation. From the perspective of senior citizen's physical and social and economic situations, there are great difficulties to deal with, like lowered physical ability compared to the rest of population. Therefore the supply of senior welfare facility that is based on senior citizen's physical characteristics yet provides the opportunity to be independent needs to provided rather than just planning a simple facility that provides living accommodations. This research examines thereinto welfare center's usage of residential circulation system from the senior welfare facilities' type classification to understand the actual usage problem and presents a circulation plan that will resolve the problem.

• Asian Journal of Innovation and Policy
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• 제8권3호
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• pp.378-395
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• 2019

This article is a suggestion for SME policy in Korea for the attention of the senior policy-experiencer of the whole nation, the Advisor to the President of Korea. This article is written from the perspective of technology policy experts, not SME experts. In spite of many SME policies, the issue of SMEs in Korea is worsening, not being resolved. Technology-oriented policies are effective for each company, but the role of SMEs is gradually decreasing in the Korean economy. Reflecting on this fact, I would like to suggest measures that include long-term, but social as well as educational. The solution I suggested is coexistence since sustainable growth through SMEs is not just an economic or social issue. It is a matter of survival. I propose four types of coexistence: corporate, local, human, and coexistence with nature. Getting coexistence works requires a change in social norms that mobilize even education.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.1-9
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• 2016

소셜미디어의 정치사회적인 활용도가 높아짐에 따라 소셜빅데이터 기반 온라인 동향분석 및 모니터링 기술에 대한 수요 역시 급증하고 있다. 본 논문에서는 이러한 요구에 부합, 특히 여론 형성의 악영향을 끼치는 부정적 이슈 탐지를 위해 사회적으로 파장이 큰 이슈 중 공공여론이 부정적으로 형성될 이슈를 '리스크'로 정의하고 세부 유형을 분류한다. 리스크 유형 정의를 위해 뉴스 문서집합을 대상으로 전수조사를 실시하였으며, 이슈 분야 즉 도메인별 특성을 파악하여 세부 유형을 정의한다. 또한 뉴스와 같은 공적미디어를 통해 정의된 리스크 유형이 개인화된 소셜 미디어에 나타난 리스크 유형과 어떤 차이가 있는지를 알아보기 위해 교차분석을 수행한다. 조사 결과에 따라 6개의 도메인별로 58개의 세부 유형을 정의하고 기계학습 방법을 통해 자동 분류 학습 모델을 구축한다. 실험 결과를 통해 소셜 미디어에 나타난 사회적 이슈 리스크를 자동으로 탐지, 분류가 가능함을 보인다.

• 지능정보연구
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• 제20권4호
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• pp.25-41
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• 2014

최근 스마트 기기를 통해 소셜미디어에 참여하는 사용자가 급격히 증가하고 있다. 이에 따라 빅데이터 분석에 대한 관심이 높아지고 있으며 최근 포털 사이트에서 검색어로 자주 입력되거나 다양한 소셜미디어에서 자주 언급되는 단어에 대한 분석을 통해 사회적 이슈를 파악하기 위한 시도가 이루어 지고 있다. 이처럼 다량의 텍스트를 통해 도출된 사회적 이슈의 기간별 추이를 비교하는 분석을 이슈 트래킹이라 한다. 하지만 기존의 이슈 트래킹은 두 가지 한계를 가지고 있다. 첫째, 전통적 방식의 이슈 트래킹은 전체 기간의 문서에 대해 일괄 토픽 분석을 실시하고 각 토픽의 기간별 분포를 파악하는 방식으로 이루어지므로, 새로운 기간의 문서가 추가되었을 때 추가된 문서에 대해서만 분석을 추가 실시하는 것이 아니라 전체 기간의 문서에 대한 분석을 다시 실시해야 한다는 실용성 측면의 한계를 갖고 있다. 둘째, 이슈는 끊임 없이 생성되고 소멸될 뿐 아니라, 때로는 하나의 이슈가 둘 이상의 이슈로 분화하고 둘 이상의 이슈가 하나로 통합되기도 한다. 즉, 이슈는 생성, 변화(병합, 분화), 그리고 소멸의 생명주기를 갖게 되는데, 전통적 이슈 트래킹은 이러한 이슈의 가변성을 다루지 않았다는 한계를 갖는다. 본 연구에서는 이러한 한계를 극복하기 위해 대상 기간 전체의 문서를 한꺼번에 분석하는 방식이 아닌 세부 기간별 문서에 대해 독립적인 분석을 수행하고 이를 통합할 수 있는 방안을 제시하였으며, 이를 통해 새로운 이슈가 생성되고 변화하며 소멸되는 전체 과정을 규명하였다. 또한 실제 인터넷 뉴스에 대해 제안 방법론을 적용함으로써, 제안 방법론의 실무 적용 가능성을 분석하였다.

• 한국멀티미디어학회논문지
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• 제22권4호
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• pp.502-514
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• 2019

Existing user research methods are subject to a variety of research conditions such as the amount and variety of data collected and the expertise of the facilitator of a group research session. In this study, we propose a new user research methodology using an 'Issue-Network' system, which is developed based on the theory and methods of social network analysis. The Issue-Network is designed to define problem spaces from the issues raised by users in a group research session in a form of an interactive network graph. The system helps to break out of ordinary perspectives of looking into problem spaces by enabling an alternative and more creative way to connect issues in the network. In this study, we took a case study of generating the Issue-Network on behalf of the problems raised by users in various driving-related situations. We were able to draw three navigation usage scenarios that cover relatively important problem spaces: safety and being ready for the unexpected, smart navigation and notifications, making use of the spare time. In the future, the Issue-Network system is expected to be used as a tool to identify problems and derive solutions in group research sessions involving a large number of users.

• 정보보호학회논문지
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• 제22권6호
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• pp.1337-1344
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• 2012

현재 큰 성장세를 나타내고 있는 소셜커머스 서비스의 전자결제 시스템을 분석한 결과 대부분 결제금액을 변조할 수 있음을 발견하였다. 본 논문은 이러한 카드결제 시스템 상에서 발생하는 금액변조의 문제점을 해결하기 위한 방안을 제안한다. 제안된 방안은 소셜커머스 업체의 서버와 전자결제대행업체 서버간의 검증 체계를 추가하여 구매자가 결제흐름에 관여할 수 없도록 함으로써 결제금액 변조를 원천적으로 막는 방법이다.

• 한국의류산업학회지
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• 제22권5호
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• 한국경영과학회지
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• 제33권3호
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• pp.77-92
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• 2008

Commonality strategy is a popular design practice in designing a product line as it enables the firm cost saving and simplification in design, manufacturing, and distribution processes. However the issue of commonality has been mostly analyzed from a profit maximizing firm's perspective and, to our knowledge, there is no literature that deals with the issue from a different perspective. in this paper, we consider the issue of commonality strategy from a social welfare maximization perspective, and argue that commonality strategy used in designing of public goods can bring certain benefits not just for a firm but also for consumers, i.e., for society as a whole. While we assume certain cost saving in production process due to economies of scale under commonality strategy, we conceptualize two different effects of commonality strategy, utility effect due to cost saving and weighted-averaging effect, and show how these two effects interplay to determine the design of common attribute and desirability of commonality strategy. We also discuss how the implementation of commonality strategy differs under different objectives of a product line designer : social welfare and firm's profit maximization.

• International Journal of Advanced Culture Technology
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• 제11권1호
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• pp.270-275
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• 2023

The government has defined domestic violence as one of the four major social evils and tried to prepare laws and systems to prevent it. Nevertheless, domestic violence has emerged as a serious social issue, and compare to the number of domestic violence cases that are constantly increasing, the report rate of domestic violence is significantly lower. This suggests the need to improve citizens' perception of domestic violence as the issue to solve it together in society, not as a private matter at home. Most of existing contents for preventing domestic violence and improving awareness are simple viewing forms of video contents, which have little effect on recognition. We aim to confirm the possibility of improving social awareness about domestic violence by producing Virtual Reality (VR) contents that have great features of user's immersion and empathy. In this VR content, the user can interact with various objects in the virtual reality of domestic violence and directly or indirectly experience the victim's position. Users who view the violent environment from the victim's point of view can have a subjective empathy for the problem, which is expected to induce more active awareness about domestic violence.