• Asian Journal for Public Opinion Research
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• 제1권3호
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• pp.217-231
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• 2014

This study begins with a review of commonly discussed dimensions of public risk perception that may influence public opinion toward risks. Factors that have been revealed by the literature to have substantial impact on risk perception, such as demographic background, trust, and media environment, are also discussed. Meanwhile, we evaluate two well-known research models in the realm of risk analysis: 1) the psychometric paradigm, and 2) the social amplification of risk framework (SARF). Based on a literature review, this study suggests that, besides the psychological and social approach, models of risk perception and risk communication research should shift to a more comprehensive one by considering the interrelations between laypeople and the environment. This study proposes a research model from the perspective of social cognitive theory (SCT) as a potential framework for future studies: 1) in the societal environment, individuals' risk perception and information seeking behavior, which is determined by risk perception will be influenced by trust in regulators and interpersonal trust; 2) in the media environment, individuals' risk perception and information seeking behavior will be influenced by individuals' perceived information characteristics. Knowledge about risk accumulated through information seeking will change risk perception in a longitudinal process.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.262-268
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• 2023

It is necessary to investigate how age or gender affects visual perception and social skills in late adolescence. A study on the relevance of visual perception in late adolescence, a period that requires social adaptation through the development of social functions, is necessary. The purpose of this study is to investigate the relationship between visual perception and social skills in adolescence. Visual perception and social skill were evaluated for 18-24-year-olds, who are in late adolescence, and were analyzed for gender differences and correlations with chronological age. This study found that there was a difference in visual perceptual function according to gender in late adolescence, and it was significantly higher in men. There was no significant difference in social skills according to gender. However, there was a significantly positive correlation between chronological age and visual perception, but there was no correlation with social skills. These findings provide novel information regarding the developmental course of visual perception and social skill in late adolescence.

• Fashion, Industry and Education
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• 제16권1호
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• pp.36-45
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• 2018

Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

• 한국컴퓨터정보학회논문지
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• 제23권1호
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• pp.131-137
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• 2018

This study conducted empirical analysis on the influence of perception of organization politics of social welfare facility employee to job attitude, and based on the analysis result, it aims to suggest theoretic and political implications. For this, the study conducted survey targeting social workers working at social welfare facilities in Gwangju. 350 copies of survey were distributed,. 197 copies were retrieved and 176 copies were used in analysis after excluding 21 copies with insincere reponses. The collected data was processed through SPSS 20.0 for reliability analysis, frequency analysis, T-test, and hierarchical regression analysis. The study results are as below. This study analyzed the job exhaustion, turn over intention and causal relationship as the result variables and perception of organization politics of social workers, and analyzed the leader trust as mediating effect among the previous researches related to perception of organization politics. As for the analysis result, the perception of organization politics of social workers improve job exhaustion and turn over intention, and leader trust was confirmed to have mediating effect on relationship among the variables.

• 인지과학
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• 제34권1호
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• pp.39-66
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• 2023

뉴미디어는 사회적 교류의 장을 인터넷으로 옮겨와 대규모 집단이 시공간의 한계를 뛰어넘어 한 곳에서 소통할 수 있게 만들었다. 최근 연구는 인간의 사회적 능력이 소셜 미디어를 통해 경험하는 확장된 집단 스케일을 따라가지 못하는 사례를 보고하기도 한다. 이러한 맥락에서, 본 연구는 인간의 사회적 정보 지각이 인구 집단 스케일의 확장에 영향을 받는지 다수편향 맥락에서 확인하였다. 인터넷 기반 과제를 통해 구성원의 수로 나타낸 집단 크기와 전체에서 특정 집단이 차지하는 집단 비율이 개인에게 지각되고 다수편향적 사회적 정보 활용에 영향을 주는 심리적 과정을 조사하였으며, 전체 집단 스케일의 확장에 각 과정이 영향을 받는지 살펴보았다. 집단 비율은 다수편향에 정적 영향을 주고 있으며, 그 관계는 비율 지각에 의해 부분매개 되었다. 전체 집단 스케일은 집단 비율과 비율 지각의 관계를 조절하지 않았다. 반면, 집단 크기와 다수편향의 상관은 유의하지 않았다. 전체 집단 스케일은 집단 크기 지각을 조절하였다. 전체 집단 스케일이 작은 조건에서 집단 크기와 크기 지각은 양적 상관을 나타냈지만, 전체 집단의 스케일이 확장된 조건에서 지각된 집단 크기는 유의미하게 작아졌고, 두 변수는 상관을 잃었다. 이러한 결과를 통해 집단 크기 지각과 관련된 심리 기제가 전체 집단 스케일의 확장에 제대로 반응하지 못하고 있음을 확인하였다. 나아가 집단 크기 정보를 처리하는 전문화된 심리 기제가 존재할 가능성과 다수편향이 특이적으로 받아들이는 자극의 형태를 진화심리적 관점에서 논하였다.

• 한국언론정보학보
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• 제78권
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• pp.7-34
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• 2016

이 연구는 소셜 미디어 환경에서 수용자의 현실 위험인식에 영향을 미치는 요인을 살펴보고자 했다. 구체적으로 미디어(텔레비전, 인터넷, 페이스북)를 통한 위험이슈 노출 및 결속적, 교량적 사회자본이 사회적 개인적 현실 위험인식에 어떠한 영향을 미치는지, 전염성 질병, 성범죄, 방사능 오염으로 나누어 살펴보았다. 연구결과, 위험이슈별로 미디어 유형과 사회자본에 따라 위험인식에 미치는 영향이 차별적으로 나타났다. 전염성 질병과 방사능 오염 이슈에 대해 교량형 사회자본은 사회적 위험인식에 정적 영향을 미쳤으며, 결속형 사회자본은 개인적 위험인식에 부적 영향을 보였다. 성범죄 이슈에 대해서는 결속형 사회자본이 사회적 개인적 위험에 부적 영향을 미쳤으며, 노출량과 사회자본 간 상호작용효과가 나타났다. 이 연구는 위험이슈에 따라 차별적으로 나타나는 효과를 검증했다는 점, 위험인식에 관한 선행연구에서 사용된 미디어 변인과 소셜 미디어 연구에서 중요하게 취급되는 사회자본 변인을 함께 고려하여 위험인식에 미치는 영향을 살펴보았다는 점에서 의의가 있다.

• Journal of Information Science Theory and Practice
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• 제11권1호
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• pp.1-13
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• 2023

This study determines how social media users (SMUs) verify the information they come across on the Internet. It determines SMUs' perception of online fact-checking services in terms of their ease of use, usefulness, and trust. By conducting a focus group discussion and key informant interviews, themes were derived in determining fact-checking practices while a survey was further conducted to determine such perceived ease of use, usefulness, and trust in fact-checking services. The thematic analysis revealed major information verification practices, such as cross-checking and verifying with other sources, inspecting comments and reactions, and confirming from personal and social networks. The results showed that SMUs considered fact-checking services easy to use. However, a concern was raised about their usefulness stemming from the delayed action in addressing the information issues that need to be verified. As to perceived trust, it was found that SMUs have reservations about fact-checking services. Finally, it is believed that fact-checking services are expected to be credible and need to be promoted to mitigate any form of fake news, particularly on social media platforms.

• 한국IT서비스학회지
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• 제20권1호
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• pp.117-130
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• 2021

The Korean society is transforming into the intelligence information society rapidly during the 4th industrial revolution. But middle aged and elderly people are hard to access and accept these changes. So, the purpose of this study is to examine the Intelligence information society factors affects life satisfaction among the elderly by moderating effect of on/offline social capital. This study analyzed data of 2,303 people between the ages over 50 from the 2018 Digital Divide Survey conducted by the National Information Society Agency (NIA) using SPSS26.0. The result showed that sex, age, education, household type, Intelligence information society perception, expectation, anxiety are significantly effected life satisfaction. Also on/offline social capital had moderating effect between intelligence information society and life satisfaction. Based on the results of this study proviedes a basis for developing a success model for elderly people who accepts the intelligence information society. Also, this study identifies the implications and future studies are suggested.

• 한국의류학회지
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• 제29권11호
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• pp.1485-1497
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• 2005

The purpose of this study was to define the mutual relationship between the explanatory variables of brand loyalty and consumer's fashion luxury brand loyalty, and ultimately to show a path model of fashion luxury brand loyalty. Especially this was focused on the relationship among social risk perception, symbolism involvement, marketer leading information search, and continuing brand loyalty. In the empirical study, a questionnaire was developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 291 data from males and females who had a buying experience of luxury brand goods were analyzed. The result showed the 4 significant paths of fashion luxury brand loyalty existed, such as social risk perception$\rightarrow$symbolism involvement, social risk perception$\rightarrow$marketer leading information search, symbolism involvement$\rightarrow$continuing brand loyalty, marketer leading information search$\rightarrow$continuing brand loyalty. And the explanatory factor which has the strongest influencing power to continuing brand loyalty was symbolism involvement. The powers of social risk perception and marketer leading information search to continuing brand loyalty were weaker than symbolism involvement. The findings of this study are expected to contribute to develop a theory on the consumer's loyalty to fashion luxury goods and marketing strategies for enhancing the brand loyalty.

• 한국컴퓨터정보학회논문지
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• 제20권7호
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• pp.121-127
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• 2015

This study is about establishing the policy direction according to the perception change of the welfare service of the aged. To achieve this goal, this study analyzed the reprocessed result of the survey related to the welfare of the aged among the second and third community social welfare plans of D county, Southern Jeolla Province. The result shows the recipients of the welfare service of the aged have higher perception about spreading the hardware side such as the welfare facility of the aged than about practicing the software policy such as elder care services. It suggests significant implication in deciding the priority of the welfare policy of the aged from now on. But this result is confined in D county, so getting the generalized conclusion needs the comprehensive review toward more broad regions hereafter.