• 무역학회지
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• 제46권2호
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• 한국융합학회논문지
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• 제12권11호
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• pp.265-273
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• 2021

본 연구는 한국인의 소비에 영향을 미치는 문화변수로서 체면 민감성과 빠른 속도로 발전하는 SNS 상의 사회적 자본을 중심으로 윤리적 소비에 영향을 미치는 요인들을 분석하였다. 이를 위해 최근 6개월간 SNS를 사용한 경험이 있는 성인 313명을 대상으로 온라인 서베이를 실시하고, 수집된 자료를 기반으로 위계적 회귀분석을 수행하였다. 연구 결과, 형식의식성 체면은 윤리적 소비에 정적인 영향을, 반대로 창피의식성 체면은 부적 영향을 미쳤으며, 높은 연결적 사회자본이 윤리적 소비에 긍정적으로 작용하는 것으로 나타났다. 그리고 트위터 이용자들이 인스타그램 이용자들에 비해 윤리적 소비 지수가 더 높았다. 본 연구는 체면 민감성과 윤리적 소비 간의 관계를 실증적으로 탐색한 첫 연구로서, 문화심리적 변수로서 체면 민감성이 윤리적 소비에 유의미한 영향변수일 수 있다는 가능성을 발견했다는 점에서 학문적 의의가 있다.

• 한국의상디자인학회지
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• 제19권1호
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• pp.1-14
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• 2017

The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

• 대한가정학회지
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• 제39권1호
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• pp.169-178
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• 2001

In this study, we examined relationship among social class, conspicious consumption, dimensions of clothing price, and clothing buying behavior. The data were obtained by 290 female college students using questionnaire. The questionnaire were consist of four parts, dimensions of clothing price, conspicious consumption, clothing buying behavior, demographic factors. And the data were analysed with frequency, $x^2$-test, factor analysis, cluster analysis, ANOVA and Duncan test. The results were as follows. First, there was significant differences in social class and their attitude on dimensions of clothing price. Upper class consumers evaluate clothing price as Quality and dignity, on the other hand, lower class consumers perceived it as tendency for discount. Second, clothing selective standards was founded significantly different in social class. Clothing symbolic factor was more important to the upper class then lower class. Third, upper class consumers had a tendency of purchasing more clothes than lower class, and spend more money on clothing. Fourth, there was significant differences in conspicious consumption group and their attitude on dimensions of clothing price. Fifth, when conspicious consumption tendency is higher, importance of clothing price is highly perceived by college student. Sixth, Amount of clothing purchase and clothing expenditure were significantly different in conspicious consumption group. Consumers tend to buy more clothes and spend more money on clothes when they had high tendency in conspicious consumption.

• 대한가정학회지
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• 제36권10호
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• pp.23-34
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• 1998

The purpose of this study was to identify the relationship between clothing Brand Loyalty and lifestyles The questionnaire was administered to 644 males and females aged 30-40 in Taegu during November 24 to November 28 of 1997. Data was analyzed by frequency, percentage, mean, standard deviation, factor analysis, reliability test MANOVA and ANOVA by using SPSS package. 1. The lifestyles of the responednts were classified into five types such as consumption-oriented, economics-oriented, social-oriented, family-oriented, and conservative-oriented type. 2. The results of clothing Brand Loyalty and lifestyle analysis were as follows; 1) In case of males, the group of consumption-oriented type and in case of females, three groups of consumption-oriented, social-oriented and family-oriented types had great concern for brand loyalty in lifestyles and brand loyalty. 2) With relation to brand loyalty and lifestyles, thirties-aged respondents had a positive tendency to brand loyalty in consumption-oriented and social-oriented types, but forties-aged ones had a positive tendency to brand loyalty in consumption-oriented, social-oriented and family-oriented types. 3) With relation among the academic careers, lifestyles and brand loyalty, three groups(consumption-oriented, social-oriented and family-oriented types) under high-school graduates made high response to brand loyalty, and two groups (consumption-oriented and social-oriented types) of college graduates showed something responsive to it and the consumption -oriented persons of graduate school and upward made response to brand loyalty. 4) With relation among an income, brand loyalty and lifestyles, three types(consumption-oriented, social-oriented and family-oriented types) of an income not exceeding one million and half won a month were related to brand loyalty. And two types(consumption-oriented and social-oriented types) of an income below two million won a month made high response to brand loyalty. And the consumption-oriented type of an income below three million won and more than three million and half a month made good response to brand loyalty. 5) In general relation between brand loyalty and five lifestyles, the consumption-oriented type made positive response to brand loyalty and the social-oriented type was in the second place and the family-oriented type ranked next to the social-oriented type. But the economics-oriented and conservative-oriented type were not related to brand loyalty. 6) It was found that there was a difference between brand loyalty and the same lifestyle according to individual characteristics.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.573-602
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• 2023

The smartphone is a necessary communication and productivity tool. Unlike other neutral, utilitarian technologies, smartphones are also a social display of wealth, i.e., of conspicuous consumption. Behavior around necessity and conspicuous goods are normally separate research tracks, and we can find no studies for technology products that exhibit both traits. We therefore propose a four-factor model that explains conspicuous consumption of "necessary" smartphones: dependency, social influence, the need for social connection, and convenience, in the United States, Mexico, and the Philippines. This paper provides confirmatory support for extant literature of the four constructs; it demonstrates the viability of the survey instrument across countries; and it shows similar effects among country models. Our structural model results imply the borderless nature of smartphone conspicuous consumption.

• Journal of Preventive Medicine and Public Health
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• 제30권2호
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• pp.413-427
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• 1997

This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

• 복식문화연구
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• 제8권2호
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• pp.293-304
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• 2000

The purpose of this study was to analyze the relationship between materialism and conspicuous consumption, and information sources. Data were administered to 357 women living in Sunchon from June to July 1999. For analysis of the data, factor analysis, t-test, one-way ANOVA, duncan's multiple range test, and multiple regression analysis were employed. The results of this study were summarized as follows. 1) Materialism was shown to have the significant differences according to age, marriage, education, occupation, social stratification groups. The higher the education, occupational status, social stratification groups and the lower the age is, or unmarried, the higher is materialism. The use of information sources were shown to have the significant differences according to age, marriage, education, occupation, income, social stratification groups. The higher the education, income, social stratification groups. The higher the education, income, occupational status, social stratification groups and the lower the age is, or unmarried, the higher is use of information. 2) Materialism was shown to have the significant differences according to the groups of conspicuous consumption. The higher conspicuous consumption is, the higher is materialism. The use of information were shown to have the significant differences according to groups of conspicuous consumption. The higher conspicuous consumption is, the higher is use of information. 3) The use of information were shown to have the significant differences according to materialism. The higher materialism is, the higher is use of information. 4) According to the results of the regression analysis examining the relative influences of variables affecting information, the relative importance of the variables are in order of ; happiness-pursuable materialism, conspicuous consumption and their explanatory power totalled 18.6%.

• 한국의류산업학회지
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• 제14권3호
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• 한국의류학회지
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• 제22권6호
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• pp.781-792
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• 1998

The purpose of this study was to investigate the factors related to the propensity for symbolic consumption and the effects of materialism, reference group, and social stratification on the symbolic consumption in clothing. Data were administered to 957 adolescence in middle, high school, and college student living in Seoul, Chonju, Sunchon, Yousu, and Kwangyang from May to June 1997. For analysis of the data, frequencies, percentage, means, standard deviation, factor analysis, 1-test, one-way anomia, duncan's multiple range test, and multiple regression analysis were employed. The results of this study can be summarized asfollows. 1) Symbolic consumption, materialism, and reference group were found to have the significant differences according to social stratification groups by objectivemethod. The higher social stratification is, the higher symbolic consumption, materialism, and reference group were. 2) symbolic consumption were proven to have the significant differences according to materiaiism and reference group. The higher materialism and the influence of referencegroup indicated, the higher symbolic consumption. 3)according to the results of the regression analysis examining the relative influences of variables affecting symbolic consumption in clothing, the relative importance of the variables are in order of : the influences of the reference group, materialism, social stratification, status inconsistency type (occupation-income), and their explanatory power totalled 40.0%.