• Title/Summary/Keyword: social centrality

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Effects of Centrality on IT Usage Capability : A Perspective of Social Networks (조직 내 중심성이 IT활용능력에 미치는 영향: 소셜네트워크 관점)

  • Kim, Hyo-Jun;Kwahk, Kee-Young
    • The Journal of Information Systems
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    • v.20 no.1
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    • pp.147-169
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    • 2011
  • In organizations, evaluating the competency of individuals through the position or status has many limitations. To overcome these limitations, this study analyzes the organization's informal network using social network analysis. We measured out-degree centrality and in-degree centrality by making use of social network analysis technique. Out-degree centrality is interpreted as 'madangbal' in that actors actively help other people, while in-degree centrality is interpreted as 'prestige' in that other people want to have a relationship with. This research examines the effects of individual's 'prestige' and 'madangbal' in the instrumental network and communication network on IT competency. We carried out empirical analysis using social network data that were collected from undergraduate students. The result reveals that relationship between IT competency and centrality in the instrumental network is statistically significant, while relationship between IT competency and centrality in the communication network does not show significant results.

Social Centrality and Antisocial Behavior According to Adolescents' Popularity (청소년의 인기도에 따른 사회중심성과 반사회적 행동 특성)

  • 도금혜;최보가
    • Journal of the Korean Home Economics Association
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    • v.40 no.10
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    • pp.87-102
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    • 2002
  • The purpose of this study is to investigate the social centrality and antisocial behavior according to adolescents' popularity. The 809 subjects are selected from the first and second graders of middle and high schools. The main findings of this study are as follows: 1) The social centrality of popular adolescents is higher than that of average adolescents and rejected adolescents. 2) For high school students, female students have higher social centrality than male students. 3) For female students, high school students have higher social centrality than middle school students. 4) The antisocial behavior score of popular adolescents is not different in that of average adolescents and rejected adolescents. That is, popular adolescents also show antisocial behavior. 5) The antisocial behavior score of male students is higher than that of female students. 6) The antisocial behavior score of high school students is higher than that of middle school students.

Analyzing the Spatial Centrality of Rural Villages for Green-Tourism using GIS and Social Network Analysis -Focusing on Rural Amenity and Human Resources- (GIS 및 사회네트워크 분석을 통한 농촌마을 관광중심성 분석 -농촌어메니티 자원 및 인적자원을 중심으로-)

  • Lee, Sang-Hyun;Choi, Jin-Yong;Bae, Seung-Jong;Oh, Yun-Gyeong
    • Journal of Korean Society of Rural Planning
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    • v.15 no.1
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    • pp.47-59
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    • 2009
  • The aim of this study is to analyze the green-tourism centrality considering spatial interaction using Gravity Model and social network method. The degree centrality and prestige centrality were applied as green-tourism centrality index. The rural amenity resources and human resources were counted as attraction factors, and a distance among villages was used as friction factor in gravity model. The weights of rural tourism amenity resources were calculated using the analytic hierarchy process(AHP) method and applied to evaluate green-tourism potentiality. The distance was measured with the shortest path among villages using geographic information system(GIS) network analysis. The spatial interaction from gravity model were employed as link weights between nodal points; a pair villages. Using the spatial interaction, the degree-centrality and prestige-centrality indices were calculated by social network analysis and demonstrated possibility of developing integrated green-tourism region centered on high centrality villages.

A Closeness Centrality Analysis Algorithm for Workflow-supported Social Networks (워크플로우 소셜 네트워크 근접중심성 분석 알고리즘)

  • Park, Sungjoo;Kim, Kwanghoon Pio
    • Journal of Internet Computing and Services
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    • v.14 no.5
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    • pp.77-85
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    • 2013
  • This paper proposes a closeness centrality analysis algorithm for workflow-supported social networks that represent the collaborative relationships among the performers who are involved in a specific workflow model. The proposed algorithm uses the social network analysis techniques, particularly closeness centrality equations, to analyze the closeness centrality of the workflow-supported social network. Additionally, through an example we try to verify the accuracy and appropriateness of the proposed algorithm.

A Study on Applying Social Network Centrality Metrics to the Ownership Networks of Large Business Groups (사회네트워크 중심성 지표를 이용한 기업집단 소유네트워크 분석)

  • Park, Chan-Kyoo
    • Korean Management Science Review
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    • v.32 no.2
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    • pp.15-35
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    • 2015
  • Large business groups typically have central firms through which their controlling families establish (or acquire) new firms and maintain control over other member firms. Research on corporate governance has developed metrics to identify those central firms and investigated an impact of the centrality on ownership structure and firm's financial performance. This paper introduces centrality metrics used in social network analysis (SNA) to measure how crucial a role each firm plays in the ownership structure of its business group. Then, the SNA centrality metrics are compared with the metrics developed in corporate governance field. Also, we test the relationship between the SNA centrality metrics and firm's value. Experimental results show that the SNA centrality metrics are closely correlated with the centrality metrics used in corporate governance and are significantly correlated with firm's value.

The Influence of Authors' Centrality on Research Performance in a Large-Scale Collaborative Research Network (대규모 공동연구 네트워크에서 저자의 중심성이 연구성과에 미치는 영향)

  • Moon, Seonggu;Kim, Injai
    • Journal of Information Technology Services
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    • v.17 no.2
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    • pp.179-190
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    • 2018
  • This study is about the influence of authors' centrality on research outcomes in a large-scale collaborative research network. Using the social network analysis method, five types of centralities were derived. Six research outcomes of individual researchers were also derived through bibliographic information of the social science field for the last 10 years. A multivariate regression analysis was conducted to examine the causal relationship between the centrality and research outcome, and the effect of centrality on research outcomes was found to be statistically significant. The result of this study shows that the revised citation and H-index significantly influenced the authors' centrality. This result can imply that the centrality of the researcher can expect a considerable influence of the thesis as well as a certain level of productivity. The meaning of this study is to analyze the effect of centrality on the research outcomes of the large-scale collaborative research network in the past decade, and is carefully to suggest a guideline in order to support new research information services for active researchers and the advancement of collaborative research. This study has its limitation for interpreting the diverse academic fields of the social sciences in a uniform way. In future study, it is necessary to conduct studies using various weighted indices for network centrality in order to measure the influence of research.

Correlation Between Social Network Centrality and College Students' Performance in Blended Learning Environment (블렌디드 러닝 환경에서 사회 연결망 중심도와 학습자 성과 간의 상관관계)

  • Jo, II-Hyun
    • The Journal of Korean Association of Computer Education
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    • v.10 no.2
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    • pp.77-87
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    • 2007
  • The purpose of the study was to investigate the effects of social network centrality variables on students' performance in blended learning environment in a higher educational institution. Using data from 36-student course on Learning Theories and Their Implications on Instructional Design Practices, the researcher empirically tested how social network centrality variables - such as friendship network centrality, advice network centrality, and adversary network centrality - are correlated with academic achievement measures. Results indicate, as hypothesized, the friendship and advice centrality positively correlate with, whereas the adversary centrality being negatively correlate with application performance measures and test scores. The size and quality of posted online discussions are positively and strongly correlated with the advice network centrality.

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An Estimated Closeness Centrality Ranking Algorithm and Its Performance Analysis in Large-Scale Workflow-supported Social Networks

  • Kim, Jawon;Ahn, Hyun;Park, Minjae;Kim, Sangguen;Kim, Kwanghoon Pio
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.3
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    • pp.1454-1466
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    • 2016
  • This paper implements an estimated ranking algorithm of closeness centrality measures in large-scale workflow-supported social networks. The traditional ranking algorithms for large-scale networks have suffered from the time complexity problem. The larger the network size is, the bigger dramatically the computation time becomes. To solve the problem on calculating ranks of closeness centrality measures in a large-scale workflow-supported social network, this paper takes an estimation-driven ranking approach, in which the ranking algorithm calculates the estimated closeness centrality measures by applying the approximation method, and then pick out a candidate set of top k actors based on their ranks of the estimated closeness centrality measures. Ultimately, the exact ranking result of the candidate set is obtained by the pure closeness centrality algorithm [1] computing the exact closeness centrality measures. The ranking algorithm of the estimation-driven ranking approach especially developed for workflow-supported social networks is named as RankCCWSSN (Rank Closeness Centrality Workflow-supported Social Network) algorithm. Based upon the algorithm, we conduct the performance evaluations, and compare the outcomes with the results from the pure algorithm. Additionally we extend the algorithm so as to be applied into weighted workflow-supported social networks that are represented by weighted matrices. After all, we confirmed that the time efficiency of the estimation-driven approach with our ranking algorithm is much higher (about 50% improvement) than the traditional approach.

The Impact of Influential's Betweenness Centrality on the WOM Effect under the Online Social Networking Service Environment (온라인 소셜 네트워크 서비스 환경에서 유력자의 매개 중심성이 구전 효과에 미치는 영향)

  • Park, Ji Hye;Suh, Bomil
    • Journal of Information Technology Applications and Management
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    • v.20 no.2
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    • pp.127-146
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    • 2013
  • The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

A Study on the Relationship among Communication Competency, Social Network Centralities, Discussion Performance, and Online Boarding Activity in the Team Based Learning (팀 기반 토의 수업에서 의사소통능력, 사회연결망 중심도, 토론성과 및 온라인 게시활동의 관계 연구)

  • Heo, Gyun
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.1
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    • pp.108-114
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    • 2015
  • The purpose of this study is to find the relationships among communication competency, social network centrality(trust centrality and knowledge sharing centrality), discussion performance, and online boarding activity in the team based learning situation. For investigating this topic, 44 students are participated in the classes of educational technology. In order to find out the relationships among communication competency, social network centrality, discussion performance, and online boarding activity, compared t-test and path analysis are used. Followings are the results of the research: (a) Communication competency is improved significantly after team based learning. (b) Trust centrality effects significantly on the knowledge sharing centrality. (c) Knowledge sharing effects significantly on discussion performance. (d) Trust centrality effects on the online boarding activity in the team based learning.