• Title/Summary/Keyword: smart tourism

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Analyzing trends in cultural contents tourism using big data

  • Youn-hee Choi;Sang-Hak Lee;Gi-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.4
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    • pp.326-331
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    • 2023
  • Korea's cultural content industry can develop into another unique tourism industry. However, since other prior studies focus on the Japanese content industry, this study identifies modern industrial trends by combining the unique characteristics of Korean content, that is, cultural content tourism, and the analysis ability of big data. The current status and direction of the cultural content tourism industry were studied by utilizing the extensive information collection and in-depth analysis capabilities of big data, and as a result, it was confirmed that the trend of the cultural content industry is related to the business aspect of cultural content, not the pure content interest of cultural content. This shows that Korean cultural contents have a strong business aspect. As a limitation, when research design was conducted using social media big data, the age, gender, etc. of the subject analyzed with unique anonymity could not be known. The Korean cultural content industry is expected to be successful in terms of business.

AR Tourism Recommendation System Based on Character-Based Tourism Preference Using Big Data

  • Kim, In-Seon;Jeong, Chi-Seo;Jung, Tae-Won;Kang, Jin-Kyu;Jung, Kye-Dong
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.61-68
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    • 2021
  • The development of the fourth industry has enabled users to quickly share a lot of data online. We can analyze big data on information about tourist attractions and users' experiences and opinions using artificial intelligence. It can also analyze the association between characteristics of users and types of tourism. This paper analyzes individual characteristics, recommends customized tourist sites and proposes a system to provide the sacred texts of recommended tourist sites as AR services. The system uses machine learning to analyze the relationship between personality type and tourism type preference. Based on this, it recommends tourist attractions according to the gender and personality types of users. When the user finishes selecting a tourist destination from the recommendation list, it visualizes the information of the selected tourist destination with AR.

Domestic Tourists' Perception of Hotel Websites in Thailand

  • Chitlada Pinthong;Sunny Sun;Huiyue Ye;Rob Law
    • Journal of Smart Tourism
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    • v.3 no.4
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    • pp.5-15
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    • 2023
  • With the growing trend of online global market, customers have further technological capabilities in searching for information and online shopping on the Internet. In addition, electronic word-of-mouth (eWOM) is a significant factor that influences customer purchase intention. However, the perspective of online users on hotel websites is still in its infancy, especially in various cultural contexts. The current study examined a theoretical framework of hotel websites to understand how online users perceive the importance of hotel websites with regard to influencing purchase intention, within the content of Thai online users through an online questionnaire survey. Findings show that usability positively influences online Thai users' satisfaction. Moreover, eWOM has a significant positive influence on satisfaction, but eWOM has an indirect effect on the intention to purchase. Practical implications are further discussed.

Smart Service and Progressive Strategies of a Smart Village Project in Rural Area - A Case Study of Geumsan-gun - (농촌지역 스마트빌리지 사업의 우선순위 서비스 도출과 추진 전략 - 충청남도 금산군을 중심으로 -)

  • Nam, Yun-Cheol
    • Journal of the Korean Institute of Rural Architecture
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    • v.24 no.2
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    • pp.37-44
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    • 2022
  • In this paper, for the smart village project in Geumsan-gun, the problems of the village were derived for the residents. And the business model of the smart village was presented. In the introduction, we looked at domestic cases related to the smart village project. And In November 2019, this paper reflected the results of the resident survey(314) and extracted important smart services using the IPA method. The results of the investigation are as follows. The government's smart village project aims to increase agricultural and fishery production and improve the urban environment. Geumsan residents want to increase agricultural production and develop tourism. The smart village model in Geumsan-gun is promoted in three directions. (1) Smart villages require smart services for crime prevention, parking lots, and public transportation. (2) Smart villages need ICT-based ginseng festivals, smart farms, and tourism services. (3) Smart villages need ICT-based culture and welfare services. The rural areas in Korea are expected to improve the quality of their living environment through the smart village project.

Study on the development of convergent services for efficient medical consultation, tourism and interpretation

  • Park, Jong-Youel;Chang, Young-Hyun
    • International Journal of Internet, Broadcasting and Communication
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    • v.10 no.3
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    • pp.98-103
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    • 2018
  • Globally, medical tourism draws attention as a national growth engine industry, and is actively expanding. Current medical tourism leans towards large hospitals making it difficult to attract new users. Users collect the information for medical tourism through various paths in order to receive medical consultations and customized tour services. To expand medical tourism to small and medium sized hospitals, it is necessary to have customized medical consultations, tours and interpreter services, which are the key elements of medical tourism. This paper suggests services that users can use to match medical consultations and find tours and interpreters they want at the same time. This paper suggests ways to provide integrated services based on the information experienced by users, combining the required items from the perspectives of each user, hospital and guide. To match the content provided by hospitals and guides with experience information from users systematically, this study suggests the convergence plan for a service model that can match the experience information between users and hospitals, between users and guides and between hospitals and guides systematically by operating the data in the universal container.

Digital Application of Intangible Cultural Heritage from the Perspective of Cultural Ecology

  • Jing, Xiuli;Tan, Fang;Zhang, Mu
    • Journal of Smart Tourism
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    • v.1 no.1
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    • pp.41-52
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    • 2021
  • This paper explored the digital application of intangible cultural heritage from the perspective of cultural ecology. Through field investigations, combined with cultural ecology theory, an ontology-based semantic web technology was proposed, and Nanjing "Yunjin" brocade weaving technique was selected as the research object. The specific steps were as follows: First, based on the field surveys and cultural ecology theory, the intangible cultural ecological environment was divided into natural and social environments. Next, constructing the intangible cultural heritage ontology was constructed, including the collection and collation of Nanjing Yunjin weaving technique knowledge corpus, based on user needs analysis and corpus analysis, CIDOC CRM was used to create rules to build the ontology. Finally, based on the MediaWiki platform and Semantic MediaWiki, the semantic web model of the intangible cultural heritage was designed, and its semantic retrieval function was realized, thereby achieving the practical application of intangible cultural heritage digitization. Based on the perspective of cultural ecology, a set of intangible digital application models was proposed, which expanded the digital application of the cultural ecology theory, verified the application of this model in the sustainable development of cultural tourism, and provided reference for the sustainable development of cultural tourism.

Service Platform of Regional Smart Tour Ecosystem Support (지역중심의 스마트관광 생태계 지원 서비스 플랫)

  • Weon, Dalsoo
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.31-36
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    • 2018
  • The tourism industry has a great influence on national economy activation. The development of IT technology has enabled the collection and analysis of personal profile information, location information and activity information based on the characteristics, behavior, purchase propensity and interest of tourists. In order to realize this, the implementation of convergence smart tourism information service platform is completed by developing business model, IoT & Big Data integration management system, big data algorithm development and analysis platform in three stages. The underlying technology of the platform and algorithm needs a process of adopting open source, expanding the service element on the basis of it, and then complementing the problem through the test-bed demonstration test that connects the area. Using this platform, it is possible to develop a smart tourism environment that can provide customized services for each tourist by analyzing various information in an integrated manner. Also, it will be possible to improve the life of tourist destination residents and contribute to regional revitalization and job creation through the creation of smart tourism ecosystem focused on the region.

Analyzing TripAdvisor application reviews to enable smart tourism : focusing on topic modeling (스마트 관광 활성화를 위한 트립어드바이저 애플리케이션 리뷰 분석 : 토픽 모델링을 중심으로)

  • YuNa Lee;MuMoungCho Han;SeonYeong Yu;MeeQi Siow;Mijin Noh;YangSok Kim
    • Smart Media Journal
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    • v.12 no.8
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    • pp.9-17
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    • 2023
  • The development of information and communication technology and the improvement of the development and dissemination of smart devices have caused changes in the form of tourism, and the concept of smart tourism has since emerged. In this regard, researches related to smart tourism has been conducted in various fields such as policy implementation and surveys, but there is a lack of research on application reviews. This study collects Trip Advisor application review data in the Google Play Store to identify usage of the application and user satisfaction through Latent Dirichlet Allocation (LDA) topic modeling. The analysis results in four topics, two of which are positive and the other two are negative. We found that users were satisfied with the application's recommendation system, but were dissatisfied when the filters they set during search were not applied or that reviews were not published after updates of the application. We suggest more categories can be added to the application to provide users with different experiences. In addition, it is expected that user satisfaction can be improved by identifying problems within the application, including the filter function, and checking the application environment and resolving the error occurring during the application usage.

An Individual Privacy Protection Design for Smart Tourism Service based on Location (위치 기반 스마트 관광 서비스를 위한 개인 프라이버시 보호 설계)

  • Cho, Cook-Chin;Jeong, Eun-Hee
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.9 no.5
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    • pp.439-444
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    • 2016
  • This paper proposes the technique to protect the privacy of those who uses Smart Tourism Service based on location. The proposed privacy protection technique (1) generates a shared private key, OTK(One Time Key) without information exchanging Users with a Tourism Server and provides Users and a Tourism Server with message confidentiality by encrypting data with the key, (2) concatenates users' ID, login time(timestamp), and randomly-generated nonce, generates OTK by hashing with a hash function, encrypts users' location information and query by using the operation of OTK and XOR and provides Users and a Tourism Server with message confidentiality by sending the encrypted result. (3) protects a message replay attack by adding OTK and timestamp. Therefore, this paper not only provides data confidentiality and users' privacy protection but also guarantees the safety of location information and behavior pattern data.

A Study on Tourist Destinations Recommendation App by Medical Tourism Type Using User-Based Collaborative Filtering

  • Cai, Jin;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.255-262
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    • 2020
  • Recently, medical tourism is recognized as a high value-added industry because of its longer period of stay and higher expenditure than general tourism. In particular, although the number of medical tourists visiting Korea is increasing, the perception of Korean medical services is low. The purpose of this paper is to develop the app which, based on medical tourism type, recommends tourism destinations. Additionally, this proposed app can expand general tourism as well. It can provide tourists with medical information easily by sorting types tourists. Besides, as medical tourists normally stay long, we can take the advantage of post-treatment time. This app collects medical information data and tourist destination data, and categorizes the types of medical tourists into four categories: disease medical tourism, traditional medical tourism, cosmetic medical tourism, and recreational medical tourism. It provides medical information according to each type and recommends customized tourist destinations. User-based collaborative filtering is applied for tourist destination recommendations.