• 제목/요약/키워드: smart store

검색결과 273건 처리시간 0.029초

스마트 옷걸이를 이용한 매장 모니터링 시스템 (Store Monitoring System Using Smart Hanger)

  • 임삼;트롱반니아;박소영;최원갑;정경권;엄기환
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2013년도 춘계학술대회
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    • pp.853-855
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    • 2013
  • In this paper, we proposed the store monitoring system using smart hanger. This system consists of smart hanger, server, and wireless communication module. The smart hanger consists of LCD, MCU, RF module. In order to verify the effectiveness of the proposed smart hanger, we performed the experiment. This smart hanger can be used for shopping mall to increase sales.

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NFC 기반 가게정보관리 앱 개발에 관한 연구 (Development of an App for Store Information Management based on NFC)

  • 안기호;김용일
    • 스마트미디어저널
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    • 제2권3호
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    • pp.39-46
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    • 2013
  • 현재 스마트폰의 대중화에 따라 주위에서 QR코드가 그려진 제품들을 쉽게 찾아볼 수 있다. 식당에서도 마찬가지로 가게 정보를 QR코드를 사용하여 소비자들에게 알려 주는 방식을 주로 사용하고 있다. QR코드는 이미 16년이나 된 오래된 기술로 우리나라에서는 기술 구현의 편의성과 함께 모바일로의 커뮤니케이션 채널 확대라는 이유로 마케팅 분야에서 다양하게 활용되고 있다. 그러나 QR코드를 인식하기 위해서는 해당 어플리케이션을 찾아서 실행해야 되고, 로딩시간과 QR코드를 향해 포커스를 맞추어 인식을 시켜야 하는 문제점이 있다. 이러한 문제점을 해결하기 위해, 본 논문에서는 NFC 기술을 이용하여 가게정보를 관리하는 앱을 제안한다. 본 논문에서 제안하는 앱은 가게의 명함을 통해 가게정보를 쉽게 저장하고, 스마트폰에서 취득한 가게정보의 관리가 용이하다.

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소비자 체험 평가를 통한 스마트 모바일 가상 스토어 활성화 방안 연구 (A Study on Consumer-Centric Smart Mobile Virtual Store)

  • 구혜경
    • 디지털융복합연구
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    • 제11권3호
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    • pp.209-219
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    • 2013
  • 스마트폰 모바일 환경의 보편화는 기술의 진보 뿐만 아니라 소비자의 생활패턴의 변화에도 직접적인 영향을 미친다. 이렇듯 스마트폰과 같은 디지털 컨버전스 환경으로 패러다임이 변화함에 따라 소비자를 둘러싼 상품, 서비스, 그리고 유통환경까지 모든 것이 변화하고 있다. 그 변화의 한 가운데 국내 기업인 홈플러스에서는 세계 최초로 오프라인매장과 온라인 매장의 장점을 결합한 가상 스토어를 설치하고 모바일 쇼핑을 가능케 하는 제 4세대 유통모형을 운영하고 있다. 이에 본 연구는 홈플러스의 모바일 가상 스토어에 대한 사례 분석 및 소비자의 체험 평가를 통하여 소비자중심적 관점에서 새로운 디지털 유통 모델로서 모바일 가상 스토어의 발전 방안을 제언하고자 하였다. 기술이 혁신적으로 진보하는 경우, 기술의 개발에 초점이 맞추어지고 소비자는 수용자로서의 역할을 하지만 기술이 안정적으로 구현되고, 더 큰 산업의 발달을 위해서는 소비자 중심적 관점에서 평가하는 것이 매우 중요하다고 보았다. 이에 본 연구의 소비자 행동 중심적인 관점에서 스마트 가상 스토어를 평가하는 것은 새로운 유통모델의 등장 및 성공적 확산을 위해 필요한 탐색적 연구로서의 의의가 크다.

오프라인 매장에서 고객 순번 관리를 위한 스마트 시스템 (A Smart System for Customer Ordering Management at Offline Stores)

  • 정명범
    • 한국멀티미디어학회논문지
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    • 제21권8호
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    • pp.925-933
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    • 2018
  • In this paper, we propose a new smart ordering application system for granting the customer numbers. The proposed system assigns sequence number of customers who visit at offline store as using speaker and microphone of smart device. This system has more advantage than the existing ordering system. Because the proposed system does not need any customer information like as phone number or SNS ID, it can protect customer privacy information. In this system, we use high frequency which is inaudible to the human ear as communication signal between speaker and microphone. To confirm performance evaluation, we perform a test with ten smart devices like as iPhone 6, 7, 8, Galaxy s8 and the result shown a success rate of 98.7 percent. Therefore, the proposed system can be useful service technology at the various offline store which need to assign a sequence number for customers, because many customers visit at the store.

A Design of the Platform Technology for the Smart Shopping Mall Using NFC: A Software Engineering Approach

  • Je, Seung-Mo;Seo, Kyungryong
    • Journal of Multimedia Information System
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    • 제6권1호
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    • pp.43-48
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    • 2019
  • An IoT-based server system for store management was developed in this study. Its client-server structure having a product categorization function allows the system to read the NFC tags attached to individual products and provides information about them to customers automatically. The system also provides an effective promotional effect as it not only offers necessary information about the items the customers are seeking but also displays the advertisements related to them. This server system was designed specifically designed for the use in a smart shopping Mall or a department store so that the store owners can manage their sales operation more effectively while their customers enjoy shopping more conveniently. It is expected that the technology used for this IoT-utilized server system can be one of the efficient and effective platform technologies in the current and future store management systems.

스마트 서비스: 개인의 앱스토어 사용의도에 영향을 주는 요인과 가치의 조절효과 (Smart Service: Determinants Influencing Individual users' Intention to Adopt AppStore and the Moderating Effect of Value)

  • 김근아;송영미;김상현
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권3호
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    • pp.181-208
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    • 2010
  • As knowledge-based society comes to the fore, sharing knowledge becomes a hot issue. Among various types of knowledge, a significance of software(applications) and contents is a huge in a current society. Moreover, along with appearance of smartphone, for instance iPhone, Application Store(also known as AppStore) utilized as a common gateway for sharing software and contents, brings a big interest for many users and developers. However, prior research to understand users' behavior on AppStore has been a scant. Therefore, the main purpose of this study is to investigate the impact of key smart service environmental factors on AppStore in order to empirically explain users' psychological feelings of intention to use AppStore. Based on a well-known technology adoption model, TAM, the study incorporates three main characteristics(user, society, and service) with six constructs(Innovation, Enjoyment, Subjective Norm, Information Level, Content variety, and Cost), influencing perceived usefulness, which then affects users' intention to use AppStore. Results provide evidence that support the tested hypotheses. The implications of the findings suggest a new theoretical work for future AppStore research and offers suggestions that the researchers and practitioners of AppStore should consider regarding the development of application and contents.

RFID 기술기반의 미래형 매장 구축 사례를 통한 재고관리 혁신과 고객서비스 향상 방안 연구 (Research for innovation of inventory management and improvement of customer service through building future-oriented stores based on RFID technology)

  • 이창수;정용훈;이광형;민소연
    • 디지털산업정보학회논문지
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    • 제4권3호
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    • pp.115-126
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    • 2008
  • This thesis is the research for methods to forecast of dynamic changes at retail stores in the ubiquitous era, and, through adopting RFID based technology, to minimize cost of operation of stores and bringing up better customer service. The core methods had been researched and studied are to build future-oriented stores by providing store system with better customer's convenience based on referring to case studies of future-oriented stores and efficient inventory management method enabling more profitable store, and adopting Smart Carts, Smart Shelf and e-POP and environment sensors as a method in order to provide more improved customer service.

4차 산업혁명 요소기술 집합체로써의 스마트팩토리 (Smart Factory as a Set of Essential Technologies of 4th Industrial Revolution)

  • 서다윤;배성민
    • 융복합기술연구소 논문집
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    • 제7권2호
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    • pp.21-23
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    • 2017
  • Smart Factories could be regarded as a result of the integration of various key technologies of the fourth industrial revolutions. In smart factory, the IoT (Internet of things) is applied to capture the data generated by the production facility, store and analyze data generated in real time using Big Data technology. In addition, 3D printers are used to print expensive and complex parts, industrial robots supply materials and parts to the production site, store finished products in warehouses. In this paper, we introduced the definition of smart factory and change of job market. Also, we summarize several national policies to support enhancing transformation process of smart factory.

패션매장에서의 인터랙티브 디지털 사이니지에 대한 소비자 인식 - 기술수용모델을 중심으로 - (Consumers' perceptions of interactive digital signage in a fashion store - An application of the technology acceptance model -)

  • 윤도연;박가현;이현화
    • 복식문화연구
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    • 제26권6호
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    • pp.836-851
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    • 2018
  • Digital signage in a smart store would engage and invoke responses from consumers because good in-store experiences are more important than ever. Thus, the present study investigates consumer perceptions of interactive digital signage integrating technology acceptance model. Specifically, the current study examined 1) the effects of personal and fashion innovativeness on interactivity; 2) the effect of interactivity on perceived usefulness, ease of use, and enjoyment; and 3) the effects of perceived usefulness, ease of use, and enjoyment on intentions to use the products and the store, visit the store, and engage in word-of-mouth. As a pre-study, two researchers visited the smart stores of six brands in Seoul, all of which integrate various technologies in the fashion field. A video clip was developed as a stimulus to the study. A total of 214 responses were gathered and analyzed. The results were as follows. Personal innovativeness has a significantly positive effect on interactivity, whereas fashion innovativeness has no significant effect. Interactivity had positive effects on the perceived usefulness, ease of use, and enjoyment. Consumer responses (i.e., intentions to use, visit, and engage in word-of-mouth) were predicted by usefulness and enjoyment, but not by ease of use. The findings of this study could provide the fashion industry and retailers practical and valuable insights into enhancing consumers' in-store experiences through the use of interactive digital signage.