• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.2
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• pp.177-186
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• 2023

This study investigates customers' perceptions of untack services in the hospitality and foodservice industries based on the Technology Acceptance Model (TAM). The study first identifies Perceived Ease of Use, Perceived Usefulness, and Image as antecedents of customers' Behavioral Intention and Recommendation Intention. Second, the structural relationships among them are established and tested. The study adopts a self-administered survey method, uses SmartPLS 4.0, and applies a two-stage approach. After testing the reliability and validity of customers' 429 data on hospitality and foodservice, hypotheses were tested. The results showed that Perceived Ease of Use significantly affects Perceived Usefulness and Image. Perceived Usefulness significantly also affects Image and Behavioral Intention. The Image of untact services also significantly affects Behavioral Intention and Recommendation Intention. And Behavioral Intention significantly affects Recommendation Intention. Finally, the mediation effects are also all significant. The study's findings suggest that researchers and practitioners should consider the management of Image and Recommendation Intention in the untact service environment.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.429-430
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• 2022

현재 코로나로 인한 각 나라의 입국 제한이 사라지면서 국내외 여행 예약률 증가에 따라 그만큼 비행기 예약도 늘어나고 있다. 그런데 객실 승무원의 근무 환경은 매우 열악하기 때문에 육체적, 정신적 피로를 누적되게 한다. 이는 승객에게 양질의 서비스를 제공할 수 없게 하고 안전사고를 대처하는 데 있어 문제가 된다. 본 논문은 객실 승무원이 스마트폰 앱을 이용하여 편리하게 객실 상황을 확인하고, 원격 제어하며 서빙카트를 조작하여 승객의 주문에 대한 서비스를 제공하는 '원격제어가 가능한 비행기 객실 관리 시스템'을 제안한다. 이 시스템을 이용함으로써 객실 승무원은 객실 상황을 판단하여 즉각적인 대처를 할 수 있고, 항공기 효율적 운용을 위한 안전성과 정시성을 확보하는 데 도움이 될 것이다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.413-414
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• 2023

최근 비대면 서비스의 발전으로 서빙 로봇의 역할이 중요해졌다. 호텔, 리조트 등 높은 품질의 서비스를 요구하는 곳에서 서비스 질 향상을 위해 전문화된 인력을 필요로 하지만 개개인의 능력과 인력 부족으로 인해 소비자에게 제공되는 서비스의 질이 균일하지 못하거나 만족스럽지 못하다. 본 논문은 균일화된 높은 서비스를 제공하고 새로운 서비스를 경험할 수 있게 하는 '주문이 가능한 스마트 서빙 시스템 로봇'을 제안한다. 단순한 음식 운반이 아닌 소비자를 맞이하고 앱 인벤터를 통해 주문을 직접 받아 서버에 전송하여 카운터 및 주방에서 주문 목록을 확인할 수 있다. 또한 완성된 음식을 받아 운반하여 소비자의 테이블에 직접 제공하여 기존 서빙 로봇의 불편함을 보완하였다. 초음파 센서를 이용하여 장애물 발견 시 정지하여 안전한 구동이 가능하다. 스마트 서빙 시스템 로봇을 통해 인력 부족 문제를 해결할 수 있고, 인력을 고부가 가치 업무에 집중할 수 있어 서비스 로봇의 발전을 선도하고 식당뿐만 아니라 병원, 물류센터 등 다양한 분야에 적용 할 수 있을 것이다.

• International journal of advanced smart convergence
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• v.13 no.3
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• pp.176-182
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• 2024

Looking at the recent game market, classic games released in the past are being re-released with high-quality visuals, and users are generally satisfied. It can be said that the realization of realistic digital actors, which was not possible in the past, is now becoming a reality. Epic Games launched the MetaHuman Creator website in September 2021, allowing anyone to easily create realistic human characters. Since then, the number of animations created using MetaHumans has been increasing. As the characters become more realistic, the movement and expression animations expected by the audience must also be convincingly realized. Until recently, traditional methods were the primary approach for producing realistic character animations. For facial animation, Epic Games introduced an improved method on the Live Link app in 2023, which provides the highest quality among mobile-based techniques. In this context, this paper compares the results of animation produced using both keyframe facial capture and mobile-based capture. After creating an emotional expression animation with four sentences, the results were compared using Unreal Engine. While the facial capture method is more natural and easier to use, the precise and exaggerated expressions possible with the keyframe method cannot be overlooked, suggesting that a hybrid approach using both methods will likely continue for the foreseeable future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.10
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• pp.131-135
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• 2017

We developed a portable card reader for the visually impaired. In South Korea, there is insufficient development of lifestyle aids for people with disabilities. Living aids for people with disabilities are being developed using information technology, smart phones, Internet of Things(IoT) devices, 3D printers, and so on. Blind people were interviewed, which showed that the card recognition function using a currently developed smart phone app was not able to recognize the screen of the smart phone by the hand of the visually impaired, and it was inconvenient to operate. In recent years, devices that enable the visually impaired to recognize cards have been studied in foreign countries and are emerging prototypes. But what is currently available is expensive and inconvenient. In addition, visually impaired people are most vulnerable to low-income families, which makes it difficult to purchase and use expensive devices. In this study, we developed a card reader that recognizes a card using a Raspberry Pi, which is an open-source hardware that can be applied to IoT. The card reader plays it by voice and vibration, and the visually impaired can use it at a low price.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.231-238
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• 2020

The main purpose of this current study was to identify the structural relationships between the variables of team attachment, location-based service, and future fan behaviors by utilizing Technology Acceptance Model (TAM). Among the 10 KBO franchises, SK Wyverns and KT Wiz were qualified to have their own smart applications programs and the relevant infrastructure at their home venues. Thus, a total of 500 surveys were collected from SK Wyverns and KT Wiz games during September of 2019 and a total of 448 were used for data analysis after deleting 52 surveys due to the missing data. According to the results of a structural equation modeling, 12 positive (+) causality out of 14 hypotheses were confirmed that there must be causal relationships among the variables of location-based service at the smart stadium, TAM, fan attachment, and future fan behavior. It is hoped that this study can be contributing to the foundational developments of marketing strategies by adopting the new technological advancement in the Korean sport industry in the future.

• The Journal of Society for e-Business Studies
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• v.26 no.4
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• pp.133-154
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• 2021

Today smart phone is the most common media with a vehicle called 'application'. In order to understand how media users select applications and build their repertoire, this study conducted two-step approach using big data from smart phone log for 4 weeks in November 2019, and finally classified 8 media repertoire groups. Each of the eight media repertoire groups showed differences in time spent of mobile application category compared to other groups, and also showed differences between groups in demographic distribution. In addition to the academic contribution of identifying the mobile application repertoire with large scale behavioral data, this study also has significance in proposing a two-step approach that overcomes 'outlier issue' in behavioral data by extracting prototype vectors using SOM (Sefl-Organized Map) and applying it to k-means clustering for optimization of the classification. The study is also meaningful in that it categorizes customers using e-commerce services, identifies customer structure based on behavioral data, and provides practical guides to e-commerce communities that execute appropriate services or marketing decisions for each customer group.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.379-385
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• 2014

N-Screen era is held due to the cloud computing technology which access to contents anytime, anywhere without any persistent. In the broadcast industry, this broadcast contents is rapidly serviced by variety of media devices such as PC, Smart phone, Tablet, App, IPTV. To Increase the usefulness and usability of the platform, same brand identity have to be maintain by devices and integrated guide which can encompass a variety of media are needed. This study tries to figure out the need of New Media Style Guide to keep brand identity in a variety of new media beyond previously Web style guide which limited in the Web pages. First, Integrated Guide GEL of BBC's and Web style guide of KBS was analyzed. Through the analysis it was found that the limitations and problem of the current web style guide and then suggested the improvement direction. In addition, this study tried to find which design elements should be made for new media style guides through in-depth interview with practitioners who work in broadcast media industry for more than three years. Through the research it was understood the current status of integrated brand identity and found a way to improve forward to new media platforms of KBS.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.122-130
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• 2018

As smart tourism is gaining more attention, there are increasing attempts to make use of augmented reality(AR) in tourism industry. However, existing AR-based tourism contents are only limited to the 'designated' cultural heritage, overlooking the value of undesignated cultural heritage lost in the past few decades of development era. This hinders expanding the scope of tourism contents and leads to the production of banal and similar contents. Given that, our study has developed tourism contents based on , an AR-based mobile application that enables participants to virtually visit the historical sites lost in the development era. The Chungmuro area, which the app is named after, is unique in character. The area has been famous for movie making for over 30 years until the '90s. It is abundant with movie-related cultural resources such as theaters and print shops, which makes the place where people wants to feel the glorious past. Through the app, participants are able to walk along the historic trail and take pictures at five virtual historic spots, among many others. We also examined participants' level of satisfaction and overall tourism experience. By taking the result into account, we hope that the AR-based tourism contents will increase in the future.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.76-95
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• 2023

As information and communications technology-based "smart hospitals" and "digital healthcare" have become a hot topic in the healthcare field, hospital mobile apps are gaining attention; but, the utilization rate is low due to lack of publicity, unstable systems, and late updates. In this situation, systematic research is needed to increase the utilization rate of hospital mobile apps, but related research has been rare. Therefore, this study integrates the information systems success model (ISSM) from the technical perspective and the expectation-confirmation model (ECM) from the cognitive perspective to demonstrate the influence mechanism on the continuous use intention of hospital mobile apps. For this purpose, an online survey was conducted among 181 Korean adults who have used hospital mobile apps. The results of the structual equation modeling showed that most of the quality factors have significant effects on expectation confirmation, perceived usefulness, and satisfaction. Additionally, expectation confirmation significantly affects perceived usefulness and satisfaction, and both perceived usefulness and satisfaction significantly affect the continuous use intention of hospital mobile apps. This study is of importance in that it integrates the ISSM and ECM and applies them to the context of using hospital mobile apps, which are underutilized in the healthcare field, and provides practical implications for increasing the utilization rate of hospital mobile apps and operating effective and efficient services through the findings.