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The effect of smartphone usage motivation on application display advertising attitude and avoidance: Mediating effect of ad intrusion (스마트폰 이용동기가 어플리케이션 디스플레이 광고태도와 광고회피에 미치는 영향: 광고침입성의 매개효과)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.559-567
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    • 2022
  • The effect of smartphone usage motivation on application display advertising attitude and advertising avoidance was investigated. In addition, the mediating effect of advertising intrusion was confirmed. The total number of participants in the study was 309, and the data collection method used a survey method. Covariate structural analysis was conducted to investigate the causal relationship between smartphone usage motivation and advertising attitude and the mediating effect of perceived intrusion on advertising avoidance. There are five results. First, the motivation for using smartphones had a significant effect on the display advertising attitude of smartphone applications. Second, the display advertising attitude of the smartphone application had a significant effect on the advertising avoidance behavior. Third, the display advertising attitude of smart phone application had a significant effect on perceived advertising intrusion. Fourth, the perception of intrusiveness of display advertising in smartphone applications had a significant effect on advertising avoidance behavior. Finally, it was confirmed that the perceived ad intrusion has a partial mediating effect in the causal relationship of the smartphone application display advertising attitude to the ad avoidance behavior. The results of this study will contribute to suggesting strategies to reduce advertising avoidance behavior.

Estimation of PM concentrations at night time using CCTV images in the area around the road (도로 주변 지역의 CCTV영상을 이용한 야간시간대 미세먼지 농도 추정)

  • Won, Taeyeon;Eo, Yang Dam;Jo, Su Min;Song, Junyoung;Youn, Junhee
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.39 no.6
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    • pp.393-399
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    • 2021
  • In this study, experiments were conducted to estimate the PM concentrations by learning the nighttime CCTV images of various PM concentrations environments. In the case of daytime images, there have been many related studies, and the various texture and brightness information of images is well expressed, so the information affecting learning is clear. However, nighttime images contain less information than daytime images, and studies using only nighttime images are rare. Therefore, we conducted an experiment combining nighttime images with non-uniform characteristics due to light sources such as vehicles and streetlights and building roofs, building walls, and streetlights with relatively constant light sources as an ROI (Region of Interest). After that, the correlation was analyzed compared to the daytime experiment to see if deep learning-based PM concentrations estimation was possible with nighttime images. As a result of the experiment, the result of roof ROI learning was the highest, and the combined learning model with the entire image showed more improved results. Overall, R2 exceeded 0.9, indicating that PM estimation is possible from nighttime CCTV images, and it was calculated that additional combined learning of weather data did not significantly affect the experimental results.

A Block-based Uniformly Distributed Random Node Arrangement Method Enabling to Wirelessly Link Neighbor Nodes within the Communication Range in Free 3-Dimensional Network Spaces (장애물이 없는 3차원 네트워크 공간에서 통신 범위 내에 무선 링크가 가능한 블록 기반의 균등 분포 무작위 노드 배치 방법)

  • Lim, DongHyun;Kim, Changhwa
    • Journal of Korea Multimedia Society
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    • v.25 no.10
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    • pp.1404-1415
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    • 2022
  • The 2-dimensional arrangement method of nodes has been used in most of RF (Radio Frequency) based communication network simulations. However, this method is not useful for the an none-obstacle 3-dimensional space networks in which the propagation delay speed in communication is very slow and, moreover, the values of performance factors such as the communication speed and the error rate change on the depth of node. Such a typical example is an underwater communication network. The 2-dimensional arrangement method is also not useful for the RF based network like some WSNs (Wireless Sensor Networks), IBSs (Intelligent Building Systems), or smart homes, in which the distance between nodes is short or some of nodes can be arranged overlapping with their different heights in similar planar location. In such cases, the 2-dimensional network simulation results are highly inaccurate and unbelievable so that they lead to user's erroneous predictions and judgments. For these reasons, in this paper, we propose a method to place uniformly and randomly communication nodes in 3-dimensional network space, making the wireless link with neighbor node possible. In this method, based on the communication rage of the node, blocks are generated to construct the 3-dimensional network and a node per one block is generated and placed within a block area. In this paper, we also introduce an algorithm based on this method and we show the performance results and evaluations on the average time in a node generation and arrangement, and the arrangement time and scatter-plotted visualization time of all nodes according to the number of them. In addition, comparison with previous studies is conducted. As a result of evaluating the performance of the algorithm, it was found that the processing time of the algorithm was proportional to the number of nodes to be created, and the average generation time of one node was between 0.238 and 0.28 us. ultimately, There is no problem even if a simulation network with a large number of nodes is created, so it can be sufficiently introduced at the time of simulation.

A Study on the Metaverse Experience Economy Factors and Advertisement Acceptance Intention (메타버스 체험경제 요인과 광고 수용의도에 관한 연구)

  • Lee, Sangho;Kim, Taegyu;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
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    • v.8 no.5
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    • pp.99-109
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    • 2022
  • The purpose of this study is to verify the effect of experiential economy factors using metaverse on the intention to accept advertisements reflecting new technologies. The subjects of this study were those located in G Metropolitan City and J Province, and those who experienced metaverse. From August 1 to September 10, 2022, 150 people participated in the survey without face-to-face. Analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and three-step mediated regression analysis. The conclusion is as follows. First, the influence of metaverse experience on advertisement acceptance intention was shown in the order of relational experience, educational experience, and escapist experience. Second, it was found that the relational and educational experiences of metaverse partially mediate metaverse usefulness and affect the advertisement acceptance intention. Third, it was found that the relational and educational experiences of the metaverse partially mediate the metaverse presence and affect the advertisement acceptance intention. Also, it was found that the metaverse's escapist experience completely mediates the metaverse's presence and affects the advertisement acceptance intention. Fourth, it was found that the escapist experience of metaverse completely mediates the ease of use of metaverse and affects the advertisement acceptance intention. It is expected that this study will contribute to the construction of a new platform in the advertising market using various platforms of metaverse.

An Exploratory Study for the Application of Metaverse in Church Education (메타버스의 교회교육 적용을 위한 탐색적 연구)

  • Nam, Sunwoo
    • Journal of Christian Education in Korea
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    • v.71
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    • pp.241-276
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    • 2022
  • Due to the 4th industrial revolution, which started with the Smart Revolution in the early 21st century, Hyper-Connectivity, Hyper-Convergence and Hyper-Intelligence of our society is accelerating. These changes induced formation of Metaverse as a fused new space that crosses the perimeter of the physical space and virtual(digital) spaces beyond time and place. The characteristics of Metaverse are continuously spread by engaging with the characteristics of the MZ generation, which collects both Millennial generation (M Generation) and Z Generation. With outburst of Covid-19 pandemic, a variety of attempts have been made to utilize Metaverse, even in church education when it was impossible to worship directly. In other words, the usefulness of the Metaverse was confirmed as a new community space of the education of the church. In addition, Metaverse may provide a substantial, experiential and evolving space for church education. However, in order for church education to further develop, the development in the method of education is also required to move beyond mere concept of space. In particular, when the learner-centered education method, one of the common characteristics of the Metaverse and MZ generation, it is thought that the church education in the Metaverse era will be able to go in a more evolving direction.

Model-based Efficiency Analysis for Photovoltaic Generation O&M: A Case Study (태양광발전 운전 및 유지보수를 위한 모델기반 효율분석: 사례연구)

  • Yu, Jung-Un;Park, Sung-Won;Son, Sung-Yong
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.15 no.5
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    • pp.405-412
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    • 2022
  • This paper studies the method of estimating power loss and classifying the factors for improving the power generation efficiency through O&M. It is installed under various climatic conditions worldwide, operational and maintenance technologies suitable for the characteristics of the installation location are required. Existing studies related to solar power generation efficiency have been actively quantifying the impact on short-term losses by environmental factors such as high temperature, dust accumulation, precipitation, humidity, and wind speed, but analysis of the overall impact from a long-term operation perspective is limited. In this study, the potential for efficiency improvement was analyzed by re-establishing a loss classification system according to the power flow of solar power to derive a comprehensive efficiency model for long-term operation and estimating power loss through a case study for each region where climate conditions are classified. As a result of the analysis, the average annual potential for improving soiling loss was 26.9%, Death Valley 7.2%, and Seoul 3.8%. Aging losses was 6.6% in the 20th year as a cumulative. The average annual potential due to temperature loss was 2.9 % for Doha, 1.9% for Death Valley, and 0.2% for Seoul.

Assessment of Stand-alone Utilization of Sentinel-1 SAR for High Resolution Soil Moisture Retrieval Using Machine Learning (기계학습 기반 고해상도 토양수분 복원을 위한 Sentinel-1 SAR의 자립형 활용성 평가)

  • Jeong, Jaehwan;Cho, Seongkeun;Jeon, Hyunho;Lee, Seulchan;Choi, Minha
    • Korean Journal of Remote Sensing
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    • v.38 no.5_1
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    • pp.571-585
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    • 2022
  • As the threat of natural disasters such as droughts, floods, forest fires, and landslides increases due to climate change, social demand for high-resolution soil moisture retrieval, such as Synthetic Aperture Radar (SAR), is also increasing. However, the domestic environment has a high proportion of mountainous topography, making it challenging to retrieve soil moisture from SAR data. This study evaluated the usability of Sentinel-1 SAR, which is applied with the Artificial Neural Network (ANN) technique, to retrieve soil moisture. It was confirmed that the backscattering coefficient obtained from Sentinel-1 significantly correlated with soil moisture behavior, and the possibility of stand-alone use to correct vegetation effects without using auxiliary data observed from other satellites or observatories. However, there was a large difference in the characteristics of each site and topographic group. In particular, when the model learned on the mountain and at flat land cross-applied, the soil moisture could not be properly simulated. In addition, when the number of learning points was increased to solve this problem, the soil moisture retrieval model was smoothed. As a result, the overall correlation coefficient of all sites improved, but errors at individual sites gradually increased. Therefore, systematic research must be conducted in order to widely apply high-resolution SAR soil moisture data. It is expected that it can be effectively used in various fields if the scope of learning sites and application targets are specifically limited.

Analysis of dynamic characteristics of proportional control valve for auto-steering tractor (자동 조향 트랙터용 비례제어밸브의 동특성 분석)

  • Min, Yee-Seo;Kim, Yong-Joo;Kim, Wan-Soo
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.15 no.5
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    • pp.349-359
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    • 2022
  • The aim of this study is to analyze the dynamic characteristics of proportional control valves according to various working conditions as a basic study for developing proportional control valves for auto-steering tractors. The dynamic characteristics of proportional valves were measured using hydraulic characteristics measurement system, and the power was analyzed using measured flow rate and pressure data. As the experimental conditions, the tractor engine speed and steering angle was selected as the main variables, and the experiment was performed on urethane road conditions. As a result, it was found that the flow rate, pressure, and power of the proportional control valve increased as the tractor engine speed and steering angle increased. In particular, as the steering angle increased at the same engine speed, the flow rate, pressure, and power tended to increase by up to 190%, 172%, and 273%, respectively. Similarly, as the engine speed increased at the same steering angle, the flow rate, pressure, and power tended to increase up to 161%, 122%, and 168%, respectively. Therefore, it can be seen that the steering angle has a higher influence on the dynamic characteristics of the proportional control valve than the engine speed.

Important Facility Guard System Using Edge Computing for LiDAR (LiDAR용 엣지 컴퓨팅을 활용한 중요시설 경계 시스템)

  • Jo, Eun-Kyung;Lee, Eun-Seok;Shin, Byeong-Seok
    • KIPS Transactions on Computer and Communication Systems
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    • v.11 no.10
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    • pp.345-352
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    • 2022
  • Recent LiDAR(Light Detection And Ranging) sensor is used for scanning object around in real-time. This sensor can detect movement of the object and how it has changed. As the production cost of the sensors has been decreased, LiDAR begins to be used for various industries such as facility guard, smart city and self-driving car. However, LiDAR has a large input data size due to its real-time scanning process. So another way for processing a large amount of data are needed in LiDAR system because it can cause a bottleneck. This paper proposes edge computing to compress massive point cloud for processing quickly. Since laser's reflection range of LiDAR sensor is limited, multiple LiDAR should be used to scan a large area. In this reason multiple LiDAR sensor's data should be processed at once to detect or recognize object in real-time. Edge computer compress point cloud efficiently to accelerate data processing and decompress every data in the main cloud in real-time. In this way user can control LiDAR sensor in the main system without any bottleneck. The system we suggest solves the bottleneck which was problem on the cloud based method by applying edge computing service.

Effect of Rye B chromosome on Meiotic Chromosome Association in Wheat (Triticum aestivum L.) Genetic Background (밀 유전 배경에서 호밀 B 염색체가 감수분열 염색체 접합에 미치는 영향)

  • Cho, Seong-Woo
    • Korean Journal of Plant Resources
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    • v.35 no.5
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    • pp.659-666
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    • 2022
  • The effect of rye B chromosome (rye B) on chromosome association was investigated in meiosis of wheat addition line. The wheat addition line was with one Leymus mollis chromosome and one L. racemosus chromosome which are under homoeologous relationship. Chromosome behavior of the two Leymus chromosomes in wheat genetic background was revealed by genomic in situ hybridization. In the first metaphase, most of the two Leymus chromosomes showed univalent in the wheat addition line without rye B (98.1 ± 0.5%). On the other hand, the wheat addition line with rye B showed higher frequency of bivalent (10.3 ± 0.2%) than wheat addition line without rye B (1.9 ± 0.5%). The wheat addition line without rye B showed abnormal bivalents with abnormal structure while the wheat addition line with rye B showed normal bivalent in low frequency. By rye B, some bivalent was composed of wheat and L. racemosus, and some trivalent was composed of wheat bivalents with L. mollis chromosome. Also, some wheat bivalents showed hyper-crossover, so those wheat bivalents showed abnormal structure compared to other wheat bivalents with normal structure such as ring, rod, and pan.